What is Programmatic TV Advertising? Programmatic TV advertising uses data and automated technology to buy and place TV ads more effectively. Unlike traditional methods relying on show ratings, it targets audience data, optimizing ad placements in real time. This introduction will explore what programmatic TV advertising is, its benefits, and steps to start [...]

What Is Supply Path Optimization? This article delves into the workings of Supply Path Optimization (SPO), an approach designed to refine the ad purchasing procedure by minimizing intermediaries between advertisers and their intended audiences, thus promoting cost-effectiveness, increased efficiency, and transparency. It will also cover the advantages of SPO and provide strategies for [...]

Amazon Ads Dashboard Overview Streamline your advertising strategy with the Amazon Advertising Dashboard. Learn how to monitor vital campaign metrics, create customized reports for deeper insights, and refine your tactics for maximum effectiveness. This article guides you through the dashboard's powerful tools, including customizable data widgets, advanced analytics, automated reporting, and seamless integration [...]

Programmatic Guaranteed vs. PMP Deciding between Programmatic Guaranteed and PMP (Private Marketplace) deals? Programmatic advertising has revolutionized digital advertising by using advanced technology and data to streamline the buying and selling of digital ad space. Unlike traditional methods, programmatic buying enables advertisers to target audiences more effectively and distribute ads on a large [...]

AI in Programmatic Advertising AI in programmatic advertising automates and optimizes ad buying using advanced technology. This article explains how AI improves targeting, reduces costs, and boosts efficiency. You’ll learn about current trends, benefits, and real-world examples. Dive in to see how AI can transform your advertising strategies. Key Takeaways AI significantly enhances [...]

What is Display & Video 360? Display & Video 360 (DV360) is Google’s advanced programmatic advertising platform that enables marketers to purchase and manage digital ads efficiently. Leveraging real-time bidding and precise targeting features, DV360 facilitates the execution of impactful display and video campaigns across the internet. This article walks you through the [...]

Best Connected TV Advertising Companies Curious about connected TV advertising companies? This article covers the top companies, their key features, and tips for choosing the best fit for your ad campaigns. Key Takeaways Connected TV (CTV) advertising allows personalized, data-driven ad delivery via internet-connected devices, significantly improving audience targeting compared to traditional TV. [...]

Cross-Device Targeting With Programmatic Ads Cross-device advertising allows advertisers to target users across multiple devices like phones, laptops, and TVs. This method improves ad targeting, user engagement, and campaign measurement. In this article, we’ll explain how cross-device advertising works and its benefits. Key Takeaways Cross-device advertising enables marketers to reach users across multiple [...]

Programmatic Ad Mediation Explained Programmatic ad mediation allows publishers to manage multiple ad networks from a single platform, maximizing revenue and efficiency. This article explores how it works, its benefits, and tips for selecting the right platform. Key Takeaways Programmatic ad mediation streamlines the management of multiple ad networks through a unified platform, [...]

What is an Ad SDK? Ad Software Development Kit (SDK) advertising allows mobile app developers to quickly integrate ads and monetize their apps. This guide covers what SDK advertising is, its key benefits, and how to implement it effectively. Key Takeaways SDK advertising simplifies the integration of ads in mobile apps, enabling developers [...]

What is Biddable Media? Biddable media refers to digital advertising space purchased through real-time bidding. It’s a flexible and efficient way to ensure your ads reach the right audience. This article will cover the basics of biddable media and its benefits for your marketing strategy. Key Takeaways Biddable media operates through a real-time [...]

Karachi's biryani vendors offer variations of the beloved dish, reflecting South Asia's shared heritage

Community kitchens are a food security measure for those who cannot fend for themselves

Vienna-based Figlmüller topped the list for its century-long specialisation in the Schnitzel Wiener Art

Action aimed to provide a healthy diet to the people within SFA jurisdictions

It is essential to view the rise in food exports not just as an economic opportunity but also as a policy challenge

Peaking prices of rich, traditional dishes have forced people to embrace frugality this chilly season

Much to food and internet enthusiasts’ delight, Masoom’s Bakery has launched an impressive rendition of the dessert

When it comes to clean eating, are we paying for health or hype?

'Indian' dish Keema came at six with Korma and Dal claiming spots 22 and 50 respectively on TasteAtlas list

Experts advocate improved storage facilities, export innovation in agri-sector

Hi Haya,

I recently lost a loved one very unexpectedly and it’s been extremely challenging for me to deal with their sudden passing. I’m set to leave Karachi and settle abroad soon, but this sense of loss has been really difficult for me to cope with.

My...

Test tubes labelled "Monkeypox virus positive and negative" are seen in this illustration taken May 23, 2022. — Reuters

LONDON: An infection with the latest mpox variant, clade 1b, has been detected in the United Kingdom for the first time, the UK Health Security Agency announced...

A girl receives polio vaccine drops, during an anti-polio campaign, in a low-income neighborhood in Karachi on July 20, 2020. — Reuters First case in Chagai district confirmed. Lab detects Poliovirus Type-1 .Genetic sequencing of samples underway.

Pakistan...

A representational image of a clutter of cosmetics on a table. — Unsplash/file

HELSINKI: The European Chemicals Agency said Wednesday that it had found hazardous and banned chemicals in hundreds of cosmetic products sold across Europe.

The Helsinki-based agency has inspected...

A representational image shows a toddler eating cereal. — Unsplash

A groundbreaking study has revealed a simple practice that parents can adopt to protect their children from getting diagnosed with diabetes in later years.

According to The Hill, a recent...

Breast cancer awareness: A contrast of its history in PakistanAn ode to breast cancer awareness:

As the month of October comes to an end with its sea of pink ribbons, it has reminded us once again of a critical issue that deserves more than just symbolic gestures: breast cancer awareness....

Health worker giving polio drops to a child in a city of Khyber Pakhtunkhwa. — UNICEF/ FileNIH says two new cases of wild poliovirus are of type 1.Poliovirus crippled a girl, boy in Lakki Marwat, DI Khan.Balochistan reports highest number of cases this year.

A representational image shows three babies together. — Pexels

In a significant shift since 1998, the rate of triplet births and births of a higher order, like quadruplets and sextuplets, plummeted by 62% in the United States in 2023, according to a recent report from the Centres...

An undated image of Ivanka Trump. — Instagram/@ivankatrump

Ivanka Trump, the eldest daughter of former United States president Donald Trump, is often seen flaunting her flawless looks and she recently recently opened up about her fitness journey.

The 43-year-old...

A female polio health worker administers polio drops to a child during the anti-polio vaccination campaign aimed at eradicating polio in the provincial capital. — AFPThis is second polio case reported from Qila Saifullah in 2024.Pakistan one of only two polio endemic countries in...

A representational image shows an elderly couple walking together. — Unsplash

Although rare, many people have crossed the age of 100, leaving a mark as some of the world's oldest people. So, what is the maximum potential lifespan for humans?

Recent research...

A representational image depicting a lady relaxing on a couch. — Freepik

A new study has disclosed that older adults, who are excessively sleepy during the day or have prominent sleep issues, are at an increased risk for a pre-dementia condition known as motoric cognitive risk...

"Milkar" volunteers are distributing masks in this undated image. — MilKar.com/website

LAHORE: Milkar Pakistan has launched the "Pakistan Wear Mask" campaign to deal with the increasing air pollution and smog across the country.

The aim of this campaign is to highlight the...

A girl receives polio vaccine drops, during an anti-polio campaign, in a low-income neighborhood in Karachi, July 20, 2020. — Reuters

People walk around a park amid heavy smoggy conditions in Lahore on November 7, 2024. —AFP

PARIS: Record-breaking heat, extreme weather events, air pollution and the spread of infectious disease: climate change poses an already vast yet rising threat to the health of humans around...

Test tubes are seen labelled "Bird Flu" words in this illustration taken, June 10, 2024. — Reuters

Canada has detected its first case of H5 bird flu in a person, a teenager in the western province of British Columbia, health officials said on Saturday.

This person is...

A combination of images shows pistachios and a vision chart through an prescription glasses. — Pexels/Unsplash

Carrots are often hailed as a superfood for eye health, but not everyone enjoys eating them. Fortunately, scientists have identified a nutty alternative for sharper vision:...

A man wears a mask to avoid smog while he rides on a bicycle along a road in Multan, November 9, 2024. — Reuters Unicef says smog affects children, pregnant women the most. Young children most affected as they have smaller lungs: Unicef.We cannot afford to let our babies...

A combination of images shows the World Health Organisation logo seen near its headquarters in Geneva, Switzerland and a test tube labelled "Mpox virus positive". — Reuters/File

The World Health Organisation will convene a meeting of its Emergency Committee on November 22 to...

PPP Chairman Bilawal Bhutto-Zardari addressing an event at the CM House in Karachi on October 14, 2024. — Facebook/@Bilawalhouse

Mocking the governments of Punjab and Khyber Pakhtunkhwa, the provinces grappling with the smog crisis, Pakistan Peoples Party Chairman Bilawal...

Britain's Prince William has described the past year as "brutal" following cancer diagnoses for his wife and father. "Honestly, it's been dreadful," he said.

The Food and Drug Administration could put a stop to the use of phenylephrine, an ingredient in over-the-counter nasal decongestants, because its studies found it doesn't work.

Three NASA astronauts whose prolonged space station mission ended with a trip to the hospital last month declined to say Friday which one of them was sick.

Jalen Hurts is clear on the injury report to play for Philadelphia at the Dallas Cowboys after coach Nick Sirianni revealed Friday his quarterback is dealing with an ankle issue.

A jury awarded more than $12 million Friday to a woman who lost her job at a Michigan insurance company after declining to get a COVID-19 vaccination.

Anti-abortion advocates say there is still work to be done to further restrict access to abortion when Republican Donald Trump returns to the White House next year.

Three NASA astronauts whose prolonged space station mission ended with a trip to the hospital last month declined to say Friday which one of them was sick.

Queen Camilla will miss Britain's annual remembrance weekend events to honor fallen service personnel while she recovers from a chest infection, Buckingham Palace said Saturday.

Just over a year since tearing an anterior cruciate ligament in his left leg, Real Madrid defender Eder Militao ruptured the ACL in his right leg when he crumbled amid screams at Santiago Bernabeu Stadium on Saturday.