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Dogfish Head’s Punkin Ale

Dogfish Head announced the return of its highly acclaimed Punkin Ale.




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Blake’s Hard Cider launches Fully Loaded Imperial Cider Variety Pack

Blake’s Hard Cider launched its new Fully Loaded Imperial Cider Variety Pack. The mixed 12-pack of 12-ounce cans now is available across Blake’s Hard Cider’s expansive distribution footprint.




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Hard seltzers bubbling with innovation

Ahead of National Hard Seltzer Day on Sept. 20, here are a few new products shaking things up in the seltzer category.




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Patagonia Provisions x Deschutes Brewery Kernza Lager, Non-Alcoholic Kernza

Patagonia Provisions and Deschutes Brewery announced the release of two new highly anticipated certified organic beers: Kernza Lager and Non-Alcoholic Kernza Golden Brew. 




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Beer distributors announce support for Hurricane Helene recovery

At its 87th Annual Convention and Product Showcase, the National Beer Wholesalers Association (NBWA) announced a combined $50,000 donation to support relief efforts for those impacted by Hurricane Helene. 




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Samuel Adams unveils At-Home Séance Kit

This spooky season, Samuel Adams invites consumers to share a cold Sam Adams with a cold Sam Adams through an otherworldly, limited-edition At-Home Séance Kit.




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Blake's Beverage Co. finds momentum

The BHC recently joined forces with Austin Eastciders, Austin, Texas, and AVID Cider Co., Bend, Ore., to form BBC, an independent cider company with a distribution footprint spanning across 40 states.




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Making Moves event welcomes more than 400 beer, beverage leaders

The National Beer Wholesalers Association’s Building Relationships and Empowering Women (BREW) initiative and the Alliance for Women in Beer co-hosted the largest Making Moves to-date, as more than 430 attendees joined the two-day event to gain valuable leadership skills and celebrate women’s important role in the beverage industry.




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Truly Hard Seltzer introduces Brunch Pack

Truly Hard Seltzer is gearing up for fall festivities by dropping an all-new Truly Hard Seltzer Brunch Pack to help consumers brunch from anywhere. This limited-edition pack will be sold nationwide through the end of the year, while supplies last.




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Xpress Harder Iced Tea

Michael Michail and Universal Brands Inc. debuted Xpress Harder Iced Tea, a 9.9% ABV hard iced tea available in a 24-ounce single serve can.




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Craft beer market pivots to meet consumer demand

As the beer market expands and consumers have more options to choose from, experts highlight how craft beer brands are positioning themselves in a shifting market while catering their products to meet consumer demand.




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Beverage holiday highlights American-made beers

Celebrate National American Beer Day on Sunday, Oct. 27. 




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2024 Wholesaler of the Year: Silver Eagle Distributors Houston

With more than 1,100 employees who serve Greater Houston, including the counties of Harris, Fort Bend and Montgomery, Silver Eagle Houston has built a portfolio of alcohol and non-alcohol products, led by Anheuser-Busch, Constellation Brands and Mark Anthony Brands, that hits all the key needs of its consumers.




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FMCG Gurus Trend Watch: Hot & Soft Drinks in 2024

There has been a rise in weekly consumption of hot coffee specialties, influenced by the current cost-of-living crisis driving consumers to seek affordable luxuries. Furthermore, there has been an impact from rising prices on luxury-related beverage categories and a shift toward more economical alternatives in the soft drink category.




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Doodles, AriZona Beverages collaborate on packaging, giveaway

Together, Doodles and AriZona Beverages are launching a limited-edition Doodles-branded Iced Tea with Lemon drink, blending art, nostalgia, and a classic American refreshment.




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STōK Cold Brew Cappuccino

STōK Cold Brew declared the cappuccino as the new coffee beverage of summer with the launch of its STōK Cold Brew Cappuccino.  




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Coffee mate KIT KAT Flavored Creamer

In addition to the KIT KAT Flavored Creamer, Nestlé’s Coffee mate unveiled a slew of new Coffee mate products — from liquid creamer flavors to ready-to-drink (RTD) iced coffee.  




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Diverse consumer demands keep coffee market fresh

Curating a personalized experience is shaping the future for the coffee market as consumers embrace convenient formats, value-added ingredients.




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Dunkin’ Spiked Pumpkin Spice Iced Latte

Dunkin’ Spiked announced the expansion of its ready-to-drink (RTD) line of Spiked Iced Coffees with its first-ever limited seasonal offering: the Pumpkin Spice Iced Latte.




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Copper Moon Coffee Brew-Over-Ice Coffee Pods

Copper Moon Coffee announced the launch of its new Brew-Over-Ice Coffee Pods. 




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7-Eleven, Green Day announce anniversary blend of band’s Punk Bunny Coffee

Punk Bunny’s Anniversary Blend will be available at 7-Eleven, Speedway and Stripes for a limited time.




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Ghostface Killah introduces Killah Koffee to Keurig K-Cup pod system

Ghostface Killah's Killah Koffee coffee line announced a new partnership with Keurig to launch two of the brand’s most popular varieties ― Supreme Dark Roast and Shaolin Cannoli ― to the K-Cup pod format.




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Explorer’s Cold Brew beverages

Explorer Cold Brew introduced its newest product line of ready-to-drink (RTD) canned cold brew beverages. 




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Julius Meinl’s latest coffee celebrates International Coffee Day

Julius Meinl’s announced its latest limited-edition coffee ― Burundi Gakenke 100% Arabica ― crafted to celebrate International Coffee Day 2024. 




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Brisk Iced Tea turns Doja Cat into Claymation icon

Brisk Iced Tea, a brand of PepsiCo, Purchase, N.Y., has teamed up with the artist to revive its classic Claymation advertisements and encourage fans to put themselves first.




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Death Wish Pumpkin Chai Coffee

Death Wish Coffee Co. announced the return of its most demanded seasonal blend: Pumpkin Chai. 




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Out-of-home coffee consumption reaches pre-pandemic levels

Findings showed that home remains the most popular place for coffee consumption.




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Onyx Coffee Lab packaging highlights producers

Onyx Coffee Lab announced the launch of its newly redesigned retail packaging. A standout element of the new packaging is the introduction of interactive cards for single-origin offerings that celebrate the coffee producers.




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Dunkin’ unveils Potion Macchiato, Halloween costumes inspired by DunKings Tracksuits

Boston-based Dunkin’, part of the Inspire Brands family of restaurants, is dialing up the excitement this spooky season with an all-new lineup of Halloween-inspired tricks and treats to take guests from morning to midnight. 




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Cambio Roasters unveils aluminum coffee pods for Keurig Brewers

Cambio Roasters launched aluminum coffee pods for its 100% organic coffeeCambio Roasters will offer its new aluminum pods in more than 1,000 retailers nationwide as well as through their official website and Amazon.




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International Delight unveils Creamer Costumes for Halloween

International Delight, a brand of Danone North America, Denver, Colo., is bringing main character energy to Halloween festivities this fall with the introduction of its creamer bottle costumes, based on two of the brand’s fan-favorite flavors: French Vanilla and Pumpkin Pie Spice.  




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Fire Department Coffee supports firefighters battling breast cancer

The coffee company launched an initiative to raise funds for firefighters diagnosed with breast cancer through its Fire Dept. Coffee Club and Fire Dept. Shirt Club.




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Free Rein Coffee, Stetson partner for limited-edition kit

Free Rein Coffee Co. and Stetson have come together in a collaboration, and Stetson’s first foray into coffee. Leveraging their shared American spirit, Western heritage and commitment to veterans, the companies launched today two limited-edition Cowboy Coffee Kits, just in time for the holiday season.




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Onyx Coffee Lab announces Advent Calendar, holiday coffees

Onyx Coffee Lab announced the return of seasonal favorites for the holidays, including the limited-edition coffees Framily and Krampus, and the 7th annual Onyx Advent Calendar.




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Cometeer unveils limited-edition 2024 advent calendar

Cometeer is celebrating the 2024 holiday season by launching a limited-edition Cometeer Coffee Advent Calendar, which features 24 flash-frozen capsules of specialty coffee.




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Chameleon’s Girl Scout S’mores Cookie Inspired Cold-Brew Latte

Chameleon Organic Coffee announced the expansion of its Girl Scout Cookie Inspired Cold-Brew Latte lineup with the launch of Girl Scout S’mores.




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L.A. Libations gives new meaning to brand building

L.A. Libations’ Co-Founder and CEO Danny Stepper details that relationships are the foundation on which the beverage incubator, creator and accelerator company is built on.




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C4 leans into world of sports to fuel consumers

With consumers’ ever-changing energy drink needs and wants, Nutrabolt and its C4 brand have resonated with shoppers thanks to its diverse portfolio. To build upon this, the company is embracing its nimble, innovative mindset for its Active Nutrition business.




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VUUM plant-protein energy drink

Health and wellness brand VUUM announced the official launch of its carbonated plant-protein drinks.




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Red Bull marks Oracle Red Bull Racing anniversary with special can

Red Bull is commemorating the 20th anniversary of Oracle Red Bull Racing with the introduction of two initiatives: the exclusive Special Edition 2024 Red Bull Racing Can and the Red Bull All Terrain digital game.




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Guayakí’s Berry Lemonade

Guayakí Yerba Mate introduced its latest flavor innovation: Berry Lemonade, joining the brand’s High Energy Cans on shelves nationwide.




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5-hour ENERGY announces refreshed design

Innovation Ventures LLC announced an update to its popular 5-hour ENERGY product line. The refresh features a bold redesign of its 16-ounce beverage, enhancements to classic fan favorite flavors and an introduction of two new flavors to the lineup.




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Red Bull Summer Edition Curuba Elderflower

Red Bull is celebrating the season with the introduction of its newest flavor: Red Bull Summer Edition Curuba Elderflower. 




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2024 State of the Beverage Industry: Category loyalists, newcomers keep energy drink market thriving

This year’s State of the Industry report on energy drinks highlights how brands can remain relevant in a competitive market by responding to consumers’ shifting energy needs.




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CELSIUS Sparkling Watermelon Lemonade, Sparkling Kiwi Strawberry

Celsius Holdings Inc. announced two new refreshing flavors inspired by summertime: CELSIUS Sparkling Watermelon Lemonade and CELSIUS Sparkling Kiwi Strawberry.




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Red Bull Sugarfree Watermelon and Strawberry Apricot

Red Bull is expanding its offerings in their zero-sugar lineup, launching two new Red Bull Sugarfree Editions.




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Energy drink category expands offerings, appeals to broader base

With the continued blurring of lines in the functional beverage space, experts highlight how the energy drink category can rise above the clouds by expanding on wellness attributes, variety and accessibility.




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King Kongin energy drinks

King Kongin LLC entered the energy drink market with the launch of King Kongin, an all-natural coffee substitute made with 100% natural ingredients. 




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Yerbaé Peachy Mimosa Twist and Raspberry Sorbet

Yerbaé Brands Corp., a plant-based energy beverage company, announced the launch of two additions to its zero-calorie, zero-sugar energy lineup: Peachy Mimosa Twist and Raspberry Sorbet.




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Bloom Nutrition’s Bloom Sparkling Energy Drinks

Bloom Nutrition unveiled Bloom Sparkling Energy, the brand’s first ready-to-drink (RTD) canned beverage.