With so many consumers turning to convenience stores for their energy drink purchases, CELSIUS is working with operators to drive success not only for the brand, but the convenience channel.

Red Bull revealed the anticipated 2024 Red Bull Winter Edition Iced Vanilla Berry, a new seasonal offering that delivers Red Bull Energy Drink with the taste of blueberry and vanilla. For the first time in the Red Bull Editions lineup, this Winter Edition will be available with and without sugar.

Keurig Dr Pepper (KDP), Burlington, Mass., and Frisco, Texas, announced that it has entered into a definitive agreement to acquire GHOST Lifestyle LLC and GHOST Beverages LLC (collectively GHOST). 

Optimum Nutrition (ON), part of Glanbia Performance Nutrition, introduced four new, limited-edition flavors across the brand’s Gold Standard 100% Whey and AMIN.O. ENERGY product lines.

BODYARMOR unveiled BODYARMOR ZERO SUGAR, the brand’s first zero sugar sports drink.

POSSIBLE, a leader in innovative health solutions, announced the release of its newest product: Whole Food Electrolyte powder. 

ROAR Organic unveiled its newest offerings: Cherry Limeade Plus Powder and Blackberry Lemonade, ROAR’s latest flavor addition to its ready-to-drink beverage line. 

DripDrop announced the launch of three new offerings for its Zero Sugar lineup: Zero Sugar Peach, Zero Sugar Watermelon, and a four-flavor Zero Sugar Variety Pack.

Premier Protein debuted a new, permanent addition to its ready-to-drink (RTD) shake portfolio: Cookie Dough.

Austin, Texas-based Nutrabolt, owner of C4, is shaking up the active nutrition landscape as it announced the rebrand of its C4 pre-workout powders, including new, innovative formulations; an updated look and feel of the product; and the We Hit Harder brand equity platform. 

Consumers’ interest in wellness has seen sports and protein drink brands evolving beyond athlete-focused and embrace the concept of supporting everyday wellness.

BIOLYTE announced the launch of its first-ever powder packets. 

REBBL, a brand of SYSTM Foods, announced the expansion of its Protein portfolio with the debut of REBBL Protein Shakes.

POWERADE announced the addition of two new flavors to its sports drink portfolio: Island Burst and Strawberry Smash Zero.

7-Eleven Inc. is bringing the first taste of midnight to stores nationwide with a new limited-edition flavor of Gatorade Thirst Quencher – Midnight Ice.

Liquid I.V. announced its first brand refresh, revealing a modern visual identity and color palette with customer-inspired, benefits-driven packaging and merchandising. 

Local Weather announced the launch of its newest flavor: Wildberry.

NBPure, in partnership with influencer, bestselling author and mom Andrea Hannemann, announced the launch of Earthy Andy Hawaiian Hydration.

This year’s State of the Industry report on sports and protein drinks highlights how the category is tapping into everyday wellness trends to support the needs of consumers.

Gatorade, a brand of PepsiCo Inc., Purchase, N.Y., announced the launch of Gatorade Hydration Booster, a new electrolyte drink mix designed to be an all-day hydration hero, it says.

Celsius Holdings Inc., Boca Raton, Fla., announced its acquisition of Big Beverages Contract Manufacturing LLC for $75 million. The transaction was completed using cash on hand and closed on Nov. 1.

Ross unveiled its ROSS V Cone Blenders that utilize diffusion as the main mixing mechanism, providing a high level of precision and consistency, it says.

Videojet Technologies launched the new Videojet 9560 PL pallet labeling system.

The new ZLS-T from Southworth is an extension of the popular ZLS line of floor height lifts. 

Crown Equipment Corp. announced the availability of the Crown SP 1500 Series order picker.

Pepperl+Fuchs launched a new tablet for professional use in hazardous areas in Zone 2/22, Division 2.

EXIAR now is offering the 1/8 NPT FloodStream Liquid Atomizing Spray Nozzle for spraying processes where space is at a premium.

Provider of innovative lighting solutions for machine vision applications, Advanced Illumination, introduced its LL330 Series of Sealed High Intensity Line Lights.

KROHNE Inc. highlighted their OPTIMASS 1400 Coriolis mass flowmeter.

Multi-Conveyor has built a series of carbon and mild steel constructed modular plastic belt conveyors.

Qual-IS is the latest unique solution by Sidel aimed to merge all activities related to quality control in a digitally, intelligent and integrated way. 

At PACK EXPO International, which is set to take place Nov. 3-6 at Chicago’s McCormick Place, FOX IV Technologies will officially unveil its new 6312 Label Printer-Applicator.

Vacuum Interrupters, a manufacturer of replacement vacuum interrupters, pole assemblies, parts and components for medium-voltage circuit breakers and contactors, introduced the RVI-WL-35774D replacement vacuum interrupter. 

Gravity flow storage solution provider Mallard Manufacturing introduced a new Slim-Fit, full-length divider for wheeled carton flow systems.

Nokia recently launched a true inventory counting capability for Nokia Autonomous Inventory Monitory Service (AIMS). 

ProMach’s brand Texwrap demonstrated its updated DX-130 Dual Roll Bundler and the Kayat SRX-CUF Single Roll Bundler at PACK EXPO.

This year’s State of the Industry report on juice and juice drinks notes that, as consumers remain concerned about the high sugar content of juice and juice drinks, this has impacted the overall category.

GoodPop, the better-for-you frozen treat brand, is taking its mission to clean up classic treats to a new category with the launch of its first beverage, Mini Cans. Mini Cans are a sustainable choice with plastic-free, BPA-free and recyclable packaging, it says.

With back-to-school season upon us and parents in the midst of never-ending to-do lists, Capri Sun, a brand of The Kraft Heinz Co., Chicago, announced it’s giving parents a much-needed break by introducing Kid Noise-Canceling Juice Drink packs, in partnership with Taskrabbit, a digital platform that connects people seeking help with household tasks.

Natalie's Orchid Island Juice Co. announced the introduction of two tomato-centric blends: Red Tomato Reishi and Green Tomato Lion's Mane. 

As consumers are more conscious about the products associated with a high sugar content, juice manufacturers are taking a proactive approach to meet this demand.

Pressed Juicery introduced a new line of adaptogenic juices, expanding its portfolio into this growing category.

Gopuff and Pure Green announced the launch of Gopuff x Pure Green Refreshers, a new line of flavor-forward, cold-pressed juice beverages made with functional ingredients. Co-developed by Gopuff and Pure Green, the Refreshers are now available for delivery nationwide, exclusively on Gopuff.

Tropicana introduced “Tropcn,” a new limited-edition packaging with the letters “AI” removed from their name to celebrate the orange juice brand’s natural ingredients.

Sanpellegrino Italian Sparkling Drinks announced the expansion of its beverage collection with the launch of Sanpellegrino Zero Grams Added Sugar.

Ocean Spray Cranberries Inc. unveiled a new brand identity. The refreshed approach marks the first major brand overhaul in more than two decades. During this process, the strategy was fueled by the vision of being “wildly uncommon.”

Naked Brand, a brand of Tropicana Brands Group, Chicago, is launching a new range of lower sugar smoothies just in time for the busy, on-the-go summer season. 

PLEZi Nutrition, the public benefit company co-founded by former First Lady Michelle Obama, announced its official partnership with renowned actress and global advocate Kristen Bell as an investor and brand partner. 

San Diego-based Suja Life, a leading functional wellness platform and parent company of Suja Organic and Vive Organic, announced its acquisition of soda brand Slice. 

Outshine Fruit & Yogurt Smoothies is giving fans an “oh so squeezy” reason to elevate their cocktails (or mocktails) by combining the fruity blends of a smoothie with their beverage of choice.