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TailGate Brewery’s Peanut Butter Milk Stout

TailGate Brewery announced the return of its Peanut Butter Milk Stout, available for a limited time only this fall and winter.




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2024 Wholesaler of the Year: Silver Eagle Distributors Houston

With more than 1,100 employees who serve Greater Houston, including the counties of Harris, Fort Bend and Montgomery, Silver Eagle Houston has built a portfolio of alcohol and non-alcohol products, led by Anheuser-Busch, Constellation Brands and Mark Anthony Brands, that hits all the key needs of its consumers.




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Chobani, La Colombe release pumpkin spice portfolio

Chobani, New Berlin, N.Y., and La Colombe, coffee roaster, are getting into the festive fall spirit with the reveal of their 2024 pumpkin spice collection, which includes two new seasonal products – Chobani Pumpkin Spice Greek Yogurt Drink and Chobani Pumpkin Spice Barista Oatmilk. 




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Doodles, AriZona Beverages collaborate on packaging, giveaway

Together, Doodles and AriZona Beverages are launching a limited-edition Doodles-branded Iced Tea with Lemon drink, blending art, nostalgia, and a classic American refreshment.




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STōK Cold Brew Cappuccino

STōK Cold Brew declared the cappuccino as the new coffee beverage of summer with the launch of its STōK Cold Brew Cappuccino.  




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Starbucks names Brian Niccol as Chairman, CEO

Seattle-based Starbucks announced that Brian Niccol has been appointed chairman and chief executive officer (CEO). Niccol will start in his new role Sept. 9.




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Eggo, Two Rivers Coffee collaborate to create Eggo Coffee

The waffle experts at Eggo and the coffee connoisseurs at Two Rivers Coffee Co. have united to transform your favorite waffle flavors into brewed blends of Eggo Coffee. 




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Coffee mate KIT KAT Flavored Creamer

In addition to the KIT KAT Flavored Creamer, Nestlé’s Coffee mate unveiled a slew of new Coffee mate products — from liquid creamer flavors to ready-to-drink (RTD) iced coffee.  




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Dunkin’ Spiked Pumpkin Spice Iced Latte

Dunkin’ Spiked announced the expansion of its ready-to-drink (RTD) line of Spiked Iced Coffees with its first-ever limited seasonal offering: the Pumpkin Spice Iced Latte.




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7-Eleven, Green Day announce anniversary blend of band’s Punk Bunny Coffee

Punk Bunny’s Anniversary Blend will be available at 7-Eleven, Speedway and Stripes for a limited time.




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Ghostface Killah introduces Killah Koffee to Keurig K-Cup pod system

Ghostface Killah's Killah Koffee coffee line announced a new partnership with Keurig to launch two of the brand’s most popular varieties ― Supreme Dark Roast and Shaolin Cannoli ― to the K-Cup pod format.




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Explorer’s Cold Brew beverages

Explorer Cold Brew introduced its newest product line of ready-to-drink (RTD) canned cold brew beverages. 




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Peet’s Coffee Bright Collection

Peet’s Coffee unveiled its Bright Collection, featuring two new blends: Sun Catcher and Off the Grid.




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Julius Meinl’s latest coffee celebrates International Coffee Day

Julius Meinl’s announced its latest limited-edition coffee ― Burundi Gakenke 100% Arabica ― crafted to celebrate International Coffee Day 2024. 




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Coffee mate unveils Bagel & Cream Cheese Creamer giveaway

Nestlé’s Coffee mate is pushing flavor boundaries once again, giving coffee-obsessed fans the sweet chance to enjoy the classic break time snack— bagels and cream cheese — ahead of National Coffee Day (Sept. 29). 




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Brisk Iced Tea turns Doja Cat into Claymation icon

Brisk Iced Tea, a brand of PepsiCo, Purchase, N.Y., has teamed up with the artist to revive its classic Claymation advertisements and encourage fans to put themselves first.




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Out-of-home coffee consumption reaches pre-pandemic levels

Findings showed that home remains the most popular place for coffee consumption.




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Califia Farms’ seasonal portfolio

Califia Farms, a leading, premium, plant-based beverage brand, announced its seasonal portfolio for fall and winter. 




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Onyx Coffee Lab packaging highlights producers

Onyx Coffee Lab announced the launch of its newly redesigned retail packaging. A standout element of the new packaging is the introduction of interactive cards for single-origin offerings that celebrate the coffee producers.




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Dunkin’ unveils Potion Macchiato, Halloween costumes inspired by DunKings Tracksuits

Boston-based Dunkin’, part of the Inspire Brands family of restaurants, is dialing up the excitement this spooky season with an all-new lineup of Halloween-inspired tricks and treats to take guests from morning to midnight. 




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Cambio Roasters unveils aluminum coffee pods for Keurig Brewers

Cambio Roasters launched aluminum coffee pods for its 100% organic coffeeCambio Roasters will offer its new aluminum pods in more than 1,000 retailers nationwide as well as through their official website and Amazon.




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International Delight unveils Creamer Costumes for Halloween

International Delight, a brand of Danone North America, Denver, Colo., is bringing main character energy to Halloween festivities this fall with the introduction of its creamer bottle costumes, based on two of the brand’s fan-favorite flavors: French Vanilla and Pumpkin Pie Spice.  




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Fire Department Coffee supports firefighters battling breast cancer

The coffee company launched an initiative to raise funds for firefighters diagnosed with breast cancer through its Fire Dept. Coffee Club and Fire Dept. Shirt Club.




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Free Rein Coffee, Stetson partner for limited-edition kit

Free Rein Coffee Co. and Stetson have come together in a collaboration, and Stetson’s first foray into coffee. Leveraging their shared American spirit, Western heritage and commitment to veterans, the companies launched today two limited-edition Cowboy Coffee Kits, just in time for the holiday season.




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Onyx Coffee Lab announces Advent Calendar, holiday coffees

Onyx Coffee Lab announced the return of seasonal favorites for the holidays, including the limited-edition coffees Framily and Krampus, and the 7th annual Onyx Advent Calendar.




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Cometeer unveils limited-edition 2024 advent calendar

Cometeer is celebrating the 2024 holiday season by launching a limited-edition Cometeer Coffee Advent Calendar, which features 24 flash-frozen capsules of specialty coffee.




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Chameleon’s Girl Scout S’mores Cookie Inspired Cold-Brew Latte

Chameleon Organic Coffee announced the expansion of its Girl Scout Cookie Inspired Cold-Brew Latte lineup with the launch of Girl Scout S’mores.




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L.A. Libations gives new meaning to brand building

L.A. Libations’ Co-Founder and CEO Danny Stepper details that relationships are the foundation on which the beverage incubator, creator and accelerator company is built on.




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C4 leans into world of sports to fuel consumers

With consumers’ ever-changing energy drink needs and wants, Nutrabolt and its C4 brand have resonated with shoppers thanks to its diverse portfolio. To build upon this, the company is embracing its nimble, innovative mindset for its Active Nutrition business.




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VUUM plant-protein energy drink

Health and wellness brand VUUM announced the official launch of its carbonated plant-protein drinks.




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Uncle Matt’s Ultimate Athlete Shot

Uncle Matt’s Organic announced the launch of its Ultimate Athlete Pre-Workout Shot, aimed to boost athletic performance, hydrate and reduce oxidative stress.




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Red Bull marks Oracle Red Bull Racing anniversary with special can

Red Bull is commemorating the 20th anniversary of Oracle Red Bull Racing with the introduction of two initiatives: the exclusive Special Edition 2024 Red Bull Racing Can and the Red Bull All Terrain digital game.




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Guayakí’s Berry Lemonade

Guayakí Yerba Mate introduced its latest flavor innovation: Berry Lemonade, joining the brand’s High Energy Cans on shelves nationwide.




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ZOA Energy arrives at 7-Eleven, Inc. with exclusive flavor

7-Eleven Inc. has joined forces with ZOA Energy to bring big flavor and bigger energy to participating 7-Eleven, Speedway and Stripes stores nationwide. Consumers can head to their local 7-Eleven store to try the new flavor ― Mango Splash ― only available at 7-Eleven.




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Red Bull Summer Edition Curuba Elderflower

Red Bull is celebrating the season with the introduction of its newest flavor: Red Bull Summer Edition Curuba Elderflower. 




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5-hour ENERGY unveils Energizing BBQ Sauce

Living Essentials’ 5-hour ENERGY Shots, Farmington, Mich., is partnering with actor and BBQ pro Brian Baumgartner to get people into the grill zone with a BBQ sauce that delivers a caffeinated kick.




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2024 State of the Beverage Industry: Category loyalists, newcomers keep energy drink market thriving

This year’s State of the Industry report on energy drinks highlights how brands can remain relevant in a competitive market by responding to consumers’ shifting energy needs.




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CELSIUS Sparkling Watermelon Lemonade, Sparkling Kiwi Strawberry

Celsius Holdings Inc. announced two new refreshing flavors inspired by summertime: CELSIUS Sparkling Watermelon Lemonade and CELSIUS Sparkling Kiwi Strawberry.




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Red Bull Sugarfree Watermelon and Strawberry Apricot

Red Bull is expanding its offerings in their zero-sugar lineup, launching two new Red Bull Sugarfree Editions.




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Energy drink category expands offerings, appeals to broader base

With the continued blurring of lines in the functional beverage space, experts highlight how the energy drink category can rise above the clouds by expanding on wellness attributes, variety and accessibility.




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Bloom Nutrition’s Bloom Sparkling Energy Drinks

Bloom Nutrition unveiled Bloom Sparkling Energy, the brand’s first ready-to-drink (RTD) canned beverage. 




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7-Eleven launches 7-Select Fusion Energy Beverage

7-Eleven Inc., Irving, Texas, is introducing new 7-Select additions to its beverage lineup including a new energy beverage, 7-Select Fusion Energy, and a new premium hydration beverage, 7-Select Rehydrate.




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CELSIUS Sparkling Cherry Cola

CELSIUS, the premium, lifestyle energy drink, announced the launch of CELSIUS Sparkling Cherry Cola. 




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CELSIUS encourages consumers to 'LIVE FIT'

CMO Kyle Watson states that CELSIUS continues to dominate the space and disrupt the market through best-in-class innovation, bringing variation to the category when consumers need it most. 




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CELSIUS aims to deliver value to convenience store partners

With so many consumers turning to convenience stores for their energy drink purchases, CELSIUS is working with operators to drive success not only for the brand, but the convenience channel.




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French Montana, Monster Energy join forces for new flavor

French Montana stars in a commercial and a series of digital content pieces for Monster Energy's new flavor, giving consumers an insight into his world, his music and his style.




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Red Bull’s seasonal energy drinks available with and without sugar

Red Bull revealed the anticipated 2024 Red Bull Winter Edition Iced Vanilla Berry, a new seasonal offering that delivers Red Bull Energy Drink with the taste of blueberry and vanilla. For the first time in the Red Bull Editions lineup, this Winter Edition will be available with and without sugar.




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ON breakfast-inspired flavors, tropical-infused flavors

Optimum Nutrition (ON), part of Glanbia Performance Nutrition, introduced four new, limited-edition flavors across the brand’s Gold Standard 100% Whey and AMIN.O. ENERGY product lines.




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CELSIUS ESSENTIALS

Celsius Holding Inc. announced the launch of a new collection: CELSIUS ESSENTIALS.




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POSSIBLE Whole Food Electrolyte

POSSIBLE, a leader in innovative health solutions, announced the release of its newest product: Whole Food Electrolyte powder.