ROAR Organic unveiled its newest offerings: Cherry Limeade Plus Powder and Blackberry Lemonade, ROAR’s latest flavor addition to its ready-to-drink beverage line. 

DripDrop announced the launch of three new offerings for its Zero Sugar lineup: Zero Sugar Peach, Zero Sugar Watermelon, and a four-flavor Zero Sugar Variety Pack.

REBBL, an organic and plant-powered functional beverage brand, introduced its newest addition to the Revive lineup: REBBL Revive Reishi Vanilla.

PepsiCo, Purchase, N.Y., announced that it reached its 2025 global goal of a 25% improvement in operational water-use efficiency in high water-risk areas, two years ahead of schedule, based on 2023 data versus a 2015 baseline.

Austin, Texas-based Nutrabolt, owner of C4, is shaking up the active nutrition landscape as it announced the rebrand of its C4 pre-workout powders, including new, innovative formulations; an updated look and feel of the product; and the We Hit Harder brand equity platform. 

Consumers’ interest in wellness has seen sports and protein drink brands evolving beyond athlete-focused and embrace the concept of supporting everyday wellness.

BIOLYTE announced the launch of its first-ever powder packets. 

REBBL, a brand of SYSTM Foods, announced the expansion of its Protein portfolio with the debut of REBBL Protein Shakes.

POWERADE announced the addition of two new flavors to its sports drink portfolio: Island Burst and Strawberry Smash Zero.

7-Eleven Inc. is bringing the first taste of midnight to stores nationwide with a new limited-edition flavor of Gatorade Thirst Quencher – Midnight Ice.

Liquid I.V. announced its first brand refresh, revealing a modern visual identity and color palette with customer-inspired, benefits-driven packaging and merchandising. 

Local Weather announced the launch of its newest flavor: Wildberry.

This year’s State of the Industry report on sports and protein drinks highlights how the category is tapping into everyday wellness trends to support the needs of consumers.

Muscle Milk, a part of the Gatorade portfolio, announced the launch of its Muscle Milk S’mores flavor just in time for the fall season.

Gatorade, a brand of PepsiCo Inc., Purchase, N.Y., announced the launch of Gatorade Hydration Booster, a new electrolyte drink mix designed to be an all-day hydration hero, it says.

The Coca-Cola Co. showcased its full portfolio of brands in one booth at this year’s NACS Show, including flavor innovations coming in 2025: Coca-Cola Orange Cream, Sprite + Tea and POWERADE Xtra Sour.

Nutrabolt announced a flavorful partnership with The Hershey Co. with the launch of new C4 products and flavors rolling out this fall with additions planned for 2025 and beyond.

Celsius Holdings Inc., Boca Raton, Fla., announced its acquisition of Big Beverages Contract Manufacturing LLC for $75 million. The transaction was completed using cash on hand and closed on Nov. 1.

Manufacturer of specialized digital printing equipment Primera Technology Inc. announced its AP380 Label Applicator.

Ross unveiled its ROSS V Cone Blenders that utilize diffusion as the main mixing mechanism, providing a high level of precision and consistency, it says.

Videojet Technologies launched the new Videojet 9560 PL pallet labeling system.

The new ZLS-T from Southworth is an extension of the popular ZLS line of floor height lifts. 

PACK EXPO International 2024, taking place Nov. 3-6 at McCormick Place in Chicago, to feature more exhibitors and experiences for attendees. Making its PACK EXPO International debut, Sustainability Central will explore packaging sustainability and what it means to brands.

Pepperl+Fuchs launched a new tablet for professional use in hazardous areas in Zone 2/22, Division 2.

EXIAR now is offering the 1/8 NPT FloodStream Liquid Atomizing Spray Nozzle for spraying processes where space is at a premium.

Emerson’s Nelson AXPC Connection Kits are engineered to fulfill the increased safety requirements of NEC/CEC hazardous location codes, the company notes.

Provider of innovative lighting solutions for machine vision applications, Advanced Illumination, introduced its LL330 Series of Sealed High Intensity Line Lights.

KROHNE Inc. highlighted their OPTIMASS 1400 Coriolis mass flowmeter.

Global technology and software leader Emerson expanded its DeltaV Automation Platform with the DeltaV Version 15 Feature Pack 2 update for its distributed control system (DCS).

Multi-Conveyor has built a series of carbon and mild steel constructed modular plastic belt conveyors.

Qual-IS is the latest unique solution by Sidel aimed to merge all activities related to quality control in a digitally, intelligent and integrated way. 

At PACK EXPO International, which is set to take place Nov. 3-6 at Chicago’s McCormick Place, FOX IV Technologies will officially unveil its new 6312 Label Printer-Applicator.

Vacuum Interrupters, a manufacturer of replacement vacuum interrupters, pole assemblies, parts and components for medium-voltage circuit breakers and contactors, introduced the RVI-WL-35774D replacement vacuum interrupter. 

Gravity flow storage solution provider Mallard Manufacturing introduced a new Slim-Fit, full-length divider for wheeled carton flow systems.

Nokia recently launched a true inventory counting capability for Nokia Autonomous Inventory Monitory Service (AIMS). 

ProMach’s brand Texwrap demonstrated its updated DX-130 Dual Roll Bundler and the Kayat SRX-CUF Single Roll Bundler at PACK EXPO.

This year’s State of the Industry report on juice and juice drinks notes that, as consumers remain concerned about the high sugar content of juice and juice drinks, this has impacted the overall category.

In June, Swoon brought Barbiecore to the beverage aisle with the limited-edition release of Barbie x Swoon Pink Lemonade. That partnership led to the zero-sugar brand experiencing its highest monthly volume sales.

GoodPop, the better-for-you frozen treat brand, is taking its mission to clean up classic treats to a new category with the launch of its first beverage, Mini Cans. Mini Cans are a sustainable choice with plastic-free, BPA-free and recyclable packaging, it says.

With back-to-school season upon us and parents in the midst of never-ending to-do lists, Capri Sun, a brand of The Kraft Heinz Co., Chicago, announced it’s giving parents a much-needed break by introducing Kid Noise-Canceling Juice Drink packs, in partnership with Taskrabbit, a digital platform that connects people seeking help with household tasks.

Uncle Matt's Organic is adding a new functional juice-based beverage to its portfolio: Uncle Matt's Organic Superfruit Punch.

Natalie's Orchid Island Juice Co. announced the introduction of two tomato-centric blends: Red Tomato Reishi and Green Tomato Lion's Mane. 

Tropicana announced relaunching its Trop50 offering as Tropicana Light — just in time for immunity season.

Pressed Juicery introduced a new line of adaptogenic juices, expanding its portfolio into this growing category.

Gopuff and Pure Green announced the launch of Gopuff x Pure Green Refreshers, a new line of flavor-forward, cold-pressed juice beverages made with functional ingredients. Co-developed by Gopuff and Pure Green, the Refreshers are now available for delivery nationwide, exclusively on Gopuff.

Ocean Spray introduced an all-new line of Cocktail Mixers to make hassle-free cocktails at home.  

Sanpellegrino Italian Sparkling Drinks announced the expansion of its beverage collection with the launch of Sanpellegrino Zero Grams Added Sugar.

Revl Fruits, a new premium juice brand of Ocean Spray Cranberries Inc., introduced its inaugural fruit juice lineup: Revl Fruits.

Ocean Spray Cranberries Inc. unveiled a new brand identity. The refreshed approach marks the first major brand overhaul in more than two decades. During this process, the strategy was fueled by the vision of being “wildly uncommon.”

Suja Life, a Paine Schwartz Partners portfolio company and the parent company of Suja Organic and Vive Organic, announced the appointment of Maria Stipp as its new CEO, effective Feb. 20. Stipp succeeds Bob DeBorde who will retire and remain an active member as Chair of the Board of Directors.