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Does New Release Distribution Work?

Just a few days ago we received 65. It turned out that we were the first instructors to receive our music at our club, so Tami put the word out that we're getting to work on our review. Her post had hardly hit our blog when we got several messages back that 65 was old news - not only had other instructors long ago received their music, they'd already launched the release!

To be sure, rollout of a new release must be a huge job - According to LMI these programs now run in more than 10,000 clubs worldwide. Even if you had only one instructor per club that'd be a big undertaking, but of course there's quite a few more than that.

Which begs the question - does this distribution model really make sense anymore? Really, in this age of iTunes and movies over the internet, can we not make use of technology to help get the job done? Obviously having downloadable releases won't work for everyone, but consider this - for those instructors who do have access to a fast connection and know how to download music to an iPod, this might actually work just fine.

Let's suppose that's one instructor per club - 10,000. And just for the sake of round numbers, let's suppose the cost of putting together the physical materials for each release (CD, DVD, plastic case, book, etc.) is US $15, and the cost for packaging all that up and getting it to an instructor's mailbox is another $5 - so (round numbers again) we're at $20. If my numbers are even remotely close, that puts $200,000 per release back on the table if even one instructor at every club would download their release rather than take physical shipment.

Again, the population of instructors that could benefit from electronic release distribution is probably limited. But maybe - just maybe - it's large enough to make it a viable option. Especially if it means we here in little ol' Blacksburg, Virginia aren't the last ones on the planet to get music anymore!




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Tami Fulfills Her 2008 New Year's Resolution (pics)

One of the things I most respect about Tami is the way she keeps her promises - both to others, and to herself. If you've been following our blog for awhile you may remember her New Year's Resolution to walk 500 miles. She had me put together a little spreadsheet on her laptop where she could enter her mileage each day. Next to each entry it showed mileage accumulated to-date, along with a comparison to the minimum mileage needed to complete 500 miles by year end. Every now and again she tried to turn the milestones into shoe-buying excuses -- "Hey Sweetie, I just crossed 300 miles - don't you think that deserves a new pair of shoes?"

Well, it was my honor to walk the last 40 or so miles with her during our vacation in Montana's Glacier National Park these last two weeks. I don't know exactly where or when we crossed that 500th mile, but I do know that the mountains there in Glacier are a whole lot taller than the ones back home. I also decided I prefer climbing over descending - Tami practically runs down the mountains, leaving me stumbling along behind in a contrail of dust (see video below). She's a hiking machine. Me, I'm more of a pack mule - I get to carry the water, lunches, cameras, maps, and sunscreen. Which works out fine, since I'm always stopping to take pictures anyway! Enjoy...




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Notice The Longer Lunge Tracks?

Fellow blogger, instructor, and long distance friend Mr. Timothy dropped us a line this morning with a couple of rather interesting observations. He points out that over the last 10 or so releases (since Glen Ostergaard took over as lead choreographer) there's been a definite uptick in the lunge track length. To be sure, 9 of the 10 longest lunge tracks are Ostergaard-choreographed routines. Since Pump soundtracks need to fit within a ±49 minute time window, something has to give - and it looks like the bicep track has been the primary donor. Which isn't all bad, really... the longer lunge tracks work a much larger group of muscles, burning more calories and building core strength.
Bottom line: Now may be the time to amp up your bicep workout with an extra plate on both sides of the bar. And take an extra deep breath between tracks 6 & 7!

Notice any other trends in the Pump workout over the last couple years? Tell us about it!




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Well, W/O Nashbar= No Coupons!

Question! -Why Haven't you heard from Me!Answer! -Nothing to Say! If the frequency of Bike Stuff coupons were graphed lately it would look like this: _______________ Straight Line. Except for Nashbar's generous consistent offer of 10% off Coupons I would have nothing to offer!Just for variety I've included REI, they have a fair amount of Bike Stuff and currently offer $20 off of $100 or more & $30 off of $150 or more. Also I'm going to start offering exclusive coupons through this EMAIL list and the RSS feed NOT available on the Website so stay tuned to this list for the most complete and current list of Discount Coupons for Bike Gear Available anywhere! That is, when we start getting some!Thanks,CarlDetails: http://www.bikewebsite.com/Otherbikesources.htm#Coupons




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