The U.S. Department of State, Bureau of Public Affairs now provides RSS feeds for top stories from the State Department homepage, daily press briefings, press releases, and remarks by Secretary of State Colin Powell. The RSS feeds are found at:  
 
http://www.state.gov/rss/channels/highlights.xml
http://www.state.gov/rss/channels/briefings.xml
http://www.state.gov/rss/channels/prsreleases.xml
http://www.state.gov/rss/channels/sremarks.xml

You can also subscribe to email mailing lists to receive the full texts of selected U.S. Department of State documents and publications that provide key official information on U.S. foreign policy, notifications of travel warnings, and Foreign Travel Per Diem updates.

Unlike Yahoo, Google has had a long standing resistance to offering RSS feeds for Google News queries. Hacks have long abounded from Julian Bond's GNews2RSS, Ben Hammersley's Google to RSS using the Google SOAP API, and Steve Rubel's advice in "RSS Hack for Sites That Don't Offer Feeds".

In this spirit, Justin Pfister has created gnewsfeed. Filling out the form uses a script that converts a Google news query (example) into an RSS feed (example). "I welcome anyone in the world," he humbly proffers, "to use it in an effort to become a more informed public."

Poor Justin. He's looking for a job. Maybe Adam Smith, and the Google Alerts product team will hire Justin to build in the syndication that Google should have offered long ago (hint).

Government is already rife with chiefs, why not one more? HighBeam Research, Inc. has set the pace by announcing today the appointment of Christopher Locke as Chief Blogging Officer (CBO). Looks like the role of CBO is a pace setter who creates a buzz about the company products and enlists others to blog the cause. Ironically, the announcement came in the form of a (oh, so 20th century) press release.

HighBeam is looking for bloggers interested in exclusive use of its new "blog this document" tools and free access to the company's premium archives of over 3,000 print publications for adding depth and historical background to virtually any subject. HighBeam, under the direction of Chairman and CEO Patrick Spain, is the recent amalgamation two paid content sites (eLibrary and Encyclopedia.com) and a meta-search site, Researchville.com.

Locke says, "The HighBeam database of 33 million articles going back almost 25 years is the best resource I've found for adding historical depth of focus to the sort of stuff I write about. Any blogger who wants to get at the trends and issues underlying today's headlines will immediately see the same benefit I did. And their readers will too. I'm turned on at the prospect of making the HighBeam Research content and tools more accessible to the blogging world."

I don't think Highbeam will need to look too far for volunteers. Chris' own Chief Blogging Officer blog, offers a preview of how you can turn your own ordinary blog musings into a Blogipedia.

According to ClickZ News, HighBeam plans to begin offering its new blog content tool in late January or early February for $19.95 a month or $99 a year.

State CIO J. Clark Kelso wants to make government more accessible to the citizens of California. In an interview with Information Week's Eric Chabrow, (Nov 22, 2004), Kelso announced, "We need to start changing the inefficeinent way we provide services." The state spends between $2 billion and $4 billion annually on IT.

Kelso is the author of the "California State Information Technology Strategic Plan" (PDF), a 5-year plan presented this month to Governor Arnold Schwarzenegger.

The Plan follows a more lengthy report issued in August by the California Performance Review Commission. The Commision was charged by Gov. Schwarzenegger with figuring out how to make state government work better and cheaper. Among the ideas in the panel's $32 billion cost-cutting recommendations: favoring open-source software over proprietary alternatives for new IT purchases.

The report, titled Government for the People for a Change, is a 4-volume study with recommendations including recommendations to "Explore Open Source Alternatives." "The state should more extensively consider use of open source software," it recommends, "which can in many cases provide the same functionality as closed source software at a much lower total cost of ownership."

The CIO's most recent plan to bring efficiency to California Information Technology promotes six strategic goals including three that could be facilitated by open source RSS syndication:

• Make Government services more accessible to citizens and State clients.


• Implement common business applications and systems to improve efficiency and cost-effectiveness.


• Lower costs and improve the security, reliability and performance of the State's IT infrastructure.

Unfortunately, there is no mention of RSS news feeds or xml syndication anywhere in the plan.

California prides itself as the world's fifth largest economy, but in the world of providing syndicated news and services, it lags behind Rhode Island and Delaware. Social Commentator Jamais Cascio writing in WorldChanging wryly observes, "Some states that you'd think would be technologially on the ball (California, for example) have few if any feeds, while other locations are swimming in them."

You can search for newly published patent applications at the U.S. Patent and Trademark Office, but if you want the latest patent applications served to you by RSS syndication and email alerts, you'll need to visit FreshPatents.com. Industry list RSS feeds filtered by USPTO class number are particularly valuable. The content is crawled and indexed by Google as well.

Browse for new patents by industry category or do a keyword search. For example, if you browse USPTO Class 715, Data processing: presentation processing of document patents you'll notice that it has an RSS feed that you can subscribe to for updates. That makes it easy to find new applications such as application #20040221226 "Method and mechanism for processing queries for xml documents using an index" applied for on November 4, 2004 by inventors Wesley Lin, Yasuhiro Matsuda, and Garrett Kaminaga.

Sign-up for free email patent application monitoring service which will send you a weekly email with new applications that match the keywords you select.

This site is one of those rare examples in which even if you subscribe to the feed, you'll want to routinely visit the website. The site provides searches by keyword and provides lists of patent applications by location (state and city), agent and law firm name, city of the agent, and inventor name.

With the proliferation of RSS feeds in state and local governments, a unique opportunity is developing to expand the delivery of the critical information contained in these feeds by leveraging the most ubiquitous personal communications device in the world -– the telephone. Governments that use RSS to deliver information to citizens using RSS feeds can also leverage VoiceXML, an open standard for developing telephony applications, to expose RSS content via cellular and traditional telephones.

VoiceXML is a web technology that can turn any telephone, even a rotary phone, into an Internet device. VoiceXML is a non-proprietary, web-based markup language for creating vocal dialogues between humans and computers. VoiceXML is similar to another common markup language -- HTML, the basic language of visual web pages. Just as a web browser renders HTML documents visually, a VoiceXML interpreter renders VoiceXML documents audibly. In this respect, one can think of the VoiceXML interpreter as a telephone-based, voice browser. As with HTML documents, VoiceXML documents have web URIs and can be located on any web server. However, instead of pointing a client-side web browser at a specific URI, citizens can access a VoiceXML application by calling a toll free telephone number from any ordinary telephone - cellular or traditional, touch-tone or rotary.

It’s not hard to think of a scenario where a local government or a university could publish an RSS feed with topical news, and have a phone number for students or citizens to call for more information. Depending on how the VoiceXML is structured, the caller could have the option of being transferred directly to the number associated with the information.

The trick would be, in my opinion, finding the right place within the RSS feed to put the phone number (if the publisher wanted to provide the option of an automatic transfer). Ideally, the phone number would be contained within its own RSS element. Glancing quickly at the RSS 2.0 spec, this could be something like the guid element. So, if a publisher was using a software package to author and publish RSS feeds, they would probably need to do a little experimenting to find the right place to place the phone number.

Because RSS and VoiceXML are both XML vocabularies, there are a number of standards-based methods for converting RSS to VoiceXML and using RSS feeds from within VoiceXML applications. The first method involves the use of eXstensible Style Sheet Language Transformations (XSLT). I have created a tutorial covering this technique and some of the issues relating to it. This technique is generally agnostic to the underlying technology used; XSLT transformations are supported in technologies like JSP, PHP, Perl, .NET and others.

To see it in action there is a demo application available at (800) 289-5570. Enter the following PIN when prompted: 9991422919. This example uses the latest headlines news feed from CNET News.com (news.com.com) and the XSLT file covered in my tutorial. This is only running on a demo platform, so I can’t guarantee anything on performance. Still, it gives you a sense of how an RSS feed sounds. This technology could allow travelers only equipped with cell phones to get the latest NOAA RSS weather reports, lobbyists to dial-in for legislative floor calendars, and rescue teams to phone for the latest operational instructions.

The other method for using RSS from within VoiceXML applications is to leverage the new data tag, an addition to the VoiceXML specification that is part of the developing VoiceXML 2.1 standard. Some excellent examples of this technique can be found on the VoiceXML Forum website at http://www.voicexmlreview.org/apr2004/columns/apr2004_speak_listen.html.

VoiceXML also allows for the playback of recorded audio. If one had an audio file that they want to include in a feed, a VoiceXML application could actually invoke the audio file and play it to the caller. There is a VoiceXML service at (800) 555-TELL that plays audio files. Give it a call and try listening to the “News Center” option.

One caveat -- most VoiceXML platforms only support certain audio formats, but the more common ones (WAV, MP3) are usually supported. VoiceXML also supports recording the audio of a call, so if one wanted to let callers post comments the application could record their audio and save it for later playback. There is actually a project called “Phone Blogger” that takes this approach (see www.wombatnation.com/phoneblogger).

By using these techniques, governments that make information available to citizens through RSS feeds can dramatically expand the accessibility of these feeds by making them available to anyone with a telephone.

Mark J. Headd
Voice Technologies for Government
www.voiceingov.org
mheadd@voiceingov.org





[Editor's note: Commenting is turned off because of spamming. Mark is interested in hearing from readers who are interested in how that can use VoiceXML to augment what they are doing with RSS. Please email the author with your comments and we'll invite him to write a follow-up here at RSS in Government addressing your ideas and suggestions.]

The Wisconsin Legislative Reference Bureau (LRB) now has their publications syndicated as RSS channels. These publications are brief discussions about the Wisconsin government and the state legislature in particular, and public policy issues facing the legislature.

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Google is showing both seller ratings and product ratings on a single Google Shopping Ad unit. It is a bit weird to see both ratings, and it can potentially be confusing to see different ratings for the same retailer but one is for the rating of the specific product and one is for the rating of the company selling that product, i.e the seller.

This was spotted by Hana Kobzová who posted about it on her PPC News site who wrote, "Google started showing both seller ratings and product ratings can appear together in Shopping ads. This help retailers to be more trustworthy, visible, and competitive."

Here is what it looks like:

There is a lot more detail on this over here but again, I am not sure I like this.

Forum discussion at X.

A couple of weeks ago, Google announced the new features for travel search ads through integration with travel feeds. These may now be out in the wild, as we are seeing pricing and other rich markup showing up for hotel ads in Google Search.

Lluc B. Penycate posted some examples and screenshots on X of these out in the wild. He wrote, "I think we are seeing the new Google Hotel Ads format announced last week(s) which integrates rooms, prices and availability."

Here are those screenshots:

Google wrote a couple of weeks ago, "all hotel advertisers can now showcase feed data, such as hotels, prices, dates, ratings and images, in this ad format" and then shared some mock examples of those ads. But these look like them in real life.

Forum discussion at X.

The meanings of words and brands can change over time. The terms can drift to different meanings. Term drift happens, although it is rare amongst words and less rare with rebrands - but still, it happens.

When it comes to SEO, managing term drift on your older content can prove to be an important task.

The phrase "term drift" seems to have been created by Darth Autocrat (Lyndon NA) over here on X and it was in response to a brief case study shared by Glenn Gabe on X that explained and showed the importance of handling term drift within your content.

Glenn showed an example of where the core query for a page changed based on how people are now referencing the main topic. He said, "The original content referenced the old way it was being referenced. It was high quality content, but just didn't reference the correct/current wording anymore."

So what changed was to update the content based on how the world was referencing the new meaning of the word. He said, "the content was updated to reflect the new wording in the title tag, in the on-page title (h1), and then when it was referenced throughout the content. Basically just making sure the content wasn't referencing the old wording."

What was the outcome? The ranking stability of that page of content in Google Search became stable, whereas before it was all over the place. Glenn shared this chart to show the before and after impact of this outcome.

Glenn explained, "Look how stable ranking became for that query as soon as the page was updated. Literally the same day it was updated. Just a reminder to keep an eye on things like this. Quality was totally fine. The page just needed to reference the correct and current wording. Again, simple but powerful."

Then Darth Autocrat (Lyndon NA) replied with the phrase, "term drift."

Here are those posts:

Uncovered this cool example recently. It's so simple and obvious, but powerful. The core query for this page changed based on how people are NOW referencing the main topic covered. The original content referenced the old way it was being referenced. It was high quality content,'... pic.twitter.com/XzkEE492hI

'" Glenn Gabe (@glenngabe) November 8, 2024

"Term drift". I like that. :)

'" Glenn Gabe (@glenngabe) November 8, 2024

Other people have noticed this as well:

100%

'" Glenn Gabe (@glenngabe) November 8, 2024

No, I would never update the url for something like that. Overall, the actual url used isn't really a strong ranking factor at all. Google has explained that many times and it's what I've seen as well. And I wouldn't risk changing urls in case something goes wrong there and'...

'" Glenn Gabe (@glenngabe) November 8, 2024

What would be examples of this for some phrases? I am guessing maybe some of the following:

• Google AdWords to Google Ads
• Google My Business to Google Business Profiles
• Link building to content marketing
• Public relations maybe to Growth marketing

I mean, there are probably hundreds of examples of this over the years.

There is also "query drift":

Believe @darth_na is referring to Query Drift as cited in IR documents like https://t.co/z5noOy16dE

— Pedro Dias (@pedrodias) November 12, 2024

Forum discussion at X.

Google has begun rolling out the third core update for the year, the November 2024 core update. This update started to roll out on November 11, 2024 at around 3:30 pm and will take about two weeks to complete rolling out. This seems like a typical core update, without any new specifics about what changed or what improved.

We knew this update was coming - and it finally arrived yesterday afternoon. Google also told us not to expect HCU victim sites to recover with this update.

So far, we are seeing some folks suggest their rankings went down even more. But the vast majority of people are saying they are not seeing movement as of yet, as of the time I published this story. Of course, I will keep track of the chatter and let you know what people are seeing over the coming days. In addition, the volatility tracking tools are mostly all showing normal volatility - so maybe this has not kicked in as of yet.

And yes, it was released on the Veterans Day US holiday, but it seems like it was released well before the big holiday shopping season, post-Thanksgiving holiday.

Google posted this update on LinkedIn and X and wrote:

Today we released the November 2024 core update to Google Search.

This update is designed to continue our work to improve the quality of our search results by showing more content that people find genuinely useful and less content that feels like it was made just to perform well on Search.

We'll update our ranking release history page in the near future, and update it when the rollout is complete. For more information about core updates, please see here.

The rollout may take up to 2 weeks to complete.

Google November 2024 Core Update Quick Facts:

Here are the most important things that we know right now in short form:

• Name: Google November 2024 Broad Core Update
• Launched: November 11, 2024 at around 3:30 pm ET
• Rollout: Will take about two weeks to roll out
• Targets: It looks at all types of content
• Penalty: It is not a penalty, it promotes or rewards great web pages
• Global: This is a global update impacting all regions, in all languages.
• Impact: The normal core update stuff around helpful content.
• Discover: Core updates impact Google Discover and other features, also feature snippets and more.
• Recover: If you were hit by this, then you will need to look at your content and see if you can do better with Google's core update advice.
• Refreshes: Google will do periodic refreshes to this algorithm but may not communicate those updates in the future. Maybe this is what we saw the past couple of weeks or all those unconfirmed Google updates.

Google November 2024 Core Update Details

Google didn't say much specific about this November 2024 core update. Google did say, "This update is designed to continue our work to improve the quality of our search results by showing more content that people find genuinely useful and less content that feels like it was made just to perform well on Search."

So it seems like it is more of the same:

• Show more content that people find genuinely useful.
• Show less content that feels like it was made just to perform well on Search.

Yes, a lot of joking in the SEO community about these statements. Yep, it sounds a lot like the helpful content update statements... Yes, the helpful content update is no more, it's part of core updates now, in some sense...

Previous Broad Core Updates

Here is a list of the most recent core updates we've seen since Google started to confirm them. Previously we nicknamed them Phantom updates or unconfirmed updates.

• November 2024 Core update: November 11, 2024 and will take about two weeks to roll out.
• August 2024 Core Update : August 15, 2024 through September 3, 2024
• March 2024 Core Update : March 5, 2024 through April 19, 2024
• November 2023 Core Update : November 2, 2023 through November 28, 2023
• October 2023 Core Update: October 5, 2023 through October 19, 2023
• August 2023 Core Update: August 22, 2023 through September 7, 2023
• March 2023 Core Update: March 15, 2023 through March 28, 2023
• September 2022 Core Update: September 12, 2022 through September 26, 2022
• May 2022 Core Update: May 25, 2022 through June 9, 2022
• November 2021 Core Update: November 17, 2021 through November 30, 2021
• July 2021 Core Update: July 1, 2021 through July 12, 2021
• June 2021 Core Update: June 2, 2021 through June 12, 2021
• December 2020 Core Update: December 3, 2020 through December 16, 2020
• May 2020 Core Update: May 4, 2020 through May 18, 2020
• January 2020 Core Update: January 13, 2020 through mostly January 17, 2020
• September 2019 Core Update: September 24, 2019
• Google June 2019 Core Update: June 3, 2019 through June 8, 2019

Previous Helpful Content Update Impact

Here is the list of the previous Google helpful content updates:

• Septemebr 14, 2023 - September 2023 Google helpful content update - completing on Septmeber 28, 2023
• December 5, 2022 - December 2022 Google helpful content update, completing on January 12, 2023
• August 25, 2022 - August 2022 (original) Google helpful content update, completing on September 9, 2022

Previous Unconfirmed Updates

We had a ton of unconfirmed updates between the August 2024 and November 2024 core update. I won't list them all, but you can scan them over here.

As a reminder, Google did tell us that an search update is coming soon. The last time we reported on an update was when I named it the Google Election 2024 unconfirmed update and before that was the Google Halloween 2024 Google search update and then before that on October 23, 24 and 26 and 27th and before that, October 19th and 20th volatility and then on October 15th, October 10th and then before that on October 2nd which lasted a couple of days. The Google August 2024 core update started on August 15th and officially completed on September 3rd. But it was still super volatile the day after it completed and also weeks after it completed and it has not cooled.

We saw big signals on and around September 6th, September 10th or so and maybe around September 14th. We also saw movement around September 18th, last weekend and Septmeber 25th and September 28th or so.

Google Tracking Tools On November 2024 Core Update (So Far)

Here is what these Google Search volatility tools are showing so far; keep in mind that this update can take about two weeks to fully roll out. And so far, the tools are mostly showing normal volatility but that might change in the coming days.

Semrush:

SimilarWeb:

Sistrix:

Wincher:

Cognitive SEO:

Accuranker:

Advanced Web Rankings:

Mozcast:

Mangools:

Algoroo:

SERPstat:

Data For SEO:

SEO Chatter

It just started rolling out last night, so the chatter is early, just like the tools:

Just the reminder I needed to "focus on quality content"'"again. Thanks, Google, I'd almost forgotten!

So by quality, do you mean similar to what previous core updates focused on or is there a specific change to look out for?

In search of "quality" and "usefulness" in the age of generative-AI-driven SERPs.

It will take 2 weeks to complete and 2 years to recover?

Asking for friends.

Fasten your seatbelts, Google has launched the November 2024 core update.

This update is designed to continue our work to improve the quality of our search results by showing more content that people find genuinely useful and less content that feels like it was made just to perform well on Search

Good luck to the people still fighting.

Traffic on the very low tide since a week (billable visits), impression seem stable according search console, CTR dropping.

Luckily I'm busy with something not Google related !

Traffic Down :)

Swings on my personal results have been wild over last few days actually. Like normal, but on steroids!

Searched 150+ queries since morning unrelated to my niche...each of these queries were answered by AIO in a very organized form. So...worth not keeping hopes after this

It's been very quiet over the last few days. One article of mine gained a small bit of traction, but a couple of others barely saw any traffic at all. Not sure if it's the same for others.

Recently the fluctuations were too great. Either business as usual or downward. I am seeing more PAA boxes. More YouTube at the top. Other than that I do not see much.

Just more downward movement ಠ' ï'µ' à² 

Yes, lots of keywords back on page one, including some near the top, but I doubt it will result in a traffic increase because there are AIOs everywhere.

It's just a mess. shuffling, even more AI overviews for shopping comparison articles.

Also some local SEO chatter, and core updates do impact local rankings:

Seeing movements this early for local organic ranking for the following sectors (mostly Canada): Landscaping, HVAC, Psychologist, local furniture maker, renovation contractors.

Here we go! The November 2024 broad core update is rolling out. There's been a ton of volatility since the August core update completed. Let's see what Google has in store for us. Stay tuned. I'll probably share my "Core Update Notes" each day based on what I'm seeing in the'... https://t.co/T9rks7tAMP

'" Glenn Gabe (@glenngabe) November 11, 2024

OK here we go. A new Google core update just launched.

If you were impacted by a previous core update (i.e. August, March, November, October) then often it takes another core update, or sometimes a few, before a site sees recovery.
ð¤ https://t.co/7XHVWBRbbo

'" Marie Haynes (@Marie_Haynes) November 11, 2024

These announcements are as much as uninteresting as uninformative.

'Hey, look! We did something' https://t.co/BcK4rzTuN6

'" Pedro Dias (@pedrodias) November 11, 2024

Golly, I hope Reddit will be ok

'" Harad (@harad) November 11, 2024

Good luck, folks!

Not expecting anything this end, mostly because I only fully finished my site move around seven minutes ago. ð' https://t.co/MGfUyA9GOP

'" Wesley Copeland (@Wesley_Copeland) November 11, 2024

Sad state when my first thought is: "wonder what they've screwed up this time". https://t.co/jtYZvXPZgM

'" Martin MacDonald (@searchmartin) November 11, 2024

Also later last night I asked if anyone is seeing movement:

Anyone seeing any movement yet? https://t.co/qttLlYNeU1

'" Barry Schwartz (@rustybrick) November 12, 2024

While most say it is too early to tell, which I 100% agree with, here are the ones that say they are seeing movement:

I see some movement, but it's hard to attribute it to the typical movements we see or this core update. Will check more sites/data tomorrow morning to confirm.

'" Vlad Rappoport (@vladrpt) November 12, 2024

It affected my website from yesterday, today zero click, that means this update will harm more than the previous updates. We expecting more damage.
I'm afraid to say that, but don't be happy with any update again. Get a new job or go to Pinterest or the new ChatGPT search.

'" Ameer Belal (@NFT_Domains) November 12, 2024

Slightly up

'" Lizzy's Small World (@AVerySmallWorld) November 12, 2024

Yes, ranking down

'" बबलà¥' à¤à¥à¤®à¤¾à¤° ð®ð³' (@seobabloo) November 12, 2024

I saw a 15% spike yesterday evening and night. So far this morning it seems the spike didn't last.

'" Brian Spears (@BrianHTX20) November 12, 2024

It is probably too early to tell right now but we will keep you posted on what the SEO community is seeing over the coming days.

Forum discussion at WebmasterWorld, Black Hat World, Local Search Forum, X and LinkedIn.

Full Article

A couple of months ago, we reported how Google Search will label if an image was AI-generated, edited by photo editing software or taken with a camera by working with Coalition for Content Provenance and Authenticity (C2PA) as a technical standard. Well, now Google officially supports C2PA metadata in the about this image feature.

Google wrote this morning, Google Search now supports this [C2PA] metadata in the "About this image" feature."

Google updated its image meta data documentation to add a new section for "How C2PA metadata can appear in Google Search results."

The new section reads:

If an image contains C2PA metadata, Google can extract those details and may show information in the "About this image" feature, such as how the image was created or if it was edited with AI tools. This metadata comes from a signer, which is usually an app, device, or service (for example, photo editing software, the camera itself, or other services that modify or create images) that meets the following conditions:

• The app, device, or service has adopted C2PA version 2.1 or later.
• The image's manifest must be signed by a certificate from a Certification Authority on the C2PA Trust List.

It does seem like Adobe products, like Photoshop, Illustrated, and others, do support this metadata.

I just wonder how it handles the image above, which I generate using Midjourney AI and then edit later in Photoshop.

Forum discussion at X.

This week, Google sent an email to some Google Ads advertisers warning that they may lose access to use Customer Match with their ads cause harm to users or create a poor user experience. Google said they are updating their customer match policy effective January 13, 2025, to enforce this. Google also posted this over here.

Navah Hopkins posted about this notice on LinkedIn after she received an email from Google about this update. The email says:

On January 13, 2025, Google will update its Customer Match policy to state that customers may lose Customer Match access if their ads have the potential to cause harm to users or create a poor user experience. We may take the following considerations, among others, into account when making this determination.

What are those considerations? Google wrote:

• User feedback
• Prevalence or severity of abuse
• Repeated violations of the Customer Match policy

Google added that "violations of this policy will not lead to immediate account suspension without prior warning. A warning will be issued, at least seven days, prior to any suspension of your account."

Here is the email:

Navah Hopkins added, "Google customer match allows advertisers to take customer lists and apply them for targeting and seed purposes in Google Ads. This is a great way to ensure folks get exactly the right messaging as well as giving us an option to exclude our existing customers from prospecting campaigns."

She explained what harm might be:

The first and most important consideration is using someone's email without their consent. I would take this signal from Google that gambling with privacy rules is getting harder.

Second, ad creative needs to pass the "not a creep" check. This means:
1. You're not targeting kids.
2. You're not making it seem like the ad is for any one specific user.
3. You're not including people in a target list who outright told you they didn't want to see your ads.

Third, and most importantly, violating customer match rules will get your account suspended. Don't mess around with it.

Forum discussion at LinkedIn.

This EMF Radiation Blocking Hoodie from Bon Charge looks like it’s just the ticket for these warm winter nights. And when we say warm, you know we’re not just referring to the temperature, right? According to some very sensible people, over exposure to high levels of electromagnetic radiation can be a very not good thing. Now before we all head off and find a deep bunker somewhere, it’s not just the levels, but also the type of radiation that matters....

The post EMF Radiation Blocking Hoodie Keeps You Safe. Maybe. appeared first on The Red Ferret Journal.

Californian company Brimstone has announced the development of the world’s first carbon negative cement product. It’s a bold statement, and if true could revolutionize the global building industry and lead to a new era of carbon neutral construction.  Cement is a big deal. Every year and estimated 4.4 billion tons of the stuff is produced to craft our buildings. But there’s a hidden cost to the environment. If cement was a country, it would be the third largest CO2 emitter...

The post Brimstone – the world’s first carbon negative portland cement appeared first on The Red Ferret Journal.

Shutterstock, the $2 billion market cap digital content company, has just announced the launch of a free AI generative art service. The announcement wasn’t exactly unexpected, but even so it’s going to rock the foundations of the creative arts industry to its core. It’s one thing to watch small upstart companies like Stability AI and Midjourney unveil artificially generated imagery. It’s altogether another to see a publicly quoted giant like Shutterstock embrace the technology as a first mover advantage. The...

The post Shutterstock AI launches – And Just Like That, The Revolution Starts appeared first on The Red Ferret Journal.

Scientists at the Lawrence Berkeley National Laboratory have discovered an ingenious new way to recycle Lithium Ion batteries, and it’s so simple that even your mum could do it. Maybe. The problem with battery recycling has always been that it’s rather cumbersome. Traditional methods involve breaking down batteries into their constituent parts, then extracting the valuable materials such as lithium, cobalt, and nickel. The process works, but it’s not exactly what you’d call efficient, and it can be quite costly....

The post Quick-Release Binder – Recycling Lithium Ion Batteries Just Got Super Easy appeared first on The Red Ferret Journal.