Paul Trueman, Netskills, University of Newcastle will be facilitating this session. Web services technology provides the opportunity to integrate applications and business functionality in to existing Web enabled VLEs. A Web service exposes business functionality by both consuming and producing data in XML format. Future online learning environments may be fully developed and maintained using a web services infrastructure. Web services solutions as yet still need to reach their full potential; particularly in the academic sector. In this session Paul will demonstrate potential uses of web services to support e-Learning and present guidelines on how to consider making best use of this emerging technology.

Andy Ramsden, Learning Technology Advisor, Learning Technology Support Service, University of Bristol and Paul Ayres, SOSIG Research Officer, ILRT will be looking at podcasts. The aim of this workshop is that by the end the participant will be able to answer the following five questions; 1) What is podcasting? 2) How do you create, distribute and subscribe to a podcast? 3) What is good practice in terms of designing and creating podcasts? 4) How might podcasts be effectively used in an educational context? 5) Where should people go for more information?

Debbie Nicholson, Web Support Officer, University of Essex will show how putting quality measures in place can prevent getting a brief for a Web design job that reads "not blue, a bit random, and not too Scottish". Don't laugh, this actually happened! This hands on session will get participants thinking about how they can introduce quality assurance procedures within the web design process. It will cover establishing a 'quality loop', creating measurable standards and will introduce ways to enable clients to be better informed about what they want from their new Web site.

Brian Kelly, UKOLN and Lawrie Phipps, JISC will review the barriers which we may face when implementing a Web 2.0 strategy and will outline a model and strategies which can be be used in order to address such barriers.

David Burden, Managing Director, DADENLIMITED and Marieke Guy, UKOLN will consider questions like: Can chatbots make sites more accessible or do they break fundamental usability rules? Do users like them, or find them irritating or even patronising? Are they the next best thing or a 5 minute wonder? Can they really benefit the education sector? Can a chatbot ever really learn?

Rob Bristow, Information Services Manager, Graduate School of Education, University of Bristol and Mark Lydon, i2a Consulting will look at Access Grid Node (AGN), an exciting area of development in communication within the academic, research and commercial worlds. Using open standards to transmit video and audio using IP Multicast networking, it is a type of video collaboration that allows a rich and immediate means of communicating with remote sites, while also being able to share presentations, data, complex visualizations and video. AGN is a technology that scales; from a single user node running with a Webcam on a laptop, up to a lecture theatre with multiple cameras and projectors. It also scales from one-to-one conversations to multi-site meetings, seminars and conferences.

Julie Allinson and Mahendra Mahey, UKOLN will give an overview of the current repository landscape, looking at the different types of repositories, their use within education and the range of issues relating to repositories, including cultural, social, legal, technical and policy considerations. Current JISC work in this area will be highlighted, focussing on how this work will contribute to raising quality standards in repository development, through interoperability and the use of open standards.

Alison Wildish is an advocate of institutions embracing third party services to support their marketing/communications initiatives and has an active interest in the opportunities offered by personalisation and user owned technologies. Heading up the Web Services team at the University of Bath she manages the central Web team and is responsible for the strategic direction of University Web services. She formerly held the same position at Edge Hill University where she led projects which include the University portal project and the development of the Applicant Community Web site (winner of a UCISA best practice award). Alison blogs at "http://blogs.bath.ac.uk/webservices". Alison gave a plenary talk on "Look Who's Talking Now ...".

Stephanie Taylor has over fourteen years experience as an information professional. She is currently working on the JISC-funded Repository Support Project (RSP) which aims to assist academic institutions to develop a deployed network of inter-operable repositories for academic papers, learning materials and research data across the UK. The RSP delivers practical advice to English and Welsh HEI's regarding development, implementation and management of these repositories. Stephanie gave a plenary talk on "Institutional Repositories: Asset or Obstacle?".

James Souttar has been part of the Precedent team since its inception in 1989. Prior to working at Precedent, he worked for the corporate identity specialists Wolff Olins. His area of expertise is branding and communications within the education sector specialising in working for universities: Cambridge University, Universities of Sheffield, Southampton and Reading, Oxford Brookes, Middlesex and Hertfordshire. James extensive experience has led him to be invited to write and lecture extensively on both sides of the Atlantic. For two years he was consultant lecturer at Central Saint Martins (now part of the University of the Arts). He also taught at the Lincoln College of Art (now part of the University of Lincoln) and Epsom School of Art. In addition, both he and a colleague were invited to give a week long charrette to the School of Communication at Virginia Commonwealth University. James gave a plenary talk on "Web 2.0 and Brand: Theory and Practice" and facilitated a workshop on "Using Web 2.0 Technologies to Support a Brand Focused Marketing Strategy".

Ewan McIntosh is a teacher and social media specialist based in the Edinburgh area. He advises on how social media can be harnessed for public service and education management and used to improve learning. His edu.blog shows how social software is not just a gimmick and can provide exciting opportunities for learning. Ewan gave a plenary talk on "Unleashing the Tribe".

James Currall has been employed in the University of Glasgow for almost 20 years. His main job currently is as Head of Learning Technology where he has overall responsibility for the University VLE. Previously he was the Director of Strategy and Planning in IT Services, where he interacted with archivists, librarians, information technologists, academics and university managers. James is also a Senior Research Fellow in the Humanities Advanced Technology and Information Institute (HATII), where he is developing applied research into information issues drawing on his service and strategic experience and also more theoretical work on the nature of digital objects and the problems associated with their management, security and retention. James gave a plenary talk on "The Tangled Web is but a Fleeting Dream ...but then again...".

Rob Bristow is a Programme Manager at the Joint Information Services Committee (JISC) where he has responsibility for e-Administration as part of the Organisational Support and User Technology team. Prior to moving to JISC last year he was Information Services Manager at the Graduate School of Education at Bristol University and before that he as Web Manager at Cass Business School. Rob give a plenary talk on "Institutional Responses to Emergent Technologies - What JISC is Doing".

In previous IWMWs sessions have focussed on issues such as: Should we buy or build our CMS? Which CMS should we implement? How do we implement our CMS? How can we measure the impact of our CMS Implementation? And how do we address The CMS Challenge? But last year it was claimed that "There is no such thing as a silver bullet" and that a CMS will not solve all your problems. Has the CMS bubble bust? Has content management become content mis-management? In the light of new approaches, such as Web 2.0, and new 'ways of doing things' is there a feeling of disillusionment with 'ye old CMS'? Or does a CMS remain the backbone of a good institutional Web site? In this debate you will hear the arguments for and against content management systems and will have an opportunity to express your views.

The Web is changing. It is no longer a phenomenon but has integrated itself within our culture. However for those creating Web services times are far from stable. A wide range of Web-based applications continue to be developed, such as blogs, wikis, podcasting, social networking software, RSS feeds etc. The Semantic Web is still on the cards and now we have Web 2.0, an opportunity for a more sharing, more participative Web? Is it just hype? Will these progressions make any difference to the way in which we go about our work? What does Web 2.0 mean to the Institutional Web? This panel session offered three different perspectives on the potential of Web 2.0 within learning activities - the library perspective, the commercial perspective and the HE/FE perspective.

Andy Powell gave a talk about how it goes without saying that the Web has changed significantly over the last 10 years and that institutional Web sites have changed with it - just use the Wayback Machine to look back at your own site in 1996 to see what I mean. Such changes have not simply been in terms of style and substance but also in terms of how we expect to interact with, use and re-use the content and services being made available to us. In short, the Web has changed us and the way we learn and work. This talk will look back over the last 10 years and highlight some of the key technical, social, political and legal changes that have taken place and the impact these have had on the institutional Web sites we deliver now and will deliver into the future.

Randy Metcalfe, OSS Watch and Brian Kelly, UKOLN gave a plenary on openess and the Web manager. Openness appears to be all the rage: open standards for interoperability, open source for software development and deployment, and open content for sharing knowledge. What brings these phenomena together is a commitment to openness. But how do colleges and universities engage with openness? And more particularly, what does it mean for institutional Web managers.

Ranjit Sidhu from Nedstat gave a talk about how after discussions with various people in the education sector it became clear that there was a requirement for some industry wide statistics about Web site activity. These Sector Statistics will provide organisations, specifically universities, with a means of benchmarking the performance of their Web site.

Kate Forbes-Pitt, Systems Manager, Web Services, London School of Economics will talk about aims aims to problematise the document, asking the following questions: what is a document? How does it impart information to its reader? Can it be replicated on screen? It proposes answers using the arguments of Hughes and King (1993) who contend that the document is a layered social artifact that exists to 'wrap' content. This 'wrapping' provides the reader with the knowledge they need in order to apply social rules to their reading of the document, and so become able to interpret its content. Some information systems writers argue that the need for social knowledge in a task negates the possibility of its automation. Following the logic of this argument, delivering a document (a container of rule) through the existing set of social rules that govern Web interaction, means that the full function of the electronically reproduced document becomes masked or confused. At best this makes the role of the document superfluous to its content, making the content difficult to interpret. At worst it makes the content incomprehensible to the user. This raises a further question: what purpose is served by reproducing documents online? Following from the above arguments, it is possible to argue that 'pure' content, rather than the imitation of printed paper, is likely to be a more successful way of imparting information through the Web.

Universities undertake research through a mesh of partnerships, collaborations and contractual relationships. Major research funding bodies, such as government departments, are increasingly encouraging their contractors to adopt formal quality assurance standards - such as ISO 9001:2000. If you haven't come across this already, you are likely to see it very soon! In this talk John Gilbey, Institute QA Manager, IGER discussed the impact of quality standards on the way Web resources - internal and external - are defined, delivered, managed and reviewed in academic environments. An over-view of the quality requirement is presented, along with some pragmatic suggestions to help you deal with it.

Michael Webb, IT and Media Services Head, University of Wales, Newport gave a talk about how Web 2.0 technologies are changing the way our staff and students (potential, current and past) relate to one another and our Universities. Embracing these technologies provides a great opportunity to enhance the University experience, but also presents a number of risks and challenges. So how do Universities develop a strategic approach to embracing Web 2.0?

Chris Scott from Headscape gave a talk on "Real World Emerging Technologies". Falling University entries and top-up fees have contributed to a step-change in the operational environment for the HE sector. This change has resulted in an acute pressure on institutions to innovate for success. This presentation will explore some opportunities for institutions to capitalise on new and emerging web technologies in response to such changes. While there is much hype about Web 2.0, there are some genuine opportunities for straightforward applications of Web 2.0 technologies in institutions that are low risk and low cost, and have potential for significant returns if they are introduced and managed correctly and the right people are involved.

IWMW 15 Institutional Web Management Workshop 2011: Responding to Change held at the University of Reading on 26-27 July 2011

IWMW 14 Institutional Web Management Workshop 2010: The Web in Turbulent Times held at the University of Sheffield on 12-14 July 2010

IWMW 13: Institutional Web Management 2009, held at the University of Essex on 28-30 July 2009

IWMW 12: Institutional Web Management 2008: The Great Debate, held at the University of Aberdeen on 22-24 July 2008

IWMW 11: Institutional Web Management 2007: Next Steps for the Web Management Community, held at the University of York on 16-18 July 2007

IWMW 10: Institutional Web Management Workshop 2005: Quality Matters, held at the University of Bath on 14-16 June 2006

IWMW 9: Institutional Web Management Workshop 2005: Whose Web Is It Anyway?, held at the University of Manchester on 6-8 July 2005

IWMW 8: Institutional Web Management Workshop 2004: Transforming The Organisation, held at the University of Birmingham on 27-29 June 2004

IWMW 7: Institutional Web Management Workshop 2003: Supporting Our Users, held at the University of Kent at Canterbury on 11-13 June 2003

IWMW 6: Institutional Web Management Workshop 2002: The Pervasive Web, held at the University of Strathclyde on 18-20 June 2002

IWMW 5: Institutional Web Management Workshop: Organising Chaos, held at Queen's University Belfast on 25-27 June 2001

IWMW 4: Institutional Web Management: The Joined-Up Web, held at the University of Bath on 6-8 September 2000

IWMW 3: Institutional Web Management: The New Steps, held at Goldsmiths College, London on 7-9 September 1999

IWMW 2: Institutional Web Management Workshop, held at Newcastle University on 15-17 September 1998

IWMW 1: Running An Institutional Web Service, held at Kings College London on 16-17 July 1997