Aim/Purpose: This study focuses on two targeting strategies of out-store Location-Based Mobile Advertising (LBMA): the geo-fencing strategy (i.e., targeting customers who are near the focal store) and the geo-conquesting strategy (i.e., targeting those who are near competitors’ stores to visit the focal store). To the authors’ knowledge, no previous studies have compared the perceived intrusiveness of advertisements (ads) in geo-fencing and geo-conquesting settings, despite the accumulating literature on out-store LBMA. Hence, the aim of this study is to determine which targeting strategy is more effective in terms of reducing the perception of ads’ intrusiveness and increasing positive customers’ attitudes and purchase intention. Background: The intrusive nature of LBMA is perceived negatively by some customers, impacting their attitudes toward the ad, purchase intention, and even their perception of the brand. Therefore, identifying the targeting strategy under which ads are perceived as less intrusive is essential. Additionally, brick-and-mortar clothing stores in Jordan are facing challenges due to the rise of online shopping and increased competition from nearby stores. Thus, examining geo-fencing and geo-conquesting might tackle these challenges and encourage local clothing retailers to adopt these strategies. Methodology: A quantitative method was used in this study. A between-subjects experimental design was used to collect the data using a scenario-based survey distributed to Jordanians aged 18 to 45. A total of 531 responses were collected. After excluding those who do not belong to the targeted age group and those who did not pass the manipulation check, 406 responses were analyzed using the Statistical Package for the Social Sciences (SPSS) software version 28 and the Analysis of Moment Structures (AMOS) software version 26 to conduct Structural Equation Modeling (SEM). Contribution: This work offers valuable contributions by investigating the impact of the perceived intrusiveness of ads on purchase intention in the contexts of geo-fencing and geo-conquesting, which has not been studied before. Additionally, it fills a gap by examining this phenomenon in Jordan, a developing country in which attitudes toward LBMA have not been previously explored. Findings: The results revealed that location-based mobile ads sent under a geo-fencing strategy are perceived as less intrusive than those sent under a geo-conquesting strategy. In addition, customers’ attitudes fully mediate the relationship between intrusiveness and purchase intention only under the geo-fencing strategy. Ultimately, neither of the strategies is more effective in terms of increasing positive customer attitudes and purchase intentions in the context of clothing retail stores in Jordan. Recommendations for Practitioners: Clothing retailers in Jordan should consider adopting geo-fencing and geo-conquesting strategies to boost purchase intentions and tackle industry challenges. Additionally, to increase purchase intentions with geo-fencing, practitioners should focus on fostering positive customer attitudes toward ads, as simply perceiving them as less intrusive is not sufficient to drive purchase intention without the mediating effect of positive attitudes. Recommendation for Researchers: This research is crucial for academics and researchers as geolocation technology and LBMA are expected to advance significantly in the future. Researchers can investigate this topic through a randomized field experiment, followed by a research questionnaire to collect data from a real-world setting. Impact on Society: Utilizing LBMA is essential for local clothing retail stores that are trying to effectively reach and connect with their customers because searching the Internet for local goods and services is done primarily on mobile devices. Indeed, this study revealed that customers in both settings (i.e., geo-fencing and geo-conquesting) reported a high intention to visit the promoting store and to purchase from the advertised product category. Future Research: Future research can apply this topic to different industries and cultural contexts, as the results may vary across industries and regions. Moreover, future research could build on this study by investigating additional constructs, such as product category involvement, customization, and content type of the message (e.g., informative, entertaining).

Aim/Purpose: This paper investigates the user acceptability of blockchain technology in the healthcare sector, with a specific focus on healthcare professionals in Jordan. Background: The study seeks to identify the factors that affect healthcare professionals’ use and acceptance of blockchain technology in Jordan. Methodology: The study’s research framework integrates factors from the Technology Acceptance Model (TAM) and the Unified Theory of Acceptance and Use of Technology (UTAUT). A questionnaire was distributed to collect data from 372 healthcare professionals in Jordan, and the results were analyzed using structural equation modeling based on the Partial Least Square (PLS) technique. Contribution: While only a few previous studies have explored blockchain technology acceptance in the healthcare sector using either the TAM or the UTAUT, this study uniquely integrates elements from both models, offering a novel approach that provides a comprehensive understanding of the factors that influence the acceptance of blockchain technology among healthcare professionals in Jordan. The findings can assist decision-makers in developing strategies to enhance the adoption rate of blockchain technology in the Jordanian healthcare sector. Findings: The study revealed that usability, convenience, privacy and security, cost, and trust significantly impact the perceived usefulness of blockchain technology. The findings also suggest that healthcare professionals are more likely to have a positive attitude towards blockchain-based healthcare systems if they perceive them as useful and easy to use. Attitude, social influence, and facilitating conditions were found to significantly impact behavioral intention to use. Recommendations for Practitioners: Stakeholders should focus on developing blockchain-based healthcare systems that are easy to use, convenient, efficient, and effort-free. Recommendation for Researchers: Researchers may compare the acceptance of blockchain technology in the healthcare sector with other industries to identify industry-specific factors that may influence adoption. This comparative analysis can contribute to a broader understanding of technology acceptance. Impact on Society: Successful adoption of blockchain technology in the healthcare sector can lead to improved efficiency, enhanced protection of healthcare data, and reduced administrative burdens. This, in turn, can positively impact patient care and lead to cost savings, which contributes to more sustainable and accessible healthcare services. Future Research: Future research may explore integrating blockchain technology with other emerging technologies, such as artificial intelligence and sidechain, to create more comprehensive and innovative healthcare solutions.

Aim/Purpose: This research investigated the determinant factors influencing the adoption intentions of Chatsicum, a Knowledge-Based Chatbot (KBC) aimed at enhancing the species literacy of biodiversity students. Background: This research was conducted to bridge the gap between technology, education, and biodiversity conservation. Innovative solutions are needed to empower individuals with knowledge, particularly species knowledge, in preserving the natural world. Methodology: The study employed a quantitative approach using the Partial Least Square Structural Equation Modeling (PLS-SEM) and sampled 145 university students as respondents. The research model combined the Task-Technology Fit (TTF) framework with elements from the Diffusion of Innovation (DOI), including relative advantage, compatibility, complexity, and observability. Also, the model introduced perceived trust as an independent variable. The primary dependent variable under examination was the intention to use the KBC. Contribution: The findings of this research contribute to a deeper understanding of the critical factors affecting the adoption of the KBC in biodiversity education and outreach, as studies in this context are limited. This study provides valuable insights for developers, educators, and policymakers interested in promoting species literacy and leveraging innovative technologies by analyzing the interplay of TTF and DOI constructs alongside perceived trust. Ultimately, this research aims to foster more effective and accessible biodiversity education strategies. Findings: TTF influenced all DOI variables, such as relative advantage, compatibility, observability, and trust positively and complexity negatively. In conclusion, TTF strongly affected usage intention indirectly. However, relative advantage, complexity, and observability insignificantly influenced the intention to use. Meanwhile, compatibility and trust strongly affected the use intention. Recommendations for Practitioners: Developers should prioritize building and maintaining chatbots that are aligned with the tasks, needs, and goals of the target users, as well as establishing trust through the assurance of information accuracy. Educators could develop tailored educational interventions that resonate with the values and preferences of diverse learners and are aligned closely with students’ learning needs, preferences, and curriculum while ensuring seamless integration with the existing educational context. Conservation organizations and policymakers could also utilize the findings of this study to enhance their outreach strategies, as the KBC is intended for students and biodiversity laypeople. Recommendation for Researchers: Researchers should explore the nuances of relationships between TTF and DOI, as well as trust, and consider the potential influence of mediating and moderating variables to advance the field of technology adoption in educational contexts. Researchers could also explore why relative advantage, complexity, and observability did not significantly impact the usage intention and whether specific user segments or contextual factors influence these relationships. Impact on Society: This research has significant societal impacts by improving species literacy, advancing technology in education, and promoting conservation efforts. Species knowledge could raise awareness regarding biodiversity and the importance of conservation, thereby leading to more informed and responsible citizens. Future Research: Future works should address the challenges and opportunities presented by KBCs in the context of species literacy enhancement, for example, interventions or experiments to influence the non-significant factors. Furthermore, longitudinal studies should investigate whether user behavior evolves. Ultimately, examining the correlation between species literacy, specifically when augmented by chatbots, and tangible conservation practices is an imperative domain in the future. It may entail evaluating the extent to which enhanced knowledge leads to concrete measures promoting biodiversity preservation.

Aim/Purpose: This study aims to evaluate the success of deep learning in building user profiles for personalized information access. Background: To better express document content and information during the matching phase of the information retrieval (IR) process, deep learning architectures could potentially offer a feasible and optimal alternative to user profile building for personalized information access. Methodology: This study uses deep learning-based models to deduce the domain of the document deemed implicitly relevant by a user that corresponds to their center of interest, and then used predicted domain by the best given architecture with user’s characteristics to predict other centers of interest. Contribution: This study contributes to the literature by considering the difference in vocabulary used to express document content and information needs. Users are integrated into all research phases in order to provide them with relevant information adapted to their context and their preferences meeting their precise needs. To better express document content and information during this phase, deep learning models are employed to learn complex representations of documents and queries. These models can capture hierarchical, sequential, or attention-based patterns in textual data. Findings: The results show that deep learning models were highly effective for building user profiles for personalized information access since they leveraged the power of neural networks in analyzing and understanding complex patterns in user behavior, preferences, and user interactions. Recommendations for Practitioners: Building effective user profiles for personalized information access is an ongoing process that requires a combination of technology, user engagement, and a commitment to privacy and security. Recommendation for Researchers: Researchers involved in building user profiles for personalized information access play a crucial role in advancing the field and developing more innovative deep-based networks solutions by exploring novel data sources, such as biometric data, sentiment analysis, or physiological signals, to enhance user profiles. They can investigate the integration of multimodal data for a more comprehensive understanding of user preferences. Impact on Society: The proposed models can provide companies with an alternative and sophisticated recommendation system to foster progress in building user profiles by analyzing complex user behavior, preferences, and interactions, leading to more effective and dynamic content suggestions. Future Research: The development of user profile evolution models and their integration into a personalized information search system may be confronted with other problems such as the interpretability and transparency of the learning-based models. Developing interpretable machine learning techniques and visualization tools to explain how user profiles are constructed and used for personalized information access seems necessary to us as a future extension of our work.

Aim/Purpose: This paper aims to investigate and understand the intentions of management undergraduate students in Hangzhou, China, regarding the adoption of Artificial Intelligence (AI) technologies in their education. It addresses the need to explore the factors influencing AI adoption in the educational context and contribute to the ongoing discourse on technology integration in higher education. Background: The paper addresses the problem by conducting a comprehensive investigation into the perceptions of management undergraduate students in Hangzhou, China, regarding the adoption of AI in education. The study explores various factors, including Perceived Relative Advantage and Trialability, to shed light on the nuanced dynamics influencing AI technology adoption in the context of higher education. Methodology: The study employs a quantitative research approach, utilizing the Confirmatory Tetrad Analysis (CTA) and Partial Least Squares Structural Equation Modeling (PLS-SEM) methodologies. The research sample consists of management undergraduate students in Hangzhou, China, and the methods include data screening, principal component analysis, confirmatory tetrad analysis, and evaluation of the measurement and structural models. We used a random sampling method to distribute 420 online, self-administered questionnaires among management students aged 18 to 21 at universities in Hangzhou. Contribution: This paper explores how management students in Hangzhou, China, perceive the adoption of AI in education. It identifies factors that influence AI adoption intention. Furthermore, the study emphasizes the complex nature of technology adoption in the changing educational technology landscape. It offers a thorough comprehension of this process while challenging and expanding the existing literature by revealing the insignificant impacts of certain factors. This highlights the need for an approach to AI integration in education that is context-specific and culturally sensitive. Findings: The study highlights students’ positive attitudes toward integrating AI in educational settings. Perceived relative advantage and trialability were found to impact AI adoption intention significantly. AI adoption is influenced by social and cultural contexts rather than factors like compatibility, complexity, and observability. Peer influence, instructor guidance, and the university environment were identified as pivotal in shaping students’ attitudes toward AI technologies. Recommendations for Practitioners: To promote the use of AI among management students in Hangzhou, practitioners should highlight the benefits and the ease of testing these technologies. It is essential to create communication strategies tailored to the student’s needs, consider cultural differences, and utilize the influence of peers and instructors. Establishing a supportive environment within the university that encourages innovation through policies and regulations is vital. Additionally, it is recommended that students’ attitudes towards AI be monitored constantly, and strategies adjusted accordingly to keep up with the changing technological landscape. Recommendation for Researchers: Researchers should conduct cross-disciplinary and cross-cultural studies with qualitative and longitudinal research designs to understand factors affecting AI adoption in education. It is essential to investigate compatibility, complexity, observability, individual attitudes, prior experience, and the evolving role of peers and instructors. Impact on Society: The study’s insights into the positive attitudes of management students in Hangzhou, China, toward AI adoption in education have broader societal implications. It reflects a readiness for transformative educational experiences in a region known for technological advancements. However, the study also underscores the importance of cautious integration, considering associated risks like data privacy and biases to ensure equitable benefits and uphold educational values. Future Research: Future research should delve into AI adoption in various academic disciplines and regions, employing longitudinal designs and qualitative methods to understand cultural influences and the roles of peers and instructors. Investigating moderating factors influencing specific factors’ relationship with AI adoption intention is essential for a comprehensive understanding.

Aim/Purpose: This study aims to analyze the factors that influence user addiction to AR face filters in social network applications and their impact on the online social anxiety of users in Indonesia. Background: To date, social media users have started to use augmented reality (AR) face filters. However, AR face filters have the potential to create positive and negative effects for social media users. The study combines the Big Five Model (BFM), Sense of Virtual Community (SVOC), and Stimuli, Organism, and Response (SOR) frameworks. We adopted the SOR theory by involving the personality factors and SOVC factors as stimuli, addiction as an organism, and social anxiety as a response. BFM is the most significant theory related to personality. Methodology: We used a quantitative approach for this study by using an online survey. We conducted research on 903 Indonesian respondents who have used an AR face filter feature at least once. The respondents were grouped into three categories: overall, new users, and old users. In this study, group classification was carried out based on the development timeline of the AR face filter in the social network application. This grouping was carried out to facilitate data analysis as well as to determine and compare the different effects of the factors in each group. The data were analyzed using the covariance-based structural equation model through the AMOS 26 program. Contribution: This research fills the gap in previous research which did not discuss much about the impact of addiction in using AR face filters on online social anxiety of users of social network applications. Findings: The results of this study indicated neuroticism, membership, and immersion influence AR face filter addiction in all test groups. In addition, ARA has a significant effect on online social anxiety. Recommendations for Practitioners: The findings are expected to be valuable to social network service providers and AR creators in improving their services and to ensure policies related to the list of AR face filters that are appropriate for use by their users as a form of preventing addictive behavior of that feature. Recommendation for Researchers: This study suggested other researchers consider other negative impacts of AR face filters on aspects such as depression, life satisfaction, and academic performance. Impact on Society: AR face filter users may experience changes in their self-awareness in using face filters and avoid the latter’s negative impacts. Future Research: Future research might explore other impacts from AR face filter addiction behavior, such as depression, life satisfaction, and so on. Apart from that, future research might investigate the positive impact of AR face filters to gain a better understanding of the impact of AR face filters.

Aim/Purpose: This research aims to evaluate models from meta-learning techniques, such as Riemannian Model Agnostic Meta-Learning (RMAML), Model-Agnostic Meta-Learning (MAML), and Reptile meta-learning, to obtain high-quality metadata. The goal is to utilize this metadata to increase accuracy and efficiency in identifying chili varieties in smart agriculture. Background: The identification of chili varieties in smart agriculture is a complex process that requires a multi-faceted approach. One challenge in chili variety identification is the lack of a large and diverse dataset. This can be addressed using meta-learning techniques, which allow the model to leverage knowledge learned from other related tasks or artificially expand the dataset by applying transformations to existing data. Another challenge is the variation in growing conditions, which can affect the appearance of chili varieties. Meta-learning techniques can help address this challenge by allowing the model to adapt to variations in growing conditions with task-specific embeddings and optimizations. With the help of meta-learning techniques, such as data augmentation, data characterization, selection of datasets, and performance estimation, quality metadata for accurate identification of chili varieties can be achieved even in the presence of limited data and variations in growing conditions. Furthermore, the use of meta-learning techniques in chili variety identification can also assist in addressing challenges related to the computational complexity of the task. Methodology: The research approach employed is quantitative, specifically comparing three models from meta-learning techniques to determine which model is most suitable for our dataset. Data was collected from the variety assembly garden in the form of images of chili leaves using a mobile device. The research successfully gathered 1,974 images of chili leaves, with 697 images of large red chilies, 649 images of curly red chilies, and 628 images of cayenne peppers. These chili leaf images were then processed using augmentation techniques. The results of image data augmentation were categorized based on leaf characteristics (such as oval, lancet, elliptical, serrated leaf edges, and flat leaf edges). Subsequently, training and validation utilized three models from meta-learning techniques. The final stage involved model evaluation using 2-way and 3-way classification, as well as 5-shot and 10-shot learning scenarios to select the dataset with the best performance. Contribution: Improving classification accuracy, with a focus on ensuring high-quality data, allows for more precise identification and classification of chili varieties. Enhancing model training through an emphasis on data quality ensures that the models receive reliable and representative input, leading to improved generalization and performance in identifying chili varieties. Findings: With small collections of datasets, the authors have used data augmentation and meta-learning techniques to overcome the challenges of limited data and variations in growing conditions. Recommendations for Practitioners: By leveraging the knowledge and adaptability gained from meta-learning, accurate identification of chili varieties can be achieved even with limited data and variations in growing conditions. The use of meta-learning techniques in chili variety identification can greatly improve the accuracy and reliability of the identification process. Recommendation for Researchers: Using meta-learning techniques, such as transfer learning and parameter optimization, researchers can overcome challenges related to limited data and variations in growing conditions in chili variety identification. Impact on Society: The findings from this research can help identify superior chili seeds, thereby motivating farmers to cultivate high-quality chilies and achieve bountiful harvests. Future Research: We intend to verify our approach on a more extensive array of datasets and explore the implementation of more resilient regularization techniques, going beyond image augmentation, within the meta-learning techniques. Furthermore, our goal is to expand our research to encompass the automatic learning of parameters during training and tackle issues associated with noisy labels. Building on the insights gained from our observed outcomes, a future objective is to enhance the refinement of model-agnostic meta-learning techniques that can effectively adapt to intricate task distributions with substantial domain gaps between tasks. To realize this aim, our proposal involves devising model-agnostic meta-learning techniques specifically designed for multi-modal scenarios.

Aim/Purpose: The research aims to investigate the factors that influence the continuous use of mobile banking applications to complete banking monetary transactions. Background: Despite a significant increase in the use of mobile banking applications, particularly during the COVID-19 pandemic, new evidence indicates that the use rate of mobile banking applications for operating banking monetary transactions has declined. Methodology: The study proposed an integrated model based mainly on the process virtualization theory (PVT) with other novel factors such as mobile banking application anthropomorphism and virtual process failure risk. The study model was empirically validated using structural equation modeling analysis on quantitative data from 484 mobile banking application users from Jordan. Contribution: The study focuses on continuing use or post-adoption behavior rather than pre-adoption behavior. This is important since the maximum and long-term viability, as well as the financial investment in mobile banking applications, depend on regular usage rather than first-time use or initial experience. Findings: The results indicate that process virtualizable and anthropomorphism have a strong positive impact on bank customers’ decisions to continue using mobile banking applications to complete banking monetary transactions. Meanwhile, the negative impact of virtualization process failure risk on continuous use has been discovered. The found factors explain 67.5% of the variance in continuous use. Recommendations for Practitioners: The study identified novel, significant factors that affect bank customers’ decisions to use mobile banking applications frequently, and these factors should be examined, matched, satisfied, or addressed when redesigning or upgrading mobile applications. Banks should provide users with clear directions, processes, or tutorials on how to complete monetary transactions effectively. They should also embrace Artificial Intelligence (AI) technology to improve their applications and products with anthropomorphic features like speech synthesizers, Chatbots, and AI-powered virtual bank assistants. This is expected to help bank customers conduct various banking services conveniently and securely, just as if interacting with real people. The study further recommends that banks create and publish clear norms and procedures, as well as promote tolerance and protect consumers’ rights when the process fails or mistakes occur. Recommendation for Researchers: The study provides measurement items that were specifically built for the context of mobile banking applications based on PVT notions. Researchers are invited to reuse, test, and modify existing measurement items, as well as submit new ones if necessary. The study model does not consider psychological aspects like trust and satisfaction, which would provide additional insight into factors affecting continuing use. Researchers could potentially take a different approach by focusing on user resistance and non-adoption. Impact on Society: Financial inclusion is problematic, particularly in underdeveloped nations. According to financial inclusion research, Jordanians rarely utilize mobile banking apps. Continuous usage of mobile banking applications will be extremely beneficial in closing the financial inclusion gap, particularly among women. Furthermore, it could help the country’s efforts to transition to a digital society. Future Research: The majority of study participants are from urban areas. Future studies should focus on consumers who live in rural areas. It was also suggested that the elderly be targeted because they may have different views/perspectives on the continued use of mobile banking applications.

Aim/Purpose: This study examines the adoption and continued use of m-learning in Iraqi universities amidst an unstable environment by extending the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) and Expectation-Confirmation Model (ECM) models. The primary goal is to address the specific challenges and opportunities in Iraq’s higher education institutions (HEIs) due to geopolitical instability and understand their impact on student acceptance, satisfaction, and continued m-learning usage. Background: The research builds on the growing importance of m-learning, especially in HEIs, and recognizes the unique challenges faced by institutions in Iraq, given the region’s instability. It identifies gaps in existing models and proposes extensions, introducing the variable “civil conflicts” to account for the volatile context. The study aims to contribute to a deeper understanding of m-learning acceptance in conflict-affected regions and provide insights for improving m-learning initiatives in Iraqi HEIs. Methodology: To achieve its objectives, this research employed a quantitative survey to collect data from 399 students in five Iraqi universities. PLS-SEM is used for the analysis of quantitative data, testing the extended UTAUT2 and ECM models. Contribution: The study’s findings are expected to contribute to the development of a nuanced understanding of m-learning adoption and continued usage in conflict-affected regions, particularly in the Iraqi HEI context. Findings: The study’s findings may inform strategies to enhance the effectiveness of m-learning initiatives in Iraqi HEIs and offer insights into how education can be supported in regions characterized by instability. Recommendations for Practitioners: Educators and policymakers can benefit from the research by making informed decisions to support education continuity and quality, particularly in conflict-affected areas. Recommendation for Researchers: Researchers can build upon this study by further exploring the adoption and usage of m-learning in unstable environments and evaluating the effectiveness of the proposed model extensions. Impact on Society: The research has the potential to positively impact society by improving access to quality education in regions affected by conflict and instability. Future Research: Future research can expand upon this study by examining the extended model’s applicability in different conflict-affected regions and assessing the long-term impact of m-learning initiatives on students’ educational outcomes.

Aim/Purpose: This study examined the use of Social Media Applications (SMAs) for accessing health-related information within a heterogeneous population in Jordan. The objective of this study was therefore threefold: (i) to investigate the usage of SMAs, including WhatsApp, Twitter, YouTube, Snapchat, Instagram, and Facebook, for accessing health-related information; (ii) to examine potential variations in the use of SMAs based on demographic and behavioral characteristics; and (iii) to identify the factors that can predict the use of SMAs. Background: There has been limited focus on investigating the behavior of laypeople in Jordan when it comes to seeking health information from SMAs. Methodology: A cross-sectional study was conducted among the general population in Jordan using an online questionnaire administered to 207 users. A purposive sampling technique was employed, wherein all the participants actively sought online health information. Descriptive statistics, t-tests, and regression analyses were utilized to analyze the collected data. Contribution: This study adds to the existing body of research on health information seeking from SMAs in developing countries, with a specific focus on Jordan. Moreover, laypeople, often disregarded by researchers and health information providers, are the most vulnerable individuals who warrant greater attention. Findings: The findings indicated that individuals often utilized YouTube as a platform to acquire health-related information, whereas their usage of Facebook for this purpose was less frequent. Participants rarely utilized Instagram and WhatsApp to obtain health information, while Twitter and Snapchat were very seldom used for this purpose. The variable of sex demonstrated a notable positive correlation with the utilization of YouTube and Twitter for the purpose of finding health-related information. Conversely, the variable of nationality exhibited a substantial positive correlation with the utilization of Facebook, Instagram, and Twitter. Consulting medical professionals regarding information obtained from the Internet was a strong indicator of using Instagram to search for health-related information. Recommendations for Practitioners: Based on the empirical results, this study provides feasible recommendations for the government, healthcare providers, and developers of SMAs. Recommendation for Researchers: Researchers should conduct separate investigations for each application specifically pertaining to the acquisition of health-related information. Additionally, it is advisable to investigate additional variables that may serve as predictors for the utilization of SMAs. Impact on Society: The objective of this study is to enhance the inclination of the general public in Jordan to utilize SMAs for health-related information while also maximizing the societal benefits of these applications. Future Research: Additional research is required to examine social media’s usability (regarding ease of use) and utility (comparing advantages to risks) in facilitating effective positive change and impact in healthcare.

Aim/Purpose: This study investigates the drivers of user satisfaction in e-government services and its influence on continued use intention and citizen trust in government. It employs the integration of the Technology Acceptance Model (TAM) and the Information System Success Model (ISSM). Background: Electronic government, transforming citizen-state interactions, has gained momentum worldwide, including in India, where the aim is to leverage technology to improve citizen services, streamline administration, and engage the public. While prior research has explored factors influencing citizen satisfaction with e-government services globally, this area of study has been relatively unexplored in India, particularly in the post-COVID era. Challenges to widespread e-government adoption in India include a large and diverse population, limited digital infrastructure in rural areas, low digital literacy, and weak data protection regulations. Additionally, global declines in citizen trust, attributed to economic concerns, corruption, and information disclosures, further complicate the scenario. This study seeks to investigate the influence of various factors on user satisfaction and continuance usage of e-government services in India. It also aims to understand how these services contribute to building citizens’ trust in government. Methodology: The data were collected by utilizing survey items on drivers of e-government services, user satisfaction, citizen trust, and continuance use intention derived from existing literature on information systems and e-government. Responses from 501 Indian participants, collected using an online questionnaire, were analyzed using PLS-SEM. Contribution: This study makes a dual contribution to the e-government domain. First, it introduces a comprehensive research model that examines factors influencing users’ satisfaction and continuance intention with e-government services. The proposed model integrates the TAM and ISSM. Combining these models allows for a comprehensive examination of e-government satisfaction and continued intention. By analyzing the impact of user satisfaction on continuance intention and citizen trust through an integrated model, researchers and practitioners gain insights into the complex dynamics involved. Second, the study uncovers the effects of residential status on user satisfaction, trust, and continuance intention regarding e-government services. Findings reveal disparities in the influence of system and service quality on user satisfaction across different user segments. Researchers and policymakers should consider these insights when designing e-government services to ensure user satisfaction, continuance intention, and the building of citizen trust. Findings: The findings indicate that the quality of information, service, system, and perceived usefulness play important roles in user satisfaction with e-government services. All hypothesized paths were significant, except for perceived ease of use. Furthermore, the study highlights that user satisfaction significantly impacts citizen trust and continuance use intention. Recommendations for Practitioners: The findings suggest that government authorities should focus on delivering accurate, comprehensive, and timely information in a secure, glitch-free, and user-friendly digital environment. Implementing an interactive and accessible interface, ensuring compatibility across devices, and implementing swift query resolution mechanisms collectively contribute to improving users’ satisfaction. Conducting awareness and training initiatives, providing 24×7 access to online tutorials, helpdesks, technical support, clear FAQs, and integrating AI-driven customer service support can further ensure a seamless user experience. Government institutions should leverage social influence, community engagement, and social media campaigns to enhance user trust. Promotional campaigns, incentive programs, endorsements, and user testimonials should be used to improve users’ satisfaction and continuance intention. Recommendation for Researchers: An integrated model combining TAM and ISSM offers a robust approach for thoroughly analyzing the diverse factors influencing user satisfaction and continuance intention in the evolving digitalization landscape of e-government services. This expansion, aligning with ISSM’s perspective, enhances the literature by demonstrating how user satisfaction impacts continuance usage intention and citizen trust in e-government services in India and other emerging economies. Impact on Society: Examining the factors influencing user satisfaction and continuance intention in e-government services and their subsequent impact on citizen trust carries significant societal implications. The findings can contribute to the establishment of transparent and accountable governance practices, fostering a stronger connection between governments and their citizens. Future Research: There are several promising avenues to explore to enhance future research. Expanding the scope by incorporating a larger sample size could enable a more thorough analysis. Alternatively, delving into the performance of specific e-government services would offer greater precision, considering that this study treats e-government services generically. Additionally, incorporating in-depth interviews and longitudinal studies would yield a more comprehensive understanding of the dynamic evolution of digitalization.

DSSP stands as a foundational tool in the domain of protein secondary structure prediction, yet it encounters notable challenges in accurately annotating irregular structures, such as β-turns and γ-turns, which constitute approximately 25%-30% and 10%-15% of protein turns, respectively. This limitation arises from DSSP's reliance on hydrogen-bond analysis, resulting in annotation gaps and reduced consensus on irregular structures. Alternatively, PROMOTIF excels at identifying these irregular structure annotations using phi-psi information. Despite their complementary strengths, previous methodologies utilised DSSP and PROMOTIF separately, leading to disparate prediction methods for protein secondary structures, hampering comprehensive structure analysis crucial for drug development. In this work, we bridge this gap using an annotation fusion approach, combining DSSP structures with beta, and gamma turns. We introduce IRNN-SS, a model employing deep inception and bidirectional gated recurrent neural networks, achieving 77.4% prediction accuracy on benchmark datasets, outpacing current models.

In the context of asthma severity prediction, this study delves into the feature importance of various symptoms and demographic attributes. Leveraging a comprehensive dataset encompassing symptom occurrences across varying severity levels, this investigation employs visualisation techniques, such as stacked bar plots, to illustrate the distribution of symptomatology within different severity categories. Additionally, correlation coefficient analysis is applied to quantify the relationships between individual attributes and severity levels. Moreover, the study harnesses the power of random forest and the Gini importance methodology, essential tools in feature importance analytics, to discern the most influential predictors in asthma severity prediction. The experimental results bring to light compelling associations between certain symptoms, notably 'runny-nose' and 'nasal-congestion', and specific severity levels, elucidating their potential significance as pivotal predictive indicators. Conversely, demographic factors, encompassing age groups and gender, exhibit comparatively weaker correlations with symptomatology. These findings underscore the pivotal role of individual symptoms in characterising asthma severity, reinforcing the potential for feature importance analysis to enhance predictive models in the realm of asthma management and bioinformatics.

The most common kind of blood cancer in people of all ages is leukaemia. The fractional mayfly optimisation (FMO) based DenseNet is proposed for the identification and classification of leukaemia in federated learning (FL). Initially, the input image is pre-processed by adaptive median filter (AMF). Then, cell segmentation is done using the Scribble2label. After that, image augmentation is accomplished. Finally, leukaemia classification is accomplished utilising DenseNet, which is trained using the FMO. Here, the FMO is devised by merging the mayfly algorithm (MA) and the fractional concept (FC). Following local training, the server performs local updating and aggregation using a weighted average by RV coefficient. The results showed that FMO-DenseNet attained maximum accuracy, true negative rate (TNR) and true positive rate (TPR) of 94.3%, 96.5% and 95.3%. Moreover, FMO-DenseNet gained minimum mean squared error (MSE) and root mean squared error (RMSE) of 5.7%, 9.2% and 30.4%.

Alzheimer's disease (AD), a leading cause of dementia and mortality, presents a growing concern due to its irreversible progression and the rising costs of care. Early detection is crucial for managing AD, which begins with memory deterioration caused by the damage to neurons involved in cognitive functions. Although incurable, treatments can manage its symptoms. This study introduces a hybrid AlexNet+ResNet-50 model for AD diagnosis, utilising a pre-trained convolutional neural network (CNN) through transfer learning to analyse MRI scans. This method classifies MRI images into Alzheimer's disease (AD), moderate cognitive impairment (MCI), and normal control (NC), enhancing model efficiency without starting from scratch. Incorporating transfer learning allows for refining the CNN to categorise these conditions accurately. Our previous work also explored atlas-based segmentation combined with a U-Net model for segmentation, further supporting our findings. The hybrid model demonstrates superior performance, achieving 94.21% accuracy in identifying AD cases, indicating its potential as a highly effective tool for early AD diagnosis and contributing to efforts in managing the disease's impact.

Recently, interest in the correlation between 'contract' in transaction governance and 'trust' in relational governance mechanisms has been growing. This study focuses on issues related to the evolution of contract and inter-organisational trust dynamics in transaction governance and uses mixed research method to investigate sectors related to transaction governance in Taiwan's electronics industry. The study finds higher flexibility in contract implementation to be a promoter of trust between two parties in a relationship, thereby promoting project execution efficiency in the case of Taiwanese firms. Organisational management differs between the East and West; therefore, Western firms should understand how various contractual provisions can be used to accommodate different transactions when cooperating with Taiwanese electronics companies.

The proposed work aims to discover the international technology competition and development of human-artificial intelligence (AI) collaboration on content creation in the film and animation industries to support the strategic planning, decision-making of R&D, and soft innovation. The study demonstrates a hybrid approach that combines technology life cycle (TLC) and latent Dirichlet allocation (LDA) topic modelling. We analyse 1,982 patents of AI collaborating on creating film and animation in the primary patent application countries (i.e., patents applied to the intellectual property offices of the USA, China, Korea, Japan, and European Patent Office, EPO) from 2010 to 2020. The TLC results show growing trends in the international technology competition. The major topic trends corresponding to TLC phases denote strong potential or future stagnation signals in different countries. The study provides the future R&D signals and suggests stimulating soft innovation with human-AI collaboration to face growing competition.

The novel coronavirus pandemic ravaged the world in 2020, making the world fall into an unprecedented period of stagnation. This research used the Sol-Idea internet public opinion analysis platform to collect, and analyses online public opinion data associated with novel coronavirus. This research finds the following situations: 1) COVID-19 online opinion leaders are more likely to post in major discussion boards. However, opinion leaders of replies but use PTT forum as the main discussion channel; 2) According to the analysis of the content and behaviour of the account 'ebola01', it is found that the content of the posts are mostly news praising the ruling party government or mocking the opposing parties, with the sources mostly coming from media considered to be more pro-ruling party. Therefore, it can be inferred that 'ebola01' may be part of cyber army with a particular political spectrum.

There is a need to emphasise and educate future business leaders on emerging technologies' disruptive and transformative impact on business processes. Allen (2020) suggests the need for a digital mindset and tech literacy in business management education. In our study, we define cyber literacy and cyber ethical mindset emphasising the importance of informing future leaders in business schools about the ethical dilemmas arising while using these emerging technologies. Additionally, we highlight various ethical pitfalls of using technologies enabling disruption (TED). Further, we contribute to the understanding of cyber literacy, cyber ethics and business ethics, how to incorporate cyber ethics into the management curriculum, and why there is a need to integrate cyber ethics into management education.

This conceptual research aims to connect aspects of learning activities of continuing education for professionals (CPE). The objective is to provide conclusions about modes of professional learning within diversity, equity, inclusion, and belonging (DEIB) training. This interpretation is placed in context relating to the process of professional learning objectives. A CPE DEIB training plan is presented as an example of how to provide continuing professional education to adult learners within a DEIB curriculum (El-Amin, 2020). The purpose of incorporating the foundations of CPE into DEIB training permits organisations to strengthening organisational development and productivity. By connecting the foundations of curriculum design, alignment, assessment and mapping, and research-informed innovation, CPE aims to enhance the effectiveness of organisational DEIB initiatives. A CPE DEIB training plan emphasises the importance of accountability, employee involvement, and effective training to drive DEIB initiatives.

In the context of US universities where student evaluations of teaching play an important role in the retention and promotion of faculty, it is important to understand what a student expects in the classroom. This study took the perspective of Perry's cognitive development scheme with the following research question: what is the Perry level of cognitive development of business students? An established survey was used at two different universities. It was found that the median was position 3, and that there was large variation in three dimensions. First is the variation across program levels. Second, there was variation across universities. This becomes an issue when instructors move to a different university and questions the possibility to transfer 'best practices'. Third, variation was found within a specific program level. This means that instructors are faced with students who, from a cognitive perspective, have different demands which are unlikely to be simultaneously met.

In this paper, two hypothetical frameworks are proposed through the application of quality function deployment (QFD) to integrate the current institutional level and program level student learning focus areas with the relevant institutional and program specific stakeholder expectations. A generic skillset proficiency expected of all the graduating students at the institutional level by the stakeholders is considered in the first QFD application example and a program specific knowledge proficiency expected at the program level by the stakeholders is considered in the second QFD application example. Operations management major/option is considered for illustration purposes at the program level. In addition, an assurance of learning based approach rooted in continuous improvement philosophy is proposed to align the stakeholder expectations with the relevant student learning outcomes at different learning tiers.

With the continuous growth and importance of data, the need for strong data protection becomes crucial. Encryption plays a vital role in preserving the confidentiality of data, and attribute-based encryption (ABE) offers a meticulous access control system based on attributes. This study investigates the integration of Fernet encryption with initialisation vector (IV) and ABE, resulting in a hybrid encryption approach that enhances both security and flexibility. By combining the advantages of Fernet encryption and IV-based encryption, the hybrid encryption scheme establishes an effective and robust mechanism for safeguarding data. Fernet encryption, renowned for its simplicity and efficiency, provides authenticated encryption, guaranteeing both the confidentiality and integrity of the data. The incorporation of an initialisation vector (IV) introduces an element of randomness into the encryption process, thereby strengthening the overall security measures. This research paper discusses the advantages and drawbacks of the hybrid encryption of Fernet and IV with ABE.

This paper aims to share the author's vision on possible research directions for big knowledge-based AI. A renewed definition of big knowledge (BK) and big knowledge systems (BKS) is first introduced. Then the first BKS model, called cloud knowledge social intelligence (CKEI) is provided with a hierarchy of knowledge as a service (KAAS). At last, a new semantics, the big-and-broad step axiomatic structural operational semantics (BBASOS) for applications on BKS is introduced and discussed with a practical distributed BKS model knowledge graph network KGN and a mini example.

Prediction of route based on historical trip observation of users is widely employed in location-based services. This work concentrates on building a route prediction system using Lempel-Ziv technique applied to a historical corpus of user travel data. Huge continuous logs of historical GPS traces representing the user's location in past are decomposed into smaller logical units known as trips. User trips are converted into sequences of road network edges using a process known as map matching. Lempel-Ziv is applied on road network edges to build the prediction model that captures the user's travel pattern in the past. A two-phased model is proposed using a map reduce framework without losing accuracy and efficiency. Model is then used to predict the user's end-to-end route given a partial route travelled by the user at any point in time. The objective of the proposed work is to build a Route Prediction system in which model building and prediction both are horizontally scalable.

This study aims to identify and understand the perspectives of automotive aftersales stakeholders regarding current challenges posed by decarbonisation strategies. It examines potential responses that the automotive aftersales business could undertake to address these challenges. Semi-structured interviews were undertaken with automotive industry experts from Europe and Latin America. This paper focuses primarily on impacts of decarbonisation upon automotive aftersales and the potential role of data in that business. Results show that investment in technology will be a condition for businesses that want to remain active in the industry. Furthermore, experts agree that incumbent manufacturers are not filling the technology gap that the energy transition is creating in the automotive sector, a consequence of which will be the entrance of new players from other sectors. The current aftersales businesses will potentially lose bargaining control. Moreover, policy makers are seen as unreliable leaders of the transition agenda.