and

Product manager vs. project manager: what's the difference and which one do I need? / Bruce McCarthy

Online Resource




and

Navigating the organizational landscape / Lois Kelly and Carmen Medina

Online Resource




and

Data mining and market intelligence: implications for decision making / Mustapha Akinkunmi

Online Resource




and

Consumer data research / [edited by] Paul Longley, James Cheshire and Alex Singleton

Online Resource




and

Toyota's global marketing strategy: innovation through breakthrough thinking and kaizen / Shozo Hibino, Koichiro Noguchi, Gerhard Plenert

Dewey Library - HF5415.13.H48 2018




and

Market design: auctions and matching / Guillaume Haeringer

Dewey Library - HF5476.H24 2017




and

Integrated business planning: how to integrate planning processes, organizational structures and capabilities, and leverage SAP IBP technology / Robert Kepczynski, Raghav Jandhyala, Ganesh Manikandan Sankaran, Alecsandra Dimofte

Online Resource




and

Japanese at work: politeness, power, and personae in Japanese workplace discourse / Haruko Minegishi Cook, Janet S. Shibamoto-Smith, editors

Online Resource




and

Practical Guide to Salesforce Communities: Building, Enhancing, and Managing an Online Community with Salesforce Community Cloud / Philip Weinmeister ; foreword by Paul Stillmank

Online Resource




and

Parametric and Nonparametric Statistics for Sample Surveys and Customer Satisfaction Data / Rosa Arboretti, Arne Bathke, Stefano Bonnini, Paolo Bordignon, Eleonora Carrozzo, Livio Corain, Luigi Salmaso

Online Resource




and

J.C. Penney: the man, the store, and American agriculture / David Delbert Kruger

Hayden Library - HF5465.U6 P454 2017




and

Superconsumers: a simple, speedy, and sustainable path to superior growth / Eddie Yoon

Dewey Library - HF5415.127.Y66 2017




and

What is product management? / Richard Banfield, Martin Eriksson, and Nate Walkingshaw

Online Resource




and

City center to regional mall: architecture, the automobile, and retailing in Los Angeles, 1920-1950 / Richard Longstreth

Online Resource




and

Digital transformation: challenges and opportunities: 16th Workshop on e-Business, WeB 2017, Seoul, South Korea, December 10, 2017: revised selected papers / Wooje Cho [and four others] (eds.)

Online Resource




and

The Business Value of Developer Relations: How and Why Technical Communities Are Key To Your Success / Mary Thengvall ; with a foreword by Jono Bacon

Online Resource




and

Consuming Hong Kong / edited by Gordon Mathews and Tai-lok Lui

Online Resource




and

A concise guide to market research: the process, data, and methods using IBM SPSS statistics / Erik Mooi, Marko Sarstedt

Online Resource




and

Brand hate: navigating consumer negativity in the digital world / S. Umit Kucuk

Online Resource




and

Market Driven Political Advertising: Social, Digital and Mobile Marketing / by Andrew Hughes

Online Resource




and

Pop-up retailing: managerial and strategic perspectives / Gary Warnaby, Charlotte Shi

Online Resource




and

Consuming life in post-bubble Japan: a transdisciplinary perspective / edited by Katarzyna J. Cwiertka and Ewa Machotska

Dewey Library - HF5415.33.J3 C66 2018




and

Modernizing the Academic Teaching and Research Environment: Methodologies and Cases in Business Research / edited by Jorge Marx Gómez, Sulaiman Mouselli

Online Resource




and

Marketing Food Brands: Private Label versus Manufacturer Brands in the Consumer Goods Industry / Ranga Chimhundu

Online Resource




and

Customer Relationship Management: concept, strategy, and tools / V. Kumar, Werner Reinartz

Online Resource




and

Designing luxury brands: the science of pleasing customers' senses / Diana Derval

Online Resource




and

Market research: the process, data, and methods using Stata / Erik Mooi, Marko Sarstedt, Irma Mooi-Reci

Online Resource




and

Loyalty schemes in retailing: a comparison of stand-alone and multi-partner programs / Nicolas Hoffmann ; sponsored by the WU Vienna University of Economics and Business ; cover design, Atelier Platen

Online Resource




and

Advances in national brand and private label marketing: Fifth International Conference, 2018 / Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Alexander Chernev, editors

Online Resource




and

Corporate social responsibility in Poland: strategies, opportunities and challenges / editors, Aneta Długopolska-Mikonowicz, Sylwia Przytuła and Christopher Stehr

Online Resource




and

Social Life Cycle Assessment: Case Studies from the Textile and Energy Sectors / Subramanian Senthilkannan Muthu, editor

Online Resource




and

Social Life Cycle Assessment: Case Studies from Agri and Food Sectors / Subramanian Senthilkannan Muthu

Online Resource




and

Joint Pricing and Inventory Control under Reference Price Effects Lisa Gimpl-Heersink

Online Resource




and

Loyalty Schemes in Retailing: a Comparison of Stand-alone and Multi-partner Programs.

Online Resource




and

Single Period Inventory Control and Pricing: An Empirical and Analytical Study of a Generalized Model / Emel Arikan

Online Resource




and

Emerging Markets from a Multidisciplinary Perspective: Challenges, Opportunities and Research Agenda / edited by Yogesh K. Dwivedi, Nripendra P. Rana, Emma L. Slade, Mahmud A. Shareef, Marc Clement, Antonis C. Simintiras, Banita Lal

Online Resource




and

Project management in product development: leadership skills and management techniques to deliver great products / George Ellis

Online Resource




and

Making Global Value Chains: Geographies of Market-Oriented Development in Ghana and Peru

Online Resource




and

Selling out: the gay and lesbian movement goes to market.

Online Resource




and

Effective complaint management: the business case for customer satisfaction / Bernd Stauss and Wolfgang Seidel

Online Resource




and

MARKET-VALUE PRICING: definitions, concepts, and processes for market-value centric pricing.

Online Resource




and

Advances in Kaiyu Studies: From Shop-Around Movements Through Behavioral Marketing to Town Equity Research / Saburo Saito and Kosuke Yamashiro

Online Resource




and

Consumer behavior over the life course: research frontiers and new directions / George P. Moschis

Online Resource




and

Distribution strategy: the BESTX method for sustainably managing networks and channels / Livio Moretti

Dewey Library - HF5415.129 M67 2019




and

Stanley Marcus: the relentless reign of a merchant prince / Thomas E. Alexander

Dewey Library - HF5429.5.D2 M3735 2018




and

Case studies on social marketing: a global perspective / editors, M. Mercedes Galan-Ladero and Helena M. Alves

Online Resource




and

Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) / editors, Patricia Rossi and Nina Krey

Online Resource




and

Advances in national brand and private label marketing: sixth International Conference, 2019 / Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Anne Roggeveen, editors

Online Resource




and

Customizing Dynamics 365: implementing and releasing business solutions / Sanjaya Yapa

Online Resource




and

Retail worker politics, race and consumption in South Africa: shelved in the service economy / Bridget Kenny

Online Resource