Latest and news

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Performance management in retail and the consumer goods industry: best practices and case studies / editors, Michael Buttkus and Ralf Eberenz,

By library.mit.edu
Published On :: Sun, 14 Jul 2019 08:09:52 EDT

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Research methodology in marketing: theory development, empirical approaches and philosophy of science considerations / Martin Eisend, Alfred Kuss

By library.mit.edu
Published On :: Sun, 4 Aug 2019 08:43:47 EDT

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The Ecosystem of e-Business: Technologies, Stakeholders, and Connections: 17th Workshop on e-Business, WeB 2018, Santa Clara, CA, USA, December 12, 2018, Revised Selected Papers / Jennifer J. Xu, Bin Zhu, Xiao Liu, Michael J. Shaw, Han Zhang, Ming Fan (ed

By library.mit.edu
Published On :: Sun, 4 Aug 2019 08:43:47 EDT

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The burden of choice: recommendations, subversion, and algorithmic culture / Jonathan Cohn

By library.mit.edu
Published On :: Sun, 4 Aug 2019 08:43:47 EDT

Dewey Library - HF5415.32.C643 2019

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The Tech Professional's Guide to Communicating in a Global Workplace: Adapting Across Cultural and Gender Boundaries / by April Wells

By library.mit.edu
Published On :: Sun, 11 Aug 2019 08:44:18 EDT

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Data Merge and Styles for Adobe InDesign CC 2018: Creating Custom Documents for Mailouts and Presentation Packages / by Jennifer Harder

By library.mit.edu
Published On :: Sun, 11 Aug 2019 08:44:18 EDT

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Street democracy: vendors, violence, and public space in late twentieth-century Mexico / Sandra C. Mendiola García

By library.mit.edu
Published On :: Sun, 11 Aug 2019 08:44:18 EDT

Dewey Library - HF5459.M58 M45 2017

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The business writer's handbook / Gerald J. Alred, Charles T. Brusaw, Walter E. Oliu

By library.mit.edu
Published On :: Sun, 11 Aug 2019 08:44:18 EDT

Dewey Library - HF5726.A388 2019

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Software Product Management: The ISPMA-Compliant Study Guide and Handbook / by Hans-Bernd Kittlaus, Samuel A. Fricker

By library.mit.edu
Published On :: Sun, 11 Aug 2019 08:44:18 EDT

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Foundations of stated preference elicitation: consumer behavior and choice-based conjoint analysis / Moshe Ben-Akiva, Daniel McFadden, Kenneth Train

By library.mit.edu
Published On :: Sun, 11 Aug 2019 08:44:18 EDT

Dewey Library - HF5415.32.B463 2019

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Java APIs, Extensions and Libraries: With JavaFX, JDBC, jmod, jlink, Networking, and the Process API, Second Edition / by Kishori Sharan

By library.mit.edu
Published On :: Sun, 11 Aug 2019 08:44:18 EDT

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Brand mascots: and other marketing animals / edited by Stephen Brown and Sharon Ponsonby-McCabe

By library.mit.edu
Published On :: Sun, 11 Aug 2019 08:44:18 EDT

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Ethics, social responsibility and sustainability in marketing / Ipek Altinbasak-Farina, Sebnem Burnaz, editors

By library.mit.edu
Published On :: Sun, 18 Aug 2019 08:43:23 EDT

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Toward a better understanding of rule-breaking market behavior: insights from performance breakthroughs in sports / Ann-Kathrin Veenendaal

By library.mit.edu
Published On :: Sun, 18 Aug 2019 08:43:23 EDT

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Handbook of Market Research edited by Christian Homburg, Martin Klarmann, Arnd Vomberg

By library.mit.edu
Published On :: Sun, 18 Aug 2019 08:43:23 EDT

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HCI in Business, Government and Organizations: information systems and analytics: 6th International Conference, HCIBGO 2019, Held as Part of the 21st HCI International Conference, HCII 2019, Orlando, FL, USA, July 26-31, 2019, Proceedings. / Fiona Fui-Hoo

By library.mit.edu
Published On :: Sun, 8 Sep 2019 08:47:35 EDT

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Kill bad meetings: and cut 50% of your meetings to transform your culture, improve collaboration, and accelerate decisions / Kevan Hall and Alan Hall

By library.mit.edu
Published On :: Sun, 15 Sep 2019 08:40:32 EDT

Dewey Library - HF5734.5.H55 2017

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China Branding: Cases from Zhejiang / Martin J. Liu, Jun Luo, editors

By library.mit.edu
Published On :: Sun, 13 Oct 2019 07:16:20 EDT

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Competitive branding strategies: managing performance in emerging markets / Rajagopal

By library.mit.edu
Published On :: Sun, 27 Oct 2019 07:10:17 EDT

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Design and management of interfirm networks: franchise networks, cooperatives and alliances / Josef Windsperger [and more], editors

By library.mit.edu
Published On :: Sun, 22 Dec 2019 07:22:34 EST

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The high roller experience: how Caesars and other world-class companies are using data to create an unforgettable customer experience / David Norton

By library.mit.edu
Published On :: Sun, 22 Dec 2019 07:22:34 EST

Dewey Library - HF5415.5.N67 2018

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Influencer marketing for brands: what YouTube and Instagram can teach you about the future of digital advertising / Aron Levin

By library.mit.edu
Published On :: Sun, 5 Jan 2020 07:26:57 EST

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An Archaeology of Nineteenth-Century Consumer Behavior in Melbourne, Australia, and Buenos Aires, Argentina / Pamela Ricardi

By library.mit.edu
Published On :: Sun, 12 Jan 2020 07:33:23 EST

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The Brand Strategy Canvas: A One-Page Guide for Startups / Patrick Woods

By library.mit.edu
Published On :: Sun, 19 Jan 2020 07:19:07 EST

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Foreign languages in advertising: linguistic and marketing perspectives / Jos Hornikx, Frank van Meurs

By library.mit.edu
Published On :: Sun, 2 Feb 2020 08:02:42 EST

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The attention economy and how media works: simple truths for marketers / Karen Nelson-Field

By library.mit.edu
Published On :: Sun, 16 Feb 2020 07:11:38 EST

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Retail isn't dead: innovative strategies for brick and mortar retail success / Matthias Spanke

By library.mit.edu
Published On :: Sun, 16 Feb 2020 07:11:38 EST

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Warehousing and transportation logistics: systems, planning, application and cost effectiveness / Heinrich Martin

By library.mit.edu
Published On :: Sun, 23 Feb 2020 08:41:07 EST

Barker Library - HF5415.6.M3313 2018

Full Article

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Retail therapy: why the retail industry is broken-- and what can be done to fix it / Mark Pilkington

By library.mit.edu
Published On :: Sun, 23 Feb 2020 08:41:07 EST

Dewey Library - HF5429.P545 2019

Full Article

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Handbook of research methods in consumer psychology / Edited by Frank R. Kardes, Paul M. Herr, and Nobert Schwarz

By library.mit.edu
Published On :: Sun, 1 Mar 2020 07:15:20 EST

Dewey Library - HF5415.32.H367 2019

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Advertising Progress: American Business and the Rise of Consumer Marketing / Pamela Walker Laird

By library.mit.edu
Published On :: Sun, 8 Mar 2020 07:23:20 EDT

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Computational methods to examine team communication: when and how to change the conversation / Sara McComb, Deanna Kennedy

By library.mit.edu
Published On :: Sun, 15 Mar 2020 07:21:23 EDT

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The business of words: wordsmiths, linguists, and other language workers / edited by Crispin Thurlow

By library.mit.edu
Published On :: Sun, 15 Mar 2020 07:21:23 EDT

Dewey Library - HF5821.5.B87 2020

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Eurasian Business Perspectives: Proceedings of the 25th Eurasia Business and Economics Society Conference / edited by Mehmet Huseyin Bilgin, Hakan Danis, Ender Demir, Meltem Ş. Ucal

By library.mit.edu
Published On :: Sun, 15 Mar 2020 07:21:23 EDT

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Secondhand: travels in the new global garage sale / Adam Minter

By library.mit.edu
Published On :: Sun, 22 Mar 2020 07:05:34 EDT

Dewey Library - HF5482.M568 2019

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The new economy of the product life cycle: innovation and design in the digital era / Andrey Tyulin, Alexander Chursin

By library.mit.edu
Published On :: Sun, 12 Apr 2020 08:32:53 EDT

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Event marketing in the context of higher education marketing and digital environments Florian Neus

By library.mit.edu
Published On :: Sun, 12 Apr 2020 08:32:53 EDT

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The reign of the customer: customer-centric approaches to improving satisfaction / Claes Fornell, [and 3 others]

By library.mit.edu
Published On :: Sun, 26 Apr 2020 07:59:18 EDT

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International digital marketing in China: regional characteristics and global challenges / Lala Hu

By library.mit.edu
Published On :: Sun, 26 Apr 2020 07:59:18 EDT

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Strategic innovative marketing and tourism: 8th ICSIMAT, Northern Aegean, Greece, 2019 / Androniki Kavoura, Efstathios Kefallonitis, Prokopios Theodoridis, editors

By library.mit.edu
Published On :: Sun, 26 Apr 2020 07:59:18 EDT

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