This study investigates the effects of social media marketing efforts (SMME) on smartphone brand identification, attachment, association, and willingness to pay premium prices. A survey of 320 smartphone users who followed official social media handles managed by smartphone companies was conducted for this purpose. PLS-SEM was used to analyse the collected data. The findings demonstrated importance of SMME dimensions. According to the study's findings, the smartphone brand's SMMEs had significant impact on brand identification, brand association, and brand attachment. The results revealed that SMMEs had significant impact on willingness to pay the premium price. The findings also show that brand identification, attachment, and association mediated the relationship between SMMEs and willingness to pay a premium price. The findings of this study will be useful in developing social media marketing strategies for smartphones. This study demonstrates the use of social media marketing to promote mobile phones, particularly in emerging markets.

Word of mouth (WOM) and electronic word of mouth (eWOM) are very effective and important communication tools to persuade consumers for purchasing the products/services. These become more significant with products that are difficult to assess before consumption, e.g., hospitality. The tourism industry is reviving, and the consumer is conscious when booking a particular destination. Thus, it is important to understand how WOM and eWOM are impacting the various factors in distinct ways while choosing the tourist destination. The seven factors identified, for the present study, are channel engagement, expertise, homophily, resource helpfulness, source credibility, tie-strength, and trustworthiness. The PLS-SEM was used to test the theoretical model of this study. The study shows that both WOM and eWOM impact an individual in different ways. The expertise of the reviewer is the most important factor in the case of WOM and channel engagement is the most significant factor for eWOM. Resource helpfulness is common for both WOM and eWOM.

A metaverse is a virtual shared space connected to the real world, an alternative reality that enables economic activities, exchanges, and transactions as well as formation of relationships between user avatars and non-player characters (NPCs). Initial experiences of the metaverse were not very satisfactory; new virtual world metaverses may or may not survive as information services or platforms. The purpose of this empirical study is to identify the characteristics of a virtual world metaverse and their effects on intention to continue usage of the platform. Considering the metaverse as a new type of user experience and a powerful mode of communication, we examine the mediating role of these characteristics according to Pine and Gilmore's (1998) experience economy theory, which enriches our understanding of the factors affecting the success of a metaverse. In addition, since social interaction is important in metaverses, we extend Pine and Gilmore's experience economy model by including Schmitt's (2011) relate experience for better understanding.

Drawing on the MOA framework, this study establishes a research model that explains the usage intention of robo-advisors. In the model, three predictors that consist of technology relative advantage, technology herding, and technology familiarity influence usage intention of robo-advisors directly and indirectly via the partial mediation of trust. At the same time, the effects of the three predictors on trust are hypothetically moderated by learning goal orientation and perceived performance risk respectively. Statistical analyses are provided using the data of working professionals from the insurance industry in Taiwan. Based on its empirical findings, this study discusses important theoretical and practical implications.

Constrained programming is the concept used to select possible alternatives from an incredibly diverse range of candidates. This paper proposes an AI-assisted Backtracking Scheme (AI-BS) by integrating the generic backtracking algorithm with Artificial Intelligence (AI). The detailed study observes that the extreme dual ray associated with the infeasible linear program can be automatically extracted from minimum unfeasible sets. Constraints are used in artificial intelligence to list all possible values for a group of variables in a given universe. To put it another way, a solution is a way of assigning a value to each variable that these values satisfy all constraints. Furthermore, this helps the study reach a decreased search area for smart backtracking without paying high costs. The evaluation results exhibit that the IB-BC algorithm-based smart electricity schedule controller performs better electricity bill during the scheduled periods than comparison approaches such as binary backtracking and binary particle swarm optimiser.

Aiming at the problem of aggravation of traffic congestion caused by unstable signal control of traffic signal control system, the Multi-Agent Deep Deterministic Policy Gradient-based Traffic Cyclic Signal (MADDPG-TCS) control algorithm is used to control the time and data dimensions of the signal control scheme. The results show that the maximum vehicle delay time and vehicle queue length of the proposed algorithm are 11.33 s and 27.18 m, which are lower than those of the traditional control methods. Therefore, this method can effectively reduce the delay of traffic signal control and improve the stability of signal control.

The banking sector has experienced a substantial technological shift that has opened up new and better opportunities for its customers. Based on their technological expenditures, the study assessed the two biggest public Indian banks and the two biggest private Indian banks. The most crucial statistical techniques used to demonstrate the aims are realistic are bivariate correlations and ordinary least squares. This work aims to establish a connection between research and a technology index that serves as a proxy for operational efficiency. The results show that for both public and private banks, the technology index positively influences operational efficiency metrics like IT costs, marketing costs, and compensation costs. This suggests that when the technology index increases, so do IT, marketing, and compensation costs, even though it has been shown that the technology index favourably improves operational efficiency measures like depreciation and printing. This means that the cost to banks is high despite greater investment in technology for these activities.

The proliferation of technology and communication has resulted in increased digitalisation that includes digital payments. This study is aimed at unravelling the relationship between awareness of individuals about the digital payment system and customer satisfaction with digital payments. Two models were developed in this study. First model considers awareness → usage pattern → customer satisfaction. Second model considers usage pattern → customer satisfaction → perception of digital payments. These two alternative models were tested by collecting data from 507 respondents in southern India was analysed using the structural equation modelling. The results indicate that usage pattern acted as a mediator between awareness and satisfaction, and satisfaction acted as a mediator between usage pattern and consumers' perception of digital payments. The implications for theory and practice are discussed.

In the context of smart city development, the managed pressure drilling (MPD) drilling process faces many uncertainties, but the characteristics of the process are complex and require accurate wellbore pressure control. However, this process runs the risk of introducing un-modelled dynamics into the system. To this problem, this paper employs neural network control techniques to construct a dual-network system for throttle pressure control, the design encompasses both the controller and identifier components. The radial basis function (RBF) network and proportional features are connected in parallel in the controller structure, and the RBF network learning algorithm is used to train the identifier structure. The simulation results show that the actual wellbore pressure can quickly track the reference pressure value when the pressure setpoint changes. In addition, the controller based on neural network realises effective control, which enables the system to track the input target quickly and achieve stable convergence.

Physiological indicators are an important basis for reflecting the physiological health status of the human body and play an important role in medical practice. Association rules have also been one of the important research hotspots in recent years. This study aims to create a data mining system of association rules and artificial intelligence in biochemical indicators of sports training. This article uses Markov logic for network creation and system training, and tests whether the Markov logic network can be associated with the training system. The results show that the accuracy and recall rate obtained are about 90%, which shows that it is feasible to establish biochemical indicators of sports training based on Markov logic network, and the system has universal, guiding and constructive significance, ensuring that the construction of training system indicators will not go in the wrong direction.

Since its birth, the stock market has received widespread attention from many scholars and investors. However, there are many factors that affect stock prices, including the company's own internal factors and the impact of external policies. The extent and manner of fundamental impacts also vary, making stock price predictions very difficult. Based on this, this article first introduces the research significance of the stock market prediction framework, and then conducts academic research and analysis on two key sentences of stock market prediction and artificial intelligence in stock market prediction. Then this article proposes a constructive algorithm theory, and finally conducts a simulation comparison experiment and summarises and discusses the experiment. Research results show that the neural network prediction method is more effective in stock market prediction; the minimum training rate is generally 0.9; the agency's expected dilution rate and the published stock market dilution rate are both around 6%.

Elections hold immense significance in shaping the leadership of a nation or organisation, serving as a pivotal moment that influences the trajectory of the entity involved. Despite their centrality to modern democratic systems, elections face a significant hurdle: widespread mistrust in the electoral process. This pervasive lack of confidence poses a substantial threat to the democratic framework, even in the case of prominent democracies such as India and US, where inherent flaws persist in the electoral system. Issues such as vote rigging, electronic voting machine (EVM) hacking, election manipulation, and polling booth capturing remain prominent concerns within the current voting paradigm. Leveraging blockchain for electronic voting systems offers an effective solution to alleviate the prevailing apprehensions associated with e-voting. By incorporating blockchain into the electoral process, the integrity and security of the system could be significantly strengthened, addressing the current vulnerabilities and fostering trust in democratic elections.

This study investigates the well-being of healthcare professionals in India, with a specific focus on the detrimental effects of the pandemic on their mental and physical health, including stress, burnout, and fatigue. This research examines the roles played by calling, mindfulness, and compassionate love as essential resources in promoting the well-being of healthcare professionals. Utilising structural equation modelling (SEM), the results reveal a significant cause and effect relationship between calling, mindfulness, and compassionate love and their influence on overall well-being. Furthermore, the study identifies a noteworthy parallel mediation effect, demonstrating that mindfulness and compassionate love serve as mediators in the relationship between calling and well-being. This research offers practitioners invaluable insights into the effective utilisation of mindfulness and compassionate love practices to enhance the overall well-being of healthcare professionals.

Physical and social aspects each make up a separate part of servicescape. Together, these make up the servicescape. Although previous research has frequently investigated these aspects separately, the purpose of this study is to simultaneously find out the impact of both aspects within the casual dining restaurants' context. In total, 462 customers in Delhi were polled for this study, and structural equation modelling was used to analyse the data. According to the results, both the social and physical parts of the servicescape have the ability to affect how satisfied customers are, which in turn can affect how they behave in the future.

Software start-ups generally use development practices that are adapted to their agile and innovative environment. However, these practices, although consolidated, may not be the best ones for a specific context. This paper aims to present a set of guidelines for software development in start-ups. It also aims to show the results of three studies to validate and refine the proposed guidelines: a confirmatory survey, a focus group, and an expert panel. The participants were actors from both the industry and the academia. The results revealed that the guidelines obtained a positive perception from the participants of both contexts. Based on their approval, we can infer that those guidelines can increase the quality of products generated by start-ups and the chances of success for these organisations. Besides, the need for some improvements has been identified, and they will be implemented in the next version of the guidelines.

A number of studies have applied social network analysis (SNA) to show that the patterns of social interaction between software developers explain important organisational outcomes. However, these insights are based on a single network relation (i.e., uniplex social ties) between software developers and do not consider the multiple network relations (i.e., multiplex social ties) that truly exist among project members. This study reassesses the understanding of software developer networks and what it means for performance in software development settings. A systematic review of SNA studies between 1990 and 2020 across six digital libraries within the IS and management science domain was conducted. The central contributions of this paper are an in-depth overview of SNA studies to date and the establishment of a research agenda to advance our knowledge of the concept of multiplexity on how a multiplex perspective can contribute to a software developer's coordination of tasks and performance advantages.

This article explores dual affiliated graduate students that conduct research involving both universities and firms, which we conceptualise as a form of academic engagement, e.g., knowledge networks. We explore what they do during their studies, and their perceptions about their contributions to the firm's capacities for technology and innovation. So far, university-industry interactions in engineering are less researched than other fields, and this qualitative study focuses upon one department of Electrical Engineering in Sweden. First, we define and describe how the partner firms and universities organise this research collaboration as a form of academic engagement. Secondly, we propose a conceptual framework specifying how graduate students act as boundary-spanners between universities and firms. This framework is used for the empirical analysis, when exploring their perceptions of impact. Our results reveal that they primarily engage in problem-solving activities in technology, which augment particularly the early stages of absorptive capacities in firms.

For a long time, high school students have been forced to practice selecting correct answers on college scholastic ability tests. Recently, it has been suggested that schools introduce biomimicry activities for STEM education to develop students' 21st century competency. However, there have been arguments about which system is more appropriate in terms of enhancing a student's competency development. Therefore, we evaluated neurological evidence of students' competency using fMRI scans taken during the selecting a correct answer for a biology question and during a biomimicry activity. Results showed that the repetitive practice of selecting correct responses limited a student's neurological activities to the brain network of the visual cortex and the front-parietal working memory cortex. However, the biomimicry activity simultaneously involved diverse prefrontal, parietal and temporal cortexes, and the putamen, limbic and cerebellum lobes. Therefore, this study proposes that the biomimicry activities could stimulate their coordinated brain development.

In this paper we discuss the use of automated assessment in a variety of computer science courses that have been taught at Israel Academic College by the authors. The course assignments were assessed entirely automatically using Checkpoint, a web-based automated assessment framework. The assignments all used free-text questions (where the students type in their own answers). Students were allowed to correct errors based on feedback provided by the system and resubmit their answers. A total of 141 students were surveyed to assess their opinions of this approach, and we analysed their responses. Analysis of the questionnaire showed a low correlation between questions, indicating the statistical independence of the individual questions. As a whole, student feedback on using Checkpoint was very positive, emphasizing the benefits of multiple attempts, impartial marking, and a quick turnaround time for submissions. Many students said that Checkpoint gave them confidence in learning and motivation to practise. Students also said that the detailed feedback that Checkpoint generated when their programs failed helped them understand their mistakes and how to correct them.

Many parents, educators, and policy makers see great potential for leveraging tools like laptop computers, tablets, and smartphones in the classrooms of the world. Although increasing students’ technology access may be associated with increased student achievement, there is little research directly investigating objective measures of student achievement. This study addresses the short-term and long-term quantitative impacts of one of the world’s first school efforts to provide Kindergarten through 3rd grade classrooms with 1:1 iPad access and a range of English Language Arts (ELA) and math Apps. This report summarizes two investigations conducted during this iPad implementation. First, a 9-week pre/post randomized control trial was conducted in which 8 Kindergarten classes used literacy and numeracy apps while another 8 Kindergarten classes used their traditional (non-iPad) resources. At the end of this short implementation period, slightly stronger literacy performance gains were observed in the iPad settings. In a second longitudinal study, three years of assessment data were explored before and after the 1:1 iPad implementation in grades K to 2. Results from the longitudinal study provide emerging evidence of potential increases in ELA achievement, but no consistent results in math achievement. This paper adds to the sparse literature in this area and provides a springboard for further research.

As mobile devices become prevalent, there is always a need for apps.  How hard is it to develop an app especially a cross-platform app? The paper shares an experience in a project involved the development of a student services web app that can be run on cross-platform mobile devices.  The paper first describes the background of the project, the clients, and the proposed solution.  Then, it focuses on the step-by-step development processes and provides the illustration of written codes and techniques used.  The goal is for readers to gain an understanding on how to develop a mobile-friendly web app.  The paper concludes with teaching implications and offers thoughts for further development.