This week’s email is about Dr. Cal Newport: Full-time professor at Georgetown University Author of multiple best-selling books Has ZERO social media He also has a new book called ‘Slow Productivity’ about how to accomplish more (without burning out). It’s helping me think about sustainability and success. I’ve known Cal for several years – and […]

The post Cal Newport changed my life appeared first on Noah Kagan.

Listen to this email instead ???? – Spotify – iTunes When I walked into the first floor of the Facebook building on University Avenue, in Palo Alto, I wasn’t sure if I was in a frat house or a startup. There were cables falling from the ceilings, people running around and I was told to […]

The post What I Learned Working For Mark Zuckerberg appeared first on Noah Kagan.

I’m pedaling my bike up a steep hill in Austin. It’s steeeeep. I look up as far as I can see–and all I can think about is how I’m going to give up early. “I can just skip the last part of my ride. I’ve ridden enough. No one will even know.” I shake my […]

The post A few thoughts on suffering appeared first on Noah Kagan.

Attention Interest Desire Action (AIDA) is a copy formula that uses features and benefits to move prospects through the customer journey.

The post Attention Interest Desire Action: Use this to get, and keep, people reading appeared first on Coaching and training to scale your copywriting business, plus programs for new copywriters, startups, and marketers.

Copywriting is the best side hustle for writers in 2023. Discover why it may be a good fit for you, plus how to get started.

The post Copywriting: the best side hustle for writers in 2023 appeared first on Coaching and training to scale your copywriting business, plus programs for new copywriters, startups, and marketers.

Should you narrow your focus and choose a copywriting niche? Check out top niches you should consider in 2023.

The post Best copywriting niches for new freelancers appeared first on Coaching and training to scale your copywriting business, plus programs for new copywriters, startups, and marketers.

Not sure about making money from copywriting? This NEW post explores the possibilities of making good... heck, great... money from copywriting.

The post Can I make money from copywriting? (Yes) A look at the possibilities appeared first on Coaching and training to scale your copywriting business, plus programs for new copywriters, startups, and marketers.

Effective copywriting is your secret weapon for driving conversions. With strategic word choice (based on voice of customer data) and a clear understanding of your target audience, you can craft copy that not only grabs attention but actively encourages action. Here's how...

The post Copywriting for Startups: 7 Lessons To Drive Conversions appeared first on Coaching and training to scale your copywriting business, plus programs for new copywriters, startups, and marketers.

Taking your first steps in UX? Welcome! In this straightforward guide, we're breaking down the concepts of 'User Journey' and 'User Flow' for you. Dive in to understand how a user journey outlines the broader experiences of your users, while a user flow zooms in on the specific actions they take on your platform. Let's simplify these essential UX elements together.

The post Simplifying User Journey vs User Flow for Newbies appeared first on Coaching and training to scale your copywriting business, plus programs for new copywriters, startups, and marketers.

Where do unshipped marketing assets go when they die? We imagine a place called Marketing Purgatory. It’s a gloomy world where unused ads, landing pages and email campaigns mope around, waiting for the day they’ll finally launch. Sadly, it’s a day that will never come. Some of these assets were killed by zealous CEOs. Others […]

The post The ‘Ship It’ Manifesto: How to get your content assets out of Marketing Purgatory appeared first on Coaching and training to scale your copywriting business, plus programs for new copywriters, startups, and marketers.

“We have 0% customer churn.” – said no SaaS marketer ever. Instead, what I hear all the time is: “If only we could keep growing without churn growing with us.” “If only we could get new trials to actually USE the product, they’ll see how great it is.” And even this story someone shared on […]

The post I spent 60+ hours analyzing onboarding emails for 127 SaaS trials. This is how the top SaaS retain users. appeared first on Coaching and training to scale your copywriting business, plus programs for new copywriters, startups, and marketers.

How can we receive the peace of Christ during Great Lent and throughout our lives?

Now that Lent is in full swing, how can we help our kids stay the course?

Black lives matter. All lives matter. What should our response be as Christians?

What do we do when we have developed a pattern of anger? How can we help our kids who seem to be angry about everything?

There is news of terrorism coming in from all over the world. Many are sick and dying. It seems fatal accidents are on the rise. What is our relationship with death supposed to be?

We may be good at correcting and training our children, but what about catching them doing God's work?

Phew I made it! Time to kick off National Parenting Month. First is a book review of Parenting Toward the Kingdom and the outline of topics that will be discussed this month. Happy Parenting!

In my life I tend to focus on jumping from point A to point B without wanting to deal with the moment I'm in. Point B means the struggle, challenge, difficulty or trauma is over. That's good, right?

Sorry I'm a day or two late, but it's not too late to benefit from this AMAZING Lenten resource! Find out how this book/audio book/ebook can be a helpful companion on your family's Lenten journey!

Is there hope for us if we have weeds in the garden of our souls? Well . . . there are weeds in every garden, but when we open our hearts to Christ we begin to see fruit and flowers he cultivates in the wildness of our souls.

In this episode, I talk to Susie Bulloch, who runs Hey Grill, Hey, which started as a wildly successful food blog (to the tune of a million dollars or more a year in revenue). Then she did something that I absolutely love: she used her online business to kickstart a physical products company. Her sauces […]

What is a flywheel? My first real life encounter with a flywheel was on a water well in South Africa. I was working at an orphanage where one of our projects was to provide a reliable water source. Because electricity was unreliable, we mounted a hand-powered pump. But we couldn’t use the kind of pump […]

In today’s episode, I’m joined by PJ Taei, Founder and CEO of Uscreen, an all-in-one video monetization platform for content creators that helps them build their brands and grow their businesses. The creator economy has changed a lot since PJ first founded Uscreen in 2015. And in that time PJ has managed to grow Uscreen […]

Today, I talk to Darrell Vesterfelt, who is a longtime friend who helped grow ConvertKit in our craziest growth times (from $100,000/mo when he joined to $500,000/mo in just over a year). Darrell is one of the best marketers I know. He is the Founder and former CEO of Good People Digital, the Co-Founder of […]

In today’s episode, I sit down with investor, entrepreneur, and content creator, Sahil Bloom (in front of a live audience) to unpack the key strategies and lessons that will help you achieve longevity and sustainability in the creator economy. Sahil has had a fascinating journey, transitioning from the world of private equity to making a […]

In this episode, I sit down with Darrell Vesterfelt, a renowned marketing expert and product launch strategist who’s helped countless creators scale their businesses. Drawing from years of hands-on experience, Darrell shares how to confidently price your programs at their true value, transform your anxieties into strengths, and create offers that genuinely connect with the […]

Tagging has been all over the place recently and apparently Google couldn't resist. Now you can tag sites in your search history for later retrieval.

There sure are a lot -- everything from ZipCars to urinals.

Appoints "President of Sales and Business Development".

Details about how it works in the link.

In a long New York Times piece, top Googlers speculate about the future of advertising, including Google selling TV ads, using more personalized information, and links to store inventory information.

Some great stories about Google's early days, with more to come.

Google is buying the leftover ad space in the _Chicago Sun-Times_ and filling it with AdWords ads related to the rest of the content. I wonder how they're going to charge advertisers. The domains posted are the real domains, so it can't exactly be pay-per-click.

Google has released a new program that gives users 100MB of web space to make simple HTML pages in.

James Yu has a screenshot of a new design Google has been testing lately.

If you sell physical products online, there’s nothing more frustrating than customer returns. Best case, it’s just annoying. For you AND for your customers. Worst case… You have to deal with people that EXPLOIT your policies. These people have no intention of buying. It’s borderline stealing. The good news is: I just read interesting new […]

Today I’m pumped to share the unusual story behind how Marc Ecko turned his love of street art into a billion dollar clothing company. You see, like most artists, he got the “itch” early on, but he abandoned his craft for a much more stable career move – pharmacy school. He didn’t last long though, […]

So, I ran a mastermind group. One of the members was struggling with content creation. She said: Our blog posts are informative. But how do we make them more engaging for our readers? What did I tell her? I shared my “3 sentence rule” for making boring content more engaging. Here it is… First of […]

In the end, your success or failure is a combination of what you control (your decision making) and what you don't (timing). Most people aren't really great at decision making. But that's something you can get better at. So let's move to the harder dynamic that we can't control – and that's timing. Everything in ... Read more

The post Premature Optimization is a Timing Mistake appeared first on Chris Lema.

In the world of business, understanding unit economics is crucial for achieving scalability, profitability, and maintaining overall business health. It provides valuable insights into the financial performance of a company, allowing entrepreneurs and managers to make informed decisions about resource allocation, pricing, and profitability. I spend a decent amount of time talking about this in ... Read more

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This week I'm headed to WordCamp US (#WCUS) and will see folks that I haven't seen in a couple of years. I stepped away from a full time focus on WordPress about 18 months ago, and I'm excited to circle back and see so many friends in a single event. I'm not speaking, sponsoring, or ... Read more

The post Choosing a Pricing Strategy appeared first on Chris Lema.

I graduated college 30 years ago. Email wasn't a big thing, and the web (and YouTube) didn't really exist. So imagine what it took, how much work was involved, to learn something new. I'm not saying I walked to school in the snow, uphill both ways. But learning something new meant either finding a mentor ... Read more

The post Learning Something New appeared first on Chris Lema.

Keeping high performers engaged at work not only maximizes productivity, but also drives revenue up. I won't bore you with the research, but studies show that a single top achiever can deliver as much productivity as up to four average employees. In the heart of every small business, there are standout stars – the true ... Read more

The post Keeping Your Top Talent Engaged appeared first on Chris Lema.

What do you already know about hosting WooCommerce stores? When it comes to hosting WooCommerce stores, you may have already read some of my articles on choosing a WordPress host, or how to think about WooCommerce already. But maybe you haven't. Or maybe you read the super sharp article by Carl Alexander on using a ... Read more

The post Hosting WooCommerce Stores with Unexpected High Traffic appeared first on Chris Lema.