it Fraud prevention in online digital advertising / Xingquan Zhu, Haicheng Tao, Zhiang Wu, Jie Cao, Kristopher Kalish, Jeremy Kayne By library.mit.edu Published On :: Sun, 23 Jul 2017 06:27:25 EDT Online Resource Full Article
it Handbook of marketing decision models Berend Wierenga, Ralf van der Lans, editors By library.mit.edu Published On :: Sun, 27 Aug 2017 06:29:00 EDT Online Resource Full Article
it Critical discourse analysis of Chinese advertisement: case studies of household appliance advertisements from 1981 to 1996 / Chong Wang By library.mit.edu Published On :: Sun, 27 Aug 2017 06:29:00 EDT Online Resource Full Article
it Writing that works: communicating effectively on the job / Walter E. Oliu, Charles T. Brusaw, Gerald J. Alred By library.mit.edu Published On :: Sun, 10 Sep 2017 06:27:47 EDT Dewey Library - HF5721.O53 2016 Full Article
it Competitive advantage of customer centricity / by Sathit Parniangtong By library.mit.edu Published On :: Sun, 24 Sep 2017 06:27:55 EDT Online Resource Full Article
it The Oxford handbook of pricing management / edited by Özalp Özer, Robert Phillips By library.mit.edu Published On :: Sun, 24 Sep 2017 06:27:55 EDT Online Resource Full Article
it Advanced methods for modeling markets / Peter S. Leeflang, Jaap E. Wieringa, Tammo H.A. Bijmolt, Koen H. Pauwels, editors By library.mit.edu Published On :: Sun, 24 Sep 2017 06:27:55 EDT Online Resource Full Article
it Global perspectives on contemporary marketing education / Brent Smith, Saint Joseph's University, USA, Amiram Porath, AmiPorcon Ltd, Israel By library.mit.edu Published On :: Sun, 15 Oct 2017 06:30:59 EDT Online Resource Full Article
it Imitation, counterfeiting and the quality of goods in modern Asian history / Kazuko Furuta, Linda Grove, editors By library.mit.edu Published On :: Sun, 19 Nov 2017 06:25:11 EST Online Resource Full Article
it Contemporary issues in social media marketing / Bikramjit Rishi, Subir Bandyopadhyay By library.mit.edu Published On :: Sun, 10 Dec 2017 06:32:00 EST Online Resource Full Article
it Innovation in pricing: contemporary theories and best practices / [edited by] Andreas Hinterhuber and Stephan M. Liozu By library.mit.edu Published On :: Sun, 10 Dec 2017 06:32:00 EST Online Resource Full Article
it The Cambridge handbook of consumer psychology / edited by Michael I. Norton, Derek D. Rucker, Cait Lamberton By library.mit.edu Published On :: Sun, 10 Dec 2017 06:32:00 EST Dewey Library - HF5415.32.C36 2015 Full Article
it Consumer neuroscience / edited by Moran Cerf and Manuel Garcia-Garcia By library.mit.edu Published On :: Sun, 24 Dec 2017 06:40:37 EST Dewey Library - HF5415.32.C658673 2017 Full Article
it Style and Statistics: The Art of Retail Analytics / Brittany Bullard By library.mit.edu Published On :: Sun, 14 Jan 2018 06:37:15 EST Online Resource Full Article
it Customer Segmentation and Clustering Using SAS Enterprise Miner, Third Edition / Randall S. Collica By library.mit.edu Published On :: Sun, 14 Jan 2018 06:37:15 EST Online Resource Full Article
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it Strategic Marketing Cases in Emerging Markets / edited by Atanu Adhikari, Sanjit Kumar Roy By library.mit.edu Published On :: Sun, 28 Jan 2018 06:34:01 EST Online Resource Full Article
it Owners of the sidewalk: security and survival in the informal city / Daniel M. Goldstein By library.mit.edu Published On :: Sun, 18 Feb 2018 06:34:00 EST Rotch Library - HF5459.B5 G65 2016 Full Article
it Publicités à la carte: pour un choix stratégique des médias publicitaires / Jacques Dorion, Jean Dumas By library.mit.edu Published On :: Sun, 4 Mar 2018 06:42:19 EST Online Resource Full Article
it The Crucial role of domain knowledge in evaluating early-stage new product ideas / Florian Denker ; with a foreword by Univ. Prof. Dr. Cornelius Herstatt By library.mit.edu Published On :: Sun, 11 Mar 2018 06:44:57 EDT Online Resource Full Article
it Adaptability through dynamic capabilities: how management can recognize opportunities and threats / Herbert Endres By library.mit.edu Published On :: Sun, 11 Mar 2018 06:44:57 EDT Online Resource Full Article
it Social media marketing: emerging concepts and applications / Githa Heggde, G. Shainesh, editors By library.mit.edu Published On :: Sun, 1 Apr 2018 06:28:33 EDT Online Resource Full Article
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it El mall: the spatial and class politics of shopping malls in Latin America / Arlene Dávila By library.mit.edu Published On :: Sun, 29 Apr 2018 06:26:49 EDT Rotch Library - HF5430.6.L29 D38 2016 Full Article
it Personal Brand Creation in the Digital Age: Theory, Research and Practice / Mateusz Grzesiak By library.mit.edu Published On :: Sun, 29 Apr 2018 06:26:49 EDT Online Resource Full Article
it Great customer experience starts with product management. / Matt LeMay By library.mit.edu Published On :: Sun, 13 May 2018 06:28:36 EDT Online Resource Full Article
it Consumer data research / [edited by] Paul Longley, James Cheshire and Alex Singleton By library.mit.edu Published On :: Sun, 3 Jun 2018 06:31:40 EDT Online Resource Full Article
it Integrated business planning: how to integrate planning processes, organizational structures and capabilities, and leverage SAP IBP technology / Robert Kepczynski, Raghav Jandhyala, Ganesh Manikandan Sankaran, Alecsandra Dimofte By library.mit.edu Published On :: Sun, 24 Jun 2018 06:27:13 EDT Online Resource Full Article
it Japanese at work: politeness, power, and personae in Japanese workplace discourse / Haruko Minegishi Cook, Janet S. Shibamoto-Smith, editors By library.mit.edu Published On :: Sun, 24 Jun 2018 06:27:13 EDT Online Resource Full Article
it Practical Guide to Salesforce Communities: Building, Enhancing, and Managing an Online Community with Salesforce Community Cloud / Philip Weinmeister ; foreword by Paul Stillmank By library.mit.edu Published On :: Sun, 29 Jul 2018 07:15:31 EDT Online Resource Full Article
it City center to regional mall: architecture, the automobile, and retailing in Los Angeles, 1920-1950 / Richard Longstreth By library.mit.edu Published On :: Sun, 21 Oct 2018 07:07:44 EDT Online Resource Full Article
it Digital transformation: challenges and opportunities: 16th Workshop on e-Business, WeB 2017, Seoul, South Korea, December 10, 2017: revised selected papers / Wooje Cho [and four others] (eds.) By library.mit.edu Published On :: Sun, 4 Nov 2018 07:06:58 EST Online Resource Full Article
it Bullseye marketing: how to grow your business faster: with 100s of best practices & actionable tips to increase your revenue / Louis Gudema By library.mit.edu Published On :: Sun, 18 Nov 2018 06:58:25 EST Dewey Library - HF5415.13.G83 2018 Full Article
it Pricing done right: the pricing framework proven successful by the world's most profitable companies / Tim J. Smith By library.mit.edu Published On :: Sun, 18 Nov 2018 06:58:25 EST Dewey Library - HF5416.5.S584 2016 Full Article
it The Business Value of Developer Relations: How and Why Technical Communities Are Key To Your Success / Mary Thengvall ; with a foreword by Jono Bacon By library.mit.edu Published On :: Sun, 25 Nov 2018 07:06:10 EST Online Resource Full Article
it Consuming Hong Kong / edited by Gordon Mathews and Tai-lok Lui By library.mit.edu Published On :: Sun, 9 Dec 2018 07:03:00 EST Online Resource Full Article
it Brand hate: navigating consumer negativity in the digital world / S. Umit Kucuk By library.mit.edu Published On :: Sun, 23 Dec 2018 11:29:19 EST Online Resource Full Article
it Progress in life cycle assessment / Liselotte Schebek, Christoph Herrmann, Felipe Cerdas, editors By library.mit.edu Published On :: Sun, 23 Dec 2018 11:29:19 EST Online Resource Full Article
it Teaching Business Discourse / Cornelia Ilie, Catherine Nickerson, Brigitte Planken By library.mit.edu Published On :: Sun, 23 Dec 2018 11:29:19 EST Online Resource Full Article
it Market Driven Political Advertising: Social, Digital and Mobile Marketing / by Andrew Hughes By library.mit.edu Published On :: Sun, 6 Jan 2019 11:32:48 EST Online Resource Full Article
it Marketing transformation: marketing practice in an ever changing world: proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) / edited by Patricia Rossi, Nina Krey By library.mit.edu Published On :: Sun, 6 Jan 2019 11:32:48 EST Online Resource Full Article
it Consuming life in post-bubble Japan: a transdisciplinary perspective / edited by Katarzyna J. Cwiertka and Ewa Machotska By library.mit.edu Published On :: Sun, 6 Jan 2019 11:32:48 EST Dewey Library - HF5415.33.J3 C66 2018 Full Article
it Modernizing the Academic Teaching and Research Environment: Methodologies and Cases in Business Research / edited by Jorge Marx Gómez, Sulaiman Mouselli By library.mit.edu Published On :: Sun, 6 Jan 2019 11:32:48 EST Online Resource Full Article
it Digital influence: unleash the power of influencer marketing to accelerate your global business / Joel Backaler ; foreword by Peter Shankman By library.mit.edu Published On :: Sun, 6 Jan 2019 11:32:48 EST Online Resource Full Article
it The experience logic as a new perspective for marketing management: from theory to practical applications in different sectors / Tonino Pencarelli, Fabio Forlani, editors By library.mit.edu Published On :: Sun, 13 Jan 2019 11:21:18 EST Online Resource Full Article
it Loyalty schemes in retailing: a comparison of stand-alone and multi-partner programs / Nicolas Hoffmann ; sponsored by the WU Vienna University of Economics and Business ; cover design, Atelier Platen By library.mit.edu Published On :: Sun, 13 Jan 2019 11:21:18 EST Online Resource Full Article
it Advances in national brand and private label marketing: Fifth International Conference, 2018 / Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Alexander Chernev, editors By library.mit.edu Published On :: Sun, 13 Jan 2019 11:21:18 EST Online Resource Full Article
it Corporate social responsibility in Poland: strategies, opportunities and challenges / editors, Aneta Długopolska-Mikonowicz, Sylwia Przytuła and Christopher Stehr By library.mit.edu Published On :: Sun, 20 Jan 2019 11:12:50 EST Online Resource Full Article
it Social Life Cycle Assessment: Case Studies from the Textile and Energy Sectors / Subramanian Senthilkannan Muthu, editor By library.mit.edu Published On :: Sun, 20 Jan 2019 11:12:50 EST Online Resource Full Article
it Product lifecycle management to Support Industry 4.0: 15th IFIP WG 5.1 International Conference, PLM 2018, Turin, Italy, July 2-4, 2018, Proceedings / Paolo Chiabert, Abdelaziz Bouras, Frédéric Noël, José Ríos (eds.) By library.mit.edu Published On :: Sun, 20 Jan 2019 11:12:50 EST Online Resource Full Article
