it

Multichannel Management: A Normative Model Towards Optimality / Gottfried Gruber

Online Resource




it

Emerging Markets from a Multidisciplinary Perspective: Challenges, Opportunities and Research Agenda / edited by Yogesh K. Dwivedi, Nripendra P. Rana, Emma L. Slade, Mahmud A. Shareef, Marc Clement, Antonis C. Simintiras, Banita Lal

Online Resource




it

Entrepreneurship in Emerging Economies: Enhancing its Contribution to Socio-Economic Development

Online Resource




it

MARKET-VALUE PRICING: definitions, concepts, and processes for market-value centric pricing.

Online Resource




it

Advances in Kaiyu Studies: From Shop-Around Movements Through Behavioral Marketing to Town Equity Research / Saburo Saito and Kosuke Yamashiro

Online Resource




it

Case studies on social marketing: a global perspective / editors, M. Mercedes Galan-Ladero and Helena M. Alves

Online Resource




it

Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) / editors, Patricia Rossi and Nina Krey

Online Resource




it

Advances in national brand and private label marketing: sixth International Conference, 2019 / Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Anne Roggeveen, editors

Online Resource




it

Retail worker politics, race and consumption in South Africa: shelved in the service economy / Bridget Kenny

Online Resource




it

Performance management in retail and the consumer goods industry: best practices and case studies / editors, Michael Buttkus and Ralf Eberenz,

Online Resource




it

The burden of choice: recommendations, subversion, and algorithmic culture / Jonathan Cohn

Dewey Library - HF5415.32.C643 2019




it

The Definitive Guide to AdonisJs: Building Node.js Applications with JavaScript / by Christopher Pitt

Online Resource




it

Digital Marketing For Dummies / by Ryan Deiss, Russ Henneberry

Online Resource




it

The only business writing book you'll ever need / Laura Brown ; foreword by Rich Karlgaard

Dewey Library - HF5718.3.B765 2019




it

The business writer's handbook / Gerald J. Alred, Charles T. Brusaw, Walter E. Oliu

Dewey Library - HF5726.A388 2019




it

Software Product Management: The ISPMA-Compliant Study Guide and Handbook / by Hans-Bernd Kittlaus, Samuel A. Fricker

Online Resource




it

Foundations of stated preference elicitation: consumer behavior and choice-based conjoint analysis / Moshe Ben-Akiva, Daniel McFadden, Kenneth Train

Dewey Library - HF5415.32.B463 2019




it

Java APIs, Extensions and Libraries: With JavaFX, JDBC, jmod, jlink, Networking, and the Process API, Second Edition / by Kishori Sharan

Online Resource




it

Brand mascots: and other marketing animals / edited by Stephen Brown and Sharon Ponsonby-McCabe

Online Resource




it

Ethics, social responsibility and sustainability in marketing / Ipek Altinbasak-Farina, Sebnem Burnaz, editors

Online Resource




it

Handbook of Market Research edited by Christian Homburg, Martin Klarmann, Arnd Vomberg

Online Resource




it

China Branding: Cases from Zhejiang / Martin J. Liu, Jun Luo, editors

Online Resource




it

Getting started with Salesforce Einstein analytics: a beginner's guide to building interactive dashboards / Johan Yu ; foreword by Ketan Karkhanis

Online Resource




it

Competitive branding strategies: managing performance in emerging markets / Rajagopal

Online Resource




it

Design and management of interfirm networks: franchise networks, cooperatives and alliances / Josef Windsperger [and more], editors

Online Resource




it

Killing marketing: how innovative businesses are turning marketing cost into profit / Joe Pulizzi & Robert Rose

Dewey Library - HF5415.13.P85 2018




it

Influencer marketing for brands: what YouTube and Instagram can teach you about the future of digital advertising / Aron Levin

Online Resource




it

The age of surveillance capitalism: the fight for a human future at the new frontier of power / Shoshana Zuboff

Dewey Library - HF5415.32.Z83 2019




it

Examining the role of well-being in the marketing discipline / edited by Pamela L. Perrewé, Peter D. Harms

Dewey Library - HF5415.E93 2019




it

Retail therapy: why the retail industry is broken-- and what can be done to fix it / Mark Pilkington

Dewey Library - HF5429.P545 2019




it

Handbook of research methods in consumer psychology / Edited by Frank R. Kardes, Paul M. Herr, and Nobert Schwarz

Dewey Library - HF5415.32.H367 2019




it

The business of words: wordsmiths, linguists, and other language workers / edited by Crispin Thurlow

Dewey Library - HF5821.5.B87 2020




it

Eurasian Business Perspectives: Proceedings of the 25th Eurasia Business and Economics Society Conference / edited by Mehmet Huseyin Bilgin, Hakan Danis, Ender Demir, Meltem Ş. Ucal

Online Resource




it

Product lifecycle management in the digital twin era: 16th IFIP WG 5.1 international conference, PLM 2019, Moscow, Russia, July 8-12, 2019, revised selected papers / Clement Fortin, Louis Rivest, Alain Bernard, Abdelaziz Bouras (eds.)

Online Resource




it

The new economy of the product life cycle: innovation and design in the digital era / Andrey Tyulin, Alexander Chursin

Online Resource




it

Event marketing in the context of higher education marketing and digital environments Florian Neus

Online Resource




it

International digital marketing in China: regional characteristics and global challenges / Lala Hu

Online Resource




it

Strategic innovative marketing and tourism: 8th ICSIMAT, Northern Aegean, Greece, 2019 / Androniki Kavoura, Efstathios Kefallonitis, Prokopios Theodoridis, editors

Online Resource




it

The green bundle: pairing the market with the planet / Magali A. Delmas with David Colgan

Dewey Library - HF5413.D45 2018




it

Technology mediated service encounters / edited by Pilar Garcés-Conejos Blitvich, Lucía Fernández-Amaya, María de la O Hernández-López

Dewey Library - HF5718.T43 2019




it

[ASAP] Molecular Stacking Effect on Small-Molecular Organic Light-Emitting Diodes Prepared with Solution Process

ACS Applied Materials & Interfaces
DOI: 10.1021/acsami.0c06597




it

[ASAP] Enhancing Delta <italic toggle="yes">E</italic> Effect at High Temperatures of Galfenol/Ti/Single-Crystal Diamond Resonators for Magnetic Sensing

ACS Applied Materials & Interfaces
DOI: 10.1021/acsami.0c06593




it

[ASAP] Mo<sub>2</sub>C-Embedded Carambola-like N,S-Rich Carbon Framework as the Interlayer Material for High-Rate Lithium–Sulfur Batteries in a Wide Temperature Range

ACS Applied Materials & Interfaces
DOI: 10.1021/acsami.0c04842




it

[ASAP] Efficient Low-Cost All-Flexible Microcavity Semitransparent Polymer Solar Cells Enabled by Polymer Flexible One-Dimensional Photonic Crystals

ACS Applied Materials & Interfaces
DOI: 10.1021/acsami.0c03508




it

[ASAP] Atomic Layer Deposition of Ge<italic toggle="yes"><sub>x</sub></italic>Se<sub>1–<italic toggle="yes">x</italic></sub> Thin Films for Endurable Ovonic Threshold Selectors with a Low

ACS Applied Materials & Interfaces
DOI: 10.1021/acsami.0c03747




it

[ASAP] Imparting Boron Nanosheets with Ambient Stability through Methyl Group Functionalization for Mechanistic Investigation of Their Lithiation Process

ACS Applied Materials & Interfaces
DOI: 10.1021/acsami.0c05236




it

[ASAP] Multifunctional Self-Powered Switch toward Delay-Characteristic Sensors

ACS Applied Materials & Interfaces
DOI: 10.1021/acsami.0c03053




it

[ASAP] Water-Enabled Room-Temperature Self-Healing and Recyclable Polyurea Materials with Super-Strong Strength, Toughness, and Large Stretchability

ACS Applied Materials & Interfaces
DOI: 10.1021/acsami.0c04414




it

[ASAP] Stabilized Electrode/Electrolyte Interphase by a Saturated Ionic Liquid Electrolyte for High-Voltage NMC532/Si-Graphite Cells

ACS Applied Materials & Interfaces
DOI: 10.1021/acsami.0c06038




it

[ASAP] Structural Phase Transition of Multilayer VSe<sub>2</sub>

ACS Applied Materials & Interfaces
DOI: 10.1021/acsami.0c04449