Surthrival launched Black Walnut Protein Powder, a sustainable, wild-crafted protein powder sourced from black walnuts collected by foragers in the American Midwest. 

Each square of Driving Energy Dark Chocolate is infused with 150mg of caffeine, equivalent to 1.5 cups of coffee, along with the potent adaptogens.

The Brain Omega 3 Bar® features naturally occurring flavonoids and 8g of protein to offer better bioavailability of ingredients to nourish both the brain and body.

Available in both Buttermilk and Original varieties, the pancake mixes have 15g of protein per serving and can be made by just adding water.

This new formula adheres to the International Dysphagia Diet Standardisation Initiative (IDDSI) guidelines, ensuring precise thickness for those with swallowing difficulties. 

With a new set of ingredients also comes a new look. Colorful, bold packaging to brighten up a snacking routine and a window panel for a sneak peek at the bar itself makes the change fun and ingredient-forward. An overall upgrade for Health Warrior, the new Organic Pumpkin Seed Bar packs a punch.

These real food bars feature nutrient-dense chia seeds (rich in prebiotics and omega 3’s) as the first ingredient and only 3g of sugar per 100 calorie, 25g bar, making it easy to eat a healthy snack on-the-go without too much on sugar.

Prepared Foods takes a look at new better-for-you drinks and supplements introduced in September 2018.

The chips are not fried and are free from artificial ingredients, preservatives, high fructose corn syrup, MSG, and trans fat.

The company has also added to its lineup of popular breakfast items with four new Morning Bowls that are a good source of protein and packed with flavor.

PROBAR® offers a robust line of plant-based performance foods, including Meal On-the-Go, Protein (formerly Base), Bite, Bolt Energy Chews, Nut Butters and live Probiotic Bars.

The chewy cookies pack a guilt-free secret: they are low-carb, high fiber, high protein, diabetic-friendly, blood sugar balancing, dairy-free and contain 7g of plant-based protein.

A multi-faceted team of fitness, health and beverage industry changemakers, Dwayne Johnson, Dany Garcia, Dave Rienzi and John Shulman, announced the launch of ZOA™, a new healthy energy drink set to make waves in the category.

The Açai Powder the newest addition to the company's line of USDA Organic Superfood Powders which includes: Dragon Fruit, Camu Camu Berry, Elderberry, Blue Butterfly Pea Flower, Turmeric, Super Green Juice, Ceremonial Matcha Green Tea, Premium Grade Organic Matcha Green Tea, Hemp Protein, Coconut Milk and Coconut Water.

Super Multi+ combines vitamins and minerals with five vital blends to support overall health and the immune system.

The company has filed a patent application for the aronia extract, which has a unique polyphenols profile in addition to strong multiple cellular antioxidant effects. This range expands the diana food™ portfolio of health actives, which forms a part of the Taste, Nutrition & Health segment.

IFF is pleased to introduce its GUARDIAN® family of products, an innovative line of plant extract-based formulations and synergistic oxidation control solutions. In food and beverage product design, controlling oxidation can help protect a product’s quality, freshness, and stability.

Laird Superfood, Inc. launched Laird Superfood Antioxidant Daily Reds, providing two servings of the daily recommended fruit and vegetable intake in every glass.

Available in four flavors — Sparkling Blue Raspberry, Sparkling Peach Mango, Sparkling Watermelon Strawberry and Sparkling Candy — the King Kongin lineup has zero sugar, calories and carbs, containing premium natural ingredients with no artificial colors, and is kosher certified and non-GMO. 

High oleic soybean oil oleic acid levels exceed 70% and can go as high as 75%, and the oil is lower in saturated fat compared to some other high-stability oils commonly used in food production.

The keto-friendly program option offers consumers the ability to adapt the proven South Beach Diet to make it more “keto.”

Betterine is an alternative to butter and margarine that’s 100% free of dairy products, chemicals, and additives. It can be used in to achieve results without compromising taste or texture.

MCT fats are becoming a key ingredient in both sports nutrition and weight management products. And that’s for good reason. These medium-chain fatty acids with 8 to 12 carbon atoms have important nutritional benefits.

The professional-grade supplements are for active individuals who are seeking a healthy lifestyle. In addition to the vegan omega-3 Ahiflower oil, the product line features performance products, pre- and post-workout support, a whey protein isolate, collagen + enzymes, and other formulas that focus on other areas of wellness such as brain and joint health.

Last October, NGS completed a successful IPO on the Australian Stock Exchange (ASX:NGS), securing AUD$7M. The company has seen its share price soar as high as 75% since its initial listing. After establishing Healthy Height sales in the US, and on the heels of a recent launch in China, the company is now reaching out to other Asia-Pacific markets.

One of the best foods for a baby’s healthy brain development is already in most refrigerators: eggs. In an historic first, the newly released 2020-2025 Dietary Guidelines for Americans include recommendations for birth to 24 months old and specifically recommend eggs as an important first food for infants and toddlers, as well as for pregnant women and lactating moms.

Nutritional Growth Solutions, Ltd. (NGS) is cementing its stronghold in the USA after completing a new agreement to bring its pediatric nutritional height-boosting solution, Healthy Height®, to the US medical market.

The company's latest formula innovations – Kate Farms Pediatric Peptide 1.0 Vanilla and Kate Farms Standard 1.4 Vanilla and Plain – are now listed in the approved Medi-Cal Rx List of Enteral Nutrition Products for children and adult recipients.

Horizon Organic® expanded its Growing Years™ line with the introduction of lowfat yogurt pouches, cultured dairy smoothies, reduced-fat milk half gallons, and single-serve whole milk boxes, available at grocery retailers nationwide.

Symrise Diana Food, the leader in natural health solutions, introduces a clinical study demonstrating the efficacy of whole fruit cranberry extract high in proanthocyanidins as a natural support for urinary health. 

Grow Daily Boys 10+ was designed to supplement a boy's regular diet and ensure the optimal amount of calories, macronutrients, and micronutrients needed for regular growth and development.

With the launch of Bone Broth — inspired by soups and stews — Cerebelly is responding to parents' requests for more variety and are now able to offer their children Cerebelly's full portfolio of products more often for a longer period of time throughout key developmental milestones.

Prepared Foods profiles new functional foods, drinks and supplements.

ELSE NUTRITION HOLDINGS INC., the plant-based baby, toddler and children nutrition company, announced the establishment of a dedicated US office and operations. Consistent strong growth of Else Nutrition product sales has led to the need for a full-time team on the ground in the US.

More than ever before, today’s parents, especially Millennials, are paying particular attention to the foods and beverages they give their babies and toddlers.

Around the world, people are paying more attention to a healthier diet and a more active lifestyle. Sport is no longer just about building muscle or losing weight—it is the basis for holistic health. This creates new expectations and opportunities for the sports nutrition market.

Pharmactive Biotech Products, S.L.U., launches Liboost®, a novel botanical extract of Damiana (Turnera diffusa), as the first formulation to help enhance sexual function in both men and women. Its sexual performance boosting capabilities have been confirmed in a consumer study conducted by the company yielding impressive results. 

HUM Nutrition, the clean and clinically tested DTC vitamin and supplement brand expanded its women's health line with the recent launch of SOS PMS GUMMIES, a gummy with clinically tested chasteberry extract for PMS symptom relief.

Building on her efforts in the White House with her Let's Move! initiative, Mrs. Obama is a Co-Founder and Strategic Partner with PLEZi Nutrition, working behind-the-scenes to guide the company's mission to be a driver of change and a model for how food and beverage brands can support the health of our next generation.

The scientifically backed collection, which includes protein powders, an immunity booster and pre- and post-workout formulas, is a line created by and for women. The products provide a holistic solution to help women reach athletic and wellness goals.

All Friends answers rising demand for better for you beverage options, especially among Millennials and Gen Z who control the largest share of dollars in the QSR and fast casual space.

Today, many men find themselves sedentary during the week, then go out on a weekend morning with the best of intentions at making up for lost time. They might opt for running 5 or 10 miles, or biking 30 miles, or they hit the gym–hard–lifting too much weight or overdoing the treadmill to “feel the burn.”

Now available to consumers after an extensive research and test pilot phase, the smoothie blend comes in two flavors, Moroccan Chocolate and Vanilla Spice, both of which can be customized with up to four boosters: immune support, metabolism, vascular and recovery.

Bigelow Tea continues to transform its offerings with Peak Energy™ Black Tea plus extra L-Theanine and Caffeine, Whispering Wildflowers™ Herbal Tea plus L-Theanine, and Ginger Honey Herbal Tea plus Zinc where each blend provides flavor while featuring ingredients and nutrients with functional benefits.

Each Zeal drink mix includes more than 56 whole food nutrients containing over 120 vitamins, minerals, and antioxidants - a natural source of clean energy that provides consistent, stable, long-lasting energy. 

Every serving of Ka'Chava contains a blend of superfoods, protein, essential vitamins, minerals, greens, probiotics, prebiotic fiber, adaptogens, antioxidants, omegas, MCTs, digestive enzymes and more.

Using advanced ultrafiltration technology, Nurri's new Milk Shakes retain essential proteins and minerals while delivering a rich, creamy taste with high protein and low sugar. 

The line includes three vegetarian gummies, each uniquely formulated for specific needs: GummiBiotics Defense to help support immune health, GummiBiotics IBS Ease to alleviate IBS symptoms, and GummiBiotics Lean to aid in abdominal fat burning.

GELITA will use this year’s virtual Natural Products Expo West event to discuss how GELITA Bioactive Collagen Peptides® (BCP®) are ideal for sports nutrition supplements. Strong ligaments and tendons, bones, and joints, also identified as “white tissue,” are a vital precondition for this. BCP® support white tissue and thus, help to build stamina, strength, athletic agility as well as performance. 

Health is one of the 12 megatrends recently defined by the Future Institute in Frankfurt. It informs all facets of daily life and dominates entire lifestyles.