ri The market research toolbox : a concise guide for beginners / Edward F. McQuarrie By prospero.murdoch.edu.au Published On :: McQuarrie, Edward F Full Article
ri Marketing plans for services : a complete guide / Malcolm McDonald, Pennie Frow and Adrian Payne By prospero.murdoch.edu.au Published On :: McDonald, Malcolm Full Article
ri Marketing / Paul Baines, Chris Fill, and Kelly Page By prospero.murdoch.edu.au Published On :: Baines, Paul, 1973- Full Article
ri Leading edge marketing research : 21st-century tools and practices / editors, Robert J. Kaden, Gerald Linda, Melvin Prince By prospero.murdoch.edu.au Published On :: Full Article
ri Marketing strategy & competitive positioning / Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud By prospero.murdoch.edu.au Published On :: Hooley, Graham J Full Article
ri Brilliant marketing plans : what to know and do to make a successful plan / Ian Linton By prospero.murdoch.edu.au Published On :: Linton, Ian Full Article
ri Social marketing casebook / Jeff French, Rowena Merritt and Lucy Reynolds By prospero.murdoch.edu.au Published On :: Reynolds, Lucy Full Article
ri Introduction to marketing : theory and practice / Adrian Palmer By prospero.murdoch.edu.au Published On :: Palmer, Adrian, 1955- Full Article
ri Brand management : principles and practices / Kirti Dutta By prospero.murdoch.edu.au Published On :: Dutta, Kirti Full Article
ri Facebook marketing : leveraging Facebook's features for your marketing campaigns / Brian Carter, Justin Levy By prospero.murdoch.edu.au Published On :: Carter, Brian, 1973- Full Article
ri Social media metrics : how to measure and optimize your marketing investment / Jim Sterne By prospero.murdoch.edu.au Published On :: Sterne, Jim, 1955- Full Article
ri Social media ROI : managing and measuring social media efforts in your organization / Olivier Blanchard By prospero.murdoch.edu.au Published On :: Blanchard, Olivier Full Article
ri Pricing segmentation and analytics / Tudor Bodea and Mark Ferguson By prospero.murdoch.edu.au Published On :: Bodea, Tudor Full Article
ri International marketing / Pervez Ghauri and Philip Cateora By prospero.murdoch.edu.au Published On :: Ghauri, Pervez N., 1948- Full Article
ri E-volve-or-Die.com : thriving in the Internet age through e-commerce management / by Mitchell Levy By prospero.murdoch.edu.au Published On :: Levy, Mitchell A Full Article
ri Principles of internet marketing : new tools and methods for Web developers / Jason I. Miletsky By prospero.murdoch.edu.au Published On :: Miletsky, Jason I Full Article
ri Consuming kids [videorecording] : the commercialization of childhood / written and directed by Adriana Barbaro and Jeremy Earp ; produced by Adriana Barbaro By prospero.murdoch.edu.au Published On :: Full Article
ri Sensory marketing : research on the sensuality of products / edited by Aradhna Krishna By prospero.murdoch.edu.au Published On :: Full Article
ri Serving customers : global services marketing perspective / Raymond P. Fisk, Rebekah Russell-Bennett, Lloyd C. Harris; editors By prospero.murdoch.edu.au Published On :: Full Article
ri Neuromarketing : exploring the brain of the consumer / Leon Zurawicki By prospero.murdoch.edu.au Published On :: Żurawicki, Leon Full Article
ri Fundamentals of mobile marketing : theories and practices / Shintaro Okazaki By prospero.murdoch.edu.au Published On :: Okazaki, Shintarō, 1928- Full Article
ri Consumer behaviour : applications in marketing / Robert East, Malcolm Wright and Marc Vanhuele By prospero.murdoch.edu.au Published On :: East, Robert, 1940- Full Article
ri Neuroelectrical brain imaging tools for the study of the efficacy of TV advertising stimuli and their application to neuromarketing / Giovanni Vecchiato [and three others] By prospero.murdoch.edu.au Published On :: Vecchiato, Giovanni, author Full Article
ri Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters By prospero.murdoch.edu.au Published On :: Hoyer, Wayne D Full Article
ri "Service please" : the power and perils of customer service / by Barry Urquhart By prospero.murdoch.edu.au Published On :: Urquhart, Barry Full Article
ri Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij By prospero.murdoch.edu.au Published On :: Mooij, Marieke K. de, 1943- Full Article
ri International marketing / Masaaki Kotabe, Al Marshall, Swee Hoon Ang, Kathleen Griffiths, Ranjit Voola, Robin E. Roberts, Kristiaan Helsen By prospero.murdoch.edu.au Published On :: Kotabe, Masaaki, author Full Article
ri Principles and practice of marketing / Jim Blythe By prospero.murdoch.edu.au Published On :: Blythe, Jim, author Full Article
ri International marketing / Michael Czinkota, Ilkka Ronkainen, Catherine Sutton-Brady, Tim Beal, Nicole Stegemann By prospero.murdoch.edu.au Published On :: Czinkota, Michael R., author Full Article
ri Marketing / William M. Pride, O.C. Ferrell By prospero.murdoch.edu.au Published On :: Pride, William M., 1942- Full Article
ri Handbook of marketing research methodologies for hospitality and tourism / Ronald A. Nykiel By prospero.murdoch.edu.au Published On :: Nykiel, Ronald A., author Full Article
ri Principles of integrated marketing communications / Lawrence Ang By prospero.murdoch.edu.au Published On :: Ang, Lawrence, author Full Article
ri Location is (still) everything : the surprising influence of the real world on how we search, shop, and sell in the virtual one / David R. Bell By prospero.murdoch.edu.au Published On :: Bell, David R. (David Richard) Full Article
ri Social media marketing in BRIC countries : examining case studies of BMW, Adidas and NIVEA / Elena Trost By prospero.murdoch.edu.au Published On :: Trost, Elena Full Article
ri Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij By prospero.murdoch.edu.au Published On :: Mooij, Marieke K. de, 1943- Full Article
ri Global marketing management / Warren J. Keegan, Professor Emeritus, Lubin School of Business, Pace University, New York City and Westchester, Fellow, Academy of International Business, with Elyse Arno Brill By prospero.murdoch.edu.au Published On :: Keegan, Warren J Full Article
ri International marketing : an Asia-Pacific perspective / Richard Fletcher, Heather Crawford By prospero.murdoch.edu.au Published On :: Fletcher, Richard, 1940- author Full Article
ri International marketing / Masaaki Kotabe, Kristiaan Helsen By prospero.murdoch.edu.au Published On :: Kotabe, Masaaki, author Full Article
ri Services marketing : an Asia-Pacific and Australian perspective / [Christopher H.] Lovelock, [Paul] Patterson, [Jochen] Wirtz By prospero.murdoch.edu.au Published On :: Lovelock, Christopher H, author Full Article
ri The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview / by Marty Neumeier By prospero.murdoch.edu.au Published On :: Neumeier, Marty Full Article
ri International marketing / Pervez N. Ghauri, Philip Cateora By prospero.murdoch.edu.au Published On :: Ghauri, Pervez N., 1948- author Full Article
ri Integrated marketing communications : success story : komunikasi pemasaran di Indonesia / editor: Totok Amin Soefijanto, Ika Karlina Idris ; penulis: A.G. Eka Wenats [and 8 others] By prospero.murdoch.edu.au Published On :: Full Article
ri Digital marketing : integrating strategy and tactics with values : a guidebook for executives, managers, and students / written by Ira Kaufman & Chris Horton By prospero.murdoch.edu.au Published On :: Kaufman, Ira Morton, 1947- author Full Article
ri Marketing strategy : a decision-focused approach / Walker, Mullins, Mavondo, Gountas, Kriz, Osborne By prospero.murdoch.edu.au Published On :: Walker, Orville C., author Full Article
ri Principles of marketing / [Gary] Armstrong, [Stewart] Adam, [Sara] Denize, [Philip] Kotler By prospero.murdoch.edu.au Published On :: Armstrong, Gary (Gary M.), author Full Article
ri The marketing plan handbook / Marian Burk Wood, M.B.A By prospero.murdoch.edu.au Published On :: Wood, Marian Burk Full Article
ri Brandchild : remarkable insights into the minds of today's global kids and their relationship with brands / Martin Lindstrom with Patricia B Seybold By prospero.murdoch.edu.au Published On :: Lindström, Martin, 1970- Full Article
ri Married to the brand : why consumers bond with some brands for life : lessons from 60 years of research into the psychology of consumer relationships / by William J. McEwen By prospero.murdoch.edu.au Published On :: McEwen, William J Full Article
ri MKTG 10 : principles of marketing / Lamb + Hair + McDaniel By prospero.murdoch.edu.au Published On :: Lamb, Charles W., author Full Article
ri Customer obsessed : a whole company approach to delivering exceptional customer experiences / Eric Berridge By prospero.murdoch.edu.au Published On :: Berridge, Eric, author Full Article
