GSK will keep its existing portfolios while entering areas like oncology, said company officials at its centenary celebrations

I won’t lie to you: I might’ve pounded the table emphatically a few times while reading Mark Boulton’s latest entry:

We can now design effective adaptive layouts that respond to their environment. If these layouts are based on a system that defines its ratios from the content, then there is connectedness on two levels: connectedness to the device, and connectedness to the content.

Mark’s thinking about flexible, content-driven grids has me damned excited about his upcoming talk at AEA Boston, and you know I’ll be flinging fistfuls of lucre at my laptop screen whenever his new book’s available to preorder.

The web really feels fun again.

I’ve always sucked at writing.

Not the words, mind you: those usually come easily. (When I remember to sit down and write them, that is; hellooooooo, sad and neglected blog.) It’s more the process of the thing, I guess. It’s a struggle for me to get ideas down quickly; I get intimidated by the promise of that final draft, of shipping, so I often feel every word needs to be perfect as soon as it’s typed.

(No, I’m not going to tell you how long it took to write this fucking blog entry.)

Anyway. So, yes: writing’s hard. But I’m learning how to make it easier. And, alongside a few friends, I’m working on something that might make it easier for you, too.

Last year, I had a long conversation with Mandy. She talked about this idea she had: an idea for a tool that would facilitate conversation, discussion, and, most importantly, iteration during the writing process. Not just an application, actually: more a set of features to support a workflow, one that would, if done right, make writing not just easier, but better.

She and Jason had already sketched out how it might work. Soon after, David joined our merry band, and turned our responsive prototypes a living, breathing application. And Rob joined our team recently, and has been, as Mandy said, effortlessly solving problems we once thought impossible.

I am beyond honored to be a small part of this team, and I can’t wait to show you what we’ve been working on. We call it Editorially, and you can read more about it on our first blog entry.

Stay tuned.