k

Owners of the sidewalk: security and survival in the informal city / Daniel M. Goldstein

Rotch Library - HF5459.B5 G65 2016




k

Simply said: communicating better at work and beyond / Jay Sullivan

Online Resource




k

The Crucial role of domain knowledge in evaluating early-stage new product ideas / Florian Denker ; with a foreword by Univ. Prof. Dr. Cornelius Herstatt

Online Resource




k

Sales management: simplified: the straight truth about getting exceptional results from your sales team / Mike Weinberg

Dewey Library - HF5438.25.W29295 2015




k

Social media marketing: emerging concepts and applications / Githa Heggde, G. Shainesh, editors

Online Resource




k

Excel 2016 for advertising statistics: a guide to solving practical problems / Thomas J. Quirk, Eric Rhiney

Online Resource




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The tech professional's guide to communicating in a global workplace: adapting across cultural and gender boundaries / April Wells

Online Resource




k

Personal Brand Creation in the Digital Age: Theory, Research and Practice / Mateusz Grzesiak

Online Resource




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Perennial seller: the art of making and marketing work that lasts / Ryan Holiday, founder of Brass Check

Dewey Library - HF5415.H74155 2017




k

Aligning MDM and BPM for Master Data Governance, Stewardship, and Enterprise Processes / by Chuck Ballard

Online Resource




k

Introduction to Google Analytics: A Guide for Absolute Beginners / by Todd Kelsey

Online Resource




k

Salesforce Marketing Cloud for Dummies / by Chester Bullock, Mark Pollard

Online Resource




k

Field study handbook / Jan Chipchase ; illustrated by Lee John Phillips

Hayden Library - HF5415.2.C457 2017




k

Navigating the organizational landscape / Lois Kelly and Carmen Medina

Online Resource




k

Data mining and market intelligence: implications for decision making / Mustapha Akinkunmi

Online Resource




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Toyota's global marketing strategy: innovation through breakthrough thinking and kaizen / Shozo Hibino, Koichiro Noguchi, Gerhard Plenert

Dewey Library - HF5415.13.H48 2018




k

Market design: auctions and matching / Guillaume Haeringer

Dewey Library - HF5476.H24 2017




k

Integrated business planning: how to integrate planning processes, organizational structures and capabilities, and leverage SAP IBP technology / Robert Kepczynski, Raghav Jandhyala, Ganesh Manikandan Sankaran, Alecsandra Dimofte

Online Resource




k

Japanese at work: politeness, power, and personae in Japanese workplace discourse / Haruko Minegishi Cook, Janet S. Shibamoto-Smith, editors

Online Resource




k

Practical Guide to Salesforce Communities: Building, Enhancing, and Managing an Online Community with Salesforce Community Cloud / Philip Weinmeister ; foreword by Paul Stillmank

Online Resource




k

Parametric and Nonparametric Statistics for Sample Surveys and Customer Satisfaction Data / Rosa Arboretti, Arne Bathke, Stefano Bonnini, Paolo Bordignon, Eleonora Carrozzo, Livio Corain, Luigi Salmaso

Online Resource




k

J.C. Penney: the man, the store, and American agriculture / David Delbert Kruger

Hayden Library - HF5465.U6 P454 2017




k

What is product management? / Richard Banfield, Martin Eriksson, and Nate Walkingshaw

Online Resource




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Shopping for pleasure: women in the making of London's West End / Erika Diane Rappaport

Online Resource




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Digital transformation: challenges and opportunities: 16th Workshop on e-Business, WeB 2017, Seoul, South Korea, December 10, 2017: revised selected papers / Wooje Cho [and four others] (eds.)

Online Resource




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Social media management: persuasion in networked culture / Ben Shields

Dewey Library - HF5415.1265.S5334 2017




k

Bullseye marketing: how to grow your business faster: with 100s of best practices & actionable tips to increase your revenue / Louis Gudema

Dewey Library - HF5415.13.G83 2018




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Pricing done right: the pricing framework proven successful by the world's most profitable companies / Tim J. Smith

Dewey Library - HF5416.5.S584 2016




k

The Business Value of Developer Relations: How and Why Technical Communities Are Key To Your Success / Mary Thengvall ; with a foreword by Jono Bacon

Online Resource




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Consuming Hong Kong / edited by Gordon Mathews and Tai-lok Lui

Online Resource




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Wake up Your Call Center: Humanize Your Interaction Hub.

Online Resource




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A concise guide to market research: the process, data, and methods using IBM SPSS statistics / Erik Mooi, Marko Sarstedt

Online Resource




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Brand hate: navigating consumer negativity in the digital world / S. Umit Kucuk

Online Resource




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Progress in life cycle assessment / Liselotte Schebek, Christoph Herrmann, Felipe Cerdas, editors

Online Resource




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Teaching Business Discourse / Cornelia Ilie, Catherine Nickerson, Brigitte Planken

Online Resource




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Market Driven Political Advertising: Social, Digital and Mobile Marketing / by Andrew Hughes

Online Resource




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Saving face in business: managing cross-cultural interactions / Rebecca S. Merkin

Online Resource




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Strategic management of market niches: a model framework / by Gorazd Ocvirk

Online Resource




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Marketing transformation: marketing practice in an ever changing world: proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) / edited by Patricia Rossi, Nina Krey

Online Resource




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Consuming life in post-bubble Japan: a transdisciplinary perspective / edited by Katarzyna J. Cwiertka and Ewa Machotska

Dewey Library - HF5415.33.J3 C66 2018




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Digital influence: unleash the power of influencer marketing to accelerate your global business / Joel Backaler ; foreword by Peter Shankman

Online Resource




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The experience logic as a new perspective for marketing management: from theory to practical applications in different sectors / Tonino Pencarelli, Fabio Forlani, editors

Online Resource




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Marketing Food Brands: Private Label versus Manufacturer Brands in the Consumer Goods Industry / Ranga Chimhundu

Online Resource




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Customer Relationship Management: concept, strategy, and tools / V. Kumar, Werner Reinartz

Online Resource




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Market research: the process, data, and methods using Stata / Erik Mooi, Marko Sarstedt, Irma Mooi-Reci

Online Resource




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Advances in national brand and private label marketing: Fifth International Conference, 2018 / Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Alexander Chernev, editors

Online Resource




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Corporate social responsibility in Poland: strategies, opportunities and challenges / editors, Aneta Długopolska-Mikonowicz, Sylwia Przytuła and Christopher Stehr

Online Resource




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Social Life Cycle Assessment: Case Studies from the Textile and Energy Sectors / Subramanian Senthilkannan Muthu, editor

Online Resource




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Social Life Cycle Assessment: Case Studies from Agri and Food Sectors / Subramanian Senthilkannan Muthu

Online Resource




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Joint Pricing and Inventory Control under Reference Price Effects Lisa Gimpl-Heersink

Online Resource