k Single Period Inventory Control and Pricing: An Empirical and Analytical Study of a Generalized Model / Emel Arikan By library.mit.edu Published On :: Sun, 27 Jan 2019 11:17:01 EST Online Resource Full Article
k Emerging Markets from a Multidisciplinary Perspective: Challenges, Opportunities and Research Agenda / edited by Yogesh K. Dwivedi, Nripendra P. Rana, Emma L. Slade, Mahmud A. Shareef, Marc Clement, Antonis C. Simintiras, Banita Lal By library.mit.edu Published On :: Sun, 3 Feb 2019 11:13:59 EST Online Resource Full Article
k Project management in product development: leadership skills and management techniques to deliver great products / George Ellis By library.mit.edu Published On :: Sun, 3 Feb 2019 11:13:59 EST Online Resource Full Article
k Making Global Value Chains: Geographies of Market-Oriented Development in Ghana and Peru By library.mit.edu Published On :: Sun, 3 Feb 2019 11:13:59 EST Online Resource Full Article
k Selling out: the gay and lesbian movement goes to market. By library.mit.edu Published On :: Sun, 10 Feb 2019 11:31:12 EST Online Resource Full Article
k MARKET-VALUE PRICING: definitions, concepts, and processes for market-value centric pricing. By library.mit.edu Published On :: Sun, 17 Feb 2019 11:26:32 EST Online Resource Full Article
k Advances in Kaiyu Studies: From Shop-Around Movements Through Behavioral Marketing to Town Equity Research / Saburo Saito and Kosuke Yamashiro By library.mit.edu Published On :: Sun, 17 Feb 2019 11:26:32 EST Online Resource Full Article
k Distribution strategy: the BESTX method for sustainably managing networks and channels / Livio Moretti By library.mit.edu Published On :: Sun, 3 Mar 2019 11:33:01 EST Dewey Library - HF5415.129 M67 2019 Full Article
k Case studies on social marketing: a global perspective / editors, M. Mercedes Galan-Ladero and Helena M. Alves By library.mit.edu Published On :: Sun, 24 Mar 2019 07:14:26 EDT Online Resource Full Article
k Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making / Rajagopal By library.mit.edu Published On :: Sun, 31 Mar 2019 07:11:50 EDT Online Resource Full Article
k A dictionary of marketing / Charles Doyle By library.mit.edu Published On :: Sun, 21 Apr 2019 07:07:01 EDT Online Resource Full Article
k Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) / editors, Patricia Rossi and Nina Krey By library.mit.edu Published On :: Sun, 19 May 2019 07:03:34 EDT Online Resource Full Article
k Advances in national brand and private label marketing: sixth International Conference, 2019 / Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Anne Roggeveen, editors By library.mit.edu Published On :: Sun, 19 May 2019 07:03:34 EDT Online Resource Full Article
k Advertising: what everyone needs to know / Mara Einstein By library.mit.edu Published On :: Sun, 30 Jun 2019 08:09:03 EDT Dewey Library - HF5821.E395 2017 Full Article
k Retail worker politics, race and consumption in South Africa: shelved in the service economy / Bridget Kenny By library.mit.edu Published On :: Sun, 14 Jul 2019 08:09:52 EDT Online Resource Full Article
k Performance management in retail and the consumer goods industry: best practices and case studies / editors, Michael Buttkus and Ralf Eberenz, By library.mit.edu Published On :: Sun, 14 Jul 2019 08:09:52 EDT Online Resource Full Article
k Green grades: can information save the earth? / Graham Bullock By library.mit.edu Published On :: Sun, 4 Aug 2019 08:43:47 EDT Dewey Library - HF5413.B85 2017 Full Article
k Research methodology in marketing: theory development, empirical approaches and philosophy of science considerations / Martin Eisend, Alfred Kuss By library.mit.edu Published On :: Sun, 4 Aug 2019 08:43:47 EDT Online Resource Full Article
k The Ecosystem of e-Business: Technologies, Stakeholders, and Connections: 17th Workshop on e-Business, WeB 2018, Santa Clara, CA, USA, December 12, 2018, Revised Selected Papers / Jennifer J. Xu, Bin Zhu, Xiao Liu, Michael J. Shaw, Han Zhang, Ming Fan (ed By library.mit.edu Published On :: Sun, 4 Aug 2019 08:43:47 EDT Online Resource Full Article
k The Tech Professional's Guide to Communicating in a Global Workplace: Adapting Across Cultural and Gender Boundaries / by April Wells By library.mit.edu Published On :: Sun, 11 Aug 2019 08:44:18 EDT Online Resource Full Article
k LinkedIn Sales Navigator for Dummies / by Perry Van Beek By library.mit.edu Published On :: Sun, 11 Aug 2019 08:44:18 EDT Online Resource Full Article
k Digital Marketing For Dummies / by Ryan Deiss, Russ Henneberry By library.mit.edu Published On :: Sun, 11 Aug 2019 08:44:18 EDT Online Resource Full Article
k The only business writing book you'll ever need / Laura Brown ; foreword by Rich Karlgaard By library.mit.edu Published On :: Sun, 11 Aug 2019 08:44:18 EDT Dewey Library - HF5718.3.B765 2019 Full Article
k Data Merge and Styles for Adobe InDesign CC 2018: Creating Custom Documents for Mailouts and Presentation Packages / by Jennifer Harder By library.mit.edu Published On :: Sun, 11 Aug 2019 08:44:18 EDT Online Resource Full Article
k The business writer's handbook / Gerald J. Alred, Charles T. Brusaw, Walter E. Oliu By library.mit.edu Published On :: Sun, 11 Aug 2019 08:44:18 EDT Dewey Library - HF5726.A388 2019 Full Article
k Software Product Management: The ISPMA-Compliant Study Guide and Handbook / by Hans-Bernd Kittlaus, Samuel A. Fricker By library.mit.edu Published On :: Sun, 11 Aug 2019 08:44:18 EDT Online Resource Full Article
k Foundations of stated preference elicitation: consumer behavior and choice-based conjoint analysis / Moshe Ben-Akiva, Daniel McFadden, Kenneth Train By library.mit.edu Published On :: Sun, 11 Aug 2019 08:44:18 EDT Dewey Library - HF5415.32.B463 2019 Full Article
k Java APIs, Extensions and Libraries: With JavaFX, JDBC, jmod, jlink, Networking, and the Process API, Second Edition / by Kishori Sharan By library.mit.edu Published On :: Sun, 11 Aug 2019 08:44:18 EDT Online Resource Full Article
k Brand mascots: and other marketing animals / edited by Stephen Brown and Sharon Ponsonby-McCabe By library.mit.edu Published On :: Sun, 11 Aug 2019 08:44:18 EDT Online Resource Full Article
k Ethics, social responsibility and sustainability in marketing / Ipek Altinbasak-Farina, Sebnem Burnaz, editors By library.mit.edu Published On :: Sun, 18 Aug 2019 08:43:23 EDT Online Resource Full Article
k Toward a better understanding of rule-breaking market behavior: insights from performance breakthroughs in sports / Ann-Kathrin Veenendaal By library.mit.edu Published On :: Sun, 18 Aug 2019 08:43:23 EDT Online Resource Full Article
k Handbook of Market Research edited by Christian Homburg, Martin Klarmann, Arnd Vomberg By library.mit.edu Published On :: Sun, 18 Aug 2019 08:43:23 EDT Online Resource Full Article
k From behind the desk to the front of the stage: how to enhance your presentation skills / David Worsfold By library.mit.edu Published On :: Sun, 18 Aug 2019 08:43:23 EDT Dewey Library - HF5718.22.W674 2019 Full Article
k Kill bad meetings: and cut 50% of your meetings to transform your culture, improve collaboration, and accelerate decisions / Kevan Hall and Alan Hall By library.mit.edu Published On :: Sun, 15 Sep 2019 08:40:32 EDT Dewey Library - HF5734.5.H55 2017 Full Article
k Getting started with Salesforce Einstein analytics: a beginner's guide to building interactive dashboards / Johan Yu ; foreword by Ketan Karkhanis By library.mit.edu Published On :: Sun, 13 Oct 2019 07:16:20 EDT Online Resource Full Article
k Competitive branding strategies: managing performance in emerging markets / Rajagopal By library.mit.edu Published On :: Sun, 27 Oct 2019 07:10:17 EDT Online Resource Full Article
k Design and management of interfirm networks: franchise networks, cooperatives and alliances / Josef Windsperger [and more], editors By library.mit.edu Published On :: Sun, 22 Dec 2019 07:22:34 EST Online Resource Full Article
k Killing marketing: how innovative businesses are turning marketing cost into profit / Joe Pulizzi & Robert Rose By library.mit.edu Published On :: Sun, 22 Dec 2019 07:22:34 EST Dewey Library - HF5415.13.P85 2018 Full Article
k Influencer marketing for brands: what YouTube and Instagram can teach you about the future of digital advertising / Aron Levin By library.mit.edu Published On :: Sun, 5 Jan 2020 07:26:57 EST Online Resource Full Article
k The Brand Strategy Canvas: A One-Page Guide for Startups / Patrick Woods By library.mit.edu Published On :: Sun, 19 Jan 2020 07:19:07 EST Online Resource Full Article
k Towards sustainable innovation: a five step approach to sustainable change / Sven Pastoors, Ulrich Scholz, Joachim H. Becker, Rob van Dun By library.mit.edu Published On :: Sun, 26 Jan 2020 07:21:10 EST Online Resource Full Article
k Foreign languages in advertising: linguistic and marketing perspectives / Jos Hornikx, Frank van Meurs By library.mit.edu Published On :: Sun, 2 Feb 2020 08:02:42 EST Online Resource Full Article
k The attention economy and how media works: simple truths for marketers / Karen Nelson-Field By library.mit.edu Published On :: Sun, 16 Feb 2020 07:11:38 EST Online Resource Full Article
k Retail isn't dead: innovative strategies for brick and mortar retail success / Matthias Spanke By library.mit.edu Published On :: Sun, 16 Feb 2020 07:11:38 EST Online Resource Full Article
k Examining the role of well-being in the marketing discipline / edited by Pamela L. Perrewé, Peter D. Harms By library.mit.edu Published On :: Sun, 23 Feb 2020 08:41:07 EST Dewey Library - HF5415.E93 2019 Full Article
k Retail therapy: why the retail industry is broken-- and what can be done to fix it / Mark Pilkington By library.mit.edu Published On :: Sun, 23 Feb 2020 08:41:07 EST Dewey Library - HF5429.P545 2019 Full Article
k Handbook of research methods in consumer psychology / Edited by Frank R. Kardes, Paul M. Herr, and Nobert Schwarz By library.mit.edu Published On :: Sun, 1 Mar 2020 07:15:20 EST Dewey Library - HF5415.32.H367 2019 Full Article
k Advertising Progress: American Business and the Rise of Consumer Marketing / Pamela Walker Laird By library.mit.edu Published On :: Sun, 8 Mar 2020 07:23:20 EDT Online Resource Full Article
k Computational methods to examine team communication: when and how to change the conversation / Sara McComb, Deanna Kennedy By library.mit.edu Published On :: Sun, 15 Mar 2020 07:21:23 EDT Online Resource Full Article
k The business of words: wordsmiths, linguists, and other language workers / edited by Crispin Thurlow By library.mit.edu Published On :: Sun, 15 Mar 2020 07:21:23 EDT Dewey Library - HF5821.5.B87 2020 Full Article
