Two Indians, who were among the 363 nationals brought back to Kerala from the Gulf, have tested positive for Covid-19, chief minister Pinarayi Vijayan said on Saturday. With this, the total number of active cases has climbed to 17 in the state. The patients have been admitted to hospitals in Kozhikode and Kochi.

First off, Meeker looks at the growth of internet adoption, which is slowing as regions work on new infrastructure to facilitate connection. It's amazing to consider that around 50% of the world is still not connected to the internet, which highlights the opportunities for expansion, but also, the challenges now faced in getting the rest of the world online.

complete article

Looking to get maximize your use of Instagram for business?

With a billion users and counting, and with more business options on the way, it makes sense to give Instagram more consideration in your process, and how it can potentially help you connect with your target audience.

To help with this, the team from TechWyse have put together this new infographic overview of Instagram business profiles and ad options, with a range of stats and insights to help you make best use of each.

complete article

Social media usage continues to grow, as social platforms reach into new regions and become an even bigger part of day-to-day life. However you may feel about social media, and the way it both unifies and divides in varying measure, the fact of the matter is that it is not going away - in fact, is becoming more embedded into more societal elements, making it an essential connective tool.

So how significant is social media in 2019?

complete article

The Federal Bureau of Investigations aims to acquire access to a social media early alerting tool that will help insiders proactively and reactively monitor how terrorist groups, foreign intelligence services, criminal organizations and other domestic threats use networking platforms to further their illegal efforts, according to a request for proposal amended this week.

complete article

Few companies have been as instrumental in the growth and development of social media as Facebook. From its rise to popularity out of a student dorm room, all the way to its purchases of rival social media giants, Facebook has, in large part, built the social media world that we live in today.

complete article

Twitter topped its social network competition on job and recruiting site Glassdoor’s list of the 25 highest paying companies in 2019, coming in at No. 3 overall with a median base salary of $162,852.

Other social networks to crack the top 25 were LinkedIn (No. 7, $157,402) and Facebook (No. 8, $152,962).

The list was dominated by tech firms, many of which are based in Silicon Valley.

complete article

Social media continues to surge as a channel for businesses to market themselves and engage with customers. And with its continued growth and popularity, there is no shortage of social media “how-to” advice out there directed at businesses trying to scale up.

If you make it a point to keep up with social media trends, you’ve likely found at least some overlap in these tips—but every so often, there are unconventional or uncommon practices that can lead to great results. As experts in social media marketing, the members of Young Entrepreneur Council shared their most surprising social media tips—that truly work—and how you can take advantage for your business.

complete article

With over 23,000 followers on Instagram, Sam McAllister may not have quite as big of an audience as influencers like Kim Kardashian or Lele Pons. But one of McAllisters major selling points has been his number of likes.

complete article

A sound, effective strategy involves these four steps.

A whopping 3.2 billion people, or 42% of the world's population, uses social media. On average, people spend over two hours of their day messaging and surfing social media networks.

After having a positive experience with a brand on social media, 71% of people will often recommend the brand to their friends and family. On top of that, 49% of people are taking their cues on what to buy from social media influencers.

Based on these statistics, it's crucial for businesses to have a solid social media marketing strategy in place. Unfortunately, many business owners have no idea how to handle social media marketing.

complete article

Gig workers who are totally localized (caterers, electricians, painters, plumbers, wedding planners, etc.) often discount the value of using social media for their marketing. Why? Because these platforms are at least national, if not international and what would be a use for a local business?

Indeed, localized SEO and local advertising can drive you a steady stream of traffic and revenue. But you should not discount social media as a good tool for your marketing. Here are five actionable social media marketing tips for local contractors and other gig workers.

1. Geo tagging and targeting is your allies

Social media platforms may have global reach, but they also allow you to go very granular with your marketing.

complete article

The method of getting your podcast out to the world might not be the way you think.

Unlike most popular forms of online content, podcasts utilize a form of forbidden arcane knowledge; an ancient method of internet distribution discussed in hushed tones and under furtive glances as really simple syndication or RSS for short.

Learning how to make your own podcast-only RSS feed is a crucial element for any successful show.

complete article

When I look back at all of the mistakes I’ve made in business and marketing and add my observations from working with over 57,000 business owners and entrepreneurs in nearly every country in the world, it dawned on me.

Social media marketing success boils down to three simple steps.


The Three-Step Social Media Marketing Machine

Social media marketing is a strategy employed by many companies. One of the biggest complaints I hear from businesses is that they're not having much success on social media. The thing is that certain social media marketing mistakes can cause brands to fail. I'll be addressing several issues that may be impacting your social media efforts in this article.

Are you making any of the following mistakes?

Five Social Media Marketing Mistakes You Must Avoid

With another US Presidential election on the way in 2020, we can expect the debate around fake news to once again ramp up, and become a key focus of discussion as we look at how political influence spreads online.

What if Fake News Is Not the Real Problem on Social Media?

Social networks can help merchants reach prospects, establish professional contacts, and research markets. They can also be a good way to share experiences and meet people.

Here is a list of new and emerging social networks for 2020. Some of the networks target specific user groups; others offer new ways to interact. These are networks for professional and social communication. Several of the networks are in beta or will launch in 2020.

13 New Social Networks for 2020

Believe it or not, 80 percent of internet users globally have at least one social media account. In total, social media users exceeded 3.4 billion people in 2019. Business owners and marketers know that these platforms are vital for the success of their business. Due to their desire to improve, brand managers are continually looking for ways to connect with their audience and keep them invested in the company.

4 Social Media Marketing Tricks You Need to Know in 2020

And just like that, we have reached the final issue of the year — and also, somehow, the decade. As is tradition around here, let’s close out the year with some predictions from you about where platforms and democracy are headed in 2020 and beyond.

Thanks to everyone who contributed. Here are your thoughts, along with some of mine. This year, I’m ordering these in roughly how likely I think they are. So, the most likely things to happen at the top, and we move further into crazy town as you scroll down. Generally speaking, I feel more comfortable predicting product moves than policy shifts.

16 predictions for social networks in 2020

David Finchers The Social Network seems quite prophetic considering how the 2010s turned out. With its focus on the digitization of social interaction as well as the need for social engagement and the advantages of sociopathy in powerful people combined with the power of public shaming, The Social Network explores the contradictions that animated the culture of this decade.

The Social Network Predicted The 2010s

Is influencer marketing becoming a strategy of the past? Are influencers worth what brands pay them to endorse their products?


How This Social Media Agency Is Revolutionizing The Influencer Marketing Landscape

Michael Bloombergs presidential campaign is hiring hundreds of workers in California to post regularly on their personal social-media accounts in support of the candidate and send text messages to their friends about him.

complete article

If you are a hard-core Slack user, you might find yourself spending more time within the confines of that collaboration tool than any other. If that's the case, why not get your news there as well? Sound like something you might want or need? If so, it is a good thing Slack allows the addition of RSS feeds.

complete article

Despite what companies like Apple and Facebook claim, you do not need a giant corporation telling you what news stories you should read every morning. Nearly every website (worth reading) still operates an RSS feed. And now one of the oldest and most robust RSS readers, NetNewsWire, is back from the dead and worth your consideration again.

Over the years, NetNewsWire has changed owners a few times, but in late 2018, former owner Black Pixel returned NetNewsWires intellectual property to Brent Simmons, which he now uses as the name for an open-source Mac RSS reader he has been developing for about five years.

complete article

The method of getting your podcast out to the world might not be the way you think.

Unlike most popular forms of online content, podcasts utilize a form of forbidden arcane knowledge; an ancient method of internet distribution discussed in hushed tones and under furtive glances as really simple syndication or RSS for short.

Learning how to make your own podcast-only RSS feed is a crucial element for any successful show. Feel free to jump to a section of your choosing if you’re looking for something in particular:

What is a podcast-only RSS feed?
Why you need a podcast-only RSS feed
How to craft a podcast-only RSS feed
How to switch to a podcast-only RSS feed

complete article

Google has used links to determine the authority of websites since its early days: the idea of webpages casting votes” for other pages by linking to them is at the core of the PageRank algorithm. This led to the rise of numerous manipulative link tactics.

complete article

One of the unwritten rules of Instagram management is to create a cohesive feed. The posts you upload on the platform should be logical in terms of visual concept, timing, captions, and hashtags.

But consistency isn’t something that can be accomplished overnight. You need to take time and think through each caption, the relevance of tags, the whole grid layout style and posting frequency. To streamline this process and plan your Instagram posts and stories, you can use Combin Scheduler, a tool for Instagram content planning.

complete article

A few months ago, Wikipedia co-founder Jimmy Wales launched a new platform called WikiTribune Social – or WT:Social for short. Unlike Facebook, the Wikipedia social network isn’t designed to generate profit by leveraging user data. Thus far, it has a modest membership, but Wales doesn’t seem interested in jousting with Facebook. Instead, it sounds like he is hoping to offer a refuge from it.

Some critics have highlighted the ways certain social media sites are purposefully designed to be addictive. That can help make them successful, but it can take a toll on users.

complete article

I also enjoy watching TED Talks to get a better understanding of the latest trends, including in digital adoption and platform usage. Social media is a constantly evolving field - it is a rare arena of marketing where the platforms may change over time (bye Vine, hello TikTok), but the overall advice seldom feels too dated. Most businesses do want their content to go viral.

complete article

These days, your boss can be watching your Instagram stories or liking your posts. Social media blurs the line between work and personal life. While this can bring you closer to your team, it also adds pressure as any faux pas may affect your role or office dynamics. To explore the effects of ones social profiles on their career, WhoIsHostingThis, wanting to quantify what constitutes digital hoarding, the extent to which people do so, and the potential privacy risks of this behavior, asked over 900 employees, and the findings were interesting:

complete article

Imagine you got a spike of traffic from Facebook amounting to hundreds of thousands of visitors — but only a trickle of them converted.

And lets assume all the moving parts in your funnel are working properly; you’ve got a fast- loading website, great conversion copy, and well-functioning sign-up or contact forms.

Yet, with all of these things, your conversion rates from that spike of traffic were nothing to write home about. And what exactly could cause that?

complete article

The SEO landscape is very dynamic. Sure, some things stay the same: put relevant keywords in your titles, make it a priority to optimize for mobile users, etc.

But other things continue changing in a never-ending spiral. This year, Google, along with other huge platforms, is trying more and more to be the end destination of their users journeys.

This, more than anything, defines major SEO trends for 2020.

complete article

The offices of the Network Science Institute at Northeastern University sit 10 floors above Bostons Back Bay. Wraparound windows offer a floating panorama of the city, from Boston Common to Fenway Park, as a half-dozen young analysts toil quietly at computers.

At 10 a.m. on a recent morning, with the early calls to the World Health Organization and European doctors complete and the check-in with the Centers for Disease Control and Prevention scheduled for later, Alessandro Vespignani, the institute’s director, had some time to work the room. In a black blazer and jeans, he moved from cubicle to cubicle, giving each member of his team the latest updates on the coronavirus pandemic.

complete article

As the coronavirus pandemic sweeps the world, more and more governments are imposing lockdowns on their citizens. As a result, reliance on digital tools has increased significantly to maintain social and professional relationships. Notably, usage of video conferencing app Zoom has spiked, and not just for professional purposes.

But what about the social media tools we were already using to connect with people on a daily basis? How has their popularity changed so far in these trying times?

complete article

Latest added Global Social Network Marketing Market research study by HTF MI offers detailed product outlook and elaborates market review till 2025. The market Study is segmented by key regions that is accelerating the marketization. At present, the market is sharping its presence and some of the key players in the study are Facebook, Instagram, Google, LinkedIn, Twitter, Pinterest & Tumblr etc. The study is a perfect mix of qualitative and quantitative Market data collected and validated majorly through primary data and secondary sources.

complete article

Now that you have moved your work life to your home space you may find yourself overwhelmed with social networking distractions. I get it. I have been dealing with the constant beep, chirp, and tweet of social networking while working from home for 30 years. Dealing with all the interruptions is not easy.

complete article

The total number of social network users in China will grow 4.8% to 859.1 million in 2020, and by 2023, nearly all internet users (96.8%) will be social network users, according to our forecast. Though the growth rate of social network users in China is slowing, there will be at least 30 million more social network users added annually between 2020 and 2023.

complete article