A 2019 study by the Pew Research Center showed that 51% of the people surveyed said they were uncomfortable with being tracked and categorized by Facebook.

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If you are not seeing results from your social media efforts, have you asked yourself why you are doing all of that—other than because everyone else is doing it?

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For many beginners (and, heck, some mid-level and even advanced SEOs), the line between search engine optimization and social media can sometimes blur.

~ Does your social media support or even help your search engine rankings?
~ How does optimizing for search on social media affect your profiles chance of showing up to new users?
~ And what does it mean that my tweets show up in search results?

In the past, the difference between SEO and social was fairly stark.

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Due to the coronavirus pandemic think tanks around the world are working under quarantine and have cancelled all events in the coming months. They will have to rely more on social media to get their messages across. How successful are free-market think tanks today in trying to attract traffic to their websites, as well as views and followers on other platforms?

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If you are a hard-core Slack user, you might find yourself spending more time within the confines of that collaboration tool than any other. If thats the case, why not get your news there as well? Sound like something you might want or need? If so, it is a good thing Slack allows the addition of RSS feeds.

With this feature, you can always be up to date on your favorite topic-specific RSS feed from within your favorite Slack workspace. It is a one-two punch of efficiency. If that sounds like something you might want, lets see how it is done.


The only things you will need to make this work are: An RSS feed to follow and a Slack workspace that allows you to install apps. If your workspace doesn't allow the installation of apps, reach out to the Slack admin for your company or team and see if they can install the app for you.


The easiest way of installing apps on Slack is either via the desktop app or the web-based interface. The good news is that, no matter which route you take for installation, the RSS feed will show up on your workspace, no matter if you're using the desktop app, the web-based interface, or the mobile app.

1. Open the Slack desktop app
2. Click the + button under Apps
3. In the resulting window, type RSS and hit Enter on your keyboard.
4. Click the Install button associated with the resulting RSS app listing.
5. When your default browser opens, click Add To Slack and then click Allow.

Social media has been one of only a handful of sectors that is benefiting from the stay-at-home environment. Social distancing has forced social interactions online for the time being, but investors looking to capitalize on the surge in social media usage be surprised at the big winner.

On Friday, DataTrek Research co-founder Nicholas Colas said the biggest social media winner from the COVID-19 era is not Facebook, Inc.
FB , its subsidiary Instagram, Snap Inc  SNAP 0.06% or Twitter Inc TWTR 0.02%
.
Instead, teen-oriented video platform TikTok has seen the biggest surge in Google search volume over the last 90 days. TikTok is owned by the private Chinese company ByteDance.

Social Media Search Numbers
Colas said Facebook and Twitter saw only a small bounce in worldwide Google search volume since global lockdowns went into effect. In the chart below, searches for Snapchat have demonstrated a similar trend, while searches for TikTok have steadily risen over the last 90 days.

When most people talk about social media, they are usually referring to platforms like Facebook or Instagram, but rarely think of LinkedIn as part of the vast array of social media platforms available.

We tend to assume that LinkedIn is not such a valuable place to be and often, even businesses make this mistake, assuming that it would be far more beneficial to focus on their presence on Twitter, for example. There is a logic behind this – LinkedIn is a place for businesses, but I’m looking to advertise to real people, and they are going to be on other, more laid-back platforms, so I might as well go there, too.

This logic is flawed. Why? We are just about to show you.

On LinkedIn, you can build your brand.
This is true both for individuals looking to expand their job potential, and for businesses wanting to grow their brand. As an individual, where can a possible employer find you? On Facebook or Instagram. But do you really want them to see that snapshot of you in your undies at the beach, or the dirty joke you posted last night?

Probably not. These are personal details about you that chip away at your professional brand.

In Instagram: Visual Social Media Cultures, Tama Leaver, Tim Highfield and Crystal Abidin elaborate on why Instagram is more than just a social media platform: instead, it has become an icon that has altered understandings of visual social media cultures. By doing so, they focus on different aspects of Instagram, such as its aesthetics, cultures, ecologies and economics, supported with real-life examples and cases.

Instagram has tried to keep itself distinct from Facebook and other social platforms.

While usage of most mobile apps has remained neutral during the coronavirus pandemic, social media app usage has exploded during the lockdown, according to new data from Nielsen.

Why it matters: Prior to the pandemic, consumers and tech companies were both becoming more aware of the overuse of social media and actively trying to limit it. In a time when people can not connect with friends and family in person, companies have put these efforts on pause.

By the numbers: Prior to the pandemic, social media usage for most of January, February and early March remained relatively flat at around 20% of total mobile app usage, according to Nielsens data.

But beginning in mid-March, when statewide stay-at-home orders went into effect, social media app usage began to increase significantly, and now consumes around 25% of all mobile app usage for U.S. adults.

Other media app usage, like video, lifestyle, and finance apps have mostly remained the same, in part because consumers are now leveraging other devices, like desktops and television screens, for more activities while home.

The NIA said that the agency along with Punjab and Haryana police arrested Ranjit Singh, allegedly a notorious narco-terrorist, on Saturday as he was acting as a conduit for Pakistan-based groups to push drugs into India and the money generated was used for terror activities. Singh, who has been on the run for nearly a year, was arrested from Sirsa, the NIA said.

The Indian Railways has operated 302 ‘Shramik Special' trains since May 1 and ferried home more than 3 lakh migrants stranded in various parts of the country amid the coronavirus-induced lockdown, officials said. The national transporter has planned to operate 47 trains on Saturday, out of which 34 trains have already departed, they said.

Two Indians, who were among the 363 nationals brought back to Kerala from the Gulf, have tested positive for Covid-19, chief minister Pinarayi Vijayan said on Saturday. With this, the total number of active cases has climbed to 17 in the state. The patients have been admitted to hospitals in Kozhikode and Kochi.

The Texans have started signing their 2020 draft picks. Field Yates of ESPN reports that they have signed fourth-round pick Charlie Heck. The tackle agreed to a four-year deal with the Texans. Heck started at right tackle for two years before swapping to the left side of the line during his final season at North [more]

The NFL schedule just dropped which means we're one step closer to football. Here's what we know about the Ravens upcoming season.

The New England Patriots have been rapidly locking up their draft picks in the wake of the 2020 NFL Draft. They signed two more to contracts on Friday.

Opportunity knocks for teams in need of interior line help.

One of the best guards of 2019 is all of a sudden on the market.

The "Around The NFL" crew breaks down teams playing in prime time in 2020.

The Patriots announced yet another signing of a draft pick. Actually, they announced four, but three previously were reported. The team has come to terms with offensive guard Michael Onwenu, a sixth-round choice. He becomes the eighth choice to agree to terms, leaving only second-round safety Kyle Dugger and third-round tight end Dalton Keene unsigned. [more]

Fred Smoot compared the Cardinals' defender to his former teammate Sean Taylor.

General manager Ryan Pace and the Bears have decided to decline a fifth-year option on Mitch Trubisky. However, Pace still believes in the quarterback.

Joe Staley left 49ers guard Laken Tomlinson with some valuable lessons.

The new era of New England Patriots football has its schedule and Tom E. Curran and Phil Perry are breaking it down on the latest edition of Curran's Patriots Talk Podcast.

Yahoo Fantasy’s Liz Loza and NFL writer Eric Edholm provide their NFL player comparisons for the rookie wideout from South Carolina. Subscribe to the Yahoo Fantasy Football Podcast on Apple Podcasts, Spotify or wherever you get your podcasts.

NFL Network's Chris Wesseling takes a look at the Cleveland Browns and quarterback Baker Mayfield heading into the 2020 season.

Marquise Brown knows that he still has another gear after an injury-riddled first season.

NFL Network's Steve Smith Sr. warns to "beware' of creative tricks from New England Patriots head coach Bill Belichick in 2020.

NFL Network's Mike Robinson believes the Philadelphia Eagles should still be favored vs. Dallas Cowboys in the NFC East.

With restrictions of the COVID-19 pandemic, the Chargers are tasked with preparing prized rookie quarterback Justin Herbert virtually.

Justin Herbert should have been walking onto a Los Angeles Chargers practice field Friday for the first time. Herbert, who was selected with the sixth overall pick in last month's draft, is back in Southern California as the Chargers begin their virtual rookie minicamp this weekend. The former University of Oregon standout has resumed on-field workouts in Huntington Beach with John Beck, a former NFL quarterback and personal coach with whom he worked out before the draft.

The 49ers are far less likely to encounter the extreme weather they dealt with at various points last season.

NFL Network's Jane Slater says Dallas Cowboys owner Jerry Jones "had a hand in" Dallas Cowboys playing opening game at SoFi Stadium.

NFL Network's Mike Robinson and Steve Wyche discuss Los Angeles Rams' top questions for 2020.

NFL Network's Steve Smith Sr. believes pressure is still on Seattle Seahawks to sign outside linebacker Jadeveon Clowney.

It seems there isn't much we agree on these days, but one thing America is united on is this: The Bears blew it in 2017. Even Bears fans wouldn't argue that point. Chicago, of course, could have had Patrick Mahomes or Deshaun Watson and didn't have to trade up to No. 2 overall to get [more]

Betty Wold Johnson earned the title of “First Lady of the Jets” throughout her time around the team.

The NFL's regular-season schedule surprisingly opens with a bang. In a year during which the NFL could have loaded up the first weekend with so-so games and fans would have lapped it up like malnourished kittens, the league has instead loaded nine division games into Week One. From the banner raising in Kansas City featuring [more]

Everything's totally fine!

"The Bears NEVER ONCE talked to me..."

David Haugh, Chuck Garfien and Mark Carman join Kap for a casual Friday edition of SportsTalk Live.

Believe it or not, Las Vegas experts favor the Lions over the Bears in Week 1 of the 2020 NFL season.

Here are some rookie-against-rookie battles we can't wait to see in 2020.