Marketers are complicit in the toxicity of social media, they misunderstand its function and how brands should participate in it, and yet they appear to be held hostage by it. Those are some of the main paradoxes confronting brand marketers, according to a damning new report from the social media analyst at Forrester Research.

The Trump administration on Monday formally asked the Federal Communications Commission to develop plans to regulate social media platforms.

The Commerce Department sent a petition for rulemaking to the FCC on Monday asking the agency to reinterpret Section 230 of the 1996 Communications Decency Act, which provides online companies immunity from legal liability for the actions of their users.

Like any Fortune 500 company, public safety agencies should be active users of social media if they want to thrive in todays information-rich environment. Content on the big four platforms—Facebook, Instagram, Twitter, and YouTube—is accessed by more than a billion people worldwide. For many people social media is the first thing they check in the morning and the last thing they see before they sleep at night.

While most of us all have personal social media accounts where we post our cat videos and vacation photos, there are still agencies that don’t have official social media presences. My argument is that all public safety entities should maintain an active presence on at least one of the larger social media platforms, because the benefits of doing so far outweigh the costs in time and effort.

While there are many reasons why every agency should have a vibrant presence online (many of which are unique to individual departments), my favorite benefits all relate to recognition: staff recognition, agency recognition, and interagency recognition.

~ Brands must shift from their pre-pandemic social media strategies
~ More organic and engaging approaches are crucial when it comes to winning back customers or retaining new ones
~ Select the most appropriate platform that fits the target audience, even if it’s uncharted territory for your brand
~ Authentic influencer campaigns, user-generated content challenges and conversational tones are among the most effective ways to engage with customers

Convenience, but not only
At first glance, it could be said that the price of the product and its technical characteristics are decisive aspects when it comes to an expenditure. When two products have the same level of performance, the quality-price ratio always wins. But this is not true! The market is full of examples of products that are more popular even though there are competing goods that have similar characteristics.

Looking to implement a content marketing plan for your business, but not sure where to begin?

Used well, content can help you maximize connection with your target audience, and become a key resource in your niche. Your content can boost brand awareness, exposure, and eventually, lead to greater business success as potential customers become aware of your brand and its expertise.

So where do you begin?

The key to content success is mapping out a full strategy from the beginning, so you know not only what you're going to create, and where you'll share it. But also, what metrics you'll be using to measure its success, and how you can track performance over time.

An effective content strategy does take time to generate results, and if you have not aligned with the right metrics, you can come off the rails quickly.

It is reported today in Hong Kong that more RSS apps are disappearing from Apples App Store in China in a new crackdown on feed readers. Apple removed two additional apps that pull content from RSS feeds, allowing Chinese users to access articles that might normally be blocked by the countrys Great Firewall.

Fiery Feeds and Reeder both acknowledged on Twitter that their iOS apps had been removed in the country. They cited a 2017 tweet by Inoreader, another popular RSS service, which posted a letter from Apple saying its app was removed in China because it included content that is illegal in the country. Inoreader said the entire service was blocked in April this year.

Trump was the most searched term among Chinese social media users last year, a report claimed, despite a severe public health crisis that brought the country to a standstill in the first quarter.

Jones doesn't appear to be willing to concede that opposing teams are also aware of when and where the sun sets.

6x Pro Bowl DT Gerald McCoy and 2x Super Bowl winner Kyle Van Noy recap their favorite moments from week 10 in the NFL, give their praise for Lamar Jackson and make their week 11 picks.

The three man weave returns, as Nate Tice is joined by Matt Harmon & Charles McDonald for a special midseason awards show. The trio check in on their preseason takes, predict true Super Bowl contenders, give their biggest surprises & disappointments so far this season and much more.

NFL Commissioner Roger Goodell all but said this week that the league will play a game in Berlin next season.

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Trump was previously a crypto skeptic, but changed his mind and embraced cryptocurrencies during this year's presidential race. 

Sovereign Gold Bond Scheme 2016 Final Redemption: How Much Money Will You Get? Check Details.

The bullish prediction from Green comes after the cryptocurrency has experienced a staggering 93 per cent price rise year-to-date.

In terms of markets, the US has emerged as a key market for Indian solar PV exports. More than 97 per cent of Indian solar PV exports went to the US in both FY2023 and FY2024, the report states. 

The BSE benchmark Sensex tumbled 820.97 points or 1.03 per cent to settle at 78,675.18. During the day, it plunged 948.31 points or 1.19 per cent to 78,547.84.

Biofuel-Compatible Cars: Japan plans to encourage automakers to make all new passenger cars biofuel-compatible by the early 2030s.

Air India-Vistara Merger: The merger of Air India and Vistara has been completed and the integrated entity will be operating over 5,600 weekly flights connecting more than 90 destinations.

The overarching goal of the PFRDA-Connect project is to significantly enhance the digital presence of PFRDA by overhauling its official website, leading to improved user experience throughout the user journey.