As consumers become increasingly aware of their sugar intake, beverage-makers must deliver drinks that are sweet with natural sweeteners.

Experts note that convenience, drinkability and protein content are key drivers of the performance beverage market.

As wellness trends have taken hold in the beverage space, experts highlight how natural and organic trends are impacting color choices used in the market.

Natural sweeteners are looking to deliver sweet solutions while accommodating consumer demands for less sugar content.

Experts note how more and more consumers — not just athletes — are striving to live healthier lives and making conscious decisions about their health.

Experts note that consumers are becoming increasingly aware of how prioritizing gut health impacts the immune system and mental health.

As beverage-makers look to align taste profiles with the growing demands on health-and-wellness products, suppliers are crafting solutions that support those goals.

American Metal Whiskey, an extension of American Metal Customs shop celebrated for its custom cars and motorcycles, unveiled its new whiskey innovation: The Disciple. 

Through its new global brand platform and U.S. ad campaign, White Claw is inspiring even more people to seek out genuine, real-world connections — and “Grab Life By The Claw.” 

Fireball, a brand of Sazerac Co., Louisville, Ky., is set to gallop into this year's classic horse racing events with bespoke, fiery hats dubbed “Hot Lids,” bringing a dash of cinnamon spice to the typical race day experience.

From offering consumer insights, enhancing product development to supply chain optimization, experts weigh in on how AI solutions are transforming the beverage industry. 

Malibu, a brand of Pernod Ricard, New York, unveiled its new summer campaign in partnership with TV personality Paige DeSorbo to bring the vacation anytime, anywhere. 

Idris Elba has revealed his latest track, the sky-high summer anthem '”Pushing On” to mark the launch of GREY GOOSE Altius, the new luxury vodka inspired by the rare natural luxuries of the French Alps.

As brands look to employ creator-generated content as part of their advertising campaigns, understanding how consumers engage and receive this influencer content can be vital to support their brands.

SONIC Drive-In, Atlanta, is casting a spell on taste buds nationwide this Halloween season with the launch of its Witch’s Brew Slush Float. 

With its complex formulas helping consumers further their pursuit of a healthier lifestyle, the functional beverage market has thrived. Detox drinks have benefited from this interest, but is not without its challenges.

Califia Farms unveiled its Organic Almond Creamers, made with simple ingredients and no gums or oils. 

Aplós announced the launch of Aplós Cocktails, a lineup of ready-to-drink non-alcohol canned cocktails.

Fable announced the nationwide launch of its signature line of premium THC/CBD-infused botanical cocktails.

Launched in 2020, Chlorophyll Water provides more than just hydration. The water is loaded with chlorophyll and vitamins, supplying plenty of potential health benefits while valuing sustainability.

This year’s State of the Industry report on dairy drinks and alternatives notes that total milk, comprised of dairy, plant and all other milks, looks to stabilize volume declines.

Following the launch of Complete, Califia Farms announced the launch of Complete Kids, a nutritious plant-based milk for kids.

In partnership with 20th Century Studios, International Delight is teaming up with film favorite “Home Alone” to give consumers a nostalgic taste this holiday season.

Health-Ade announced two new kombucha flavors joining its lineup of gut-healthy offerings: Orange Creamsicle and Pomegranate Blueberry.

Athletic Brewing Co., Milford, Conn. and San Diego, is teaming up with Arsenal, becoming the club’s first Official Non-Alcoholic Beer Partner. Starting this August, the partnership will see cans of Athletic’s award-winning Run Wild IPA available at Emirates Stadium, London, for all men’s and women’s matches.

MALK Organics announced the launch of its new Almond Pumpkin Spice, available throughout the fall season while supplies last.

Mooala, a leading organic plant-based milk brand, announced the launch of its Organic Barista Blend Oatmilk. 

Shifts of consumption preferences from consumers in terms of dairy and dairy alternatives beverages, impact performance of category.

Founded in 1885 in Angers, France, Giffard Liqueurs, a fifth-generation, family-owned company, announced the launch of its non-alcoholic liqueur line.

Global technology and engineering company Emerson recently launched a compact valve position indicator.

The demands of today’s global markets are rigorous.

CAS Dataloggers announced the availability of the V5C cold chain data logger manufactured by Frigga.

Pioneer in conveyor technology Dorner recently revealed DualMove, a new pallet system conveyor. 

Global technology and software company Emerson unveiled the new PACSystems IPC 2010 Compact Industrial PC (IPC).

For beverage manufacturers looking to tackle the challenge of building a new facility, experts highlight the ins and outs of planning to get the job done, as well as current trends that are shaping the need to build or revamp a facility.

Whether its addressing labor shortages, increasing productivity or accommodating a growing SKU portfolio the incorporation of palletizing and depalletizing systems has become vital for beverage warehouses.

When it comes to beverage operations, the incorporation of automation is laying the ground work to make a case for implementation of robotics.

19 Crimes partners with Universal Products & Experiences to release a limited-edition collection of highly sought after Halloween wines, featuring the classic Universal Monsters. 

With Halloween lurking, Bacardí has reimagined its limited-edition bottle. Bacardí’s newest limited-edition mummified Halloween bottle features a mysterious glow-in-the-dark design.

Johnnie Walker is unveiling a limited-edition bottle design of Black Label with numbers ranging from 001-456, the number of players featured in the series “Squid Game,” which returns to Netflix on Dec. 26

The signing of California AB-2316 and AB-418 have placed greater interest on natural color solutions as beverage manufacturers consider impact of state’s legislation.

This football season, Fireball Whisky, Louisville, Ky., is literally transforming tears into cheers by collecting human tears at big rivalry games to create a game-changing, limited-edition whisky: Crierball.

Setting out to create a canned cocktail suited for his personal lifestyle, Gen Zer Will Blum, CEO and co-founder of Bluebird Hardwater, highlights how the brand differentiates itself in a saturated market.

Lifeway Foods Inc., Morton Grove, Ill., announced that its Board of Directors has rejected the unsolicited proposal made Sept. 23, by Danone North America PBC to acquire all the shares of Lifeway that it does not already own for $25 a share.

The increasing interest in functional beverages often focuses on the attributes these ingredients can provide consumers. However, as these beverages and ingredients proliferate, the colors market is playing a vital role in supporting this trend.

BENEO, a functional ingredient manufacturer, has increased global capacity for its prebiotic chicory root fibers by 30%, while also reducing specific energy consumption by 35%.

Ingredient suppliers release innovations to support immune health, plant-based food and beverages.

Travis Betters, founder and CEO of Brothers, will be leading the combined business, but Brothers and Hosh will continue to operate under their respective names and operate in their current areas. 

The regulatory approval marks a milestone in Sweegen opening new markets in countries where brands seek new generation stevia ingredients, the company says.

Ingredient companies announce coalitions, new hires and new ingredient solutions to support sugar reduction efforts.