It’s not that the world is suddenly and cruelly bereft of writers, but let’s be honest: there aren’t too many of them coming to advertising.

The Job I love how dynamic the smartphone industry is and that there's something new to learn every single day - be it with respect to business or product innovation or the waves of changes in retail and e-commerce. It always keeps you on your toes. I am definitely a bit of a geek at […]

Javier Sotomayor talks to Sonam Saini about entering the hinterlands, rising ticket prices, and the threat from OTT players.

Over the past decade, brands have begun embracing cultural fads en masse on their social media channels to stay relevant.

Post the NTO implementation, the dynamics have tilted in favour of the broadcasters.

I am proud of what I do every day as the head of a nutrition company that works relentlessly to make an impact on people’s health by offering better formulations and nutritious products. India faces the double burden of over-nutrition and malnutrition, says Himanshu Bakshi.

VFS Global has appointed L&K Saatchi & Saatchi as its global creative agency. The agency will manage VFS Global’s marketing and branding mandate for its operations worldwide.

The bill has a provision for endorsers, under which they cannot be held liable for false and misleading ads if they are found to have done due diligence before signing the deal.

The book also conveys an important message that misconceptions often lead to wrong judgment about people, and aims at making us better decision makers.

With the merger we had set out to create a new agency breed — a creative, data and technology agency that can offer genuine end-to-end solutions to our clients.

The deal will combine the CBS television network, CBS News, Showtime cable networks with MTV Networks, Nickelodeon, Comedy Central and Paramount Pictures.

With TikTok, Dailyhunt, ShareChat and even OTT players Zee5, Amazon Prime and Hoichoi letting users post, watch and share content in the language of their choice, few are spending considerable time on Facebook.

According to RedSeer Consulting, the grocery market in the country is valued at over $500 billion, out of which online grocery currently has only 0.2% share, amounting to $1.2 billion.

Not every urban customer has ordered from us yet, and very few are ordering more than 20 meals a month from us. There is enough and more to be done in the food delivery marketplace

Black Friday offers have come from a multitude of brands — high street brands like Vero Moda and Only, smartphone companies like Xiaomi, Sony and Honor, beauty brands like Body Shop, Kiehl’s and Nykaa — infusing much joy among shoppers.

Multiple reality shows in the same genre is a trend most GECs are following. Easy fix or strategic programming?

People are seen going about their lives while a doctor is able to monitor them remotely. Although the ad evokes curiosity, it does not address people’s fear of inserting a device into the body or reveal how the ‘breakthrough’ technology works.

He will report to Simi Sabhaney, CEO, Dentsu India. In the past, Malhotra has worked with agencies such as Bates CHI & Partners and Ogilvy.

Lifestyle, as an industry, has a lot of potential. There are challenges that keep me motivated as this industry goes through evolution in terms of practices and business methods.

By Devika Singh The country's oldest music label company is singing a different tune. From podcasts to a dedicated film production unit, Saregama is looking beyond music licensing to broaden its appeal. Vikram Mehra talks to Devika Singh about creating and monetising IPs, why the company will not launch a streaming app, and more. Saregama […]

The report states that this “was driven by a 3% ad volume growth”.

OTT platforms are sexing up their original content library with bigger budgets, foreign locales and slick production values

"India is at the onset of a brand revolution where, in the coming decade, I hope homegrown brands will make it to the top," says JB Singh, President and CEO, InterGlobe Hotels

Brands can be broadcasters. Why rely on other media platforms when you can become your own media owner? Create, produce and publish your own content on your own channels.

We have co-branded partnerships and also engage in tie-ups with designers. Almost 80% of the business is protected through exclusive tie-ups, says Vasanth Kumar, Managing Director, Lifestyle International

Will partnerships such as these be the norm in the digital entertainment market in India?

In the era of e-commerce, where do direct selling companies with a sparse digital presence stand?

Apps like Instagram are largely reaching the first 150-200 million users. We are going after mass market users who consume content in regional languages.

As tough taskmasters, challenges have a way of helping us expand the horizons of what we believe to be possible, and put our creativity to the best use while navigating around a tense situation.

The company, often described as a virtual bulletin board for images, counts the Asia Pacific region as one of its fastest growing ones; it opened an office in Singapore in July to service the Indian and South East Asian markets.

Smart and connected television sets have been around for some years now but the large-scale proliferation will have huge impact on the entertainment and video ecosystem.

Realme has been successful because of our focus on the product; many brands don’t focus on the product anymore. We have grown 850% y-o-y; from the second quarter of the year until August, our sales have increased 300%.

WeChat also jumped on the bandwagon recently. Its story feature, Time Capsule, allows users to upload short, time-bound videos that appear on a user’s homepage with additional features such as music, location, emojis, etc.

This is to create, produce and distribute content via the Microsoft Azure cloud platform.

Langoor was founded in 2010 and is now present across India, the Middle East and Australia. This is Havas Group’s second digital agency acquisition in India in the year, the first being Think Design.

Elon Musk for his sheer audacity of dreaming unabashedly and then making those impossible dreams come true, says Ajit Andhare, COO, Viacom18 Studios.

The most interesting part of this disruptive market is that as consumers’ media consumption habits are evolving, brands are seeking better technology to target them with relevant content and occasions.

Mahindra Group brought back its Jawa motorcycles last year; Campa Cola is keen on making a return; and HUL’s Liril has attempted many relaunches

The chain will be shutting 300-350 stores as part of its global business overhaul.

The Messy Middle. The book talks about the middle stages of every start-up, the troubles it goes through, and how crossing that hurdle is important yet tricky

Video is the new, sexy means of storytelling. It allows marketers to showcase their properties and experiences through digital video ads.

Indian tea brands want a piece of this steaming hot business.

Digital advertising platforms Taboola and Outbrain have entered into an agreement to merge, in order to provide enhanced advertising efficacy and reach marketers worldwide.

Advertising when the customer needs your product the most is an age-old tactic for effective marketing.

Certain practices in the apparel market continue to loom like dark clouds, says Rishabh Oswal, Executive Director, Monte Carlo.

Consumers are looking at spending cautiously, but they have not stopped their purchases.

Short-lived content is the new go-to strategy for brands to engage with consumers and turn them into content creators

Some retailers are using technology to resolve customer queries, and offer customers a better shopping experience

Our mission is to solve boredom. There are now 500 million Indians who have an internet connection, and are spending nearly five hours a day on social media and entertainment.

To effectively reach and engage with this new class of consumers who spend most of their time online, the medical community must explore digital marketing and make strategic patient-centric decisions.