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After hours: Naveen Anand, Senior Director, Marketing, Oriflame South Asia

I am very organised; my entire day is well planned. After a quick short walk in the morning, I reach office by 8.30 am. I like to review what I wish to accomplish at the beginning of my day and schedule all the meetings beforehand.




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Del Monte taking its offerings to small towns, but is the market ready for gourmet Italian food products?

Industry reports suggest that Italian cuisine is the second most popular international cuisine in India, after Chinese, due to the presence of several QSR chains. It isn’t, therefore, a surprise that companies like Del Monte want to ride this wave.




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In the news: Leo Burnett wins Tinder account to new executive director at Mad Over Donuts

Harman Kardon International, an audio company that operates JBL in India, has awarded the integrated communication mandate to Havas Creative India for its recently launched brand Infinity. The agency’s Delhi office will handle creative strategy and execution for the brand.




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BBlunt is different because we understand Indian hair: Anirban Banerjee, Head, global innovation

We will look at geographical expansion for our salons; but for products, we aim to expand within India at the moment.




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Review corner: Five Diwali ads that hit the right note

A couple out shopping, decides to buy a mixer grinder when faced with the ‘tough’ task of choosing between two kurtas for the husband. Preposterous can be funny, but this one just falls flat.




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Akshay Bector of Cremica Food on how he unwinds in weekends

I usually have six to seven meetings in a day — with the sales and marketing teams on current campaigns and updates on products in the pipeline or meeting various stakeholders.




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Employees as brand advocates is an untapped marketing tool

A new phrase in marketing which started in the US a few years back is now catching on in India as well.




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Agency versus consultantcy is the wrong focus: Nikki Mendonca, Global President, Accenture Interactive Operations | Interview

Success in today’s digital-first world depends on a marketing organisation’s ability to create and activate hyper-relevant, data-driven and omnichannel customer experiences, says Nikki Mendonca.




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BIG FM CEO Abraham Thomas shares his wanderlust, life’s inspiration and favourite movie

The Godfather, of course. It is a cult classic. Another movie that I would like to watch again is Andhadhun for its unpredictable storyline and performances.




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Ogilvy-Vivo spat puts the spotlight back on plagiarism in advertising

The real challenge with regulations is that of implementation and compliance.




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Milking the opportunity: E-grocery players getting into the daily essentials delivery business

The biggies have built dark stores, warehousing, last-mile deliveries and launched private labels, but still struggle with low margins.




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Commerce in conversation: Untapped potential in voice skill technology

Conversational commerce, as it is more popularly known, is any form of online communication that takes place during an e-commerce purchase.




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Selfie age driving consumption in small towns, says V-Mart Retail CMD

Lalit Agarwal talks to Devika Singh about the infrastructural hurdles in tier III towns and beyond, the competition from marketplaces, and more.




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Skechers South Asia CEO Rahul Vira shares about his job, fascination for toy cars

"I find my job very exciting; every day is new, as we are creating a brand in the Indian market which is a challenge in itself," says Rahul Vira, CEO, Skechers, South Asia.




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Speaking local: Brands tapping regional influencers for higher engagement

Brands are tapping regional influencers for higher engagement.




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Brands say ‘no’ to plastic, amble towards sustainable packaging and products

A look at how some companies in India are ambling towards sustainable packaging and products.




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Content has become central to a brand’s marketing activities

Any brand, in order to become stronger, has to constantly connect with its consumers. The entire theory of stimulus-response works on the principle of brands sending a stimulus for consumers to respond.




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Hard for brands to stay ahead of the consumer: Diana Cawley, CEO- APAC, Geometry Global | Interview

Geometry Global, WPP group’s shopper marketing and brand activation agency, is working towards devising communication that fits the non-linear, omnichannel shopping behaviour of consumers.




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With HBO Max, Apple TV+ and Disney+, will the OTT landscape really change much?

In India, however, this is not likely to be a separate offering — Disney titles are being made available on the homegrown Hotstar, with no change in subscription plans, as of now.




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How brands are riding the influencers wave

According to a study by Broadcast Audience Research Council India and Nielsen India, there has been a 44% increase in time spent on social media in the week of March 28 - April 3 over a sample pre-covid period in January and February.




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Events make a beeline online; looks to cash in on the buzz

The live streaming feature on social media platforms is seeing a huge uptake during the lockdown




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Ed-tech platforms cash in on pandemic; posts surge in users and time spent

As per a report by BARC India and Nielsen, there has been a 30% increase in the time spent on education apps on smartphones since the lockdown




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Consumers make a beeline for ayurvedic product to boost immunity

According to a report by Nielsen, in March 2020, the demand for honey was up by 35%, for chyawanprash by 81%, and turmeric by 38% in modern trade stores




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Nikon Introduces the Binocular Telescope 20x120 IV/25x120




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Nikon introduces the Forestry Pro II Laser Rangefinder




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Nikon releases the 83x optical zoom COOLPIX P950 compact digital camera




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Nikon releases the AF-S NIKKOR 120-300mm f/2.8E FL ED SR VR, a fast telephoto zoom lens compatible with the Nikon FX format




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Nikon releases the D780 digital SLR camera




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Nikon releases the D6 digital SLR camera




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CP+2020 Canceled




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Barcelona Return To Training As La Liga Eyes Restart

Lionel Messi and company took the fields at Joan Gamper training centre for individual sessions, for which the players arrived alone in kit and took to the three pitches without passing through the...




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Some NBA Teams Allowed To Test Players For Coronavirus: Report

The Orlando Magic have approval from the NBA to begin testing players for the deadly virus after getting written approval from area health officials, according to the report.




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Vanessa Bryant Sues LA County Sheriff's Department Over Crash Site Photos

Kobe and Gianna Bryant were among nine people who died in the January 26 helicopter crash in the mountains west of Los Angeles.




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UFC Returns After Seven-Week Sporting Shutdown

UFC chief Dana White got the green light in Florida to hold bouts without spectators and will televise UFC 249 from Veterans Memorial Stadium in Jacksonville.




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India Draw With Europe After Win vs Rest Of World In Online Nations Cup

India played out a 2-2 draw against Europe in Online Nations Cup chess tournament in the eighth round, a setback after their first win in the event notched up against the Rest of the World.




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US Women's National Team Files Appeal After Legal Setback

The US women's national team on Friday filed an appeal against a legal setback in their equal pay lawsuit, saying they are being paid less than the men even though they win twice as much.




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CONMEBOL President Surprised By FIFA's New Five-Substitute Rule

Alejandro Dominguez, president of the South American football body, CONMEBOL said that he was surprised by FIFA's decision to allow five substitutes when the sport resumes after coronavirus pandemic.




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Daniel Ricciardo Braced For "Chaos" When Formula One Starts

Daniel Ricciardo, waiting out the crisis on his farm near Perth, Western Australia, believes a dramatic season-opener is in prospect at the Red Bull Ring.




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Kohli Recalls "Soft Winds, Rustle Of Trees" In Throwback Pic With Anushka

Virat Kohli posted a throwback picture of him posing with Anushka in a balcony with snow-clad mountains in the background.




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Announcement of Capital and Business Alliance with XTIA Ltd.




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Notice Regarding the Status of Repurchase of Shares of Common Stock




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Nikon introduces the ACULON T02 binoculars




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Nikon introduces the Sportstar Zoom 8-24x25 binoculars




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Nikon announces reorganization of corporate structure (PDF:276KB)




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Court Seeks Government Reply Over Challenge to Mandatory Aarogya Setu App

"Such coercive and forcible extraction of personal information from an individual is unheard of in a democratic and republic setup and it is attribute of a dictatorial system," the petition said.




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Jio Launches New 'Work-From-Home' Prepaid Recharge Plan

Jio Rs. 2,399 prepaid recharge plan brings 2GB daily high-speed data benefits along with unlimited voice calling benefits for 365 days. Jio has also introduced new add-on packs at Rs. 151, Rs. 201,...




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YouTube, YouTube Music Are Getting New Features: What You Need to Know

YouTube's Video Watch Page gets a new design with larger thumbs and prominently visible comment box. YouTube music adds explore section and lyrics to the video.




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Google Authenticator Update Allows Transfer of 2FA Codes Between Devices

Google has released an update for its Authenticator app to allow users to manage their account security keys easily while switching to a different phone.




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Can the Mi 10 Help Xiaomi Be Seen as a Premium Brand in India?

Xiaomi's low-cost Redmi models dominate the budget market, but that could hurt the Mi 10 5G, priced starting at Rs. 49,999




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Mi 10 vs OnePlus 7T: Price in India, Specifications Compared

Xiaomi Mi 10 and last year's OnePlus 7T, both boast impressive specifications like octa-core processors and 8GB of RAM. So, let's compare the two phones to see how similar or different they...