b Powering content: building a nonstop content marketing machine / Laura Busche By library.mit.edu Published On :: Sun, 27 Aug 2017 06:29:00 EDT Online Resource Full Article
b Writing that works: communicating effectively on the job / Walter E. Oliu, Charles T. Brusaw, Gerald J. Alred By library.mit.edu Published On :: Sun, 10 Sep 2017 06:27:47 EDT Dewey Library - HF5721.O53 2016 Full Article
b Competitive advantage of customer centricity / by Sathit Parniangtong By library.mit.edu Published On :: Sun, 24 Sep 2017 06:27:55 EDT Online Resource Full Article
b The Oxford handbook of pricing management / edited by Özalp Özer, Robert Phillips By library.mit.edu Published On :: Sun, 24 Sep 2017 06:27:55 EDT Online Resource Full Article
b Advanced methods for modeling markets / Peter S. Leeflang, Jaap E. Wieringa, Tammo H.A. Bijmolt, Koen H. Pauwels, editors By library.mit.edu Published On :: Sun, 24 Sep 2017 06:27:55 EDT Online Resource Full Article
b Cross-cultural personal selling: agents' competences in international personal selling of services / Anna Antczak, Barbara A. Sypniewska By library.mit.edu Published On :: Sun, 1 Oct 2017 06:26:43 EDT Online Resource Full Article
b Global perspectives on contemporary marketing education / Brent Smith, Saint Joseph's University, USA, Amiram Porath, AmiPorcon Ltd, Israel By library.mit.edu Published On :: Sun, 15 Oct 2017 06:30:59 EDT Online Resource Full Article
b The quintessence of sales: what you really need to know to be successful in sales / Stefan Hase, Corinna Busch By library.mit.edu Published On :: Sun, 22 Oct 2017 06:24:23 EDT Online Resource Full Article
b Mastering Zoho CRM: manage your team, pipeline, and clients effectively / Ali Shabdar By library.mit.edu Published On :: Sun, 22 Oct 2017 06:24:23 EDT Online Resource Full Article
b Contemporary issues in social media marketing / Bikramjit Rishi, Subir Bandyopadhyay By library.mit.edu Published On :: Sun, 10 Dec 2017 06:32:00 EST Online Resource Full Article
b Innovation in pricing: contemporary theories and best practices / [edited by] Andreas Hinterhuber and Stephan M. Liozu By library.mit.edu Published On :: Sun, 10 Dec 2017 06:32:00 EST Online Resource Full Article
b The Cambridge handbook of consumer psychology / edited by Michael I. Norton, Derek D. Rucker, Cait Lamberton By library.mit.edu Published On :: Sun, 10 Dec 2017 06:32:00 EST Dewey Library - HF5415.32.C36 2015 Full Article
b Consumer neuroscience / edited by Moran Cerf and Manuel Garcia-Garcia By library.mit.edu Published On :: Sun, 24 Dec 2017 06:40:37 EST Dewey Library - HF5415.32.C658673 2017 Full Article
b Social media analytics strategy: using data to optimize business performance / Alex Gonçalves By library.mit.edu Published On :: Sun, 31 Dec 2017 06:29:12 EST Online Resource Full Article
b Order at the bazaar: power and trade in Central Asia / Regine A. Spector By library.mit.edu Published On :: Sun, 7 Jan 2018 06:32:08 EST Rotch Library - HF5475.K982 B57 2017 Full Article
b Style and Statistics: The Art of Retail Analytics / Brittany Bullard By library.mit.edu Published On :: Sun, 14 Jan 2018 06:37:15 EST Online Resource Full Article
b Making Sense of Sensors: End-to-End Algorithms and Infrastructure Design from Wearable-Devices to Data Center / Omesh Tickoo, Ravi Iyer By library.mit.edu Published On :: Sun, 14 Jan 2018 06:37:15 EST Online Resource Full Article
b Product lifecycle management and the industry of the future: 14th IFIP WG 5.1 International Conference, PLM 2017, Seville, Spain, July 10-12, 2017, Revised selected papers / José Ríos, Alain Bernard, Abdelaziz Bouras, Sebti Foufou (eds.) By library.mit.edu Published On :: Sun, 28 Jan 2018 06:34:01 EST Online Resource Full Article
b Strategic Marketing Cases in Emerging Markets / edited by Atanu Adhikari, Sanjit Kumar Roy By library.mit.edu Published On :: Sun, 28 Jan 2018 06:34:01 EST Online Resource Full Article
b Beginning Salesforce developer / Michael Wicherski By library.mit.edu Published On :: Sun, 28 Jan 2018 06:34:01 EST Online Resource Full Article
b Better presentations: a guide for scholars, researchers, and wonks / Jonathan Schwabish By library.mit.edu Published On :: Sun, 4 Feb 2018 06:47:04 EST Dewey Library - HF5718.22.S349 2016 Full Article
b Publicités à la carte: pour un choix stratégique des médias publicitaires / Jacques Dorion, Jean Dumas By library.mit.edu Published On :: Sun, 4 Mar 2018 06:42:19 EST Online Resource Full Article
b Simply said: communicating better at work and beyond / Jay Sullivan By library.mit.edu Published On :: Sun, 4 Mar 2018 06:42:19 EST Online Resource Full Article
b The Crucial role of domain knowledge in evaluating early-stage new product ideas / Florian Denker ; with a foreword by Univ. Prof. Dr. Cornelius Herstatt By library.mit.edu Published On :: Sun, 11 Mar 2018 06:44:57 EDT Online Resource Full Article
b Content Inc.: how entrepreneurs use content to build massive audiences and create radically successful businesses / Joe Pulizzi By library.mit.edu Published On :: Sun, 11 Mar 2018 06:44:57 EDT Dewey Library - HF5415.127.P8498 2016 Full Article
b Adaptability through dynamic capabilities: how management can recognize opportunities and threats / Herbert Endres By library.mit.edu Published On :: Sun, 11 Mar 2018 06:44:57 EDT Online Resource Full Article
b Sales management: simplified: the straight truth about getting exceptional results from your sales team / Mike Weinberg By library.mit.edu Published On :: Sun, 11 Mar 2018 06:44:57 EDT Dewey Library - HF5438.25.W29295 2015 Full Article
b Excel 2016 for advertising statistics: a guide to solving practical problems / Thomas J. Quirk, Eric Rhiney By library.mit.edu Published On :: Sun, 1 Apr 2018 06:28:33 EDT Online Resource Full Article
b The tech professional's guide to communicating in a global workplace: adapting across cultural and gender boundaries / April Wells By library.mit.edu Published On :: Sun, 1 Apr 2018 06:28:33 EDT Online Resource Full Article
b Personal Brand Creation in the Digital Age: Theory, Research and Practice / Mateusz Grzesiak By library.mit.edu Published On :: Sun, 29 Apr 2018 06:26:49 EDT Online Resource Full Article
b Perennial seller: the art of making and marketing work that lasts / Ryan Holiday, founder of Brass Check By library.mit.edu Published On :: Sun, 6 May 2018 06:26:01 EDT Dewey Library - HF5415.H74155 2017 Full Article
b Aligning MDM and BPM for Master Data Governance, Stewardship, and Enterprise Processes / by Chuck Ballard By library.mit.edu Published On :: Sun, 6 May 2018 06:26:01 EDT Online Resource Full Article
b Introduction to Google Analytics: A Guide for Absolute Beginners / by Todd Kelsey By library.mit.edu Published On :: Sun, 6 May 2018 06:26:01 EDT Online Resource Full Article
b Salesforce Marketing Cloud for Dummies / by Chester Bullock, Mark Pollard By library.mit.edu Published On :: Sun, 6 May 2018 06:26:01 EDT Online Resource Full Article
b Field study handbook / Jan Chipchase ; illustrated by Lee John Phillips By library.mit.edu Published On :: Sun, 13 May 2018 06:28:36 EDT Hayden Library - HF5415.2.C457 2017 Full Article
b Product manager vs. project manager: what's the difference and which one do I need? / Bruce McCarthy By library.mit.edu Published On :: Sun, 13 May 2018 06:28:36 EDT Online Resource Full Article
b Consumer data research / [edited by] Paul Longley, James Cheshire and Alex Singleton By library.mit.edu Published On :: Sun, 3 Jun 2018 06:31:40 EDT Online Resource Full Article
b Toyota's global marketing strategy: innovation through breakthrough thinking and kaizen / Shozo Hibino, Koichiro Noguchi, Gerhard Plenert By library.mit.edu Published On :: Sun, 3 Jun 2018 06:31:40 EDT Dewey Library - HF5415.13.H48 2018 Full Article
b Integrated business planning: how to integrate planning processes, organizational structures and capabilities, and leverage SAP IBP technology / Robert Kepczynski, Raghav Jandhyala, Ganesh Manikandan Sankaran, Alecsandra Dimofte By library.mit.edu Published On :: Sun, 24 Jun 2018 06:27:13 EDT Online Resource Full Article
b Japanese at work: politeness, power, and personae in Japanese workplace discourse / Haruko Minegishi Cook, Janet S. Shibamoto-Smith, editors By library.mit.edu Published On :: Sun, 24 Jun 2018 06:27:13 EDT Online Resource Full Article
b Practical Guide to Salesforce Communities: Building, Enhancing, and Managing an Online Community with Salesforce Community Cloud / Philip Weinmeister ; foreword by Paul Stillmank By library.mit.edu Published On :: Sun, 29 Jul 2018 07:15:31 EDT Online Resource Full Article
b Parametric and Nonparametric Statistics for Sample Surveys and Customer Satisfaction Data / Rosa Arboretti, Arne Bathke, Stefano Bonnini, Paolo Bordignon, Eleonora Carrozzo, Livio Corain, Luigi Salmaso By library.mit.edu Published On :: Sun, 29 Jul 2018 07:15:31 EDT Online Resource Full Article
b J.C. Penney: the man, the store, and American agriculture / David Delbert Kruger By library.mit.edu Published On :: Sun, 12 Aug 2018 07:15:19 EDT Hayden Library - HF5465.U6 P454 2017 Full Article
b Superconsumers: a simple, speedy, and sustainable path to superior growth / Eddie Yoon By library.mit.edu Published On :: Sun, 30 Sep 2018 07:16:27 EDT Dewey Library - HF5415.127.Y66 2017 Full Article
b What is product management? / Richard Banfield, Martin Eriksson, and Nate Walkingshaw By library.mit.edu Published On :: Sun, 7 Oct 2018 06:54:12 EDT Online Resource Full Article
b City center to regional mall: architecture, the automobile, and retailing in Los Angeles, 1920-1950 / Richard Longstreth By library.mit.edu Published On :: Sun, 21 Oct 2018 07:07:44 EDT Online Resource Full Article
b Digital transformation: challenges and opportunities: 16th Workshop on e-Business, WeB 2017, Seoul, South Korea, December 10, 2017: revised selected papers / Wooje Cho [and four others] (eds.) By library.mit.edu Published On :: Sun, 4 Nov 2018 07:06:58 EST Online Resource Full Article
b Social media management: persuasion in networked culture / Ben Shields By library.mit.edu Published On :: Sun, 11 Nov 2018 07:06:37 EST Dewey Library - HF5415.1265.S5334 2017 Full Article
b Bullseye marketing: how to grow your business faster: with 100s of best practices & actionable tips to increase your revenue / Louis Gudema By library.mit.edu Published On :: Sun, 18 Nov 2018 06:58:25 EST Dewey Library - HF5415.13.G83 2018 Full Article
b Pricing done right: the pricing framework proven successful by the world's most profitable companies / Tim J. Smith By library.mit.edu Published On :: Sun, 18 Nov 2018 06:58:25 EST Dewey Library - HF5416.5.S584 2016 Full Article
