b The Business Value of Developer Relations: How and Why Technical Communities Are Key To Your Success / Mary Thengvall ; with a foreword by Jono Bacon By library.mit.edu Published On :: Sun, 25 Nov 2018 07:06:10 EST Online Resource Full Article
b Escaping the build trap: how effective product management creates real value / Melissa Perri By library.mit.edu Published On :: Sun, 2 Dec 2018 06:56:36 EST Online Resource Full Article
b Consuming Hong Kong / edited by Gordon Mathews and Tai-lok Lui By library.mit.edu Published On :: Sun, 9 Dec 2018 07:03:00 EST Online Resource Full Article
b Wake up Your Call Center: Humanize Your Interaction Hub. By library.mit.edu Published On :: Sun, 9 Dec 2018 07:03:00 EST Online Resource Full Article
b A concise guide to market research: the process, data, and methods using IBM SPSS statistics / Erik Mooi, Marko Sarstedt By library.mit.edu Published On :: Sun, 23 Dec 2018 11:29:19 EST Online Resource Full Article
b Brand hate: navigating consumer negativity in the digital world / S. Umit Kucuk By library.mit.edu Published On :: Sun, 23 Dec 2018 11:29:19 EST Online Resource Full Article
b Progress in life cycle assessment / Liselotte Schebek, Christoph Herrmann, Felipe Cerdas, editors By library.mit.edu Published On :: Sun, 23 Dec 2018 11:29:19 EST Online Resource Full Article
b Teaching Business Discourse / Cornelia Ilie, Catherine Nickerson, Brigitte Planken By library.mit.edu Published On :: Sun, 23 Dec 2018 11:29:19 EST Online Resource Full Article
b Market Driven Political Advertising: Social, Digital and Mobile Marketing / by Andrew Hughes By library.mit.edu Published On :: Sun, 6 Jan 2019 11:32:48 EST Online Resource Full Article
b Saving face in business: managing cross-cultural interactions / Rebecca S. Merkin By library.mit.edu Published On :: Sun, 6 Jan 2019 11:32:48 EST Online Resource Full Article
b Strategic management of market niches: a model framework / by Gorazd Ocvirk By library.mit.edu Published On :: Sun, 6 Jan 2019 11:32:48 EST Online Resource Full Article
b Pop-up retailing: managerial and strategic perspectives / Gary Warnaby, Charlotte Shi By library.mit.edu Published On :: Sun, 6 Jan 2019 11:32:48 EST Online Resource Full Article
b Marketing transformation: marketing practice in an ever changing world: proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) / edited by Patricia Rossi, Nina Krey By library.mit.edu Published On :: Sun, 6 Jan 2019 11:32:48 EST Online Resource Full Article
b Consuming life in post-bubble Japan: a transdisciplinary perspective / edited by Katarzyna J. Cwiertka and Ewa Machotska By library.mit.edu Published On :: Sun, 6 Jan 2019 11:32:48 EST Dewey Library - HF5415.33.J3 C66 2018 Full Article
b Modernizing the Academic Teaching and Research Environment: Methodologies and Cases in Business Research / edited by Jorge Marx Gómez, Sulaiman Mouselli By library.mit.edu Published On :: Sun, 6 Jan 2019 11:32:48 EST Online Resource Full Article
b Advertising in contemporary consumer culture / by Hélène de Burgh-Woodman By library.mit.edu Published On :: Sun, 6 Jan 2019 11:32:48 EST Online Resource Full Article
b Digital influence: unleash the power of influencer marketing to accelerate your global business / Joel Backaler ; foreword by Peter Shankman By library.mit.edu Published On :: Sun, 6 Jan 2019 11:32:48 EST Online Resource Full Article
b The experience logic as a new perspective for marketing management: from theory to practical applications in different sectors / Tonino Pencarelli, Fabio Forlani, editors By library.mit.edu Published On :: Sun, 13 Jan 2019 11:21:18 EST Online Resource Full Article
b Marketing Food Brands: Private Label versus Manufacturer Brands in the Consumer Goods Industry / Ranga Chimhundu By library.mit.edu Published On :: Sun, 13 Jan 2019 11:21:18 EST Online Resource Full Article
b Designing luxury brands: the science of pleasing customers' senses / Diana Derval By library.mit.edu Published On :: Sun, 13 Jan 2019 11:21:18 EST Online Resource Full Article
b Loyalty schemes in retailing: a comparison of stand-alone and multi-partner programs / Nicolas Hoffmann ; sponsored by the WU Vienna University of Economics and Business ; cover design, Atelier Platen By library.mit.edu Published On :: Sun, 13 Jan 2019 11:21:18 EST Online Resource Full Article
b Advances in national brand and private label marketing: Fifth International Conference, 2018 / Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Alexander Chernev, editors By library.mit.edu Published On :: Sun, 13 Jan 2019 11:21:18 EST Online Resource Full Article
b Corporate social responsibility in Poland: strategies, opportunities and challenges / editors, Aneta Długopolska-Mikonowicz, Sylwia Przytuła and Christopher Stehr By library.mit.edu Published On :: Sun, 20 Jan 2019 11:12:50 EST Online Resource Full Article
b Social Life Cycle Assessment: Case Studies from the Textile and Energy Sectors / Subramanian Senthilkannan Muthu, editor By library.mit.edu Published On :: Sun, 20 Jan 2019 11:12:50 EST Online Resource Full Article
b Social Life Cycle Assessment: Case Studies from Agri and Food Sectors / Subramanian Senthilkannan Muthu By library.mit.edu Published On :: Sun, 20 Jan 2019 11:12:50 EST Online Resource Full Article
b Product lifecycle management to Support Industry 4.0: 15th IFIP WG 5.1 International Conference, PLM 2018, Turin, Italy, July 2-4, 2018, Proceedings / Paolo Chiabert, Abdelaziz Bouras, Frédéric Noël, José Ríos (eds.) By library.mit.edu Published On :: Sun, 20 Jan 2019 11:12:50 EST Online Resource Full Article
b Multichannel Management: A Normative Model Towards Optimality / Gottfried Gruber By library.mit.edu Published On :: Sun, 27 Jan 2019 11:17:01 EST Online Resource Full Article
b Emerging Markets from a Multidisciplinary Perspective: Challenges, Opportunities and Research Agenda / edited by Yogesh K. Dwivedi, Nripendra P. Rana, Emma L. Slade, Mahmud A. Shareef, Marc Clement, Antonis C. Simintiras, Banita Lal By library.mit.edu Published On :: Sun, 3 Feb 2019 11:13:59 EST Online Resource Full Article
b Entrepreneurship in Emerging Economies: Enhancing its Contribution to Socio-Economic Development By library.mit.edu Published On :: Sun, 3 Feb 2019 11:13:59 EST Online Resource Full Article
b Making Global Value Chains: Geographies of Market-Oriented Development in Ghana and Peru By library.mit.edu Published On :: Sun, 3 Feb 2019 11:13:59 EST Online Resource Full Article
b Selling out: the gay and lesbian movement goes to market. By library.mit.edu Published On :: Sun, 10 Feb 2019 11:31:12 EST Online Resource Full Article
b Effective complaint management: the business case for customer satisfaction / Bernd Stauss and Wolfgang Seidel By library.mit.edu Published On :: Sun, 17 Feb 2019 11:26:32 EST Online Resource Full Article
b Advances in Kaiyu Studies: From Shop-Around Movements Through Behavioral Marketing to Town Equity Research / Saburo Saito and Kosuke Yamashiro By library.mit.edu Published On :: Sun, 17 Feb 2019 11:26:32 EST Online Resource Full Article
b Consumer behavior over the life course: research frontiers and new directions / George P. Moschis By library.mit.edu Published On :: Sun, 17 Feb 2019 11:26:32 EST Online Resource Full Article
b Distribution strategy: the BESTX method for sustainably managing networks and channels / Livio Moretti By library.mit.edu Published On :: Sun, 3 Mar 2019 11:33:01 EST Dewey Library - HF5415.129 M67 2019 Full Article
b Case studies on social marketing: a global perspective / editors, M. Mercedes Galan-Ladero and Helena M. Alves By library.mit.edu Published On :: Sun, 24 Mar 2019 07:14:26 EDT Online Resource Full Article
b Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making / Rajagopal By library.mit.edu Published On :: Sun, 31 Mar 2019 07:11:50 EDT Online Resource Full Article
b Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) / editors, Patricia Rossi and Nina Krey By library.mit.edu Published On :: Sun, 19 May 2019 07:03:34 EDT Online Resource Full Article
b Advances in national brand and private label marketing: sixth International Conference, 2019 / Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Anne Roggeveen, editors By library.mit.edu Published On :: Sun, 19 May 2019 07:03:34 EDT Online Resource Full Article
b Customizing Dynamics 365: implementing and releasing business solutions / Sanjaya Yapa By library.mit.edu Published On :: Sun, 19 May 2019 07:03:34 EDT Online Resource Full Article
b Retail worker politics, race and consumption in South Africa: shelved in the service economy / Bridget Kenny By library.mit.edu Published On :: Sun, 14 Jul 2019 08:09:52 EDT Online Resource Full Article
b Performance management in retail and the consumer goods industry: best practices and case studies / editors, Michael Buttkus and Ralf Eberenz, By library.mit.edu Published On :: Sun, 14 Jul 2019 08:09:52 EDT Online Resource Full Article
b Green grades: can information save the earth? / Graham Bullock By library.mit.edu Published On :: Sun, 4 Aug 2019 08:43:47 EDT Dewey Library - HF5413.B85 2017 Full Article
b The Ecosystem of e-Business: Technologies, Stakeholders, and Connections: 17th Workshop on e-Business, WeB 2018, Santa Clara, CA, USA, December 12, 2018, Revised Selected Papers / Jennifer J. Xu, Bin Zhu, Xiao Liu, Michael J. Shaw, Han Zhang, Ming Fan (ed By library.mit.edu Published On :: Sun, 4 Aug 2019 08:43:47 EDT Online Resource Full Article
b The burden of choice: recommendations, subversion, and algorithmic culture / Jonathan Cohn By library.mit.edu Published On :: Sun, 4 Aug 2019 08:43:47 EDT Dewey Library - HF5415.32.C643 2019 Full Article
b The Tech Professional's Guide to Communicating in a Global Workplace: Adapting Across Cultural and Gender Boundaries / by April Wells By library.mit.edu Published On :: Sun, 11 Aug 2019 08:44:18 EDT Online Resource Full Article
b LinkedIn Sales Navigator for Dummies / by Perry Van Beek By library.mit.edu Published On :: Sun, 11 Aug 2019 08:44:18 EDT Online Resource Full Article
b The Definitive Guide to AdonisJs: Building Node.js Applications with JavaScript / by Christopher Pitt By library.mit.edu Published On :: Sun, 11 Aug 2019 08:44:18 EDT Online Resource Full Article
b Digital Marketing For Dummies / by Ryan Deiss, Russ Henneberry By library.mit.edu Published On :: Sun, 11 Aug 2019 08:44:18 EDT Online Resource Full Article
b The only business writing book you'll ever need / Laura Brown ; foreword by Rich Karlgaard By library.mit.edu Published On :: Sun, 11 Aug 2019 08:44:18 EDT Dewey Library - HF5718.3.B765 2019 Full Article
