The content of your email message is important, but your design is the first element that recipients will see. If you want readers to see your message instead of clicking to the next email, it is essential to please their eyes and pique their curiosity. Here are a few keys to a winning email design:

1. Make it mobile friendly.
Two out of three emails are opened on a mobile device. Make sure that your email design is based on elements that work well in that environment.

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SCORE, the nation's largest network of volunteer, expert business mentors, has gathered statistics on popular small business technology, such as mobile tools and the cloud, while revealing a need for improvement in customer relationship management (CRM) and data security.

Mobile technology is prevalent:

80% of small business owners use a mobile device at least once a day
56% use it for communication and scheduling
30% take notes and create to-do lists
29% check social media
24% bank online

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When it comes to rebranding, what can your small business learn from a manufacturing giant like Sharp Electronics? Quite a lot, as it turns out.

After its purchase by Japanese electronics manufacturer Hon Hai Precision earlier this year, Sharp went through an extensive rebranding process to focus on its home appliance division.

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1. Contribute to your community.
For Chiodo, offering his time and resources to the community is not a chore so much as it is part of his commitment to doing the right thing.

Last summer, for example, Chiodo and his team installed four new air conditioning units at a local animal shelter where the cooling system was on its last legs. Instead of handing the shelter a hefty bill, Chiodo worked with his distributor to have the equipment donated. He handled the labor for free.

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Great communication skills are a powerful tool to have in your arsenal. Here are eight proven strategies that will improve yours today.

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One of the most valuable possessions that you have is your reputation -- and it is important to guard it at all costs. Profits can be lost and regained, but rebuilding a damaged reputation -- that is far more difficult.

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Donald Trumps election as president has made many small business owners more upbeat about 2017.

Dean Bingham says he is cautiously optimistic because business picked up at his auto repair shop after the election — people who had put off fixing their cars have decided it’s time to get them serviced.

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To make lives easier, Moore offers the following legal tips to help small and medium-sized business owners.

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Our never-ending quest towards self-improvement is a long journey of small steps. Small habits we repeat day after day, week after week, year after year. Small habits that have turned us into who we are today can also determine who we will become in the future. Below are 7 Power Habits of some of the greatest human beings to ever live.

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Once upon a time, in a land far, far away – in Internet terms that’s about 10 years ago – a small business owner did not have to worry too much about macro-economics. Well, that was a nice trip down Memory Lane.

Today, Main Street business owners have to operate every day in their micro-economy, while keeping an eye on what is happening at the macro level. Alas, macro-economics is not easy to get your head around when your highest priority on Monday morning is to cover payroll on Friday.

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Tech startups can help optimize retailers' in-store operations and customer experiences, enabling them to keep up with competition from e-commerce companies. This category includes hardware and software such as sensors that track foot traffic, interactive tablets that boost customer engagement, and mobile point-of-sale applications.

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Google reports that 60% of small businesses globally don't have a website yet.

The try-out period for social media is long past. Even tiny businesses – even many who don’t even have their own websites – know they need to be on social.

10 Classic Small Business Social Media Mistakes

Your small business is up and running, and you have a product or service that you are excited about. How do you boost your chances of building a venture that will last for the long term? A government statistic shows roughly 40% of Australian businesses fail within the first four years.

Three Key Success Metrics Every Small Business Owner Should Focus On

Amazon can truly be called a retail innovator, and since its inception as an online bookseller in the 1990s, it has forever changed the way consumers shop for products. Amazons reach is staggering -- nearly 50% of internet users in the US live in a household with a Prime membership and amazon.com receives more than 2 billion visitors every single month.

A Small Business Guide To Selling On Amazon: Be Ready To Compete On Price

So many small businesses start as a dream. But what types of businesses are entrepreneurs currently dreaming about starting? Online equipment marketplace Bid on Equipment recently created an infographic showing the types of businesses that are most popular with prospective entrepreneurs and current business owners. Here’s a rundown of the findings.

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Whether you realize it or not, artificial intelligence has become a ubiquitous part of our lives. Companies large and small are embracing the opportunity to achieve more and set bigger goals by using AI. Solid proof of this embrace can be seen in CRM giant Salesforce, which embeds AI into its leading CRM platform. Driven by the idea of democratizing AI so companies of all sizes can deliver smarter, more personalized, and predictive customer experiences, Salesforce created Einstein, your personal AI data scientist to guide you through your day.

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While there are hundreds of thousands of brands competing online, there are a few e-commerce sites, like Amazon, that top the rest. Amazon is the big box store of years past. At one time, consumers would shop at several small businesses to get what they need, but later, larger stores like Walmart popped up, serving as one-stop shops for every consumer need.

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Recently, I was asked to take over an existing project. And, like most people, my first inclination was to feel completely intimidated and overwhelmed.

This assignment -- along with its longstanding processes and its related team members -- was all brand new to me. And, if that wasn't enough to have me breathing into a paper bag, managing this project also required me to branch out and exercise some skills that I had previously left untapped.

My chest gets tight at the very thought. Can you relate? Being asked to take on a new work endeavor is a great thing (hey, you must be doing something right!). But, it can also plant plenty of seeds of self-doubt.

Fortunately, this recent experience opened my eyes to some better, more productive things you can do when you're tasked with a new project -- aside from just panicking.

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Technology has made it so you can start a new business without even paying for a lease. Simply using your laptop and smartphone, you can create an ecommerce site and have customers buying items from you with minimal expense.

But technology solutions are not always as helpful and convenient as they’re cracked up to be. A brick-and-mortar store is still a huge plus for many types of businesses, especially if you sell products that people want to try out.

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Here are five things in technology that happened this past week and how they affect your business. Did you miss them?

1 — Amazon Go cashier-less convenience store opens to the public in Seattle.

This week in Seattle, Amazon opened its cashier-less convenience store to the general public. At Amazon Go, customers scan their smartphone on the way in and are then tracked with cameras and other sensors as they browse.

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Video is a medium that gives your small business lots of different options for communicating and sharing information with customers. But it can be sort of overwhelming for some small businesses. Arielle Kimbarovsky of CrowdSpring offers some suggestions for businesses looking to make the most of video in a recent post.

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A majority of small business owners, 63.8 percent, believe that President Trump's policies have helped their business, according to a survey from the Job Creators Network.

More business owners—57.5 percent—believe Republicans do a better job of managing economic issues than do Democrats (14 percent). The survey finds the support is likely due to Trump's ability to roll back regulations and red tape on businesses.

A majority of businesses also support the tax reform package that was signed into law and believe media coverage of the proposal was biased.

Sixty-eight percent of small businesses view the legislation favorably or somewhat favorably. Fifty-eight percent said the Tax Cuts and Jobs Act will benefit their business.

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If your small business has a team of employees, then you need a payroll service to manage all of those payments and details. A good small business payroll service should automatically calculate how much pay each employee earns during every pay period, then process those payments and calculate taxes and reports to help you keep your financial records in order.

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As a CEO, it is your responsibility to pay attention to every detail of the business. From employee satisfaction to growth indicators, you need to be on top of how your company is performing at every turn. While there is an extensive range of KPIs available to you, knowing where to focus your attention when it comes to evaluating your business can make you more effective and make the best use of your time.

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Want to be a better negotiator? Here are some simple tips.

1. Listen more than you talk.
It is easy to go into a negotiation focused only on what you'll say, especially when you are nervous.

The goal of a negotiation is not just to get what you want, but also to help the other side get what they want. (Otherwise, how will you ever strike a deal?) To do that, you need to actually know what the other side wants -- which means you have to listen.

Finding common ground means knowing common ground exists.

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While two-thirds of Americans dream of opening their own small business, recent data from the Bureau of Labor Statistics reveals that approximately 20% of small businesses fail in their first year, and about 50% of small businesses fail in their fifth year.

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Harvey Weinstein. Bill Cosby. Kevin Spacey.

No, there apparently is no shortage of accused sexual predators roaming Hollywood. And, while there are have been stories galore over the years about the creeps and their casting couches, it wasn’t until the #MeToo movement that women really were able to get the word out about the seriousness of the issue and, if not put an end to it, at least shine a light on it.

And that begs the question: Will there be a #MeToo moment for small business?

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If you do not have something nice to say, don't say anything at all.

Remember this one, from, like, kindergarten? Apologies are one thing, but better to just avoid the whole thing altogether. Note: this is not the same thing as ignoring criticism. There are constructive ways of responding, though, that will not send your companys stocks plummeting.

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How to Get Traffic to Your Website

In building this strategy, it can help to get input from the experts who have been there before. Here are some tips and tricks ranging from content creation to SEO to social media from digital marketing experts around the web.

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Most small businesses can perform a simple audit and improve their SEO considerably without involving an agency. Ten steps you can take to get started.

I am a big fan of getting the basics precisely dialed in for small business search engine optimization (SEO). Ensuring you lay a solid SEO foundation will typically deliver around 80 percent of the results, for only 20 percent of the effort, for small local businesses.

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In the modern business world, companies make use of SEO basics to secure a digital footprint. SEO is everywhere. What is more, the Internet is constantly changing. In order for businesses to keep up with demand, they have to cater to an audience that lives and breathes the Internet.

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A few rules of SEO, like publishing great content and providing a good user experience, are universal.

But not all websites thrive by using the exact same set of SEO guidelines.

News websites, in particular, place greater emphasis on certain elements than other types of sites.

Here are five best practices you should keep in mind to optimize your news site for search.

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There's a lot of advice out there for the lazy and unmotivated: Take baby steps! Set a timer! Enlist an accountability partner! But what if the best way to tackle lack of motivation is not to give any sort of advice at all, but to ask for it instead?

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Tax season can be stressful for anyone, but given a number of changes made in the 2017 Tax Cuts and Jobs Act (TCJA), as well as ongoing legislative changes, the 2018 tax year stands to be especially difficult for small business owners to navigate. However, by making a few smart moves now and being mindful of strategies that will allow you to to capitalize on existing tax benefits, you can close out the year with the peace of mind that you made the best tax moves for your business.

In order to set yourself and your business up for success, know the current tax law and take advantage of what changes are coming and going.

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Bloom Brewery is the kind of Main Street business that shut its doors a generation ago when shopping malls lured customers to their mega-buildings with well-lit parking lots, extended hours and everything imaginable under one roof.

The brewery, which offers 24 artisanal beers on tap, sits near the Great Allegheny Passage, a 335-mile bike trail that has connected Washington, D.C., to Pittsburgh since 2013. And with it, a new kind of customer is being drawn through its doors, seeking comfort and community instead of big-box discount deals.

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How did life lead you to entrepreneurship?

I have been in the technology industry for 25 years. I am a business-facing technologist, which basically means I have a background in finance and business. However, I stumbled into being a software engineer early on in my career. This resulted in a passion for data and solution creativity.After hitting the 20-year mark of working for enterprise-size organizations, I decided I needed a change. I experienced some life-threatening health challenges--all while taking care of my two sons with their own unique needs. A culmination of it all really made me stop and reflect on what I really wanted to do on a daily basis and the people I do it with.

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What is the best retirement plan for a self-employed person? Which is the best retirement plan for a small business owner? More importantly, which is the right retirement plan for you – as a business owner and / or a self-employed individual? Choosing the best retirement plan for you and your personal financial goals will depend on a few factors. Those include how much you can save into a retirement plan, whether or not you have employees and when you are setting up the retirement plan. Is it during the tax year or when filing taxes? To name a few.

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Secure-computing engineers generally view these schemes as sound in theory and productive to deploy. But in practice, it can be dangerous to rely on a sole element to act as the check on the whole system. Undermining that safeguard—which has proven possible in many companies implementations—strips a device of critical protections. Worse still, manipulating the enclave can make it appear that everything is fine, even when it's very much not.

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Micro influencers are social media personalities with anywhere from 2,000-50,000 followers. The numbers vary depending on the source, but their importance is universal. They are a great cost efficient way to provide targeted advertising for small businesses with limited budgets

Here is what you need to know about how these people can benefit your small business.

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If you want to ensure new customers are able to find your business, then you need to know how to optimize your business for voice search, which is becoming one of the most popular ways of searching.

Voice search is not quite taking over the search world yet—but it is getting closer. Last year, more than half (58%) of consumers used voice search to find local business information, according to BrightLocal’s Voice Search for Local Business Study 2018. Almost half (46%) of voice search users searched for a local business daily; 28% used voice search to search for a local business about once a week.

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Effective Aug. 19, the Small Business Administration (SBA) is raising its monetary-based small business size standards for inflation by an average of 8.4%, an adjustment that the administration expects will allow 90,000 additional companies to participate in its loan and contracting programs. The SBA said that this increase could result in $750 million more total contracts awarded to small businesses and as much as $65 million more in small business loans.

In order to be considered a small business under current SBA guidelines, most general, heavy and civil construction companies cannot have more than $36.5 million of average annual sales receipts.

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How does a leader manage to harness the talents of a group without letting things descend into chaos? How does a leader give firm direction without stifling creativity and individuality?

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Ask entrepreneurs to name their biggest challenge, and you’ll hear plenty of answers: decision-making, prioritizing, staying positive, maintaining momentum. The list goes on. As you may already know, starting and running a business is not for the faint of heart. Now ask those same entrepreneurs whether they have a framework for managing these challenges, and they might have a tougher time answering.

But what if I told you that there is a school of philosophy dating back to ancient Greece that can help you handle all of these obstacles on a daily basis and, as a bonus, may even enrich your quality of life?

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Eleni Gianopulos spent more than 15 years selling her handmade sugar cookies to a famous gourmet grocery chain. Then Dean & DeLuca stopped paying its bills. By January 2018, Gianopulos, founder and owner of New York City-based bakery Elenis Cookies, realized that she might never be paid for $86,000 worth of 2017 custom holiday orders.

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The entrepreneurs on Inc.s second annual Female Founders 100 list have transformed every major industry in America. Meet the boundless dreamers making the biggest difference in 2019.

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A new free analytics tool introduced on Sept. 10 by the Atlanta-based lending platform Kabbage analyzes the live data of more than 200,000 companies in an effort to give small business owners a way to assess how their businesses are performing in real time. It’s daring to meet the demands of the ever-changing world of small business.

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How do you hire, onboard, and retain a great team?

You start by viewing your company through the EQ lens to discover your organizational obstacles―the elephants standing in the way of your company's success.

Attend this webinar, How to Attract, Hire, and Retain Unicorn-Level Talent, as headhunter and executive coach Caroline Stokes delivers a blend of recruiting and emotional intelligence strategies essential to helping you identify and tackle your elephants and acquire and retain key hires―those unicorns―that will help your company stand out, stay resilient, and drive growth.

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Spring may be just around the corner, but for accountants and tax professionals, this is crunch time. Here are five ways you can help smooth out the filing process for your small business clients (and, consequently, yourself) this tax season.

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There are no magic formulas or secret sales tips for boosting your sales metrics and performance. Sales are dependent on a myriad of factors lining up in your favor, and many of them are out of the numbers on your sales dashboard. The best you can do is do your best putting in the work.

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