Email marketing continues to be one of the most powerful tools for growing your business. (Need proof? Check out stat #1 below.)

And although email marketing has been around for decades, it’s everchanging.

New email marketing tools — like AMP for Email — pop up all of the time. Marketers are taking innovative approaches to email marketing. And email marketing benchmarks change every year.

Want to see how your own email marketing strategy compares and what other businesses are doing to innovate?

Check out this ultimate list of email marketing statistics to find out how you stack up and see email marketing benchmarks to compare your results.

General email marketing statistics and usage
79% of small businesses say email marketing is important to their business strategy. [AWeber]

60% of small businesses say their email marketing strategy is effective or very effective. [AWeber]

64% of B2B marketers use a dedicated email marketing platform. [Content Marketing Institute]

40% of B2B marketers claim that email newsletters are the most important tactic in their content marketing strategy. [Content Marketing Institute]

43% of small businesses have 500 or less email subscribers. [AWeber]

42% of small businesses with over 500 subscribers have effective or very effective email marketing strategies. [AWeber]

46% of emails are opened on mobile devices. [Litmus]

61% of consumers prefer to be contacted by brands through email. [Statista]

On average, consumers spend 2.5 hours checking email on a typical weekday. [Adobe]

For small businesses, resources can be tight. Especially right now.
Limited budgets can present challenges for how businesses raise awareness, acquire customers, and generate revenue.

In fact, 39% of small business owners agree that a limited budget is a major roadblock in growing their businesses.

However, there are plenty of low-cost, high-yielding marketing hacks that can help you reach your customers.
Get featured in press by responding to journalists and podcasters
Personalize cold outreach campaigns
Correct Existing Mentions of Your Brand
Add videos to your landing page
Repurpose old blog content

Understand the Challenges Your Customers Are Facing
Before you can market during any period, you need to be able to solve a problem for your customers. During a pandemic, the problem you are solving may change. So you have to be able to communicate that. Part of this is just understanding the current climate. It is probably safe to say that many small business customers are hurting financially. Some may also be in a hurry to receive specific types of items. By understanding your market and staying up-to-date on news in your industry, you should be well versed on the basic challenges that might impact your strategy or talking points. However, Perkin also recommends surveying customers however possible so you can quantify how many of them are struggling in specific areas. Once you know the problems your customers are facing, you can work backward to create your marketing communication strategy.

Learn How to Communicate with New Customers
In fact, you may need to pivot all or part of your business strategy in order to stay afloat during the pandemic. For example, Marran pointed out a UPS client that previously sold pet costumes, but has recently shifted into manufacturing face masks and PPE. This is likely to be a temporary change. But they still need to shift their marketing and communication strategy toward hospitals and B2B customers, rather than focusing on the consumers they normally serve.

Social distancing amid COVID-19 has forced millions of businesses to set up remote workstations that rely solely on Web applications and services (SaaS) to conduct business operations.  According to a new survey by the Cyber Readiness Institute (CRI), the virtual workplace has increased cybersecurity concerns for small business owners, as most of them have not implemented remote working policies to address cybersecurity threats.

The survey, which included 412 small business owners, revealed that while most small business owners are concerned about cyberattacks, many  lack the resources to invest in necessary security measures – and  half of them are worried that remote work will lead to more cyberattacks. It revealed that only 40% of small businesses have implemented a cybersecurity policy. Around 40% of businesses stated that economic uncertainty prevents them from making security investments. While 46% have offered training to help their employees stay secure while working remotely.

Nearly 51% of business owners surveyed said they provided employees with technologies to improve cybersecurity for remote work. And 55% of them said they believe federal and state governments should provide funding for cybersecurity products and services.

The pandemic is revealing to small businesses just how versatile they are. So: A home-decor company, a skirt designer, and a business that makes boots for horses all realize they can craft face masks. A manufacturer of pet supplements and a hot sauce company join myriad craft distilleries in production of hand sanitizers.

The task of disinfecting workplaces tainted by or vulnerable to coronavirus also has attracted a variety of unexpected entrants. At AK Wet Works, the partners set out at once to reengineer their dustless blasters to produce a cold vapor fog that can sterilize 20,000 square feet an hour. In 100 hours, they produced a working model and began converting all 10 of their machines.

Seeking validation for their plan, the founders reached out to FQE, a local chemical company with an EPA-approved coronavirus disinfectant, to create a blend for them. Thinking their idea might have legs outside the Houston-area market, they next approached MMLJ, the original blaster manufacturer, which agreed to mass-produce the modified parts and market them to its large client base. MMLJ is paying a royalty to AK Wet Works, Bland says.

A price strategy is every bit as important as what you have got to sell. After all, they dictate what you will charge for the goods and services you have on the market. In the end, getting these pricing strategies right is a bit of a balancing act. You will need to find that sweet spot between market demand and maximum profits.

1. Competition Based Pricing Strategy
If you are selling things that are similar, this is the pricing strategy your small business should be looking at. Here’s how competitive pricing works. First off, this works best for products rather than services. It works when the price for those products has reached a balancing point between your business and others.

This pricing strategy starts out using the going market rate to set a price.

2. Value-Based Pricing
Basically this is pricing based on what customers are willing to pay.

There are several steps to this pricing model. You need to do a bit of detective work here to find a competitive product. Next, you will need to list all the ways your product is different. Stress the financial value on these differences. This is a reasonable way to defend your pricing strategy.

One of the primary appeals of the contemporary small business, in my opinion, is the family-centric culture that comes from a close-knit team. While in modern America, many may feel swallowed by corporations, the notoriety of the small business proves that people still find value in the intimate workplace.

Every industry across the globe has felt the staggering impacts of Covid-19, but small businesses were put under specific strain. Based on what I've seen, however, they have proved their undeniable resilience.

As a proud member of a small business myself, I have felt the social deprivation of working from home firsthand. Similar to my own experience, members of thousands of other small businesses who have worked alongside each other for lifetimes have had to adjust to maintaining an office culture from the comfort (or discomfort) of their home. While online interactions can never compare to the in-person experience, many small businesses, like my own, found that being apart actually meant working closer together than ever before.

Ankur Jains investment firm, Kairos, is funding training sessions and job placement for 10,000 workers.

Ninety-six percent of new entrepreneurs say the pandemic is motivating or giving them the motivation they needed to start their own business. This positive statistic comes from Azlo, a banking platform for small business owners, freelancers, and entrepreneurs.

In mid-March 2020, Azlo witnessed an uptick in new accounts opening. Wanting to understand the reasons behind the boost in business, Azlo conducted a survey. ‘The COVID Economy’ report interviewed 1,000 of Azlos newest customers across the United States.

Businesses now can negotiate for perks and concessions that were unheard of in the commercial real estate market just a few months ago.

Asking rent prices have yet to fall, which is typical in a down cycle as landlords try to hold out as long as possible, says CBRE chief economist Richard Barkham. At the same time, Barkham says, landlords are eager to fill space, so they're willing to offer a bevy of concessions to the right tenants, including rent-free periods, build-out expenses, and flexible lease terms.

Working from home has accelerated innovative team-building trends. How to make traits like agility, collaboration, and candor a permanent part of our management process.

The future of work arrived out of nowhere, on the back of a once-in-a-century pandemic. Team dynamics got challenged as members dealt with illness, trauma, and crisis. We've all been forced to rapidly and radically adapt to new working norms. The Ferrazzi Greenlight Research Institute has spent more than 15 years studying high-performing teams, but I've never seen entrepreneurs rise to the occasion as they have this year. When the crisis subsides, the temptation will be to turn back that progress and retreat into old behaviors.

Here is something good that has come out of the pandemic. Because people have had fewer buying opportunities, the countrys personal savings rate is the highest it’s been in 30 years. Retail sales have continued to grow and consumer confidence is at a six-month high.

But the biggest impact on the sales of smaller retailers has been online. According to the U.S. Department of Commerce, online sales have increased more than 44% compared with the previous year and, as more shutdowns, quarantines and other disruptions potentially loom, many expect this trend to continue. Small retailers in this area know this, and many have been investing heavily in e-commerce to succeed this holiday season.

Recovery is slow: In fact, more than half (56%) have experienced a slower recovery than expected after shelter-in-place orders began to expire, with nearly half of small business owners fearing they may need to shutter their business within six months if pandemic restrictions are not lifted or if shelter-in-place orders resume in the near-term.
    
Survival requires adaptability: Yet despite fear of survival, owners are demonstrating resiliency and adaptability, with about a third (30%) creating products/services to meet new needs and half (50%) of those with an online presence increasing their digital footprint to meet the moment. And, they’re looking for help in making those changes – nearly 70 percent of female and 60 percent of male small business owners say they need one-to-one small business advice.

They depend on their community: While small businesses continue to be important facets of communities, many small business owners have noted changes in their customers and worry that people will not be able to afford doing business with them. However, half of small business owners believe that there seems to be a renewed interest in shopping locally in their area.

1. Focus on the positive
2. Hit the reset button
3. Never give up
4. Network

Specific PPP provisions of the new law include:

Appropriates an additional $7.25 billion to the U.S. Small Business Administration (SBA) for the PPP program

Expands PPP eligibility to include:

~ Additional tax-exempt nonprofits, such as 501(c)(5) labor and agricultural organizations and community locations of larger nonprofits, whose lobbying activities do not comprise more than 15 percent of its activities
~ Internet publishing organizations assigned a North American Industry Classification System (NAICS) Code of 519130 and engaged in the collection and distribution of local or regional and national news and information
~ Adds COBRA premium assistance as an allowable payroll cost under the PPP program.

Invoice financing is a type of business funding wherein the business sells its outstanding invoices or account receivables (A/R) to financing companies to get an immediate cash flow boost. The financing company takes over the invoices, and sometimes be in charge of collecting customer payments (as in invoice factoring).

Invoice financing is a popular financing option for businesses that have to wait 30,60, or 90 days to get their clients payments.

Every business was considered small at some point in its history. Some go big, but some stay small and do quite well. The size of a business in common measurements (revenue, employees, locations) is less relevant than the size of your customer base and the corresponding loyalty of customers.

Except for McGehee, you all come here for American Idol updates, don't you? Or, perhaps, to mock me for my...

If you know what South by Southwest (SXSW for those in the know) is and if you continually wish you...

I've been rereading Zen & the Art of Motorcycle Maintenance. This quote really struck me:

"You are never dedicated to something you have complete confidence in. No one is fanatically shouting that the sun is going to rise tomorrow. They know it’s going to rise tomorrow. When people are fanatically dedicated to political or religious faiths or any other kinds of dogmas or goals, it’s always because these dogmas or goals are in doubt." ~ Pirsig, Robert M. (2009-04-10). Zen and the Art of Motorcycle Maintenance (p. 140).

Made me think of all the zealotry accusations levied at Extreme Programming practitioners about 10 years back... still seen in reaction to some of the more ardent claims of the primacy of TDD even today.

No conclusions, just suspect I will see the next fanatic a little differently next time I encounter one.

I don't like any of the names for people who create technology solutions for use in the real world. In no particular order:

• Developer - Sorry, that's for photographic film (and who uses that anymore?) not software - my second least-favorite on this list.
• Programmer - probably the one I use the most, but the mechanistic connotations: a glorified typist of code; and the implication is that someone else does the thinking, bothers many - leading to...
• Architect - Horrible. Borrowed from physical construction, it brings in notions of rigidity of thinking and solution; my least favorite, often used by those who use 'Developer' to describe "those who do the thinking around here."
• Coder - Probably my favorite; however implies that software is the focus instead of the problem to be solved.
• Hacker - I don't mind this one, but it feels forced sometimes and of course carries negative connotations due to it's use in a security context; It does however, put the problem solving front-and-center and I like that;
• Software Engineer - Part of my current title; pros: sounds professional and captures the applied science nature of the work; cons: again the implication is writing code, not general problem solving and often - though not in my case - is indicative of a very rigid, bureaucratic culture
• Software Craftsman - En Vogue with those who see (as I do) that there is more to this work than just slinging code, I have several problems with it: software focus again, the lack of gender neutrality, and a certain pretentiousness (that might just be because some people sound that way when they talk about the movement - which I am positively disposed to, but not a part of)
• Technologist - This one is popular with the start-up crowd; This is one of the few on this list that recognizes the holistic integrated nature of the work from the solution side; on the other hand, lacks action, professionalism and anything related to the problem (not a coincidence that the startup world likes it, because those that use it are often seeing the project as separating problem and solution too)
• Sys Admin, DBA, network engineer, etc, etc - I.e. every other technology-related role that isn't primarily about writing software. This is my biggest concern of all as I believe this distinction (writing software and everything else) is horribly misguided, artificial and needs to go (that's another entry)

Am I just being pedantic? I'd say yes, except that I believe these terms all devolve from not seeing the holistic nature of solving problems with programmable machines and since I do see it that way, I want a term that encompasses all of it.

Thus Logic Engineer. Physicists have Mechanical Engineers to apply their ideas, why don't Logicians have Logic Engineers? Currently, we conflate this practical science with Computer Science which is also a pure science - or would be if we stopped doing that. I know that Engineer has professional accreditation connotations in many disciplines - and I'm mixed on what that would mean given the current state of technological practice today - but I believe this most closely maps to what we are doing:

Logician: figure out the rules and limits of valid reasoning.

Logic Engineer: figure out the rules and limits of applying logic to real-world problems. We are Logic Engineers.

Further, if we stopped slicing the world up into hardware and software practitioners, and started seeing that software is just liquid hardware (and vice versa); maybe we'd have something worth accrediting (though I don't think for a long while yet).

So, I'm gonna try it for a while... at least in my head.

I play in the Chicago Industrial Chess League (CICL) for my employer DRW. I generally play one of the lower boards, but I do pretty well. Two nights ago, I played possibly the best chess game of my life... and lost.

How? By touching the wrong piece. I had a choice of two recaptures - one that would win the game, and one that would lose. If I had simply moved quickly, that would've been bad enough, but I actually noted the problem with the first recapture, and then did some sanity checks for the other move. Content that all was good, I started my move by picking up the bishop to be captured, AND THEN PICKED UP THE WRONG CAPTURING PIECE. I realized it immediately, but by then it was too late. I resigned a few moves later.

The worst bit is I found a strong move on 18. (see below, I'm playing white) - and I saw that position 3 moves earlier. I don't always play this well when I'm rested - let alone after a 12 hour work day... which of course just makes the blunder that much more painful.

Moral of the story? When you're winning, when you're tired (or both!). STOP! Check it again. Check each bit, write it down and check it a third time. Then if your sure, make the move.

This one burned. Hopefully it stung enough that I won't do it again.

Anyway, for your viewing pleasure, here is my wonder-blunder:

Played an interesting practice game last Friday (1/12) evening with one of my fellow DRW chess teammates, Oliver Gugenheim. After my stupendous blunder last week, I'm interested in playing some practice games - both to drill my pre-move thinking process, and because there's nothing like a bad loss to motivate one to start playing again...

Oliver and I wound up exploring a sharp line of the French defense - an opening I have historically not enjoyed playing as white, and so had started learning more about the past week. Oliver (without us discussing it) obliged me by playing a line I had looked at that day so we went a good way into the "book" before (very quickly thereafter) reaching crazy territory.

The most interesting bit tho, is actually black's move: 9. ... f6. The conclusion I got from this analysis, is that 9. ... f5 is better (see below for more) and so this was a useful game for this analysis alone...

All in all, it was interesting to play, and gave me the opportunity to practice the things above... and it gave Oliver a chance to fend off a ridiculous attack (which is always satisfying if a bit scary at times). Here's the game and my notes (Time Control is G30 with 5 second increment):

And so, QED on this idea. My conclusion: better off building an attack here as White's got the ball. Also, for a bishop sac to have any chance, white really needs another piece. Perhaps once the f-pawn were advanced and White has castled, the possibilty of lifting a rook with tempo might be enough to give the sac some teeth. It'd be interesting to see if I can find any Winawer games with a bishop sac on h7 (if I do, perhaps I'll write a follow-up; regardless, looking at how White attacks here should be fun.)

 I spent yesterday in Dallas, at the Heritage Auction headquarters -- I had decided to auction off some artwork and memorabilia to benefit two charities (The Authors Literary Fund and the Hero Initiative, which help authors/writers and comics creators who have fallen on hard times or who need help), and, just as importantly, I wanted to give something back to the artists whose art I was entrusting to new custodians. 

It seems to me fundamentally wrong and inequitable that art that artists sold for $50 or a hundred dollars thirty or forty years ago now sells for hundreds or thousands of times that amount, but the artists, most of whom are old, some of whom are no longer working or not working as they were, never see another penny. I decided the best way to change that would be to set an example, and show people another way of doing it.

Here's the New York Times article before the auction: https://www.nytimes.com/2024/02/23/arts/design/neil-gaiman-auction-collectibles.html?unlocked_article_code=1.Xk0.5PkB.9iQtuvn6Bwof&smid=url-share

And here's me in Dallas two nights ago, walking around the exhibition before the auction with Robert Wilonsky from Heritage, with guest appearances by my oldest friend Geoff Notkin, whose fault this all is: 

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