f

Beginning Salesforce developer / Michael Wicherski

Online Resource




f

Better presentations: a guide for scholars, researchers, and wonks / Jonathan Schwabish

Dewey Library - HF5718.22.S349 2016




f

Owners of the sidewalk: security and survival in the informal city / Daniel M. Goldstein

Rotch Library - HF5459.B5 G65 2016




f

The Crucial role of domain knowledge in evaluating early-stage new product ideas / Florian Denker ; with a foreword by Univ. Prof. Dr. Cornelius Herstatt

Online Resource




f

Content Inc.: how entrepreneurs use content to build massive audiences and create radically successful businesses / Joe Pulizzi

Dewey Library - HF5415.127.P8498 2016




f

Sales management: simplified: the straight truth about getting exceptional results from your sales team / Mike Weinberg

Dewey Library - HF5438.25.W29295 2015




f

Excel 2016 for advertising statistics: a guide to solving practical problems / Thomas J. Quirk, Eric Rhiney

Online Resource




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The tech professional's guide to communicating in a global workplace: adapting across cultural and gender boundaries / April Wells

Online Resource




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Impacting the Sensory Experience of Products: Experimental Studies on Perceived Quality / Christine Cowen-Elstner

Online Resource




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El mall: the spatial and class politics of shopping malls in Latin America / Arlene Dávila

Rotch Library - HF5430.6.L29 D38 2016




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Perennial seller: the art of making and marketing work that lasts / Ryan Holiday, founder of Brass Check

Dewey Library - HF5415.H74155 2017




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Aligning MDM and BPM for Master Data Governance, Stewardship, and Enterprise Processes / by Chuck Ballard

Online Resource




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Introduction to Google Analytics: A Guide for Absolute Beginners / by Todd Kelsey

Online Resource




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Salesforce Marketing Cloud for Dummies / by Chester Bullock, Mark Pollard

Online Resource




f

Field study handbook / Jan Chipchase ; illustrated by Lee John Phillips

Hayden Library - HF5415.2.C457 2017




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Product manager vs. project manager: what's the difference and which one do I need? / Bruce McCarthy

Online Resource




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Data mining and market intelligence: implications for decision making / Mustapha Akinkunmi

Online Resource




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Integrated business planning: how to integrate planning processes, organizational structures and capabilities, and leverage SAP IBP technology / Robert Kepczynski, Raghav Jandhyala, Ganesh Manikandan Sankaran, Alecsandra Dimofte

Online Resource




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Practical Guide to Salesforce Communities: Building, Enhancing, and Managing an Online Community with Salesforce Community Cloud / Philip Weinmeister ; foreword by Paul Stillmank

Online Resource




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Parametric and Nonparametric Statistics for Sample Surveys and Customer Satisfaction Data / Rosa Arboretti, Arne Bathke, Stefano Bonnini, Paolo Bordignon, Eleonora Carrozzo, Livio Corain, Luigi Salmaso

Online Resource




f

What is product management? / Richard Banfield, Martin Eriksson, and Nate Walkingshaw

Online Resource




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Shopping for pleasure: women in the making of London's West End / Erika Diane Rappaport

Online Resource




f

Digital transformation: challenges and opportunities: 16th Workshop on e-Business, WeB 2017, Seoul, South Korea, December 10, 2017: revised selected papers / Wooje Cho [and four others] (eds.)

Online Resource




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Bullseye marketing: how to grow your business faster: with 100s of best practices & actionable tips to increase your revenue / Louis Gudema

Dewey Library - HF5415.13.G83 2018




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Pricing done right: the pricing framework proven successful by the world's most profitable companies / Tim J. Smith

Dewey Library - HF5416.5.S584 2016




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The Business Value of Developer Relations: How and Why Technical Communities Are Key To Your Success / Mary Thengvall ; with a foreword by Jono Bacon

Online Resource




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Escaping the build trap: how effective product management creates real value / Melissa Perri

Online Resource




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Progress in life cycle assessment / Liselotte Schebek, Christoph Herrmann, Felipe Cerdas, editors

Online Resource




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Saving face in business: managing cross-cultural interactions / Rebecca S. Merkin

Online Resource




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Strategic management of market niches: a model framework / by Gorazd Ocvirk

Online Resource




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Marketing transformation: marketing practice in an ever changing world: proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) / edited by Patricia Rossi, Nina Krey

Online Resource




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Consuming life in post-bubble Japan: a transdisciplinary perspective / edited by Katarzyna J. Cwiertka and Ewa Machotska

Dewey Library - HF5415.33.J3 C66 2018




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Digital influence: unleash the power of influencer marketing to accelerate your global business / Joel Backaler ; foreword by Peter Shankman

Online Resource




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The experience logic as a new perspective for marketing management: from theory to practical applications in different sectors / Tonino Pencarelli, Fabio Forlani, editors

Online Resource




f

Marketing Food Brands: Private Label versus Manufacturer Brands in the Consumer Goods Industry / Ranga Chimhundu

Online Resource




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Designing luxury brands: the science of pleasing customers' senses / Diana Derval

Online Resource




f

Loyalty schemes in retailing: a comparison of stand-alone and multi-partner programs / Nicolas Hoffmann ; sponsored by the WU Vienna University of Economics and Business ; cover design, Atelier Platen

Online Resource




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Advances in national brand and private label marketing: Fifth International Conference, 2018 / Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Alexander Chernev, editors

Online Resource




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Social Life Cycle Assessment: Case Studies from the Textile and Energy Sectors / Subramanian Senthilkannan Muthu, editor

Online Resource




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Social Life Cycle Assessment: Case Studies from Agri and Food Sectors / Subramanian Senthilkannan Muthu

Online Resource




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Product lifecycle management to Support Industry 4.0: 15th IFIP WG 5.1 International Conference, PLM 2018, Turin, Italy, July 2-4, 2018, Proceedings / Paolo Chiabert, Abdelaziz Bouras, Frédéric Noël, José Ríos (eds.)

Online Resource




f

Joint Pricing and Inventory Control under Reference Price Effects Lisa Gimpl-Heersink

Online Resource




f

Multichannel Management: A Normative Model Towards Optimality / Gottfried Gruber

Online Resource




f

Loyalty Schemes in Retailing: a Comparison of Stand-alone and Multi-partner Programs.

Online Resource




f

Single Period Inventory Control and Pricing: An Empirical and Analytical Study of a Generalized Model / Emel Arikan

Online Resource




f

Emerging Markets from a Multidisciplinary Perspective: Challenges, Opportunities and Research Agenda / edited by Yogesh K. Dwivedi, Nripendra P. Rana, Emma L. Slade, Mahmud A. Shareef, Marc Clement, Antonis C. Simintiras, Banita Lal

Online Resource




f

The Other Half of Gender: Men's Issues in Development.

Online Resource




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Making Global Value Chains: Geographies of Market-Oriented Development in Ghana and Peru

Online Resource




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Effective complaint management: the business case for customer satisfaction / Bernd Stauss and Wolfgang Seidel

Online Resource




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MARKET-VALUE PRICING: definitions, concepts, and processes for market-value centric pricing.

Online Resource