f Advances in Kaiyu Studies: From Shop-Around Movements Through Behavioral Marketing to Town Equity Research / Saburo Saito and Kosuke Yamashiro By library.mit.edu Published On :: Sun, 17 Feb 2019 11:26:32 EST Online Resource Full Article
f Consumer behavior over the life course: research frontiers and new directions / George P. Moschis By library.mit.edu Published On :: Sun, 17 Feb 2019 11:26:32 EST Online Resource Full Article
f Distribution strategy: the BESTX method for sustainably managing networks and channels / Livio Moretti By library.mit.edu Published On :: Sun, 3 Mar 2019 11:33:01 EST Dewey Library - HF5415.129 M67 2019 Full Article
f Stanley Marcus: the relentless reign of a merchant prince / Thomas E. Alexander By library.mit.edu Published On :: Sun, 10 Mar 2019 11:24:46 EDT Dewey Library - HF5429.5.D2 M3735 2018 Full Article
f A dictionary of marketing / Charles Doyle By library.mit.edu Published On :: Sun, 21 Apr 2019 07:07:01 EDT Online Resource Full Article
f Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) / editors, Patricia Rossi and Nina Krey By library.mit.edu Published On :: Sun, 19 May 2019 07:03:34 EDT Online Resource Full Article
f Advances in national brand and private label marketing: sixth International Conference, 2019 / Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Anne Roggeveen, editors By library.mit.edu Published On :: Sun, 19 May 2019 07:03:34 EDT Online Resource Full Article
f Retail worker politics, race and consumption in South Africa: shelved in the service economy / Bridget Kenny By library.mit.edu Published On :: Sun, 14 Jul 2019 08:09:52 EDT Online Resource Full Article
f Performance management in retail and the consumer goods industry: best practices and case studies / editors, Michael Buttkus and Ralf Eberenz, By library.mit.edu Published On :: Sun, 14 Jul 2019 08:09:52 EDT Online Resource Full Article
f Green grades: can information save the earth? / Graham Bullock By library.mit.edu Published On :: Sun, 4 Aug 2019 08:43:47 EDT Dewey Library - HF5413.B85 2017 Full Article
f Research methodology in marketing: theory development, empirical approaches and philosophy of science considerations / Martin Eisend, Alfred Kuss By library.mit.edu Published On :: Sun, 4 Aug 2019 08:43:47 EDT Online Resource Full Article
f The Ecosystem of e-Business: Technologies, Stakeholders, and Connections: 17th Workshop on e-Business, WeB 2018, Santa Clara, CA, USA, December 12, 2018, Revised Selected Papers / Jennifer J. Xu, Bin Zhu, Xiao Liu, Michael J. Shaw, Han Zhang, Ming Fan (ed By library.mit.edu Published On :: Sun, 4 Aug 2019 08:43:47 EDT Online Resource Full Article
f The burden of choice: recommendations, subversion, and algorithmic culture / Jonathan Cohn By library.mit.edu Published On :: Sun, 4 Aug 2019 08:43:47 EDT Dewey Library - HF5415.32.C643 2019 Full Article
f The Tech Professional's Guide to Communicating in a Global Workplace: Adapting Across Cultural and Gender Boundaries / by April Wells By library.mit.edu Published On :: Sun, 11 Aug 2019 08:44:18 EDT Online Resource Full Article
f LinkedIn Sales Navigator for Dummies / by Perry Van Beek By library.mit.edu Published On :: Sun, 11 Aug 2019 08:44:18 EDT Online Resource Full Article
f The Definitive Guide to AdonisJs: Building Node.js Applications with JavaScript / by Christopher Pitt By library.mit.edu Published On :: Sun, 11 Aug 2019 08:44:18 EDT Online Resource Full Article
f Digital Marketing For Dummies / by Ryan Deiss, Russ Henneberry By library.mit.edu Published On :: Sun, 11 Aug 2019 08:44:18 EDT Online Resource Full Article
f The only business writing book you'll ever need / Laura Brown ; foreword by Rich Karlgaard By library.mit.edu Published On :: Sun, 11 Aug 2019 08:44:18 EDT Dewey Library - HF5718.3.B765 2019 Full Article
f Data Merge and Styles for Adobe InDesign CC 2018: Creating Custom Documents for Mailouts and Presentation Packages / by Jennifer Harder By library.mit.edu Published On :: Sun, 11 Aug 2019 08:44:18 EDT Online Resource Full Article
f Software Product Management: The ISPMA-Compliant Study Guide and Handbook / by Hans-Bernd Kittlaus, Samuel A. Fricker By library.mit.edu Published On :: Sun, 11 Aug 2019 08:44:18 EDT Online Resource Full Article
f Foundations of stated preference elicitation: consumer behavior and choice-based conjoint analysis / Moshe Ben-Akiva, Daniel McFadden, Kenneth Train By library.mit.edu Published On :: Sun, 11 Aug 2019 08:44:18 EDT Dewey Library - HF5415.32.B463 2019 Full Article
f Java APIs, Extensions and Libraries: With JavaFX, JDBC, jmod, jlink, Networking, and the Process API, Second Edition / by Kishori Sharan By library.mit.edu Published On :: Sun, 11 Aug 2019 08:44:18 EDT Online Resource Full Article
f Learn Salesforce Lightning: The Visual Guide to the Lightning UI / by Felicia Duarte, Rachelle Hoffman By library.mit.edu Published On :: Sun, 11 Aug 2019 08:44:18 EDT Online Resource Full Article
f Ethics, social responsibility and sustainability in marketing / Ipek Altinbasak-Farina, Sebnem Burnaz, editors By library.mit.edu Published On :: Sun, 18 Aug 2019 08:43:23 EDT Online Resource Full Article
f Toward a better understanding of rule-breaking market behavior: insights from performance breakthroughs in sports / Ann-Kathrin Veenendaal By library.mit.edu Published On :: Sun, 18 Aug 2019 08:43:23 EDT Online Resource Full Article
f Handbook of Market Research edited by Christian Homburg, Martin Klarmann, Arnd Vomberg By library.mit.edu Published On :: Sun, 18 Aug 2019 08:43:23 EDT Online Resource Full Article
f From behind the desk to the front of the stage: how to enhance your presentation skills / David Worsfold By library.mit.edu Published On :: Sun, 18 Aug 2019 08:43:23 EDT Dewey Library - HF5718.22.W674 2019 Full Article
f HCI in Business, Government and Organizations: information systems and analytics: 6th International Conference, HCIBGO 2019, Held as Part of the 21st HCI International Conference, HCII 2019, Orlando, FL, USA, July 26-31, 2019, Proceedings. / Fiona Fui-Hoo By library.mit.edu Published On :: Sun, 8 Sep 2019 08:47:35 EDT Online Resource Full Article
f Kill bad meetings: and cut 50% of your meetings to transform your culture, improve collaboration, and accelerate decisions / Kevan Hall and Alan Hall By library.mit.edu Published On :: Sun, 15 Sep 2019 08:40:32 EDT Dewey Library - HF5734.5.H55 2017 Full Article
f China Branding: Cases from Zhejiang / Martin J. Liu, Jun Luo, editors By library.mit.edu Published On :: Sun, 13 Oct 2019 07:16:20 EDT Online Resource Full Article
f Getting started with Salesforce Einstein analytics: a beginner's guide to building interactive dashboards / Johan Yu ; foreword by Ketan Karkhanis By library.mit.edu Published On :: Sun, 13 Oct 2019 07:16:20 EDT Online Resource Full Article
f Competitive branding strategies: managing performance in emerging markets / Rajagopal By library.mit.edu Published On :: Sun, 27 Oct 2019 07:10:17 EDT Online Resource Full Article
f Design and management of interfirm networks: franchise networks, cooperatives and alliances / Josef Windsperger [and more], editors By library.mit.edu Published On :: Sun, 22 Dec 2019 07:22:34 EST Online Resource Full Article
f The high roller experience: how Caesars and other world-class companies are using data to create an unforgettable customer experience / David Norton By library.mit.edu Published On :: Sun, 22 Dec 2019 07:22:34 EST Dewey Library - HF5415.5.N67 2018 Full Article
f Killing marketing: how innovative businesses are turning marketing cost into profit / Joe Pulizzi & Robert Rose By library.mit.edu Published On :: Sun, 22 Dec 2019 07:22:34 EST Dewey Library - HF5415.13.P85 2018 Full Article
f Influencer marketing for brands: what YouTube and Instagram can teach you about the future of digital advertising / Aron Levin By library.mit.edu Published On :: Sun, 5 Jan 2020 07:26:57 EST Online Resource Full Article
f An Archaeology of Nineteenth-Century Consumer Behavior in Melbourne, Australia, and Buenos Aires, Argentina / Pamela Ricardi By library.mit.edu Published On :: Sun, 12 Jan 2020 07:33:23 EST Online Resource Full Article
f The Brand Strategy Canvas: A One-Page Guide for Startups / Patrick Woods By library.mit.edu Published On :: Sun, 19 Jan 2020 07:19:07 EST Online Resource Full Article
f Towards sustainable innovation: a five step approach to sustainable change / Sven Pastoors, Ulrich Scholz, Joachim H. Becker, Rob van Dun By library.mit.edu Published On :: Sun, 26 Jan 2020 07:21:10 EST Online Resource Full Article
f Foreign languages in advertising: linguistic and marketing perspectives / Jos Hornikx, Frank van Meurs By library.mit.edu Published On :: Sun, 2 Feb 2020 08:02:42 EST Online Resource Full Article
f The attention economy and how media works: simple truths for marketers / Karen Nelson-Field By library.mit.edu Published On :: Sun, 16 Feb 2020 07:11:38 EST Online Resource Full Article
f Retail isn't dead: innovative strategies for brick and mortar retail success / Matthias Spanke By library.mit.edu Published On :: Sun, 16 Feb 2020 07:11:38 EST Online Resource Full Article
f The age of surveillance capitalism: the fight for a human future at the new frontier of power / Shoshana Zuboff By library.mit.edu Published On :: Sun, 23 Feb 2020 08:41:07 EST Dewey Library - HF5415.32.Z83 2019 Full Article
f Warehousing and transportation logistics: systems, planning, application and cost effectiveness / Heinrich Martin By library.mit.edu Published On :: Sun, 23 Feb 2020 08:41:07 EST Barker Library - HF5415.6.M3313 2018 Full Article
f Examining the role of well-being in the marketing discipline / edited by Pamela L. Perrewé, Peter D. Harms By library.mit.edu Published On :: Sun, 23 Feb 2020 08:41:07 EST Dewey Library - HF5415.E93 2019 Full Article
f Retail therapy: why the retail industry is broken-- and what can be done to fix it / Mark Pilkington By library.mit.edu Published On :: Sun, 23 Feb 2020 08:41:07 EST Dewey Library - HF5429.P545 2019 Full Article
f Handbook of research methods in consumer psychology / Edited by Frank R. Kardes, Paul M. Herr, and Nobert Schwarz By library.mit.edu Published On :: Sun, 1 Mar 2020 07:15:20 EST Dewey Library - HF5415.32.H367 2019 Full Article
f Advertising Progress: American Business and the Rise of Consumer Marketing / Pamela Walker Laird By library.mit.edu Published On :: Sun, 8 Mar 2020 07:23:20 EDT Online Resource Full Article
f The business of words: wordsmiths, linguists, and other language workers / edited by Crispin Thurlow By library.mit.edu Published On :: Sun, 15 Mar 2020 07:21:23 EDT Dewey Library - HF5821.5.B87 2020 Full Article
f Eurasian Business Perspectives: Proceedings of the 25th Eurasia Business and Economics Society Conference / edited by Mehmet Huseyin Bilgin, Hakan Danis, Ender Demir, Meltem Ş. Ucal By library.mit.edu Published On :: Sun, 15 Mar 2020 07:21:23 EDT Online Resource Full Article
