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The podcast industry is growing fast; the industry generated an estimated $479.1 million in revenue in 2018 and is expected to produce more than $1 billion by 2021, according to a new report from the Interactive Advertising Bureau (IAB) and PwC. The latest revenue figure represents an increase of 53 percent in just a year.

The shift to podcast ads backs up what industry titans, like Spotify, have been saying for months. The company plans to spend up to $500 million this year on podcast-related acquisitions.

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It seems like only yesterday that this water cooler cliche entered our lives. Twas a simpler time, when people would engage in long-winded conversations without feeling the need to freeze them in time and share them with the masses. But today, thanks to audio editing software and our social media culture, it seems everyone and their mom has taken to the format. Literally.

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To make your search easier, we are going to break down some of the best podcasting microphones you can find right now.

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This year brought seismic changes to the podscape—splashy, big-money acquisitions by companies like Spotify, uneven, big-money débuts by players like Luminary—and, above ground, a healthy crop of reliably good, bountiful content. New daily-news shows arose beside the stalwarts; impeachment podcasts sprang up. History podcasts brought perspective, music podcasts brought joy, and one of my favorite podcast genres—the locally produced NPR-style narrative investigative series—continued to flourish.

Best Podcasts of 2019

The U.S. podcast market has been on the rise for years, but 2019 marked an extraordinary year of growth for the space.

At least 90 million U.S. consumers (27% of the population) listen to podcasts monthly, up 23% from 73 million in 2018, which is an acceleration from the 9% year-over-year growth monthly podcast listening experienced last year, according to Edison Research and Triton Digital.

Top 19 Media Trends of 2019: The Podcast Boom

From a walk along Watling Street to exploring space or the music of west Africa, these podcasts will take you out of your living room and into another world

10 Best Travel Podcasts

Podcasting accommodates individuals who prefer to passively consume information (meaning they choose what they want when they want it).

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Seventy-five percent of Americans aged 12 and older (about 212 million people) are now familiar with podcasting, up from 70 percent in 2019. Fifty-five percent (155 million) listen to podcasts in general while 37 percent (104 million people) listen to podcasts monthly, up from 32 percent (90 million) in 2019.

It is more important than ever that brands create content easily retrievable through voice as consumption of both podcasts and voice-operated assistants rise. Over six in ten Americans use some form of voice assistant technology and nearly one-third of smart speaker owners have three or more devices in their homes.

Other noteworthy survey findings include smartphone ownership growing to 240 million, smart speaker awareness growing to about 220 million and smart speaker ownership growing to 76 million. The mean number of smart speakers per household grew from 1.7 in 2018 to 2.2 in 2020. As smart speaker ownership increased, radio ownership decreased, as the mean number of radios per household went from three in 2008 to 1.5 in 2020.

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What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change?

2020 will be like nothing we have seen before in the digital landscape.

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As the global COVID-19 pandemic sweeps the globe, it appears more people are turning to podcasts for news and scientific information as much as a distraction.

Acast, one of the world's largest podcast hosting and analytics companies, said new listening figures for March 21-22 saw a 7% increase in listens globally, equivalent to more than 750,000 podcast plays.

Although some categories experienced declines, podcasts in the education, entertainment, science, medicine and health genres were all up more than 10%.

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Podcast marketing is on a roll in 2020 with many companies releasing audio content to build trust, connect with their audience on a personal level, and boost brand awareness.

1. Ease of production
2. Low entry costs
3. Language is no barrier
4. Repurpose your blog and video content as audio
5. Less competition than blogging and YouTube
6. Easier to grow a following as a podcaster
7. Successful podcasters make millions of dollars a year
8. Build connections by interviewing influential guests
9. Showcase your speaking skills
10. Build high-DA links back to your website

Theres good news on the horizon for podcast revenue growth, and presumably for radio organizations that are active in that space.

With expected growth of 14.7% through 2020, the stage has been set for podcast revenues to hit $1.1 billion in 2021, according to the IAB/PwC report.

While it remains to be seen what long-term impact the pandemic has on podcast revenues, IAB/PwC still predicts a 15% jump in 2020. This comes after podcast ad revenues soared 48% between 2018 and 2019, a stunning growth rate.

The dent COVID-19 put in podcast advertising hasn’t stopped the market from growing.

Revenues in the podcast advertising market are projected to grow 14.7% year over year to nearly $1 billion in 2020, according to the IAB and PricewaterhouseCooper’s full year podcast ad revenue study, released Monday. IAB surveyed 19 podcast publishers and ad networks prior to the pandemic and followed up in mid-April with another survey about COVID-19’s impact on the industry.

That 14.7% projection is a downgrade from the IAB’s pre-pandemic expectations of 29.6% growth in 2020, 55% growth in 2021 and 36% growth in 2022. Those figures were based on podcast advertising’s growth to $708 million in 2019 (48% year over year).

But 2020s decelerated growth is still a positive given how the pandemic has decimated other mediums, said Zoe Soon, VP of consumer experience center at the IAB.

Here are seven ways you can avoid common virtual sales meeting technology mistakes

1. Prepare meeting attendees in advance with clear instructions
2. Run a tech check
3. Increase your internet speed and bandwidth
4. Choose a reliable meeting platform
5. Invest in quality audio and video
6. Master your platform
7. Have a backup plan

1. Thou shall not do it for the money
2. Thou shall be a consumer
3. Thou shall reflect well on your brand
4. Thou shall be useful
5. Thou shall not be a salesperson
6. Thou shall note get personal
7. Thou shall create a consistent format
8. Thou shall release episodes regularly
9. Thou shall be professional
10. Thou shall be sociable