1. Strive To Be Different
2. Pilot Your Idea
3. Do Not Do It Alone
4. Understand Your Audience
5. Do Not Think About The Audience
6. Help Businesses Solve Challenges
7. Establish Yourself as an Authority
8. Target A Specific Niche
9. Focus On Building New Relationships
10. Three Elements Every Episode
11. Bring In A Variety Of Voices
12. Define The Why Of The Podcast
13. Keep Your Podcasts Brief
14. Make It Fast-Paced And Entertaining
15. Be Careful Not To Niche Down

Podcast listenership in the US has been soaring in recent years and advertising dollars are following. Podcast ad spending is a bright spot amid lackluster digital radio spending. According to eMarketers latest forecast, US podcast ad spending will surpass 20% of digital radio ad spending this year and cross the $1 billion mark next year.

By the end of 2020, podcast ad spending in the US will reach $782.0 million, up 10.4% from last year, giving it a 21.0% share of the US digital radio ad market. And in 2021, spending will jump nearly 45% to $1.13 billion.    

Imagine the perfect custom talk radio station tailored exactly to your unique likes, with a never-ending flow of great content.

That is exactly what Apple could soon be delivering with its recent podcasting acquisition, Scout FM. Because that’s precisely what Apple has achieved already — in the music sense — with its new personalized music stations in iOS 14.

The COVID-19 restrictions that many countries had to endure forced many people to seek alternative forms of entertainment. One such form is podcasting which has grown in popularity over recent years. According to the most recent financial reports, Spotify reported that 21% of the monthly active users (MUA) have engaged in at least one podcast in the past month.  Data presented by Stockapps.com breaks down the rise of podcasting.

Spotify Records 5% Increase in Podcast Engagement between Q4 of 2019 and Q2 of 2020

The Joe Rogan Experience – the title of Rogans podcast, was the highest-earning podcast of 2019 with revenue of $30M. In September 2020, Joe Rogan officially began his podcasting contract with media giants Spotify, which will eventually see his entire library of content migrate to the platform. The deal is reported to be over $100M.

Spotify has been expanding its podcasts catalogue as they continue to see strong growth in that particular segment. The rate of consumption of podcasts has been growing by triple-digit percentage numbers for the last few years. In Q4 of 2019 16% of Spotifys monthly active users engage in podcast content, by Q2 2020 that number had jumped to 21%.

The global pandemic has upended our entire nation. When we think of the aftermath since the coronavirus first struck the United States, it still leaves us with a great deal of uncertainty.

Everyone from healthcare workers to business leaders to tradesmen are watching as everything around them changes, and theres nothing they can do about it other than to roll with the punches. Nothing is the same, and it may never be the same again.

But when we look closer at certain sectors, not all of them have a negative story to tell. COVID-19s shock has actually jolted some industries alive. Far-reaching technological adoption, an increased consumer consumption, and a spike in advertiser’s reallocating their budgets to make the most impact during the pandemic, podcasting is having its moment. And it is a big one.

This is great news, of course, but how exactly is podcasting changing under COVID-19’s influence?

In April 2020, Apple Podcasts announced a milestone: Its catalogue featured one million podcasts. That might have reflected the COVID-triggered surge in podcasting last spring. With so many locked down at home, launching a podcast seemed like a good idea. Visions of stardom might have danced in their heads.

The other major presence in the podcast category, Spotify, went on an acquisition spree. That included the Joe Rogan podcast, with its 190 million downloads monthly. Forbes documents that the Rogan show made $30 million in 2019.

According to Podcast Insights, 155 million households in America have listened to podcasts. 45 percent of them have income over $75,000. The medium is mobile and smartphones drive usage.

1. Create An Ideal Listener Avatar
2. Know Why You Are Doing It
3. Be Authentically You
4. Interview Other Podcasters
5. Accept That Episode One Will Not Be Perfect
6. Get To Know Your Audience Intimately
7. Be Clear About The Value You Want To Bring
8. Never Quit
9. Know Your Audiences What Is In It For Me
10. Let Interesting Guests Talk You Up
11. Commit To A Disciplined Purpose For A Year
12. Find A Niche Aligned With Your Expertise
13. Take A Step-By-Step Approach
14. Figure Out What People Need To Hear
15. Be Relevant And Real

When the pandemic hit us, nobody anticipated the extent to which it would alter our lives. Just over a year ago, the coronavirus was spreading only in the unfamiliar region of China’s Hubei province. Today, every major country is reeling under its effects, with people trying to balance work, home and social wellbeing. While our routines remained restricted due to imposed limitations on movement, it has provided us additional time to spend at home.

Moreover, the work-from-home phenomenon has given employees the flexibility to accommodate the various facets of everyday life. People now have a myriad of options to pick and keep them entertained and connected to the world. Over the months since the initial lockdowns, there is a significant buzz, with reports suggesting a spike in mobile phone usage, online shopping, OTT video content and podcasting.

1. Thou shall not do it for the money
2. Thou shall be a consumer
3. Thou shall reflect well on your brand
4. Thou shall be useful
5. Thou shall not be a salesperson
6. Thou shall get personal
7. Thou shall create a consistent format
8. Thou shall release episodes regularly
9. Thou shall be professional
10. Thou shall be sociable

As you might recall, 2020 closed out with yet another flashy podcast acquisition. Right before the New Year, Amazon announced that it was buying Wondery for its Amazon Music service, where it will presumably be made to pump out original content rendered exclusively at some point to lure new users to the platform.

Illustrating how podcasting have captured the interest of people all over the globe in recent years, research company Grand View Research suggested that the global podcasting market size valued at USD 9.28 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 27.5% from 2020 to 2027. During the pandemic, listeners worldwide are observed to be spending more time at home due to work-from-home and social distancing policies – changing the entire dynamics of the market for podcasts, which used to have a pre-pandemic target audience of people listening to broadcasts during their commute. The industry is now expected to grow with engaged listeners who are stuck indoors while working from home.

Podcasting Will Boost Your Network Like You Never Thought Possible

As you grow your audience, you’ll find that podcasting can become an incredible resource for expanding your network. I have had the opportunity to invite guests onto my own show, as well as appear as a guest speaker on several business-oriented podcasts.

These have given me the opportunity to meet and interact with several incredible entrepreneurs working in a wide range of business categories.

Having a podcast gives me a valid reason to reach out to other entrepreneurs who I admire. These are people I might not have been able to meet otherwise, and they have given me valuable insights that I have been able to apply to my own business endeavors.

When it comes to human organs, none is quite so mysterious as the brain. For centuries, humans have had numerous misconceptions and misunderstandings about how the organ works, grows, and shapes our ability to learn and develop. While we still have a long way to go before we truly unravel all the mysteries the brain has to offer, scientists have been making some major breakthroughs that have gone a long way in explaining both how the brain functions and how we use it to organize, recall, and acquire new information. Here, we list just a few of the biggest and most impactful of these breakthroughs that have contributed to our understanding of the science of learning.

1. More information doesn’t mean more learning.

   
   The brain is equipped to tackle a pretty hefty load of information and sensory input, but there is a point at which the brain becomes overwhelmed, an effect scientists call cognitive overload. While our brains do appreciate new and novel information, as we’ll discuss later, when there is too much of it we become overwhelmed as our minds simply can’t divide our attention between all the different elements vying for it. This term has become a major talking point in criticisms of multi-tasking and in the modern information-saturated online sphere, but the discovery of this cognitive phenomenon also has major implications for education. In order to reduce mental noise, teachers have had to take new approaches to presenting material, using techniques like chunking, focusing on past experiences, and eliminating non-essential elements to help students remember a large body of information.

2. The brain is a highly dynamic organ.

   
   Until the past few decades, people believed that the connections between the neurons in your brain were fixed by the time you were a teenager, and perhaps even earlier. One of the biggest breakthroughs in understanding the science of learning happened when scientists began to realize that this just wasn’t the case. In fact, the brain’s wiring can change at any age and it can grow new neurons and adapt to new situations, though the rate at which this happens does slow with age. This phenomenon is called neuroplasticity, and it has had major ramifications in our understanding of how the brain works and how we can use that understanding to improve learning outcomes.

3. Emotion influences the ability to learn.

   
   The ability to learn, retain, and use information isn’t just based on our raw IQs. Over the past few decades it has become increasingly clear that how we feel and our overall emotional state can have a major impact on how well we can learn new things. Educational situations where students feel stressed, shamed, or just uncomfortable can actually make it more difficult for them to learn, increasing negative emotions and sparking a vicious cycle that may leave some children reluctant to attend class. Research is revealing why, as the emotional part of the brain, the limbic system has the ability to open up or shut off access to learning and memory. When under stress or anxiety, the brain blocks access to higher processing and stops forming new connections, making it difficult or impossible to learn. It may seem like common sense that classrooms should be welcoming, non-stressful environments, but different students have different triggers for negative emotional states, making it key for educators to watch for signs that indicate this in students.

4. Mistakes are an essential part of learning.

   
   Failure is a dirty word in most aspects of modern American society, but when it comes to the science of learning, research shows that they’re essential. A recent study found that students performed better in school and felt more confident when they were told that failure was a normal part of learning, bolstering a growing body of research that suggests much of the same. Much like it takes multiple tries to get the hang of riding a bike or completing an acrobatic feat, it can also take multiple tries to master an academic task. Neuroscience research suggests that the best way to learn something new isn’t to focus on mistakes but instead to concentrate on how to do a task correctly. Focusing on the error only reinforces the existing incorrect neural pathway, and will increase the chance that the mistake will be made again. A new pathway has to be built, which means abandoning the old one and letting go of that mistake. This idea has formed the basis for a growing debate about education in American schools, which many believe doesn’t allow children to embrace creativity and problem solving as they are too focused on memorization and test scores.

5. The brain needs novelty.

   
   Turns out boredom really can kill you, or at least your will to pay attention and learn. Repetition may have its place in learning, but what the brain really craves is novelty. Researchers have found that novelty causes the dopamine system in the brain to become activated, sending the chemical throughout the brain. While we often regard dopamine as the “feel good” chemical, scientists have shown that it actually plays a much bigger role, encouraging feelings of motivation and prompting the brain to learn about these new and novel stimuli. This breakthrough has led to some major changes in how we think about learning, and has motivated many schools to embrace learning methods that cater to our brains’ need for new and different experiences.

6. There are no learning styles.

   
   What kind of learner are you? Chances are good that at some point during your educational career someone labeled you as a particular type of learner, either visual, auditory, or kinesthetic. This idea that there are distinct types of learners who learn best with certain assortment of stimuli has been showing up in education and brain science for decades, but recent studies have shown that this idea really doesn’t hold much water. Students may have preferences for how they learn, but when put to the test, students were found to have equivalent levels of learning regardless of how information is presented. Attention to the individual talents, preferences, and abilities of students, which helps to cater to the emotional and social needs of students and improves their ability to learn, is more important than styles (of which there have been 71 different models over the past few decades).

7. Brains operate on the “use it or lose it” principle.

   
   There’s a reason that you forget how to speak a language or work out a trigonometry problem if you don’t use those skills on a regular basis. Information in the brain that isn’t used is often lost, as neural pathways are weakened over time. Research has found that the brain generates more cells than it needs, with those that receive both chemical and electrical stimuli surviving and the rest dying off. The brain has to receive regular stimulation through a given pathway in the brain to sustain those cells, which is why lifelong learning is so important to brain health. These findings also have implications for vacations in K-12 education as well, as students who don’t get intellectual stimulation over the summer are much more likely to forget important skills in reading and math when they return to class.

8. Learning is social.

   
   While some select individuals may learn well cloistered in a library with a stack of books, the majority of people need a social environment to maximize their learning. Research has found that from infancy on, people learn better through social cues, much more easily recalling and emulating the actions or words of another human. Aside from social cues, socialization has been shown to have other learning benefits. Peer collaboration offers students access to a diverse array of experiences and requires the use of nearly all the body’s senses, which in turn creates greater activation throughout the brain and enhances long-term memory. Group work, especially when it capitalizes on the strengths of its members, may be more beneficial than many realize, both for teachers and their students.

9. Learning is best when innate abilities are capitalized on.

   
   All of us, from the time we are born, possess innate abilities to see and hear patterns, something that psychologists doubted was true for decades but that we now know to be the case. Research suggests that reinforcing those innate capabilities by teaching patterns early on may actually help kids learn more and sharpen their brains. Aside from being able to see and hear patterns, the human mind has a number of innate abilities (the ability to learn a language, for instance) that when capitalized on in the right way, can help make learning any concept, even one that is abstract, much easier. Combining these innate abilities with structured practice, repetition, and training can help make new ideas and concepts “stick” and make more sense.

10. Learning can change brain structure.

    
    Brain structure and function are intertwined, and you can’t improve one without taking the other into consideration. Yet, in years past, most ideas about learning ignored ways that the brain’s structure itself could be modified, instead focusing on brain function or the brain’s output. The reality is that brain function can only be changed through changing brain structure, which is actually less complicated than it sounds. For example, brain cells fired up during both perception and action overlap in people, and lessons that engage both allow students to more easily identify with their teachers and to learn concepts more quickly, as their brain cells are getting twice the attention and workout. In fact, any new information, if used enough, can modify the structure of the brain, something educators and neuroscientists are just starting to fully explore. 

1. Scitable:

   Scitable, created by NatureEducation, is an online collaborative space for science learning. Visitors to the site can browse or search through science articles and ebooks, ask experts science-related questions, build an online classroom, or even share their own content. Materials on the site are focused on the life sciences, but there are also numerous resources that can help learners start or accelerate a career in science.
   

2. TVO:

   Similar to PBS, the Ontario-based television station offers many of the same educational resources and opportunities for learning. Even if you can’t tune in live, you can take advantage of dozens of videos on topics like science, nature, business, tech, education, and culture. Connected to TVO is Big Ideas, a site that offers videos that touch on important and engaging topics like mathematics, economics, and even urban design. Other resources include educational tools for parents and kids, civics education on Canadian government, and access to loads of compelling documentaries.
   

3. Saylor:

   While sites like Coursera and Udacity have been drawing the most attention on the free education front these days, Saylor has largely flown under the radar. Created in 2008, the site offers nearly 250 free courses online, with topics centered on the 10 highest enrollment majors in the U.S. In addition to taking classes, learners can participate in discussion forums (organized by topic), track courses and print transcripts, and may soon even be able to access free textbooks.

4. GCF LearnFree.org:

   This North Carolina-based site is produced by Goodwill Industries and focuses on helping people from all walks of life build skills in technology, literacy, and math that will help them find work. All classes offered by the site are entirely free, and even come complete with mobile apps that make it possible to learn on-the-go. Currently, there are over 750 free lessons that teach everything from how to use Microsoft Office to basic addition and subtraction.
   

5. University of the People:

   The brainchild of educational entrepreneur Shai Reshef, University of the People is a tuition-fee, nonprofit, online academic institution that offers access to undergraduate degree programs in business administration and computer science. It maintains relationships with Yale, NYU, Hewlett-Packard, and the Catalyst Initiative to supply students with opportunities for research, future study, and internships. While the site focuses on helping learners in developing nations, students from nearly 130 different nations have been accepted (tuition is free, but you still have to apply).
   

6. Engineering for Change:

   Engineering for Change isn’t a traditional learning site with videos, courses, and lessons. Instead, it’s a live, interactive webcast that allows participants to learn and interact with others in engineering. It’s also a chance to play an active role in helping to solve humanitarian engineering issues. A new topic is addressed every month, and anyone interested in becoming more involved or learning more about engineering is encouraged to sign up.
   

7. The Faculty Project:

   Through The Faculty Project, learners can get access to professors from prestigious schools like Dartmouth, Vassar, Duke, and Northwestern, to name just a few. There are dozens of courses and lectures to choose from, covering a broad spectrum of topics. Launched just this year, the site is slowly building up a great collection of resources that can help students learn through video, PDF, PowerPoint, discussion boards, and educational articles.
   

8. Textbook Revolution:

   There are a growing number of sites out there that are dedicated to providing users with access to free textbooks. Textbook Revolution is among them, and while it hasn’t received as much attention as some others, it’s still a solid place to look for free educational resources. Currently, the site offers up access to dozens of textbooks, ranging in topic from accounting to chemistry.
   

9. Learnthat:

   Learnthat is an excellent place to explore tutorials that cover business, technology, and finance. Visitors to the site can learn how to improve their skills in Excel, digital marketing, or even management, through hundreds of helpful articles, videos, and photos.
   

10. University of Reddit:

    Most web-savvy individuals have heard of Reddit, but many may not be familiar with the University of Reddit. The site offers anyone the chance to share their expertise through class lectures and videos with others in the web. Currently, the site is home to educational materials in art, computer science, general studies, language, math, music, philosophy, science, and social studies, which means most things are covered. If they’re not, learners are always welcome to add their own educational content.
    

11. MentorMob:

    MentorMob doesn’t supply any educational content of its own, but is an excellent tool for bringing together resources from other sites, organizing them, and sharing them with others. Users can create their own “playlists” of educational material or browse through existing collections compiled by other users. While it has been featured in a number of major publications, the site doesn’t have the widespread attention that others generate, but that could change as the Pinterest-like functionality helps users to create incredibly useful lists for learning.
    

12. Memrise:

    Memrise promises to help users learn through a combination of brain science, fun, and community. Much of the content is game-based and highly visual, offering visitors to the site the chance to boost their skills in a variety of languages, or even to learn more about topics like cheese, herbs, and fish.
    

13. LearnersTV:

    LearnersTV brings together videos, audio lectures, science animations, lecture notes, online tests, presentations, and publications to offers visitors a wide range of material with which to learn. Those looking for an in-depth experience can find entire courses, while those just doing cursory research can browse through short articles and PowerPoints.
    

14. Grovo:

    Knowing how to use technology is an essential skill in today’s job market, but with so many new technologies popping up all the time, it can be hard to keep up with them all. That’s where Grovo can help. The online learning site specializes in offering video lessons on top Internet products. Visitors to the site can expand their knowledge of sites like Twitter, Gmail, Facebook, and WordPress, or just learn a bit more about netiquette and online marketing.
    

15. Alison:

    Alison offers free online courses and certification through 400 different courses in 10 different course categories. Launched in 2007, the site helps people from around the world earn certification in topics like legal studies, psychology, health studies, project management, and human resources. All content is free but to get a copy of your certification, you’ll have to shell out about $20.
    
 

ClickBank highest-rated income generating system. From the desk of the Operations Manager at ClickBank - I regularly refer affiliates that are searching for these tools directly to 1stPromotion Pro. The 1stPromotion Pro system offers a very comprehensive Clickbank search tool. Their storefront and search box plug-in offer 100% search capability of our Marketplace with great accuracy, and they continue to develop serious tools for serious Clickbank affiliates. Best Regards, Jennifer J., Operations Manager, ClickBank.

This release of MacWise fixes a VT100 / VT220 emulation problem. The screen could get scrambled by an incorrect ESC [ ascii code sent from the host. MacWise now absorbs the invalid code. Also fixes a rare Array Bounds Error message.

This release of MacWise adds a telnet option, "Use the tc shell to log in". When this option is enabled, MacWise first logs into the Mac unix tc shell before issuing telnet commands and opening the connection. This option provides more compatibility with host computers that request the terminal type. It could prevent error messages from the host such as "Connection refused by host" or "Invalid terminal type".

MacWise now has SCO ANSI emulation for Macintosh. All emulations now work with SCO ANSI. (Wyse, Viewpoint, VT100, VT220, Televideo). SCO ANSI colors, cursor positioning and a 25-line screen are supported.

MacWise font now works correctly in Tiger ( OS X 10.4 ). The symptom in previous versions of MacWise was that columns did not line up correctly. The other symptom was that the flashing cursor did not completely erase the cursor line when it flashed on and off.

Added option to keep TCP sessions alive for telnet and ssh. Look under the Special Menu for this option. It allows you to enter a time interval to tell the host that you are still there. This keeps the host from disconnecting you after a pre-determined idle time.

Fix - The MacWise Registration window would not open and you could not register the program.

Fix - If you closed the connection to the host, you could not open it again (when you selected Close Connection from the Connection Menu or Option - O from the keyboard). This problem was introduced in 10.7.63

Fix - Dragging the mouse to capture text on the screen would get an array bounds error if you dragged the mouse beyond the top of the MacWise window. More fixes...

Icon Pallet launches programs and documents, and accesses folders with a single click. Stores over 600 programs, files and folders on one pallet.

Feature - Added "Black Transparent Set" to Window Colors. This is a black background with transparency to let you see behind the MacWise window.

Fix - VT100 and VT220 emulation - graphics mode was not returning back to text mode
Feature - Added MNP5 data compression to the list of available modem init strings.

MacWise can now use Kermit to log into your host using telnet or secure shell. If your host sends files to your Mac using the Kermit file transfer protocol, MacWise will automatically receive the file and place it in the kermit_Transfers folder in your Documents folder.

MacWise 10.9.20 Features and Leopard Compatibility

Telnet, SSH and Unix shell dialog windows now support copy and paste. You can now paste IP addresses into the host address field. The dialog windows are also movable.

This is the first version of MacWise to use Nib Menus and dialog boxes, making it easier to localize the interface for foreign languages.

This is the new universal version of MacWise and runs natively on Intel and Power PC Macs. Previous versions ran under Rosetta on Intel Macs. This version is much faster.

This is the new universal version of MacWise and runs natively on Intel and Power PC Macs.

My personal experience with technology from the early years of computers in the 1970’s to today in 2008

If you are planning a MacWise upgrade soon, this week would be a good time to do it before the price increase.

MacWise version 11.51 fixes a problem with the scroll bar getting disabled...

French localization added. MacWise can now use English or French Menus and Dialog Boxes....

156 Column mode, Save Settings As, Strip Trailing Spaces....

Say it & Mail it version 1.4 was submitted to the iTunes Store today. It should be released in a couple of weeks and will be a free upgrade. You will be able to send a voice memo, picture and map location to an iPhone as an instant message. Pretty cool!

Many host computers are programmed to instruct the client app to save and restore screens.
MacWise 12.0 or later supports three sets of escape sequences commonly used by PC clients.

MacWise can now display pictures.
The pictures can reside on the Mac or a server.
Windows PC drives on the network are also supported for storing pictures.
Pictures can be placed anywhere on the screen under host control.
They can also be sized and scaled to specific dimensions or can retain their original aspect ratio. Accuterm escape sequences are supported for displaying pictures...

When PCL commands are included in the print job sent from the host to MacWise, the host can control printer features such as bold text, lines per inch, margins and much more. When this option is enabled in Printer Setup under the FIle Menu, the standard Mac Print dialog box is bypassed and the print job is sent directly to the Mac default printer...

Carnation Software has been providing Macintosh terminal emulation software for over 23 years. But did you know we also have other software for Mac and apps for iPhone and iPad? 'Say it & Mail it' is a quick way to email voice memos to yourself and others.

MacWise Terminal Emulation for Macintosh. Version 15.0 has been released.

Compatible with Mac OSX 10.11 ( El Capitan ) and previous OS versions back to 10.6

If you don't know your partner's answers to these questions, your relationship could be in serious trouble ahead.

Fairy tale marriages do exist. It is just that they are quite rare. We studied couples who married happily every after to discover their secrets.

If you don't know your partner's answers to these questions, your relationship could be in serious trouble ahead.

Discover the Wealth Building Power of The "Real Estate IRA"

Offers current, step-by-step, independent home loan mortgage rate advice and tips on purschasing, refinancing, choosing a mortgage broker or lender - countrywide!

search back in time for your ancestors and help with geneology research into your family tree

There are plenty of "yummy" chocolate cakes around, but have you seen what goes into them ??. Apart from costing a fortune to make, they all involve a lot of time and effort to produce, heaps of chocolate, lots of eggs, [separated no doubt] and a ton of butter, which had to be creamed, etc. etc. etc.