In June, Swoon brought Barbiecore to the beverage aisle with the limited-edition release of Barbie x Swoon Pink Lemonade. That partnership led to the zero-sugar brand experiencing its highest monthly volume sales.

GoodPop, the better-for-you frozen treat brand, is taking its mission to clean up classic treats to a new category with the launch of its first beverage, Mini Cans. Mini Cans are a sustainable choice with plastic-free, BPA-free and recyclable packaging, it says.

With back-to-school season upon us and parents in the midst of never-ending to-do lists, Capri Sun, a brand of The Kraft Heinz Co., Chicago, announced it’s giving parents a much-needed break by introducing Kid Noise-Canceling Juice Drink packs, in partnership with Taskrabbit, a digital platform that connects people seeking help with household tasks.

Natalie's Orchid Island Juice Co. announced the introduction of two tomato-centric blends: Red Tomato Reishi and Green Tomato Lion's Mane. 

Tropicana introduced “Tropcn,” a new limited-edition packaging with the letters “AI” removed from their name to celebrate the orange juice brand’s natural ingredients.

Ocean Spray Cranberries Inc. unveiled a new brand identity. The refreshed approach marks the first major brand overhaul in more than two decades. During this process, the strategy was fueled by the vision of being “wildly uncommon.”

Naked Brand, a brand of Tropicana Brands Group, Chicago, is launching a new range of lower sugar smoothies just in time for the busy, on-the-go summer season. 

PLEZi Nutrition, the public benefit company co-founded by former First Lady Michelle Obama, announced its official partnership with renowned actress and global advocate Kristen Bell as an investor and brand partner. 

San Diego-based Suja Life, a leading functional wellness platform and parent company of Suja Organic and Vive Organic, announced its acquisition of soda brand Slice. 

This year’s State of the Industry report on juice and juice drinks highlights how juice manufacturers are taking a proactive approach to meet consumers’ health and wellness goals.

Revl Fruits, a brand of Ocean Spray Cranberries Inc., Lakeville-Middleboro, Mass., is giving consumers a chance to win a cushy summer job: Global VP of Water Park Inflatables.

With a multitude of benefits, high-pressure processing (HPP) technology is used by beverage-makers for product like cold-pressed juices and cold brew coffees, experts share.

This year, electric technology dominates the 2024 new truck releases. There’s also quite a bit of innovation happening in hydrogen fuel cells.

In regards to beverage delivery, there are many facets of AI that most fleets are probably already using without even realizing it.

An expert weighs in on the challenges and possibilities for beverage operation employee recruitment and retention.

Over the next several years it is expected a number of technological trends will drive conversations in the commercial truck tire market.

Force Control Industries, a leader in oil shear technology, unveiled its new MagnaShear motor brakes.

Beverage wholesalers are utilizing DSD technology to streamline orders, browse new products to gain a better understanding of evolving, complex beverage market.

For beverage distributors, handling the influx of SKUs has prompted carts and hand truck manufacturers to take a proactive approach so that delivery personnel can tackle the growing challenge.

Because vehicle maintenance is essentially the mechanical equivalent of keeping up with your regular physicals and other necessary doctor’s appointments, it’s time for a bit of a checkup.

Peterbilt recently announced two new vehicle configurations for the car carrier market: the Model 567 UltraLow Roof Day Cab and the Model 589 UltraLow Roof 58-inch Sleeper. 

Peterbilt Motors Co. announced the availability of its new Cummins X15N natural gas engine on Models 579, 567 and 520.

In beverage operations, drivers and equipment operators are striving to deliver product as efficiently and safely as possible, and are turning to solutions like telematics to realize those goals.

Understanding the differences in maintenance could be the key to major cost savings and reduced downtime.

To maximize driver visibility and safety, Peterbilt announced its new Digital Vision System-Mirrors (DVS-M) in the Models 579 and 567.

Isuzu Commercial Truck of America Inc. announced the development of a new craft beer truck with Summit Truck Body.

Electric vehicle deployment for leasing of commercial vehicles are increasing, however, diesel vehicles still dominate the market. But experts note that as the gap narrows in terms of costs, so too will the market share.

Personal fleet reimbursement technology can help food and beverage companies better manage their workforce and costs. Successful implementation includes a few key best practices.

Technology from air brake charging and control system developer Bendix Commercial Vehicle Systems now is available to order on select Kenworth Truck Co. vehicles.

As more and more beverages require greater investment in climate-controlled trucks and trailers, original equipment manufacturers and trailer manufacturers have made strides to meet these needs as well as support emission-reduction goals.

Lemon Perfect, Atlanta, announced that in response to consumer demand, the company is rolling out larger bottles across its entire lineup and launching three new flavors: Blueberry, Coconut and Watermelon.

To help consumers through Dry January, bubly sparkling water is making it a little easier for consumers with its “press for bubly” campaign. Consumers have the opportunity to enter for a chance to win their very own, limited run press for bubly button.

Sparkling Ice, a brand of Talking Rain Beverage Co., announced the launch of Sparkling Ice STARBURST — a new line of flavors that capture the taste of STARBURST original fruit chew candy with zero sugar.

Purchase, NY-based PepsiCo once again is shaking things up in the sparkling water category with a brand-new product: bubly burst.

When Carolyn Chism Hardy, founder and CEO of Hardy Beverage, learned about the benefits of hydrogen-infused water she used her wealth of knowledge in the beverage market and as an entrepreneur to create health-focused hydration for consumers.

Waterloo Sparkling Water announced the newest addition to its lineup: Raspberry Nectarine. 

Sparkling Ice is rolling out all new packaging labels on its iconic bottles. The refreshed label prominently positions a bold, clean, and more modern-looking Sparkling Ice logo above the familiar fruit-filled ice cube. 

Joyburst announced an exclusive beverage collaboration with Disney and Pixar. As part of this collaboration, Joyburst also will rollout new promotional packaging featuring characters from “Inside Out 2” in three flavors: Peach, Watermelon, and Strawberry-Lemonade. 

Primo Water Corp., Tampa, Fla., and an affiliate of BlueTriton Brands Inc., Stamford, Conn., announced the entry into a definitive agreement to create a leading North American pure-play healthy hydration company in an all-stock transaction that was unanimously approved by their respective Boards of Directors.

This year’s State of the Industry report on bottled water examines consumer trends contributing to category performance.

NextFoods’ GoodBelly unveiled its Prebiotic Sparkling Water available in three flavors: Mixed Berry, Lemon Lime and Mango Pineapple.

GoodPop and its newly reformulated lunchbox-friendly Mini Cans now are available in a Costco exclusive 15-pack, that includes eight Lemon Lime and seven Orange Mini Cans.

Experts share how the bottled water category is performing and what is contributing to that performance. 

LaCroix Sparkling Water by National Beverage Corp. introduced its newest flavor innovation: Strawberry Peach.

amaí unveiled its Sparkling Hibiscus Flower Water, crafted from organic hibiscus flowers to support heart health, reduce blood pressure and improve digestion, it says.

Primo Brands Corp. announced the successful completion of the merger of Primo Water Corp. and an affiliate of BlueTriton Brands Inc., creating Primo Brands, a leading branded beverage company in North America with a focus on healthy hydration.

In the name of sustainability beverage manufacturers are taking a proactive approach with packaging innovations. With Beverage Industry’s annual Best Packages of Year feature, the editors selected a collection of packaging releases that highlight the sustainable packaging efforts that beverage-makers are applying to their brands.

The cost tracking of production is a never ending task for those responsible for recording, compiling and analyzing raw and packaging materials costs to determine realistic, accurate and beneficial data upon which to base selling prices in complicated and diverse markets.

As plastic caps and closures rise in demand, companies continue to innovate, improving on the performance and sustainability of beverage packaging, driving more adoption of recyclability and reusability.

In the world of packaging materials, experts note that there is a definite need, and continual demand for shrink and stretch labels from the food and beverage industry.