No matter what your brand's level of marketing maturity is, SAS can help you move from data to insight to action with rich functionality for adaptive planning, journey activation and an embedded real-time decision engine – all fueled by powerful analytics and artificial intelligence (AI) capabilities. Let's begin with a [...]

SAS Customer Intelligence 360: Introduction to marketing data management was published on Customer Intelligence Blog.

There's no question that we're all increasingly, and often exclusively, interacting with brands digitally. Consumers are now online through countless mechanisms – from laptops and mobile apps to AI-enabled voice assistants and sensor-based wearables. Engagement is diversifying in fascinating new ways. And when organizations can't see their customers interacting in [...]

SAS Customer Intelligence 360: Behavioral event tracking, targeting & engagement analysis was published on Customer Intelligence Blog.

One of the wonderful aspects about my client-facing role at SAS is the breadth of audiences that I get to work with. No matter where you fall on this list: Data engineer. Business or marketing analyst. Citizen data scientist. Data scientist. Statistician. Executive. One topic is certain: We all love [...]

SAS Customer Intelligence 360: Automated explanation and supervised segmentation was published on Customer Intelligence Blog.

According to the SAS Experience 2030 global study, by the year 2030 67% of in-person customer engagements (think sales assistance and information queries) will be completed by smart machines rather than humans. And while it may seem a bit ironic, the most personalized customer experiences could involve no people at [...]

SAS Customer Intelligence 360: Make better decisions with analytically driven marketing was published on Customer Intelligence Blog.

Everything happens somewhere, and much of our customer data includes location information. Websites include x, y coordinates in semi-structured click streams, and the mobile apps your prospects depend on frequently support device location to provide a personalized, targeted experience. As my SAS peer Robby Powell said: "Human brains are hardwired [...]

SAS Customer Intelligence 360: Data visualization, location analytics and geospatial insights was published on Customer Intelligence Blog.

During lockdowns across Europe and beyond, we all moved our lives online. We worked remotely and had meetings via Teams or Zoom. We also socialised and shopped online. For many people, this was familiar territory. For others, it opened up a whole new world—and highlighted significant problems with the ‘old [...]

The post Six takeaways from working on Madrid’s digital transformation efforts appeared first on Government Data Connection.

It is increasingly possible to use text analytics to explore different types of data. When a news story this summer caught my eye, I decided to see if I could use SAS Visual Text Analytics (VTA) and SAS Visual Analytics (VA) on customer complaints to provide information that might be [...]

The post Exciting possibilities with text mining for consumer protection appeared first on Government Data Connection.

The city of Heidelberg, Germany is known for its romantic cityscape, which attracts tourists from all over the world. It also has the youngest population in Germany, thanks largely to the many students at one of Europe's oldest and largest universities. Perhaps less well known is that Heidelberg is twinned [...]

The post Smart City Heidelberg: SAS Hackathon complements city's digital transformation journey appeared first on Government Data Connection.

Higher Education has been slow to adopt analytics in comparison to the commercial sector, but those institutions that have embraced a culture of analytics have seen significant and tangible results. Higher Education analytics can help in nearly every corner of academia including enrollment and retention, student success, academic research and [...]

The post Innovative higher education analytics projects and influential tech leaders honored by EdScoop appeared first on Government Data Connection.

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Mirroring your smartphone’s screen onto a Windows/Mac PC is fairly simple with these apps.

You can now port from Airtel to Jio and vice versa through these easy 4 steps.

What makes something easy (or difficult) to forecast? This question was answered by Prof. Rob Hyndman on the Forecasting Impact podcast (February 6, 2021), and it's worth a look at his response. Rob was recently named a Fellow of the International Institute of Forecasters, and is someone who is known [...]

The post Hyndman's 5 Conditions for Easy Forecasting appeared first on The Business Forecasting Deal.

On September 2 (3pm UTC / 11am EDT), I'll be joining Jonathon Karelse, CEO of NorthFind Management, for an interactive "fireside chat" on the application of Behavioral Economics in demand planning. This is part of the Foresight Webinar Series, and registration is free. Since we first met at an Institute [...]

The post Behavioral economics in demand planning (webinar September 2) appeared first on The Business Forecasting Deal.

M6 Financial Forecasting Competition The Makridakis Open Forecasting Center has announced the M6 Financial Forecasting Competition, to begin in February 2022. This will be a "live" competition running through February 2023, with a focus on forecasts of stock price (returns) and risk, and on investment decisions based on the forecasts. [...]

The post M6 Financial Forecasting Competition announced appeared first on The Business Forecasting Deal.

In SAS, the INPUT and PUT functions are powerful functions that enable you to convert data from character type to numeric type and vice versa. They work by applying SAS formats or informats to data. You cannot fully understand the INPUT and PUT functions without understanding formats and informats in [...]

The post Understand the PUT and INPUT functions in SAS appeared first on The DO Loop.

The INPUT function and PUT function in SAS are used to apply informats and formats (respectively) to data. For both functions, you must know in advance which informat or format you want to apply. For brevity, let's consider only applying a format. To use the PUT function, you must know [...]

The post Run-time variations of the INPUT and PUT functions in SAS appeared first on The DO Loop.

A common way to visualize the sample correlations between many numeric variables is to display a heat map that shows the Pearson correlation for each pair of variables, as shown in the image to the right. The correlation is a number in the range [-1, 1], where -1 indicated perfect [...]

The post The correlogram: Visualize correlations by fitting angles appeared first on The DO Loop.

In SAS, range attribute maps enable you to specify the range of values that determine the colors used for graphical elements. There are various examples that use the GTL to define a range attribute map, but fewer examples that show how to use a range attribute map with PROC SGPLOT. [...]

The post Automate the creation of a range attribute map in SAS appeared first on The DO Loop.