A new book by Rama Bijapurkar provides fascinating insights into India’s consumption story

Consumption is back but what consumers are spending on is changing with entertainment and experiences becoming big

BrandXcel’s research reveals changing Indian consumer trends, from pride in Indian products to premiumisation and individualistic decision-making

Brands typically march into March with women’s day campaigns and we have already seen a few get off to an early start on the theme of “inspiring inclusion”

The award show underlined the power of regional digital content creators in shaping new, transparent narratives and inspiring millions

Rolls-Royce unveils Arcadia, the third custom-made ‘Coachbuild Droptail’ in the world

An ethnic costume drama starring Madame Nightie, the Sweet Heroine

Bollywood’s entrepreneurial leap is seeing stars use their fame and influence to co-create winning brands 

It’s IPL season and the volume of ads has gone up. It also means CRED is back with its signature disruptive ads. It’s also poll season and there is fair buzz around political ads.

The appliance holds prime place in every middle class Indian kitchen as the housewife’s trusted, go-to, kitchen device

Last week, when the world’s largest selling whisky brand, McDowell’s, launched a single malt, the colour purple — in all its hues — dominated the room. An apt colour to denote that the origin of the Batch Indian Single Malt was from a distillery in the wine capital Nashik

The start of the financial year has seen brands get off to a great start with several good campaigns flooding the screens. Some of these, like Ariel, are annual iterations — a nice touch, for it shows continuity of thought and messaging.

The Gurgaon-based integrated arm of DDB Mudra has grown thanks to focussing on the full funnel in a customer journey

Goafest, the premier event of the advertising and marketing community is back — but this time in Mumbai.

The remote is one of the most symbolic objects for today’s generation of armchair activists, epitomising our yearning for change while exerting minimal physical effort to attain it.

The advent of summer has seen brands at their light-hearted best. Quirky scenarios and humorous dialogues are being used to deliver summer laughs and the brand message.