From political campaigns to brand ads, digital doppelgangers are proliferating. Here’s how to spot them

The right-fit revolution: Recruitment ads are evolving to meet the modern workforce’s quest for flexibility and purpose

Even as the wheels of time turn, the scooter will remain a steadfast symbol of resilience and adaptability

Millions of ads have been made portraying mothers recommending everything from tea to detergent. So it’s hardly surprising that on Mother’s Day, advertisers are scripting beautiful campaigns effusively celebrating the day.

In conversation with Ajoy Chawla, CEO, Tanishq, the jewellery division of Titan Co Ltd 

This fortnight a print ad overshadowed all the TVCs, becoming the talk of the town. As IPL draws to a close, cricket continued to be a big theme.

The joy and connections found in communal viewing is unparalleled

A great sense of belonging and community feeling is created when you wear similar outfits

A big takeaway from Cannes Lions 2024 is that what were feared to be threats — AI and tech — have become powerful allies for ad folks

As ad folk networked alongside the azure blue Mediterranean sea in Cannes Lions 2024, the talk that dominated the festival of creativity this year was all about AI, Olympics and the role of humour in ads

Day marketing dominated the ads of last fortnight with Father’s Day eliciting a rush of campaigns. Pride Month and World Music Day came in for brand love too.

In India where power supply is often erratic and fluctuates, this silent guardian protects our appliances, much like the father of a family

It was a dull fortnight for ad commercials — perhaps due to the confusion created by the new self-declaration certification norms. Some works of new brands, however, caught the eye.

Medals and marketing: A host of brands have a lot riding on the athletes as they look to leverage the sports extravaganza

The precise rituals of the Olympics hold learnings for all brands

A noticeable trend this fortnight was the growing number of brand campaigns created by independent agencies outside the networks or films created in-house by companies.

SUGAR Cosmetics, which plays primarily in premium products, is dipping its toes in the luxury segment too; The D2C brand has amped up its distribution to an extent where its product portfolio is sold across over 45,000 outlets, including 200 of its exclusive branded outlets

Welcome to the fast and furious world of online learning in India, where education meets the digital age with a dash of chutney.

Brands are chasing their own pot of gold at the Olympics, piggybacking on athletes and unleashing campaigns that highlight their grit and determination

Cholatails has been curated in partnership with Ajit Balgi, a beverage expert, and founder of The Happy High bartending academy in Mumbai

From dry food to fresh meals, Hearty from HUFT is on a path to elevate pet nutrition. In an interview with businessline, CEO Samarth Narang discusses the trends in pet food market, their innovative marketing methods, and more.

The monsoon is still active across India, and equally it has rained campaigns. After a brief dry spell, brands have found their muse in Independence Day, Raksha Bandhan campaigns.

The Advertising Club has forged a deal with the Institute of Practitioners in Advertising (IPA) to offer global courses at special prices to its members under the aegis of The TAC Academy.

The tyre brand has been part and parcel of Indian racing’s evolving journey

On a High: Ticketing platforms are sitting on a goldmine as the live events space is booming with experiences big and small

This fortnight has been marked by two films with standout storytelling that tug your heartstrings. Brands are also gearing up for festive times ahead with bold campaigns.

Aditi Handa and Sneh Jain’s D2C start-up is disrupting the breads and cakes category by offering artisanal quality bakes on a national scale

Formula for personal growth: Brand and design evangelist Lulu Raghavan says one has to be grounded and humble to nurture ambitions

Kandee Factory is a new candy brand that boasts a vegetarian, all-natural USP

How Dentsu Creative is evolving in step with the rapidly changing world of advertising

Millets, a staple in farmer households, hold out a huge ‘value-added’ opportunity for start-ups, local biz

A pick of video ads — past and present — that raised the bar during the festival of lights 

It’s that time of the year when brands are all about family – it could be friends as family, or your workplace as one big family. Festive vibes bring out the sentimental best among ad film makers – one has gone so far as to make a 24 minute ad film, perhaps the longest ever one has seen.

This is the right time for new home buyers to shop around.