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Evacuation drive launched in north Odisha due to flood situation after cyclone

So far, 10,500 people – 2,500 from Remuna and 8,000 from Balasore Sadar -- have been evacuated to safety, the CM said




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Delhi air pollution persists in 'Very Poor' category, thick smog engulfs parts of city

Notably, the floating toxic foam on the Yamuna River in the Kalindi Kunj area persisted, as the water pollution remained high




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Spain and India to partner on energy security and green transition goals

By combining Spanish innovation with India’s potential, a big impact can be made on the global economy and the environment, he says




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Qure.ai, Roche Diagnostics’ ‘Startup Creasphere’ collaborate on AI-driven medical-imaging tech for the APAC region

The collaboration leverages Qure’s deep-learning imaging tools, complemented by Roche’s diagnostic portfolio




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First phase of Maharashtra’s new emergency ambulance project to be operationalised by Sept 2025

Plans afoot to bid for TN and UP, next year




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PM Modi honours Sardar Patel, calls for action against urban naxalism

Addressing the nation on the occasion of Sardar Vallabhbhai Patel’s birth anniversary, Modi emphasised the need to “identify urban Naxals” who purportedly spread separatism and division




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Regional Development Plan to be developed for Krishnagiri district

The plan is expected to provide clear guidelines for zoning, environmental conservation, resource management, and social infrastructure development




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Jharkhand Assembly Elections 2024: BJP to implement Uniform Civil Code in the state, tribals to be out of its ambit, says Amit Shah

Jharkhand is the most corrupt state in the country, alleges Union Home Minister Amit Shah while releasing BJP’s manifesto for the upcoming assembly elections in the state




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Violence threatens investment hopes in Kashmir 

The statement holds true in the context of Kashmir Valley, where the fragile security situation has often discouraged businessmen and big corporate houses to invest in the region




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IAF moving towards automation of aircraft maintenance

IAF has reached out to IIT Mumbai and IIT Jodhpur for use of AI and robotics respectively




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Retail chemists association red-flags Swiggy-Pharmeasy pilot project to deliver medicines

Association writes to DCGI to review impact of such partnerships




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Modi condemns acts of violence at Hindu Sabha Temple, Ontario

Says cowardly attempts to intimidate Indian diplomats in Canada was `apalling’




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Rebellion rocks Maharashtra parties as denied ticket aspirants refuse to withdraw from the fray

This wave of dissent poses a fresh challenge for both the ruling Mahayuti coalition and the opposition Maha Vikas Aghadi (MVA) alliance. Today was the last day for withdrawal of nominations




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Rare diseases patient representatives seek govt intervention to access treatment

Monopoly could hinder Union Health Ministry’s efforts “to benefit from domestic production and competitive pricing through pooled procurement strategies”




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Parliament’s Winter Session to kickstart on November 25

This session coincides with the celebration of the 75th anniversary of the Constitution on November 26, which will be commemorated in the Central Hall of Samvidhan Sadan.




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Bullet train project: Three die after under-construction bridge collapses in Anand

The fire department rescued two labourers and two dead bodies during the rescue operation, however, one of the rescued labourers died in the hospital taking the death toll to three




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Jammu and Kashmir Assembly passes resolution seeking restoration of special status 

Ruckus ensues as BJP opposes resolution




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Have not received any government notice on Wikipedia’s editorial practices: Wikimedia Foundation

Wikipedia articles are required by its editorial policies to maintain a neutral point of view, says Wikimedia Foundation




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This common heart drug may be unnecessary, lead to depression in some patients: Study




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IIT Ropar's new portable knee rehab device to revolutionise post-surgical therapy




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The many shades of aspiration — from the utilitarian to the romantic

A new book by Rama Bijapurkar provides fascinating insights into India’s consumption story




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The mall makeover: Driving footfalls through promotions, pop ups and fests

Consumption is back but what consumers are spending on is changing with entertainment and experiences becoming big




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Generation Equality Ally




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The national creators awards: Padma 2.0!

The award show underlined the power of regional digital content creators in shaping new, transparent narratives and inspiring millions




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O is for OTPs: Outrageously tedious pain-points

One-time passwords were supposed to be our digital guardians but they have become a nagging overprotective parent instead




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Aligning people, purpose, passions and profit

Driving the Four Ps: VML India’s new chief Babita Baruah has spent the first month observing, learning and actioning the agency’s new remit




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Lok Sabha elections 2024: Young turks on social media

How are first-time candidates managing their digital presence? What are the dos and don’ts?




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Goafest is back — with a new theme and location!

Goafest, the premier event of the advertising and marketing community is back — but this time in Mumbai.




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S is for Suitcase: Revolutionising middle-class travel 

No destination is too far, and no possibility far-fetched with the right luggage




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T is for TV: The tale of the idiot box

The joy and connections found in communal viewing is unparalleled




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Zomato’s healthier options: Now what?

While serving up a side of health with personalised menus, is the food platform biting more than it can chew?




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At 75, Cycle Agarbathi has fragrant ambitions to be India’s complete puja room companion

The Mysuru-based incense company has scented growth in all sorts of prayer offerings from diyas to turmeric and camphor




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Signature sambar, very long dosas and delicious filter coffee

Coimbatore’s legendary Annapoorna Hotel can teach marketers a lesson or two




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Adrian Mendonza joins Rediffusion

Adrian Mendonza has joined Rediffusion as a senior national creative resource. He will oversee creatives for the agency’s North India operations. He will be based in Delhi.




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How brands that defy conventional wisdom come out tops

Counter-intuition and not taking the rational path have often helped brands become a huge success




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Z for Zari: Threads of aspiration

The star of the show in wedding outfits, they steal the show




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Dark patterns and digitally conscious products

To gain and retain customer trust, brands have to focus on ethical online design in their apps




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A ‘Hearty’ addition to the exploding pet food market

From dry food to fresh meals, Hearty from HUFT is on a path to elevate pet nutrition. In an interview with businessline, CEO Samarth Narang discusses the trends in pet food market, their innovative marketing methods, and more.




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The business of ‘going-out’ has options galore

On a High: Ticketing platforms are sitting on a goldmine as the live events space is booming with experiences big and small




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‘Building a strong personal brand is about showcasing your authentic self with humbition,’ says Landor’s Lulu Raghavan

Formula for personal growth: Brand and design evangelist Lulu Raghavan says one has to be grounded and humble to nurture ambitions




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Diwali ads: Breaking the tradition of festive tropes and formulaic scripts

A pick of video ads — past and present — that raised the bar during the festival of lights 




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Enhancing soil geographic recognition through LIBS technology: integrating the joint skewness algorithm with back-propagation neural networks

J. Anal. At. Spectrom., 2024, Advance Article
DOI: 10.1039/D4JA00251B, Paper
Weinan Zheng, Xun Gao, Kaishan Song, Hailong Yu, Qiuyun Wang, Lianbo Guo, Jingquan Lin
The meticulous task of soil region classification is fundamental to the effective management of soil resources and the development of accurate soil classification systems.
To cite this article before page numbers are assigned, use the DOI form of citation above.
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Accurate determination of ultra-trace rare earth elements by LA-ICP-MS/MS and its application to cassiterite for effective elimination of Gd and Tb false positive anomalies

J. Anal. At. Spectrom., 2024, Advance Article
DOI: 10.1039/D4JA00271G, Paper
Ming Yang, Wu Wei, Yue-Heng Yang, Rolf L. Romer, Shi-Tou Wu, Tao Wu, Li-Feng Zhong
This study reports a new method for in situ determination of ultra-low REE contents in cassiterite by LA-ICP-MS/MS with an O2 and mass-shift detection strategy to avoid Gd and Tb anomalies.
To cite this article before page numbers are assigned, use the DOI form of citation above.
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Investigation of Al Kα satellite lines through a high-efficiency multi-channel FSSR

J. Anal. At. Spectrom., 2024, Advance Article
DOI: 10.1039/D4JA00197D, Paper
Zexian Zhou, Rui Cheng, Huiyao Du, Shengzhen Yi, Fen Fu, Guodong Wang, Lulin Shi, Zhao Wang, Xuejian Jin, Yanhong Chen, Yanshi Zhang, Liangwen Chen, Jie Yang, Maogen Su
Spectral results of Al diagram lines and satellite lines were obtained using a self-developed high-efficiency multi-channel FSSR.
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A Pb-free Sn–Bi alloy mount preparation method for secondary ion mass spectrometry (SIMS) analyses

J. Anal. At. Spectrom., 2024, Advance Article
DOI: 10.1039/D4JA00252K, Technical Note
Wan-Feng Zhang, Qing Yang, Xiao-Ping Xia, De-Wen Zheng, Ze-Xian Cui, Yan-Qiang Zhang, Yi-Gang Xu
Sample preparation is a critical step for in situ analysis. In this study, we proposed an easy-to-prepare Pb-free alloy for sample mount preparation, which is suitable for SIMS water content and isotope analyses.
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Improvements in low-level radionuclide measurement capability through use of the Apex Q sample introduction system combined with ICP-MS/MS

J. Anal. At. Spectrom., 2024, 39,2929-2936
DOI: 10.1039/D4JA00216D, Paper
Ben Russell, Frankie Falksohn, Alexandre Tribolet, Hibaaq Mohamud, Olivia Pearson, Emma Braysher, Saskia Burke, Anu Bhaisare
Improvement in sensitivity and interface removal capability for radionuclide measurement using desolvating sample introduction combined with ICP-MS/MS.
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High-precision, mass dependent Si isotope measurements via the critical mixture double-spiking technique

J. Anal. At. Spectrom., 2024, 39,2799-2808
DOI: 10.1039/D4JA00152D, Paper
Open Access
  This article is licensed under a Creative Commons Attribution 3.0 Unported Licence.
Xiao-Ning Liu, Martijn Klaver, Remco C. Hin, Christopher D. Coath, Hong Chin Ng, Tim Elliott
We developed critical mixture double-spiking Si isotope measurement, achieving an enhanced long-term reproducibility of ±0.03‰ (δ30Si, 2 s.d.), which is ∼4 times better than the current methods' long-term reproducibility over ±0.1‰ (δ30Si, 2 s.d.).
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Bimodal data fusion of LIBS spectroscopy and plasma acoustic emission signals: improving the accuracy of machining process identification for low roughness samples

J. Anal. At. Spectrom., 2024, 39,2737-2747
DOI: 10.1039/D4JA00225C, Paper
Shilei Xiong, Minchao Cui, Nan Yang, Guangyuan Shi, Yuxin Pi, Yuyang Mu, Yuntao Zhang, Yue Zhao
The fusion of LIBS spectral data with PAES data improves machining process classification identification accuracy.
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Development and application of reference and routine analytical methods providing SI-traceable results for the determination of technology-critical elements in PCB from WEEE

J. Anal. At. Spectrom., 2024, 39,2809-2823
DOI: 10.1039/D4JA00235K, Paper
Open Access
  This article is licensed under a Creative Commons Attribution 3.0 Unported Licence.
Giancarlo D'Agostino, Marcus Oelze, Jochen Vogl, Jean-Philippe Ghestem, Nicolas Lafaurie, Ole Klein, Daniel Pröfrock, Marco Di Luzio, Luigi Bergamaschi, Radojko Jaćimović, Caroline Oster, Johanna Irrgeher, Shaun T. Lancaster, Anna Walch, Anita Röthke, Lena Michaliszyn, Axel Pramann, Olaf Rienitz, Timo Sara-Aho, Oktay Cankur, Derya Kutan, Johanna Noireaux
Development and test of five reference analytical methods and six routine analytical methods providing SI-traceable results of twenty technology-critical elements in end-of-life PCB materials.
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A novel in situ methodology for U–Pb, (U–Th)/He, and fission track triple dating

J. Anal. At. Spectrom., 2024, 39,2856-2869
DOI: 10.1039/D4JA00257A, Paper
Jie Hu, Zhiwu Li, Jinxi Li, Shugen Liu, Ganqing Xu, Chaoqun Yang, Kui Tong, Yin Li
For the first time, this paper introduces a general workflow for in situ U–Pb, (U–Th)/He, and fission track triple dating on a single grain.
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