With new technologies, algorithms and sources emerging on a daily basis, webmasters are constantly struggling to stay informed. The quality of content on the web and the number of products available to webmasters can seem overwhelming. The goal of creating a site that can be quickly found can be a struggle. Unless webmasters have a well-established brand, a great domain name and a huge marketing budget, it is important that they appear in search engines via specific keywords. With this in mind, we have compiled a list of resources and products that will benefit webmasters in their efforts to be found.
Article - Tools for Webmasters

The marketing and profit potential of RSS is, simply said, quite amazing. It's not just good for blogs, and it's certainly much more than »just another« way of getting your content to your readers. And it's just reaching the tipping point. There are still only »a few« RSS publishers and RSS usage is growing every day. This is your best chance to get on the wave... To get you started, here's a quick overview of what RSS can do for your internet business...

Complete Article - RSS : The Amazing Profit Potential

Contrary to general opinion, RSS meets the needs of even the most demanding direct marketer, actually providing most of what e-mail marketing does, except for the strong push factor.

Most direct marketing reasons against RSS are in fact the result of inadequate understanding of RSS by most marketers.

a] Scheduled and autoresponder messages
There are already a few services and software packages on the market that allow for scheduled and autoresponder messages via RSS feeds. Once your visitor subscribes to your special RSS feed, he can receive a pre-determined set of messages in a specific time frame, determined by you. Use these messages to welcome your new reader to your RSS feed; thank your new customer after the purchase, send him additional information about the ordered product and give him the opportunity to buy an additional product at a lower price tag a couple of days later, and so on.

Complete Article - RSS Meets the Needs of Direct Marketers

RSS is a technology that has the potential of overcoming many of the internet marketing challenges we are facing today and becoming a preferred tool to get 100% of your content delivered to your subscribers, as well as a tool to help you achieve top position search engine rankings.

The simple RSS explanation from the marketing point of view is that RSS is a simple to use publishing tool for marketers and publisher. It allows you to get your content delivered to end-users, without the fear of spam filters stoping your messages, and to other “content consumers” (other websites, search engines and so on).

RSS gets your content delivered, period. And it helps you increase your search engine rankings and drives new traffic to your sites.

But some marketers are still afraid that not enough internet users are using RSS feeds. Think again …

read RSS for Marketers

First it was banner ads, then Google AdSense and now, the latest way to make money on your web site could very well be RSS feeds. Say what? I said: RSS is hot and you should be using it to drive eyeballs to your site. Here's how it works:

Depending upon who you ask, RSS stands for "Really Simple Syndication" or "Rich Site Summary". Regardless of what you call it, RSS is a way to automatically publish (syndicate) someone else's content on your web site. Now don't worry, that's not the same as stealing someone else's content. There is nothing illegal about using RSS feeds. In fact, the publisher of the content wants you to have it show up on your site and that's why he or she makes it available as an RSS feed to begin with.

Complete Article - Making Money with RSS Feeds

Many internet marketers are still wondering whether to start marketing with RSS or not. It seems that not even all the case studies, hard metrics and benefits available can’t convince them, or everyone would be jumping on the RSS wagon by now.

Microsoft and Google It Is Time for RSS

RSS is a many-in-one marketing & publishing tool, although unfortunatelly most marketers still fail to understand this powerful concept.

While RSS does provide a number of benefits when used for each individual marketing function, best results are achieved when it is fully integrated in your internet marketing strategy. In more simpler terms --- when you use it to power most of your marketing online.

The key point is that RSS makes various marketing functions work together, in order to generate the best possible end result.

Complete Article - The Full Circle RSS Marketing

Although RSS and blogs are slowly reaching mainstream, they are still missuderstood by most marketers in relation to eachother and in relation to their relatives, e-zines and e-mail. How do these four really relate and what does this mean for your internet marketing strategy?

RSS vs Email

The recent Forrester Research study, which claims that only 2% of online households in North America use RSS, took the internet marketing world by storm. Does this data really mean that marketers can still afford to ignore this channel?

Soon after the Forrrester study became public, I received a press enquiery asking whether marketers should be interested in RSS now that so few online adults use it.

Is this the correct question to ask? Let’s take a look at the bigger picture …

Do Marketers Need RSS

For most marketers online e-mail is still the key marketing and communicational tool, with its use ranging from e-zine publishing, direct sales messages, loyalty campaigns to internal communications between team members.

But getting e-mail through due to spam filters and spam itself is getting increasingly difficult, while anti-spam legislation is putting even legitimate e-mail marketers to risk.

more on RSS and Email

Truth be told, most blogs aren't really optimized for marketing effectiveness. Even more so, some blogs are absolute marketing machines, but they at the same time fail to fully capitalize on that fact by not being really optimized marketing-wise.

Here are the absolute 101 basics you really shouldn't ignore ...

Marketing Optimization 101 for Blogs

You think that you have mastered the art of RSS, but how much do you really know? Take the RSS quiz to test your knowledge of RSS.

RSS Quiz: Test Your RSS Smarts

Just as the second generation of search engines and directories evolved into niche topic specific portals we are seeing the same occur in the area of RSS feed directories and search engines. While some directories are admittedly more niche than others the trend is obvious.

Vertical search and niche directories are becoming authority sites in a crowded online world. These niche directories will help individuals in specific industries locate topics essential to their industries.

Vertical Marketing with RSS Feeds

You have an RSS feed and you have worked hard to get the word out. According to your logs you have subscribers! Now the hard part: how to retain the subscribers to your RSS feed. Follow these simple steps to insure that your subscriber base will grow.

1. Original Content
A consistent stream of original content will do well to earn subscribers loyalty. The best RSS feeds provide content that is compelling and unique. Do not rehash existing content, look for a unique angle or spin if you wish to cover something that is hot in the blogosphere.

2. Quality Over Frequency
A posts quality is far more important than a post's frequency. Readers will tire of rambling or nonsensical posts that contain no real value. Time is precious and there are plenty of feeds and blogs, in order to retain readers provide quality not quantity.

13 Tips to Growing RSS Feed Subscribers

RSS is a standard for syndicating content on the Internet. RSS feeds are used in a variety of ways to distribute all types of content via the Internet. The benefits for individuals subscribing to RSS feeds have resulted in a rapid growth and adoption rate. Software and tools have made RSS feed creation and management easy, even for non-technical individuals, which has also fueled the growth of RSS feeds.

Create RSS | Make RSS Feeds

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