i Build your own brand / Doug Dvorak By prospero.murdoch.edu.au Published On :: Dvorak, Doug Full Article
i Content marketing : think like a publisher-- how to use content to market online and in social media / Rebecca Lieb By prospero.murdoch.edu.au Published On :: Lieb, Rebecca Full Article
i Get bold : using social media to create a new type of social business / Sandy Carter By prospero.murdoch.edu.au Published On :: Carter, Sandy, 1963- Full Article
i Principles of integrated marketing communications / Lawrence Ang By prospero.murdoch.edu.au Published On :: Ang, Lawrence, author Full Article
i The small business owner's handbook to search engine optimization : increase your Google rankings, double your site traffic-- in just 15 steps--guaranteed / Stephen Woessner By prospero.murdoch.edu.au Published On :: Woessner, Stephen, 1972- Full Article
i Social media marketing : a strategic approach / Melissa S. Barker ... [et al.] By prospero.murdoch.edu.au Published On :: Full Article
i Social media strategy : a step-by-step guide to building your social business / Kamales Lardi, Rainer Fuchs [editors] By prospero.murdoch.edu.au Published On :: Full Article
i Youtility : why smart marketing is about help not hype / Jay Baer By prospero.murdoch.edu.au Published On :: Baer, Jay, 1969- Full Article
i Consumer behaviour / Leon Schiffman, Aron O'Cass, Angela Paladino, Jamie Carlson By prospero.murdoch.edu.au Published On :: Schiffman, Leon G., author Full Article
i Digital marketing : a practical approach / Alan Charlesworth By prospero.murdoch.edu.au Published On :: Charlesworth, Alan, 1956- Full Article
i Location is (still) everything : the surprising influence of the real world on how we search, shop, and sell in the virtual one / David R. Bell By prospero.murdoch.edu.au Published On :: Bell, David R. (David Richard) Full Article
i Social media marketing in BRIC countries : examining case studies of BMW, Adidas and NIVEA / Elena Trost By prospero.murdoch.edu.au Published On :: Trost, Elena Full Article
i The definitive book of branding / edited by Kartikeya Kompella By prospero.murdoch.edu.au Published On :: Full Article
i Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij By prospero.murdoch.edu.au Published On :: Mooij, Marieke K. de, 1943- Full Article
i Global marketing management / Warren J. Keegan, Professor Emeritus, Lubin School of Business, Pace University, New York City and Westchester, Fellow, Academy of International Business, with Elyse Arno Brill By prospero.murdoch.edu.au Published On :: Keegan, Warren J Full Article
i International marketing : an Asia-Pacific perspective / Richard Fletcher, Heather Crawford By prospero.murdoch.edu.au Published On :: Fletcher, Richard, 1940- author Full Article
i Qualitative consumer & marketing research / Russell Belk, Eileen Fischer and Robert V. Kozinets By prospero.murdoch.edu.au Published On :: Belk, Russell W Full Article
i International marketing / Masaaki Kotabe, Kristiaan Helsen By prospero.murdoch.edu.au Published On :: Kotabe, Masaaki, author Full Article
i Services marketing : an Asia-Pacific and Australian perspective / [Christopher H.] Lovelock, [Paul] Patterson, [Jochen] Wirtz By prospero.murdoch.edu.au Published On :: Lovelock, Christopher H, author Full Article
i Integrated marketing communications / Chitty, Luck, Barker, Valos, Shimp By prospero.murdoch.edu.au Published On :: Chitty, William, author Full Article
i The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview / by Marty Neumeier By prospero.murdoch.edu.au Published On :: Neumeier, Marty Full Article
i Zag : the number-one strategy of high-performance brands : a whiteboard overview / by Marty Neumeier By prospero.murdoch.edu.au Published On :: Neumeier, Marty Full Article
i International marketing / Pervez N. Ghauri, Philip Cateora By prospero.murdoch.edu.au Published On :: Ghauri, Pervez N., 1948- author Full Article
i Integrated marketing communications : success story : komunikasi pemasaran di Indonesia / editor: Totok Amin Soefijanto, Ika Karlina Idris ; penulis: A.G. Eka Wenats [and 8 others] By prospero.murdoch.edu.au Published On :: Full Article
i Brands with character / [idea and concept by Basheer Graphic Books ; curated, edited and designed by Working Title & Co.] By prospero.murdoch.edu.au Published On :: Full Article
i Digital marketing : integrating strategy and tactics with values : a guidebook for executives, managers, and students / written by Ira Kaufman & Chris Horton By prospero.murdoch.edu.au Published On :: Kaufman, Ira Morton, 1947- author Full Article
i An introduction to social media marketing / Alan Charlesworth By prospero.murdoch.edu.au Published On :: Charlesworth, Alan, 1956- Full Article
i Cross-cultural marketing / edited by Robert Rugimbana and Sonny Nwankwo By prospero.murdoch.edu.au Published On :: Full Article
i International marketing research / V. Kumar By prospero.murdoch.edu.au Published On :: Kumar, V., 1957- author Full Article
i Marketing strategy : a decision-focused approach / Walker, Mullins, Mavondo, Gountas, Kriz, Osborne By prospero.murdoch.edu.au Published On :: Walker, Orville C., author Full Article
i E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver By prospero.murdoch.edu.au Published On :: Laudon, Kenneth C., 1944- author Full Article
i Principles of marketing / [Gary] Armstrong, [Stewart] Adam, [Sara] Denize, [Philip] Kotler By prospero.murdoch.edu.au Published On :: Armstrong, Gary (Gary M.), author Full Article
i Marketing / Kotler, Burton, Deans, Brown, Armstrong By prospero.murdoch.edu.au Published On :: Kotler, Philip, author Full Article
i Marketing : planning and strategy / Subash C. Jain, George T. Haley, Ranjit Voola, Mark Wickham By prospero.murdoch.edu.au Published On :: Jain, Subhash C., 1942- Full Article
i Marketing : real people, real choices / Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart By prospero.murdoch.edu.au Published On :: Solomon, Michael R Full Article
i Strategic market management : global perspectives / David A. Aaker, Damien McLoughlin By prospero.murdoch.edu.au Published On :: Aaker, David A Full Article
i Strategic marketing / David W. Cravens, Nigel F. Piercy By prospero.murdoch.edu.au Published On :: Cravens, David W Full Article
i The marketing plan handbook / Marian Burk Wood, M.B.A By prospero.murdoch.edu.au Published On :: Wood, Marian Burk Full Article
i What kids buy and why : the psychology of marketing to kids / Dan S. Acuff with Robert H. Reiher By prospero.murdoch.edu.au Published On :: Acuff, Dan S., 1942- Full Article
i Brandchild : remarkable insights into the minds of today's global kids and their relationship with brands / Martin Lindstrom with Patricia B Seybold By prospero.murdoch.edu.au Published On :: Lindström, Martin, 1970- Full Article
i The business of children's entertainment / Norma Odom Pecora By prospero.murdoch.edu.au Published On :: Pecora, Norma Odom Full Article
i Creating ever-cool : a marketer's guide to a kid's heart / Gene Del Vecchio ; [illustrations by Damian Fulton] By prospero.murdoch.edu.au Published On :: Del Vecchio, Gene Full Article
i Married to the brand : why consumers bond with some brands for life : lessons from 60 years of research into the psychology of consumer relationships / by William J. McEwen By prospero.murdoch.edu.au Published On :: McEwen, William J Full Article
i Listen first! : turning social media conversations into business advantage / Stephen D. Rappaport By prospero.murdoch.edu.au Published On :: Rappaport, Stephen D., 1952- Full Article
i Marketing management / Philip Kotler, Kevin Lane Keller By prospero.murdoch.edu.au Published On :: Kotler, Philip, author Full Article
i Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins By prospero.murdoch.edu.au Published On :: Walker, Orville C Full Article
i Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins By prospero.murdoch.edu.au Published On :: Walker, Orville C Full Article
i Predictive analytics, data mining and big data : myths, misconceptions and methods / Steven Finlay By prospero.murdoch.edu.au Published On :: Finlay, Steven, 1969- Full Article
