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MKTG 10 : principles of marketing / Lamb + Hair + McDaniel

Lamb, Charles W., author




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Customer obsessed : a whole company approach to delivering exceptional customer experiences / Eric Berridge

Berridge, Eric, author




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The aisles have eyes : how retailers track your shopping, strip your privacy, and define your power / Joseph Turow

Turow, Joseph, author




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Digital sense : the common sense approach to effectively blending social business strategy, marketing technology, and customer experience / Travis Wright, Chris J. Snook

Wright, Travis, author




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Social media management : persuasion in networked culture / Ben Shields

Shields, Ben Ryan, author




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Value as a service : embracing the coming disruption / Rob Bernshteyn

Bernshteyn, Rob, author




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Entertainment celebrity human brands : the complex role of celebrities' attributes and consumer-celebrity relationships upon consumers' aspirations and buying behaviour / Marcela Quartim de Moraes

Moraes, Marcela Quartim de, author




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Social media and mobile marketing strategy / Randi Priluck

Priluck, Randi, author




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Visual content marketing : leveraging infographics, video, and interactive media to attract and engage customers / Stephen Gamble

Gamble, Stephen, author




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HBR's 10 must reads on strategic marketing




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Service design : 250 essential methods / Robert Curedale

Curedale, Robert, author




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Service design : from insight to implementation / Andrew Polaine, Lavrans Løvlie, and Ben Reason

Polaine, Andrew, author




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The service innovation handbook : action-oriented creative thinking toolkit for service organizations : templates, cases, capabilities / Lucy Kimbell

Kimbell, Lucy, author




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Wired to care : how companies prosper when they create widespread empathy / Dev Patnaik with Peter Mortensen

Patnaik, Dev, 1970- author




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Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth / W. Chan Kim, Renée Mauborgne

Kim, W. Chan, author




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Integrated marketing communications / Chitty, Luck, Barker, Sassenberg, Shimp, Andrews

Chitty, William, author




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Advanced introduction to consumer behavior analysis / Gordon Foxall (Distinguished Research Professor, Cardiff Business School, Cardiff University, UK)

Foxall, Gordon R., author




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Introduction to neuromarketing & consumer neuroscience / Thomas Zoëga Ramsøy, PhD

Ramsøy, Thomas Zoëga, author




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Consumer neuroscience / edited by Moran Cerf and Manuel Garcia-Garcia ; foreword by Philip Kotler




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Marketing strategy & competitive positioning / Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud, John M. Rudd

Hooley, Graham J., author




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Marketing research : a concise introduction / Bonita Kolb

Kolb, Bonita M., author




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An introduction to service design : designing the invisible / by Lara Penin

Penin, Lara, author




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Marketing research / William Zikmund, Steven D'Alessandro, Ben Lowe, Hume Winzar, Barry J. Babin

Zikmund, William G., author




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Social media strategy : a practical guide to social media marketing and customer engagement / Julie Atherton

Atherton, Julie (Business strategist), author




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Social media marketing / Tracy L. Tuten & Michael R. Solomon

Tuten, Tracy L., 1967- author




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Marketing / Greg Elliott, Sharyn Rundle-Thiele, David Waller, Sandra Smith, Liz Eades, Ingo Bentrott

Elliott, Greg, author




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Marketing for competitiveness : Asia to the world! in the age of digital consumers / Philip Kotler (Northwestern University, USA), Hermawan Kartajaya (MarkPlus, Inc., Indonesia), Hooi Den Huan (Nanyang Technological University, Singapore)

Kotler, Philip, author




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Marketing : real people, real choices / Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

Solomon, Michael R., author




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Educational Uses for RSS Feeds

RSS feeds provide a convenient method for teachers and administrators to send important information to parents and students.

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Everything You Need to Know About YouTube RSS Feeds

YouTube is also a site filled with video content which can be extracted via RSS. You might be keen to share YouTube RSS feeds of your own content or you might want to get RSS feeds of things that interest you. Whatever your reasoning, you’re going to need to know a little bit about YouTube RSS feeds in order to get started.

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Zapier Integrates RSS an Tumbler

How Can I Connect RSS with Tumblr?

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Partial or Full RSS Feeds?

It seems the opinions are mixed on partial versus full RSS feeds. Full feeds give the recipients complete access to what a blogger has published, with the convenience of never having to visit the actual blog. This can be a problem for the blogger, especially if they were hoping to gain more page views from their RSS feed.

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Twitter Buys Patents From IBM

IBMs the biggest patent holder of all time, and when it comes to defending them, it tries to work things out amicably. That is exactly what is happened with Twitter, after the social giant today announced it has bought 900 patents from Big Blue and entered into a cross-licensing agreement to limit the threat of future lawsuits.

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Crowd Sourcing and Social Media

It seems that our society is growing ever more dependent on social media; more and more people are joining social networking giants such as Twitter, Instagram, and Facebook, and more such websites and applications are springing up to meet the rising demand for them. As society and culture continue this turn towards technology, so do the operations of society, especially through crowdsourcing. A powerful tool, crowdsourcing does much good, but has also caused a number of problems. In such a situation, one must ask: do the benefits of crowdsourcing really outweigh the risks

Crowd Sourcing and Social Media





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Zapier

Zapier sets you free by making it easy to connect apps like Email and RSS so your data can be where you want it, when you want it.




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Increase Your Web Traffic with RSS

There are all kinds of ways to get more traffic to your blog or website, but one that often gets overlook is the use of real simple syndication feeds.

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Facebook Testing Highlights

According to TechCrunch, three tabs reside within the People section, including Highlights, which displays your friends birthdays and important life events.

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Social Media Making You Stupid

Social media, we all know, can make you unproductive. If you’re indiscreet or offensive, it can complicate your relationships. But can it also make you downright dumb?

That is what a new study published in the Journal of the Royal Society Interface suggests. How can spending more time on Facebook or Twitter end up making us stupider?

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Social Media You are Doing it Wrong

The mistakes that make crazy are avoidable. Sometimes, people do not realize it is wrong. Other times, people do not think it is a quick fix.

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8 Creative Ways To Use RSS Feeds

If you have a blog created with WordPress, TypePad, or Blogger, you can use Blog2Print to create a book directly from your blogs RSS feed. The book can include photos, comments, and be printed in black and white or color.

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Facing RSS Feed Clutter

Many RSS users complain of information overload with too many RSS feeds cluttering their inbox. Fortunately, a number of RSS organization tools can tame even the wildest of feed collections.

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Tips for Setting Up a Web Store

Setting up a retail outlet on the web is not an easy process. There is plenty you need to be aware of when it comes to launching an online store, from the initial site design, to the often-overlooked extras that will have customers knocking down your virtual door.

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20 Experts on Finding Engaging Content

In order to engage your followers, we all know you need to share interesting content with them regularly. Of course, there are plenty of tools that help you schedule and share content, such as Buffer, Hootsuite, and SproutSocial. But what about finding content your audience will love?

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Optimize Your Social Presence With These App-on-App Strategies

But you might be wondering: Do we really need all of these burgeoning apps? With hundreds of options to choose from, it can sometimes feel like social media overkill.

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5 Reasons Your Social Media is Not Working

Common sense pretty much tells us most of what we need to know to get our fans and followers engaged with our social media content.

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Use RSS Feeds to Boost Your Web Traffic

We all know that the content writers are bringing their juice into social media nowadays, as people see Facebook, Twitter and other social media platforms as ridiculously fresh, upbeat, and contemporary. Both are competing to be the best in content delivery, making these social networking sites an area for socialization and easier product exchange, a social slash business hub perfect for the growing online market.

Amongst the hustle brought about by too many content delivered in these sites, it is likely that the simple RSS is already forgotten, disabled and dead. But this is a wrong notion. As the RSS feeds are still coming on stronger than ever, and is still treated as one of the supreme in hot‐wiring the many thoughts of the general population brought together.

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5 ways News Brands can take advantage of Linkedin

LinkedIn may have started out as a simple way to build professional connections and share contact details, but more users are looking to share articles that interest them, the Digital Media Europe conference heard today.

Isabelle Roughol, France editor for LinkedIn, told delegates that, compared to five years ago, there are five times as many people coming to the site for content than for jobs searches.

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Add RSS To Increase Touch Points

Would you like to reach your site visitors again and again after they visit your blog?

One way that businesses and organizations can increase readership of their blog posts and the touch points they have with visitor after the visit is by encouraging those visitors to subscribe to get new post alerts via email.

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Increase Sales on Ebay with RSS Feeds

As eBay sellers continue to try to crack the code of Cassini, one suggestion coming from the eBay team is to refresh RSS feeds. If you are not familiar, an RSS feed is a technology where a web feed is used to distribute information, or to distribute content to a large number of people at one time. RSS stands for Really Simple Syndication. eBay sends an RSS feed to Google. Sellers do not have to do anything to make this happen - eBay automatically sends information about each listing to Google using RSS feeds.

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