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Amruta and Karishma get ready to play with Khatron!

Fear Factor: Khatron Ke Khiladi will start airing from February 22.






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PIX: Malaika glams up an awards night

The Dadasaheb Phalke International Film Festival awards were held in Mumbai, and saw a mix of film and television stars in attendance.





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From polishing shoes to winning Indian Idol 11

'I was like a scattered necklace; Indian Idol put the pieces together.'




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'I ran as if I was released from jail'

'Mahira took a stand for me for four months in Bigg Boss.''So many people tried to separate us in the house.'










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'Lord Ram' sees Ramayan for the first time!

'Not a single central or state government that has come to power since the telecast of the Ramayan in 1987 has given me a single award or bestowed me with any recognition.'





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Advances in corporate branding / edited by John M.T. Balmer, Shaun M. Powell, Joachim Kernstock and Tim Oliver Brexendorf

Online Resource




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From Main Street to mall: the rise and fall of the American department store / Vicki Howard

Dewey Library - HF5465.U5 H69 2015




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Soar: How the Best Airline Brands Delight Customers and Inspire Employees / Shashank Nigam ; with Matthew Sharpe

Dewey Library - HF6161.A38 N55 2016




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Customer-centric marketing: build relationships, create advocates and influence your customers / Aldo Cundari

Dewey Library - HF5415.55.C86 2015




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Vintage marketing differentiation: the origins of marketing and branding strategies / Robert L. Williams, Jr., Helena A. Williams

Online Resource




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Product lifecycle management for digital transformation of industries: 13th IFIP WG 5.1 International Conference, PLM 2016, Columbia, SC, USA, July 11-13, 2016, Revised selected papers / Ramy Harik, Louis Rivest, Alain Bernard, Benoit Eynard, Abdelaziz Bo

Online Resource




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SAP Flexible Real Estate Management: Guide for Implementing and Optimizing SAP Flexible Real Estate Management Solution / Jayant Daithankar

Online Resource




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The Data and Analytics Playbook: Proven Methods for Governed Data & Analytic Quality / Lowell Fryman, Gregory Lampshire, Dan Meers

Online Resource




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Introducing SEO: Your Quick-Start Guide to Effective SEO Practices / Aravind Shenoy, Anirudh Prabhu

Online Resource




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Mastering Technical Sales: The Sales Engineer�s Handbook, Third Edition / John Care, Aron Bohlig

Online Resource




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The big fish experience: create memorable presentations that reel in your audience / Kenny Nguyen, Gus Murillo, Robert Killeen, Luke Jones

Dewey Library - HF5718.22.N49 2016




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The product manager's toolkit: methodologies, processes, and tasks in technology product management / Gabriel Steinhardt

Online Resource




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Product Development for Distant Target Groups: An Experimental Study for the Silver Market / Malte Marvede ; with a foreword by Cornelius Herstatt

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The battle for the High Street: retail gentrification, class and disgust / Phil Hubbard

Rotch Library - HF5429.6.G7 H86 2017




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Marketing and customer loyalty: the extra step approach / Mauro Cavallone

Online Resource




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Instructor's manual for strategic marketing cases in emerging markets: a companion volume / Atanu Adhikari, Sanjit Kumar Roy, editors

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Advances in National Brand and Private Label Marketing: Fourth International Conference, 2017 / Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Kusum L. Ailawadi, María Jesús Yagüe-Guillén, editors

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Advances in Advertising Research VIII: challenges in an sge of dis-engagement / Vesna Zabkar, Martin Eisend, editors

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Energy branding: harnessing consumer power / Friorik Larsen

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Strategic Innovative Marketing: 5th Ic-sim, Athens, Greece 2016.

Online Resource




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Fraud prevention in online digital advertising / Xingquan Zhu, Haicheng Tao, Zhiang Wu, Jie Cao, Kristopher Kalish, Jeremy Kayne

Online Resource




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Introduction to search engine marketing and AdWords: a guide for absolute beginners / Todd Kelsey

Online Resource




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Introduction to social media marketing: a guide for absolute beginners / Todd Kelsey

Online Resource




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The strategic procurement practice guide: know-how, tools and techniques for global buyers / Ulrich Weigel, Marco Ruecker

Online Resource




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Business-to-business marketing communications: value and efficiency considerations in recessionary times / Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Ioannis Kostopoulos

Online Resource




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Handbook of marketing decision models Berend Wierenga, Ralf van der Lans, editors

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Critical discourse analysis of Chinese advertisement: case studies of household appliance advertisements from 1981 to 1996 / Chong Wang

Online Resource




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Powering content: building a nonstop content marketing machine / Laura Busche

Online Resource




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Writing that works: communicating effectively on the job / Walter E. Oliu, Charles T. Brusaw, Gerald J. Alred

Dewey Library - HF5721.O53 2016




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Competitive advantage of customer centricity / by Sathit Parniangtong

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The Oxford handbook of pricing management / edited by Özalp Özer, Robert Phillips

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Advanced methods for modeling markets / Peter S. Leeflang, Jaap E. Wieringa, Tammo H.A. Bijmolt, Koen H. Pauwels, editors

Online Resource




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Cross-cultural personal selling: agents' competences in international personal selling of services / Anna Antczak, Barbara A. Sypniewska

Online Resource




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Global perspectives on contemporary marketing education / Brent Smith, Saint Joseph's University, USA, Amiram Porath, AmiPorcon Ltd, Israel

Online Resource




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The quintessence of sales: what you really need to know to be successful in sales / Stefan Hase, Corinna Busch

Online Resource