i

Mastering Zoho CRM: manage your team, pipeline, and clients effectively / Ali Shabdar

Online Resource




i

Imitation, counterfeiting and the quality of goods in modern Asian history / Kazuko Furuta, Linda Grove, editors

Online Resource




i

Contemporary issues in social media marketing / Bikramjit Rishi, Subir Bandyopadhyay

Online Resource




i

Innovation in pricing: contemporary theories and best practices / [edited by] Andreas Hinterhuber and Stephan M. Liozu

Online Resource




i

The Cambridge handbook of consumer psychology / edited by Michael I. Norton, Derek D. Rucker, Cait Lamberton

Dewey Library - HF5415.32.C36 2015




i

Consumer neuroscience / edited by Moran Cerf and Manuel Garcia-Garcia

Dewey Library - HF5415.32.C658673 2017




i

Social media analytics strategy: using data to optimize business performance / Alex Gonçalves

Online Resource




i

Shopping mall / Matthew Newton

Hayden Library - HF5430.3.N49 2017




i

Order at the bazaar: power and trade in Central Asia / Regine A. Spector

Rotch Library - HF5475.K982 B57 2017




i

Style and Statistics: The Art of Retail Analytics / Brittany Bullard

Online Resource




i

Customer Segmentation and Clustering Using SAS Enterprise Miner, Third Edition / Randall S. Collica

Online Resource




i

Making Sense of Sensors: End-to-End Algorithms and Infrastructure Design from Wearable-Devices to Data Center / Omesh Tickoo, Ravi Iyer

Online Resource




i

Product lifecycle management and the industry of the future: 14th IFIP WG 5.1 International Conference, PLM 2017, Seville, Spain, July 10-12, 2017, Revised selected papers / José Ríos, Alain Bernard, Abdelaziz Bouras, Sebti Foufou (eds.)

Online Resource




i

Strategic Marketing Cases in Emerging Markets / edited by Atanu Adhikari, Sanjit Kumar Roy

Online Resource




i

Beginning Salesforce developer / Michael Wicherski

Online Resource




i

Better presentations: a guide for scholars, researchers, and wonks / Jonathan Schwabish

Dewey Library - HF5718.22.S349 2016




i

Owners of the sidewalk: security and survival in the informal city / Daniel M. Goldstein

Rotch Library - HF5459.B5 G65 2016




i

Publicités à la carte: pour un choix stratégique des médias publicitaires / Jacques Dorion, Jean Dumas

Online Resource




i

Simply said: communicating better at work and beyond / Jay Sullivan

Online Resource




i

The Crucial role of domain knowledge in evaluating early-stage new product ideas / Florian Denker ; with a foreword by Univ. Prof. Dr. Cornelius Herstatt

Online Resource




i

Content Inc.: how entrepreneurs use content to build massive audiences and create radically successful businesses / Joe Pulizzi

Dewey Library - HF5415.127.P8498 2016




i

Adaptability through dynamic capabilities: how management can recognize opportunities and threats / Herbert Endres

Online Resource




i

Sales management: simplified: the straight truth about getting exceptional results from your sales team / Mike Weinberg

Dewey Library - HF5438.25.W29295 2015




i

Social media marketing: emerging concepts and applications / Githa Heggde, G. Shainesh, editors

Online Resource




i

Excel 2016 for advertising statistics: a guide to solving practical problems / Thomas J. Quirk, Eric Rhiney

Online Resource




i

The tech professional's guide to communicating in a global workplace: adapting across cultural and gender boundaries / April Wells

Online Resource




i

Impacting the Sensory Experience of Products: Experimental Studies on Perceived Quality / Christine Cowen-Elstner

Online Resource




i

El mall: the spatial and class politics of shopping malls in Latin America / Arlene Dávila

Rotch Library - HF5430.6.L29 D38 2016




i

Personal Brand Creation in the Digital Age: Theory, Research and Practice / Mateusz Grzesiak

Online Resource




i

Perennial seller: the art of making and marketing work that lasts / Ryan Holiday, founder of Brass Check

Dewey Library - HF5415.H74155 2017




i

Aligning MDM and BPM for Master Data Governance, Stewardship, and Enterprise Processes / by Chuck Ballard

Online Resource




i

Introduction to Google Analytics: A Guide for Absolute Beginners / by Todd Kelsey

Online Resource




i

Salesforce Marketing Cloud for Dummies / by Chester Bullock, Mark Pollard

Online Resource




i

Field study handbook / Jan Chipchase ; illustrated by Lee John Phillips

Hayden Library - HF5415.2.C457 2017




i

Product manager vs. project manager: what's the difference and which one do I need? / Bruce McCarthy

Online Resource




i

Great customer experience starts with product management. / Matt LeMay

Online Resource




i

Navigating the organizational landscape / Lois Kelly and Carmen Medina

Online Resource




i

Data mining and market intelligence: implications for decision making / Mustapha Akinkunmi

Online Resource




i

Consumer data research / [edited by] Paul Longley, James Cheshire and Alex Singleton

Online Resource




i

Toyota's global marketing strategy: innovation through breakthrough thinking and kaizen / Shozo Hibino, Koichiro Noguchi, Gerhard Plenert

Dewey Library - HF5415.13.H48 2018




i

Market design: auctions and matching / Guillaume Haeringer

Dewey Library - HF5476.H24 2017




i

Integrated business planning: how to integrate planning processes, organizational structures and capabilities, and leverage SAP IBP technology / Robert Kepczynski, Raghav Jandhyala, Ganesh Manikandan Sankaran, Alecsandra Dimofte

Online Resource




i

Japanese at work: politeness, power, and personae in Japanese workplace discourse / Haruko Minegishi Cook, Janet S. Shibamoto-Smith, editors

Online Resource




i

Practical Guide to Salesforce Communities: Building, Enhancing, and Managing an Online Community with Salesforce Community Cloud / Philip Weinmeister ; foreword by Paul Stillmank

Online Resource




i

Parametric and Nonparametric Statistics for Sample Surveys and Customer Satisfaction Data / Rosa Arboretti, Arne Bathke, Stefano Bonnini, Paolo Bordignon, Eleonora Carrozzo, Livio Corain, Luigi Salmaso

Online Resource




i

J.C. Penney: the man, the store, and American agriculture / David Delbert Kruger

Hayden Library - HF5465.U6 P454 2017




i

Superconsumers: a simple, speedy, and sustainable path to superior growth / Eddie Yoon

Dewey Library - HF5415.127.Y66 2017




i

What is product management? / Richard Banfield, Martin Eriksson, and Nate Walkingshaw

Online Resource




i

Shopping for pleasure: women in the making of London's West End / Erika Diane Rappaport

Online Resource




i

City center to regional mall: architecture, the automobile, and retailing in Los Angeles, 1920-1950 / Richard Longstreth

Online Resource