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Most launched hand sanitisers initially, but are expanding their portfolio by entering newer categories such as floor and surface cleaners, disinfectant sprays and immunity building products.

The maker of Dettol and Lizol disinfectant reported best ever global sales growth for the March 2020 quarter as customers stocked up on hygiene products amidst the COVID-19 pandemic, with like for like growth up 13%, higher market share and strong growth in e-commerce.

The upcoming Rs 1 lakh cr Delhi-Mumbai Expressway project offers huge investment opportunities for investors, Union minister Nitin Gadkari said, urging players to invest in proposed townships & wayside amenities. The minister also exhorted industry players to look into the possibilities of setting up clusters of leather, plastic and other products along the highway.

Maruti Suzuki S-Cross facelift was showcased at the Auto Expo 2020. The company has phased out the diesel engine and replaced it with the 1.5-litre, K-Series, BS6-compliant, petrol engine, much like the XL6, Ertiga and the facelift Brezza. Earlier, S-Cross was only available in diesel option with a manual gearbox.

A tweet attributed to Home Minister Amit Shah’s verified Twitter handle, in which he says that he has bone cancer is being circulated across social media platforms. In the tweet, Shah can be seen imploring Muslims to pray for his good health during Ramzan.

It is a heady formula. With brands across the globe spending nearly $27 billion on social media marketing, an expenditure estimated to go up 37% by 2020 to reach $37 billion, and 45% of the worlds population actively engaged on social media, one unlikely sector has found a lucrative and free marketing source – college students.

Several universities across the country have begun using so-called student ambassadors or influencers to market their brand on Instagram, Twitter and YouTube.  According to a 2018 study by Pricewaterhouse Coopers, social media is the most influential marketing source for potential buyers. Over 70% of social media users hit the college sweet spot: individuals between the ages of 18-29.

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Artificial intelligence could be destabilizing the internet news ecosystem. And according to billionaire Elon Musk, social media is the first to fall prey.

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With over 23,000 followers on Instagram, Sam McAllister may not have quite as big of an audience as influencers like Kim Kardashian or Lele Pons. But one of McAllisters major selling points has been his number of likes.

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Influencer marketing is on the rise, with every other marketer now trying to leverage the option to advantage.

But it is not always easy to find the right influencers of relevance to your brand - and even when you do find the good ones, it is another thing altogether to get them to work for you.

Of course, there are influencers who will simply work with any brand for money or free products, but the good ones think beyond compensation, and also care about what brands they decide to work with.

For the top influencers to work with you, they need to have a positive image of your brand, and when you first reach out to them, that is when you make that crucial first impression.

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Is influencer marketing becoming a strategy of the past? Are influencers worth what brands pay them to endorse their products?


How This Social Media Agency Is Revolutionizing The Influencer Marketing Landscape

With influencer marketing becoming more... um, influential, it is worth noting which online identities are generating the most attention, and considering what that means for your outreach strategies.

And while you might not necessarily be able to get PewDiePie to endorse your products, it is interesting to consider how these popular identities are building their platforms, which could provide some guidance as to where people are looking, or even just give you an indicator of which creators to look to for inspiration with your own content.

The Most Popular Social Media Influencers

The SEO landscape is very dynamic. Sure, some things stay the same: put relevant keywords in your titles, make it a priority to optimize for mobile users, etc.

But other things continue changing in a never-ending spiral. This year, Google, along with other huge platforms, is trying more and more to be the end destination of their users journeys.

This, more than anything, defines major SEO trends for 2020.

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A new service called Mailbrew is live that lets you created automated email newsletters. You can set them up from multiple sources including Twitter, Reddit, YouTube, RSS feeds, and more.

Mailbrew aims to save you time by rounding up the news and updates you care about from a variety of sources and popping it in a daily, weekly, or monthly automated email newsletter.

To start, you can create custom brews, choose from pre-made ones, or make use of both. You even get to choose the layout you’d like to use for the newsletters.

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Self-quarantining during COVID-19 has caused some, especially those in the travel industry, to take a bigger hit than others. Those who usually work from home have had to make less of an adjustment, though booking paid partnerships is a struggle industry-wide.

As a result, many influencers are getting creative with their social strategies. Those who are multiplatform and have more than one revenue stream are coming out on top.

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It seems there isn't much we agree on these days, but one thing America is united on is this: The Bears blew it in 2017. Even Bears fans wouldn't argue that point. Chicago, of course, could have had Patrick Mahomes or Deshaun Watson and didn't have to trade up to No. 2 overall to get [more]

"The Bears NEVER ONCE talked to me..."